Company
OUR BRAND PORTFOLIO
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Professional Sports
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Athleisure Sports
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Mass Market Sports
THE GROWTH OF XTEP COMPANY
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- Footwear sales
- pairs
50 mllion+ -
Increased by
410 %
- 2.8 2008
- 14.3 2023
（Unit: Billion in RMB）
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50 mllion+- pieces
- Apparel sales
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Saucony was founded in 1898 in Boston, USA. For over a century, it has been dedicated to the design, research and development, and manufacturing of running shoes, and has been beloved and highly regarded by runners all over the world.
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Merrell is one of the world's most popular outdoor and leisure brands. Since its founding in 1981, it has been renowned for creating products that enhance the joy of outdoor activities.
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K·SWISS is a classic American sneaker brand founded in California in 1966. Rooted in the heritage of tennis, the sport of nobility, it seamlessly integrates a minimalist yet luxurious style.
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As one of the world's renowned boot brands, Palladium was founded in Lyon, France in 1920 and is famous for its iconic military boots and canvas shoes.
SAUCONY
Saucony was started in 1898 and is from Boston, USA.
The company was originally located by a small river called Saucony, with three iconic stones visible on the winding river surface, from which the brand name and logo were derived.
Known for its high-quality workmanship, beautiful designs and professional technology, Saucony has established the best reputation among runners, including those from over 50 countries in Asia, America and Europe.
The company was originally located by a small river called Saucony, with three iconic stones visible on the winding river surface, from which the brand name and logo were derived.
Known for its high-quality workmanship, beautiful designs and professional technology, Saucony has established the best reputation among runners, including those from over 50 countries in Asia, America and Europe.
PRODUCT MATRIX
STORES OF SAUCONY
Merrell, a globally renowned hiking shoe brand, was founded in 1981 and is also the largest
global partner of Vibram. Over the past 40 years, it has sold well in over 155 countries
worldwide, bringing professional performance and trendy designs to outdoor and fashion
enthusiasts in China.
Brand Story
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1981
Randy Merrell collaborated with Clark Matisto to launch a unique hiking shoe design that adheres to high standards in materials, design and durability.
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1995
Merrell and Vibram collaborated to design a series of innovative outsoles
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2000
Merrell developed the Exotech footwear and began to enter the versatile footwear
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2007
Merrell launched apparel and accessories, becoming a brand with a full range of products.
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2011
Following 15 years of collaboration, Merrell and Vibram developed a unique barefoot shoe line.
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2015
Published Capra
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2016
Merrell had over 300 flagship stores around the world.
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1989
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1998
Merrell introduced the Jungle Moc and Aftersports footwear, created a new category of products in the footwear industry.
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2004
Merrell was rated as the top choice for outdoor footwear by Sports and Leisure Times
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2007
Moab with a multi-purpose design was launched and over 2 million pairs were sold.
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2013
Merrell pioneered the M Select technology and began entering the trail-running shoes market.
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2015
Merrell was continuously rated as the top choice for outdoor footwear by Sports and Leisure Times for 11 years in a row
ENVIRONMENTAL PROTECTION
Merrell's efforts in environmental protection
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100%
Our products will be made with organic, recycled, or remanufactured materials.
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Reduce water resource consumption by up to
150 Million Liters
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50%
Reduce waste of samples of our footwear and clothing products
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Organize and recruit volunteers to participate in public welfare actions
Over 10000 Hours
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Reduce plastic packaging pollution and increase the use of recyclable plastic materials.
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Reduce beyond
300000 Pairs
Disposal and landfill of shoes
SET UP A COMPANY
Two swiss brothers art brunner and emie brunner moved to california to start their own sneaker company
CLASSIC66 was the KSWISS’ first all-leather tennis shoe inspiration from Swiss skiing
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CLASSIC 66
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FEATURE&K·SWISS
collaboration -
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STORES OF K·SWISS
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K-SWISS NEW STORE @ MACAU VENETIAN -
BEIJING SKP -
SHENYANG & SHENZHEN LUOHU MIXCITY -
SHANGHAI QIANTAN TKL & GANGHUI -
TAIPEI 101 -
HONGKONG HARBOUR CITY & SOGO
PALLADIUM CREDENTIALS
# DARE TO EXPLORE
AVIATOR ORIGINS
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PALLADIUM originated in Lyon, France, where it developed aircraft tires by combining vulcanized rubber with canvas. It was a leading manufacturer and supplier of aircraft tires at that time.
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Before the birth of palladium footwear brand
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Advertisements from 1922 for aviation tires
1920.
Before setting foot on the mud at music festivals or scrambling through deserts, Palladium's rubber soles had already been on scorching asphalt roads. Since the early 1920s, Palladium has been manufacturing aircraft tires and has accompanied an entire generation of aviation pioneers in discovering the world by conquering the skies.
PALLADIUM X JEREMY LIN
Crossover with Jeremy Lin, the talented NBA player, to bring out the basketball heritage of PALLADlUM and further enhance the credibility within sneaker culture.
STORES OF PALLADIUM
