OUR X FACTOR
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WE ARE OUT OF THE ORDINARY
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WE ARE ADVENTUROUS
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WE ARE COURAGEOUSLY UNIQUE
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WE ARE INNOVATIVE AND FRESH
The distinctive X in our logo serves as a powerful emblem of uniqueness, the unknown, and infinity, encapsulating a spirit of exploration and the courage to venture beyond familiar boundaries.
2025 GLOBAL RUN CAMPAIGN SLOGAN
CAMPAIGN SLOGAN MEANING
- XTEP IS NOT ORDINARY - IT’S XTRAORDINARY
- XTEP IS NOT A COPY - IT’S ORIGINAL
- XTEP IS NOT THE SAME - IT’S UNIQUE
FIND YOUR X
"XPERIENCE DIFFERENT" is more than a campaign slogan—it’s an invitation that challenges athletes to break the mold, push boundaries, and embrace the unexpected. Whether it’s redefining goals, rethinking training, or simply finding joy in movement, Xtep empowers athletes to discover new sensations, run their own way, and redefine what’s possible.
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