Xtep yatanguje iduka rya mbere ry'abahiganwa bo muri Aziya

Nshasha Ikibanza ca XRC kifunguwe ku kibanza c'ubudandaji citwa Kallang Wave Mall co muri Singapore, gikorana n'ibikoresho, umuco n'abanyagihugu

SINGAPORE, 20 Nzero 2025 — Xtep, ikigo gikomeye c’abashinwa gikora imyambaro y’imikino, carafunguye iduka rya mbere ry’abakinnyi b’imikino muri Aziya, mu kibanza c’ubudandaji citwa Kallang Wave Mall co muri Singapore. Uretse ubucuruzi busanzwe, iyo duka rishasha rihuriza hamwe ibikoresho vy’ukwiruka bikora neza cane n’ibibanza vy’abanyagihugu kugira ngo bibe ikibanza c’abarutsi bo mu karere, rifise ibimenyetso vy’ukwinjira mu mutima n’ibiganiro vy’imigwi myinshi bitanga ibintu vyinshi vyo kwiruka. Iratanga kandi ibikorwa vy’umwuga ku bariruka, harimwo n’ibirori vy’amarushanwa y’amaguru, amakambi y’imyimenyerezo, ibihe vyo gutoza, na porogarama z’abarutsi b’umupira w’amaguru. Iyobowe n’ingene “Abarutsi b’umwuga bagira ico bakoze ku barirutsi benshi,” Xtep ifise intumbero yo gufasha abarutsi b’abahinga bo mu mahiganwa bafasha kwemeza ko ibintu ari vyiza cane, hamwe n’abatangura n’abakunda kwiruka.

Singapore irafise umuco wo kwiruka uteye igomwe kandi ushinze imizi cane, ushigikiwe n’ikirangamisi gikomeye c’ibintu vy’agaciro kw’isi yose. Dukurikije ikinyamakuru Sport Singapore (SportSG), kwiruka no kwiruka biguma biri mu bikorwa vy’umubiri bihambaye cane mu gihugu, bikaba bishingiye ku bikorwa nk’ivyo bita Standard Chartered Singapore Marathon—bikwegeranya abantu barenga 50.000 bo mu gihugu no hanze y’igihugu buri mwaka—be n’urugendo rwo kwiruka rwo mu kibano ruriko rurakura. Ukoresheje uwo munezero, Xtep yaratanguje igikorwa cayo ca mbere . Xtep iriruka Iduka rya Club (XRC) mu karere. XRC yatunganijwe nk’aho abantu bashobora gucururiza n’aho abantu bahurira, izokwakira amarushanwa y’imigwi, amahugurwa, n’ibirori vy’abanywanyi, itanga inkweto z’abakinnyi b’amarushanwa n’impuzu zitandukanye zo kwimenyereza no kwambara ku musi ku musi. Abarutsi barashobora gucapura kode ya QR kugira ngo baje muri XRC kugira ngo bamenye ibirori vy’umwihariko n’ubumenyi bw’ibintu.

Kugira ngo bafungure, Xtep yarateguye umusi mukuru wo gutangura “XRC RUN”. Ku wa 20 Nzero isaha zitandatu n’igice z’ijoro, abarutsi barenga 200 bari bakoraniye hanze y’iduka kugira ngo bagire urugendo rw’abanyagihugu. Abaje muri iyo nama bavuye mu bikorwa bitandukanye, harimwo ivy’amahera, ubuhinga n’uburezi, kandi barirutse bambaye ama-T-shirt ya Xtep akoreshwa mu buryo busanzwe, mu nzira yaca ku ruzi Kallang rwiza cane, bikaba vyari bitanga igisagara giteye igomwe. Iryo siganwa ryagaragaje inguvu z’umuryango w’abarutsi wo muri Singapore be n’isano Xtep ifise nawo. Inyuma y’urugendo, abarutsi b’abahinga baratumiwe mu nama y’ugukenguruka y’abahiganwa b’abahinga 160X 7.0, aho bagerageje inkweto nshasha z’amarushanwa zikozwe mu bipande vy’umuyagankuba, bongera baragira uruhara mu biganiro vyo gukorana n’abandi. Benshi mu bari muri iyo nama bavuze ko ivyo vyabafashije guhitamwo neza ivyuma no gushima infashanyo y’abarutsi ya Xtep.

Iduka ry’umugwi w’abarusha abandi ni kimwe mu bikorwa vya Xtep vyo guhuza ukwiruka kw’abahinga n’ukugira uruhara kwa misi yose. Igamije kuba ahantu abarutsi bashobora kuronkera ibikoresho, kuronka ubuyobozi, gusangira ivyo baciyemwo, no kwumva ko bashigikiwe mu ntambwe yose y’urugendo rwabo rwo kwiruka.

Ivyerekeye XTEP

Itsinda rya XTEP, rimwe mu mashirahamwe ahambaye Ikimenyetso c'imikinos mu Bushinwa, yashinzwe mu 1987, ishingwa ku mugaragaro nk’izina XTEP mu 2001. Iryo shirahamwe ryashizwe ku rutonde rw’isoko ry’i Hong Kong kw’igenekerezo rya 3 Ruheshi 2008 (01368.hk). Mu mwaka w’2019, iryo shirahamwe ryatanguje ingamba zaryo zo kw’isi yose, ryinjizamwo Saucony, Merrell, K•SWISS, na Palladium kugira ngo ribe ishirahamwe ry’imikino mpuzamakungu rihambaye rifise ibimenyetso vyinshi vy’imikino. Ku bindi ku vyerekeye XTEP, genda kurihttps://www.intambwe y'isi yose.com/