Kumpanya

ING KEKAMING BRAND PORTFOLIO

Professional Sports
Athleisure Sports
Mass Market Sports

ING PAMAGDAGUL NING XTEP COMPANY

- Sale ning sapatus
- pares
50 mllion+
miragdagan ya keng

410 %
- 2.8
  2008
- 14.3
  2023
(Unit: Billion keng RMB)
50 mllion+
- pirasu
- Sales ning imalan

Ing Saucony mitatag ya inyang 1898 king Boston, USA. Kilub ning metung a siglu, midedika ya king pamagdisenyu, pamanyaliksik ampong panyulung, ampong pamaglalang kareng sapatus a pangdalagan, at metung yang kaluguran ampong matas a pamipaulaga kareng talapagdalagan king mabilug a yatu.
Ing Merrell metung ya kareng pekasikat a outdoor ampo leisure brands keng yatu. Manibat inyang mitatag ya inyang 1981, mekilala ya keng pamaglalang kareng produktu na magpasanting keng saya da reng aktibidad keng kilwal.
Ing K·SWISS metung yang klasikung American sneaker brand a mitatag keng California kanitang 1966. Makaugat ya keng heritage ning tennis, ing sport ning nobility, at alang patugut yang mag integrate keng minimalist pero luxurious a istilu.
Bilang metung kareng sikat a tatak ning sapatus king yatu, ing Palladium mitatag ya king Lyon, France kanitang 1920 at sikat ya kareng kayang iconic a sapatus a pang-militar ampong sapatus a canvas.

SAUCONY

Ing Saucony megumpisa ya inyang 1898 at ibat ya keng Boston, USA.
Ing kumpanya atyu ya keng metung a malating ilug a ausan dang Saucony, a ating atlung iconic a batu a akakit keng makapalibut a ilug, nung nukarin ya menibatan ing lagyu ning tatak ampo ing logo.
Kilala ya keng kayang matas a kalidad a pangagawa, masanting a disenyu ampo propesyonal a teknolohiya, ing Saucony mitatag yang pekamasanting a reputasyun kareng magdalagan, kayabe nala deng ibat kareng maigit 50 a bangsa keng Asia, America ampo Europa.

PRODUCT MATRIX

PALATUNTUNAN

RUNNING FOCUS

Pamibiebie

MAINSTREAM

orihinal

TREND FOCUS

TINDAHAN NING SAUCONY

Brand Story

1981

I Randy Merrell makipagsaup ya kang Clark Matisto para maglunsad yang metung a makatagulaling a disenyu ning sapatus para keng pamaglakbe na makayagpang kareng matas a pamantayan keng materyales, disenyu ampo tibay.
1995

I Merrell ampo i Vibram makipagsaup la para magdesign lang serye da reng makabayung outsoles
2000

I Merrell ginawa ne ing Exotech footwear at megumpisa yang linub keng versatile footwear
2007

Ing Merrell miglunsad yang imalan ampo accessories, meging yang brand a maki ganap a produktu.
2011

Kaybat ning 15 banuang pamisanmetung, i Merrell ampo i Vibram ginawa lang metung a makatagulaling a linya ning sapatus a alang sapin.
2015

Mibulalag ya ing Capra
2016

Ing Merrell atin yang maigit 300 a tindahan keng mabilug a yatu.

1989
1998

I Merrell pepakilala ne ing Jungle Moc ampo ing Aftersports footwear, ginawa yang bayung kategorya da reng produktu keng industriya ning sapatus.
2004

I Merrell me-rate ya bilang pekamasanting a pinili para keng sapatus keng kilwal ibat keng Sports and Leisure Times
2007

Ing Moab a maki multi-purpose a disenyu mibuklat ya at maigit 2 milyung pares ing mesali.
2013

I Merrell ing minunang meging M Select technology at megumpisa yang linub keng trail-running shoes market.
2015

I Merrell patuloy yang me-rate bilang pekamasanting a pinili para keng outdoor footwear ning Sports and Leisure Times kilub ning 11 banuang makatuki

PROTEKSYUN KING KAPALIGIRAN

Ing upaya nang Merrell keng pamagprotekta keng kapaligiran

100%

Deng kekaming produktu gawa la keng organic, recycled, o remanufactured a materyales.
Bawasan ing pamangailangan king danum anggang

150 Milyung Litru

50%

Bawasan ing pamagsayang sample da reng kekatamung sapatus ampo imalan
Mag-organisa at mag-recruit kareng volunteers para makiabe kareng public welfare actions

Maygit 10000 oras

Bawasan ing polusyun keng plastic packaging ampo dagdagan ing pamangamit kareng plastic a malyaring i-recycle.
Bawasan ing lampas

300000 pares

Pamag-dispose at pamag-landfill kareng sapatus

MAGLAG KUMPANIYA

Adwa lang swiss brothers art brunner ampo emie brunner linual la keng california para magumpisa lang sarili dang sneaker company

Ing CLASSIC66 iya ing mumunang KSWISS' all-leather tennis shoe inspiration ibat keng Swiss skiing

CLASSIC 66
FEATURE&K·SWISS
pamisanmetung

TINDA NING K·SWISS

K-SWISS BAYUNG TINDAHAN @ MACAU VENETIAN
BEIJING SKP
SHENYANG & SHENZHEN LUOHU MIXCITY
SHANGHAI QIANTAN TKL & GANGHUI
TAIPEI 101
HONGKONG HARBOR CITY & SOGO

AVIATOR ORIGINS

Ing PALLADIUM menibat ya keng Lyon, France, nung nukarin ya mekagawa kareng goma ning eroplanu kapamilatan ning pamisanmetung ning vulcanized a goma ampo ing canvas. Metung yang manimunang gagawang goma ning eroplanu kanitang panaun a ita.
Bayu ya mibait ing tatak ning sapatus a palladium
Patalastas manibat 1922 para kareng goma ning eroplanu

1920.

Bayu ya tinalakad keng gabun keng music festivals o maglakbe kareng disyerto, ing rubber soles ning Palladium atyu na kareng mapaling dalan a aspaltu. Manibat kanitang mumuna nang dake ning 1920, ing Palladium gagawang goma ning eroplanu at kayabe ne ing mabilug a henerasyun da reng minunang aviation king pamagtuklas king yatu kapamilatan ning pamagsakop king banua.

BRAND GENE

PRODUCT GENE

SERYE NING PRODUKTU NING SAPATUS

PALLADIUM X JEREMY LIN

Crossover kang Jeremy Lin, ing talentadung NBA player, para ilabas ing basketball heritage ning PALLADlUM ampo lalu yang paragulan ing kredibilidad keng sneaker culture.

TINDA NING PALLADIUM