Xtep yemejwe ko ari yo irongoye isoko ry'inkweto zo kwiruka kw'isi yose mu 2025 nk'uko inganda zitera imbere mu guhindura ubuhinga no gucapura ibintu

Mu myaka ya vuba, isoko ry’inkweto z’abakinnyi kw’isi yose ryagumye ritera imbere mu bijanye n’ugurisha. Ukwo kwaguka guterwa n’ugusaba kw’abaguzi gukomeye kw’impumurizo nziza cane, ibikorwa biteye imbere, n’ugukora ibintu vyinshi ku musi ku musi, bifatanije n’ugutera imbere kw’ubuhinga bushasha mu bikoresho vyo hagati y’ibirenge n’uburyo bwo kubihingura kugira ngo bibe vyiza cane, bibe bifise uburemere buke, kandi bibe bishobora kugumaho. Mu vy’ukuri, ugurisha inkweto z’abakinnyi kw’isi yose kwagutse kuva ku miliyaridi 4,57 mu 2021 gushika ku miliyaridi 5,30 mu 2025. Ku isoko ry’Ubushinwa*, ukuntu abantu benshi bakunda cane amarushanwa y’amaguru n’amarushanwa yo kwiruka mu mabarabara, vyatumye habaho ukwaguka kw’imigwi y’amarushanwa y’amaguru n’ay’abahinga.

Isoko ry'inkweto zo kwiruka: Incamake

Inkweto zo kwiruka ni inkweto z’abakinnyi zakozwe ku ntumbero kugira ngo zibe zifise ubushobozi bwo gukomera, zifashe, zihagaze neza kandi zishobora guhumeka neza. Iciyumviro cabo nyamukuru c’agaciro kiri mu gukingira hamwe, kwongerera ubushobozi bwo kwiruka, no guhindura ibintu vyinshi. Isoko ry’ivyo bikoresho rishizwe mu migwi hakurikijwe ibikorwa, rigizwe n’inkweto zidahungabana, zo kwiruka, n’iz’ukwiruka zifise amaguru; ishingiye ku vyo umuntu ashobora gukoresha, igitabu c’ibintu kigabanywemwo inkweto zo kwiruka mu nzira, ivyuma vyo kwiruka n’ivyo mu nzu Inkweto z'abakinnyi, n’inkweto zo kwiruka mu nzira.

Inganda y’inkweto zo kwiruka kw’isi yose yarateye imbere mu bihe bitatu bitandukanye: Igihe c'Ibikorwa (Imbere y'imyaka ya 1980–2000), mu gihe ibintu vyakoreshwa canecane mu bijanye n’imikino y’amarushanwa vyibanda canecane ku kwongereza ubushobozi bw’imikorere; mu Igihe c'Ikoranabuhanga n'Ukwaguka kw'abantu benshi (2000–2015), irangwa n’ugutera imbere gukomeye mu buhinga nyamukuru nk’ugutera ivyatsi, ugushigikira, n’ubuhinga bwo gukora ibintu bifise uburemere buke, hamwe n’ugutuma kwiruka gukundwa cane mu bantu bose bakunda imyimenyerezo y’umubiri; na Ivyabaye mu bice n'Igihe co Gushiramwo Ivyiza (2020–Ubu), aho ivyo abaguzi bakunda vyahindukiye bishika ku bibanza vyihariye no ku buhinga bushasha bushingiye ku mbuga, bikaba biyobora inganda zija ku bikorwa vyiza cane, ku gukoresha ibintu vyinshi, no ku gutandukanya ivy’ubuhinga.

Mu gusubiramwo ivy’isi yose, inganda y’inkweto zo kwiruka mu Bushinwa yarateye imbere mu buryo busa n’ubwo kuva ku bintu vy’intango gushika ku buhinga bwihariye, imiterere yihariye, n’ugushiraho ikimenyetso gikomeye. Kuva mu mwaka w’2000, amashirahamwe mpuzamakungu yarihuse kwinjira mw’isoko ryayo mu Bushinwa, mu gihe amashirahamwe yo mu gihugu nka Xtep, Anta, na Li-Ning yaguma atera imbere, bituma isoko ry’inkweto zo kwiruka ry’Ubushinwa rishika mu gihe caryo c’ugusubiramwo ubuhinga n’ukwagura isoko ry’abantu benshi.

