
2025 GLOBAL RUN CAMPAIGN SLOGAN




CAMPAIGN SLOGAN MEANING



- XTEP IS NOT ORDINARY - IT’S XTRAORDINARY
- XTEP IS NOT A COPY - IT’S ORIGINAL
- XTEP IS NOT THE SAME - IT’S UNIQUE

"XPERIENCE DIFFERENT" is more than a campaign slogan—it’s an invitation that challenges athletes to break the mold, push boundaries, and embrace the unexpected. Whether it’s redefining goals, rethinking training, or simply finding joy in movement, Xtep empowers athletes to discover new sensations, run their own way, and redefine what’s possible.

ELITE RUNNER CATEGORY



SERIOUS RUNNER CATEGORY




CASUAL / MASS MARKET CATEGORY



PRODUCT CATEGORY




