Inkampani

IPHOTHIFOLIYO YETHU YOMTHETHO

Imidlalo yobungcweti
Ezemidlalo Yokugijima
Ezemidlalo zeMass Market

UKUKHULA KWENKAMPANI ye-XTEP

- Ukuthengiswa kwezicathulo
- ngababili
50 izigidi+
Kukhuliswe nge

410 %
- 2.8
  2008
- 14.3
  2023
(Iyunithi: Izigidigidi ku-RMB)
50 izigidi+
- izingcezu
- Ukuthengiswa kwezimpahla

ISaucony yasungulwa ngo-1898 eBoston, e-USA. Iminyaka engaphezu kwekhulu, inikezelwe ekwakhiweni, ocwaningweni nasekuthuthukisweni, nasekukhiqizeni izicathulo ezigijimayo, futhi ibithandwa futhi ihlonishwa kakhulu ngabagijimi emhlabeni wonke.
I-Merrell ingenye yemikhiqizo yangaphandle neyokungcebeleka edume kakhulu emhlabeni. Kusukela yasungulwa ngo-1981, ibidume ngokwenza imikhiqizo ethuthukisa injabulo yemisebenzi yangaphandle.
I-K·SWISS iwuhlobo lwamateku lwaseMelika lwakudala olwasungulwa e-California ngo-1966. Igxilile kumagugu ethenisi, umdlalo wodumo, ihlanganisa ngaphandle komthungo isitayela esincane kodwa sikanokusho.
Njengolunye lwemikhiqizo yebhuthi edumile emhlabeni, iPalladium yasungulwa eLyon, eFrance ngo-1920 futhi idume ngamabhuzu ayo ezempi adumile kanye nezicathulo zeseyili.

I-SAUCONY

ISaucony yaqalwa ngo-1898 futhi ivela eBoston, e-USA.
Le nkampani ekuqaleni yayitholakala ngasemfuleni omncane obizwa ngokuthi i-Saucony, enamatshe amathathu ayizithonjana abonakala phezu komfula omazombezombe, okwasuselwa kuwo igama lomkhiqizo kanye nelogo.
Yaziwa ngomsebenzi wayo wekhwalithi ephezulu, imiklamo emihle kanye nobuchwepheshe obuchwepheshile, iSaucony izenzele idumela elingcono kakhulu phakathi kwabagijimi, okuhlanganisa nalabo abavela emazweni angaphezu kuka-50 e-Asia, eMelika naseYurophu.

PRODUCT MATRIX

UKUSEBENZA

UKUGQINA OKUGIJIMA

Indlela yokuphila

I-MAINSSTREAM

okwangempela

I-TREND FOCUS

IZITOLO ZIKA-SAUCONY

Indaba Yomkhiqizo

1981

U-Randy Merrell usebenzisane no-Clark Matisto ukuze bethule umklamo oyingqayizivele wezicathulo zokugibela izintaba onamathela ezindinganisweni eziphakeme zezinto zokwakha, ukwakheka nokuqina.
1995

UMerrell noVibram babambisane ukuze baklame uchungechunge lwama-outsoles aqanjiwe
2000

UMerrell wasungula izicathulo ze-Exotech futhi waqala ukungena ezicathulweni ezihlukahlukene
2007

UMerrell wethula izingubo zokugqoka kanye nezinsiza, waba uphawu olunohlu olugcwele lwemikhiqizo.
2011

Ngemva kweminyaka engu-15 yokusebenzisana, uMerrell noVibram bakha umugqa wezicathulo ezingenalutho oyingqayizivele.
2015

Ishicilelwe i-Capra
2016

I-Merrell yayinezitolo ze-flagship ezingaphezu kuka-300 emhlabeni jikelele.

1989
1998

UMerrell wethule izicathulo zeJungle Moc kanye ne-Aftersports, wadala isigaba esisha semikhiqizo embonini yezicathulo.
2004

I-Merrell ikalwe njengokukhetha okuphezulu kwezicathulo zangaphandle yi-Sports and Leisure Times
2007

I-Mowabi enomklamo wezinhloso eziningi yethulwa futhi kwathengiswa amapheya angaphezu kwezigidi ezimbili.
2013

UMerrell waphayona ubuchwepheshe be-M Select futhi waqala ukungena emakethe yezicathulo ezihamba ngomzila.
2015

UMerrell wayekalwa njalo njengekhethelo eliphezulu lezicathulo zangaphandle yiSports and Leisure Times iminyaka engu-11 ilandelana.

UKUVIKELWA KWEMVELO

Imizamo kaMerrell ekuvikelweni kwemvelo

100%

Imikhiqizo yethu izokwenziwa ngezinto eziphilayo, ezigaywe kabusha, noma ezenziwe kabusha.
Yehlisa ukusetshenziswa kwemithombo yamanzi ngokufika

150 Million Litres

50%

Yehlisa ukumoshwa kwamasampula emikhiqizo yethu yezicathulo nezingubo
Hlela futhi uqashe amavolontiya ukuze abambe iqhaza ezenzweni zezenhlalakahle zomphakathi

Ngaphezu kwamahora ayi-10000

Yehlisa ukungcoliswa kwamaphakeji epulasitiki futhi wandise ukusetshenziswa kwezinto zepulasitiki ezigaywa kabusha.
Nciphisa ngalé

300000 amapheya

Ukulahlwa kanye nokulahlwa kwezicathulo

SETHA INKAMPANI

Izelamani ezimbili zaseSwitzerland u-art Brunner no-emie Brunner bathuthele eCalifornia beyosungula inkampani yabo yamateku

I-CLASSIC66 kwaba ugqozi lokuqala lwezicathulo zethenisi zesikhumba ze-KSWISS kusukela ku-Swiss skiing

I-CLASSIC 66
ISICI&K·SWISS
ukusebenzisana

IZITOLO ZIKA-K·SWISS

K-SWISS NEW STORE @ MACAU VENETIAN
I-BEIJING SKP
I-SHENYANG & SHENZHEN LUOHU MIXCITY
I-SHANGHAI QIANTAN TKL & GANGHUI
I-TAIPEI 101
I-HONGKONG HARBOR CITY & SOGO

I-AVIATOR ORIGINS

I-PALLADIUM yadabuka eLyon, eFrance, lapho yakha khona amathayi endiza ngokuhlanganisa injoloba eqhuma nendwangu. Kwakungumkhiqizi ohamba phambili kanye nomphakeli wamasondo endiza ngaleso sikhathi.
Ngaphambi kokuzalwa komkhiqizo wezicathulo ze-palladium
Izikhangiso zango-1922 zamathayi endiza

1920.

Ngaphambi kokubeka unyawo odakeni emikhosini yomculo noma ukuzulazula ogwadule, amasondo enjoloba e-Palladium ayesevele esemigwaqweni yetiyela eshisayo. Kusukela ekuqaleni kwawo-1920, iPalladium ibikhiqiza amathayi endiza futhi ihambisane nesizukulwane samaphayona ezindiza ekutholeni umhlaba ngokunqoba isibhakabhaka.

BRAND GENE

IGENE LOMKHIQIZO

IMIKHIQIZO YEZICATHULO

PALLADIUM X JEREMY LIN

I-Crossover noJeremy Lin, umdlali we-NBA onethalente, ukuze aveze ifa le-basketball le-PALLADlUM futhi athuthukise ukwethembeka ngaphakathi kwesiko lamateku.

IZITOLO ZIKAPALLADIUM