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OUR X FACTOR

WE ARE OUT OF THE ORDINARY
WE ARE ADVENTUROUS
WE ARE COURAGEOUSLY UNIQUE
WE ARE INNOVATIVE AND FRESH

The distinctive X in our logo serves as a powerful emblem of uniqueness, the unknown, and infinity, encapsulating a spirit of exploration and the courage to venture beyond familiar boundaries.

2025 GLOBAL RUN CAMPAIGN SLOGAN

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CAMPAIGN SLOGAN MEANING

XTEP IS NOT ORDINARY - IT’S XTRAORDINARY
XTEP IS NOT A COPY - IT’S ORIGINAL
XTEP IS NOT THE SAME - IT’S UNIQUE

XPERIENCE DIFFERENTis an invitation to step out of the mold.

FIND YOUR X

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"XPERIENCE DIFFERENT" is more than a campaign slogan—it’s an invitation that challenges athletes to break the mold, push boundaries, and embrace the unexpected. Whether it’s redefining goals, rethinking training, or simply finding joy in movement, Xtep empowers athletes to discover new sensations, run their own way, and redefine what’s possible.

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ELITE RUNNER CATEGORY

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SERIOUS RUNNER CATEGORY

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CASUAL / MASS MARKET CATEGORY

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PRODUCT CATEGORY

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