Isoko ry'abashoferi b'inganda y'inkweto zo kwiruka

Bivuye ku kwemera kwagutse kw’ubuzima bufise amagara meza be n’ugukomeza gutera imbere kw’amarushanwa y’amaguru n’amarushanwa yo kwiruka mu mabarabara, ivyifuzo vy’isoko mu bijanye n’inkweto zo kwiruka vyaguma vyerekurwa. Mu mwaka w’2024, amarushanwa yo kwiruka mu nzira 749 yaratunganijwe mu gihugu cose, ivyo bikaba vyatumye abantu barenga miliyoni 7,04 bari muri iyo siganwa. Mu mwaka w’2025, amarushanwa y’amarushanwa yashimikiye ku gutuma uburemere bugenda neza mu gihe yariko aratuma uburemere bw’amarushanwa bugenda neza, hari ibirori 594 vyabaye mu mwaka wose, bikaba vyakwegereye abantu imiliyoni 6.399. Ugumenyekanisha cane kw’ivyo birori kwatumye habaho iterambere riramvye ry’ugusaba inkweto z’umwuga zo kwiruka, impuzu zikora, n’ibikoresho vyo gufasha.

Ivyerekeye amarushanwa y’inganda y’inkweto zo kwiruka biriko birahinduka kuva ku mikorere y’ishimikiro gushika ku mahiganwa yose arimwo ubuhinga, amabara y’ibintu, n’ugushobora guhindura ibintu vyinshi. Uko amarushanwa y’amarushanwa akora nk’ahantu hahambaye ho kugerageza ubushobozi bw’ibicuruzwa vy’inkweto z’abahinga, inkweto zo kwiruka zo mu rugo zarabonye ugutera imbere gukomeye mu rugero rw’abazimbara, ukumenyekana kw’izina ryazo, n’ukumenyekana kw’akanwa ku nzira z’amarushanwa mu myaka iheze. Igitigiri c’abirutsi kiriko kiragwira kiriko kirahitamwo inkweto zo kwiruka z’umwuga zo mu gihugu ku bijanye n’imyimenyerezo ya misi yose be n’amarushanwa, ivyo bikaba bishimika ku gushigikira isoko ry’ibintu vyo mu gihugu ku bijanye n’ugukora neza mu mahiganwa, ubumenyi bwo kwambara, n’ugushikama kw’ibicuruzwa.

Xtep yubaka ubuhinga bwo kwiruka mu buryo bushitse kugira ngo ishobore gushitsa ivyo abarutsi b'abahinga n'abahinga bakeneye

Kuva yashinga ingamba zayo zo kwiruka mu 2007, Xtep yarakomeje gutera imbere mu bijanye n’ukwiruka. Irongowe n’ubushakashatsi n’iterambere ry’ubuhinga, ishingiye ku bikenewe n’abarutsi, kandi ishigikiwe n’ibikorwa vy’abahinga, Xtep yubatse ubuhinga bwo kwiruka burongoye inganda burangwa n’ugushiramwo ibintu vyose n’ugushobora guhindura abantu bose, bikomeza ikibanza cayo nk’ikimenyetso ca mbere mu bijanye n’ukwiruka mu Bushinwa. Kubera ko Xtep yubahiriza ubuhinga bushasha kandi bwigenga, yashize hamwe ubuhinga bune bw’ingenzi bwo gukora: Ikoranabuhanga rya XTEP FIT, ikoresha amakuru arenga 300.000 yerekeye imiterere y’ibirenge vy’Abashinwa kugira ngo ishinge urutonde runini rw’imiterere y’ibirenge vy’Abashinwa, inkweto zimara igihe kirekire zihuye n’abantu b’Abashinwa; Ikoranabuhanga rya XTEP DURA, ikaba ari yo itanguye gukoresha ibikoresho vya CPU vy’agaciro ka marathon bifatanijwe n’ugusesangura ingendo y’ubuhinga bwa none kugira ngo haboneke ubuhinga bwo guhingura ibirenge vy’inyuma, bigatuma umuntu ashobora kumara ibilometero birenga 2.000 adashobora kwambara kandi adashobora gusenyuka; XTEP ACE+ Ikoranabuhanga, ikoresha uburyo bwo gutera ifu y’agaciro kanini cane n’umubumbe w’inzahabu w’uburemere bubiri “soft upper, resilient lower”, utanga inyiyumvo idasanzwe yo gukomera no gukomera munsi y’ibirenge kugira ngo ifashe abarutsi kwihuta; na Xtep's umunyagihugu Ububasha bwa Xtep Ikoranabuhanga, ikoresha mu buryo bushasha intsinga za PI zikoreshwa mu kirere be n’insinga za basalte ku nkweto zo kwiruka, zigatorera umuti neza ububabare bw’inganda bw’ugusenyuka kw’intsinga za carbone n’uguca ibice, gutyo zigatuma abarutsi bagira ubushobozi bwo kwiruka cane kandi bakaguma bashikamye igihe kirekire. Izo nzira zine z’ubuhinga zikorana kugira ngo zibe urufatiro rw’ubuhinga rw’inkweto z’abahinga zo kwiruka za Xtep.

Ku bijanye n’ibintu, Xtep ishimikiye cane ku “Champion Edition Collection” kugira ngo yubake inkweto zo kwiruka zijanye n’amarushanwa y’abahinga, imyimenyerezo itera imbere, n’ukwiruka kw’abantu benshi. Muri izo, urutonde rwa 160X Champion Edition rwaciye mu mayaruka menshi y’ugusubiramwo. Kuva mu mwaka w’2025, ryarahaye ububasha abakinnyi 141 b’Abashinwa gutsinda ibikombe 620 vy’amarushanwa y’amaguru, bikaba ari bimwe mu bikweto vy’amarushanwa y’amaguru vy’imbere mu gihugu bihambaye cane ku nzira y’amarushanwa y’amaguru. Ku wa 1 Ntwarante 2026, mu mahiganwa y’i Tokyo, umuvugizi w’umugwi wa Xtep, Feng Peiyou, yambaye Xtep 160X 7.0 PRO mu rangi ya "Champion Sonata", yaciye amenagura irekodi y’igihugu y’amarushanwa y’abagabo n’igihe c’amasaha 2 n’iminota 05, n’amasegonda 50. "Igihe ca 2:05." Muri ico gihe nyene, ibigereranyo nka 360X (inkweto ya mbere kw’isi yo kwiruka ikoreshwa n’ivyuma vy’umuyagankuba), 260X (inkweto y’imyimenyerezo y’amarushanwa yose), na AirFlow (inkweto yo kwiruka ifise amabara y’agaciro) vyose hamwe bikora umurongo w’ibintu vyinshi bipfutse umuntu wese kuva ku bakunda kwiruka gushika ku bakunda kwiruka. Ivyiza ni uko inkweto zo kwiruka za Xtep zashitse ku rutonde rwa No.1 mu Bushinwa ku rugero rw’abambara inkweto zo kwiruka muri Marathon mu myaka 3 ikurikiranye(2023-2025)*.

Ikindi kandi, Xtep irabandanya gushigikira umugambi wo kwiruka mu mabarabara mu Bushinwa, kuko yarateye inkunga ibikorwa vy’amarushanwa y’amaguru arenga 1.000 mu gihugu cose, bikaba ari vyo bituma ari ryo ry’abaterankunga ry’amarushanwa y’amaguru ryinshi mu Bushinwa. Xtep yashinze amashirahamwe 71 y'abarutsi, akoresha abanywanyi barenga miliyoni 2 n'igice ba "Xtep Runners". Muri ico gihe nyene, biciye ku ma IPs yayo nk'umugambi wa "Chinese Running Race & Mass Running" (watangujwe n'ishirahamwe ry'abashinwa ry'imikino ngororamubiri kuva mu 2019) be n'"Imisi mikuru y'ukwiruka 321," Xtep yubatse ubuhinga bwo gufasha abarutsi, ibikorwa vy'ubuhinga n'ubuhinga.

Hashingiwe ku bushakashatsi bwigenga bw'isoko bwakozwe na Frost & Sullivan ku bijanye n'inkweto zo kwiruka n'impuzu zo kwiruka kw'isi yose no mu Bushinwa, Xtep yarahawe ibihembo bitatu vy'uburongozi bw'isoko: " Ikibanza c'uburongozi mw'isoko ry'inkweto zo kwiruka kw'isi yose bishingiye ku rugero rw'ugurisha mu 2025."; " Yashizwe ku mwanya wa mbere mu Bushinwa ku rugero rw'abambara inkweto zo kwiruka mu marathon imyaka 3 ikurikiranye(2023-2025)"; na "Ishizwe ku mwanya wa 3 mu bimenyetso vy'impuzu z'imikino z'Abashinwa. (Ipimwa n'agaciro k'ugurisha ko mu 2025)." Kuva ku rugero rw’abaterankunga b’ibirori n’uburebure bw’ibikorwa vy’abarutsi gushika ku bikorwa vy’ibicuruzwa, uguhinga kwa Xtep mu bijanye n’ukwiruka kwaronse ivyemezo vy’ukuri bivuye ku bigo vy’ubushakashatsi mpuzamakungu vyemewe n’isoko ry’isi yose.

1. Ivyavuye mu raporo y’ubushakashatsi ku isoko ry’inkweto zo kwiruka kw’isi yose ya Frost & Sullivan yo mu 2025.

2. Ivyavuye muri raporo y’ubushakashatsi ku isoko ry’amarushanwa y’amaguru y’Ubushinwa bwigenga yo mu 2025 ya Frost & Sullivan.