Xtep cu 2025 ah vawleicung tliknak kedan zuarnak ah hruaitu dirhmun ah cohlan a si, zeicahtiah riantuannak nih thiamsang sinak le thil sining tthencheunak lei ah a thancho

Nai kum hna ah, vawleicung lentecelhnak kedan zuarnak nih zuarnak a karh peng. Hi karhternak cu a sangmi hnangamnak, a sangmi riantuan khawhnak le nifatin hman khawhnak caah a karh cuahmahmi mipi nih an halmi nih a hruai, cu pin ah midsole thilri le thil sernak kalning ah thiamnak lei thlennak hna he fonh in riantuannak sang, a ritmi thilri le a hmunmi thilri hna he aa pehtlaimi a si. A ngaingai ti ahcun, vawleicung pumpi ah lentecelhnak kedan zuarnak zat cu 2021 ah 4.57 billion in 2025 ah 5.30 billion tiang a karh. Tuluk market* ah, mipi lakah marathon le lam cung tlikzuamnak a karh chin lengmangmi nih thiamsang tlikzuamnak thilri le aa pehtlaimi tlikzuamnak thilri pawl a karhter chin.

Tliknak kedan zuarnak: A tlangpi in

Tliknak kedan cu timhcia tein sermi lentecelhnak kedan a si i a ttha deuhmi hngatchannak, dirkamhnak, fek tein um khawhnak le thawchuah khawhnak caah sermi a si. An mansung bik ruahnak cheuhnak cu hmunkhat kilvennak, tlik ning tthatnak ṭhanchoternak le thil sining tampi ah i remh khawhnak ah a um. Riantuan ning in tthenmi, market ah fekmi, zuamnak, le tliknak kedan hna aa tel; hmannak thil sining cungah hram bunh in, thilri portfolio cu lam cung tliknak kedan, tliknak seh le innchung ah tthen a si Lentecelhnak Keden, le lam tliknak kedan.

Vawleicung tliknak kedan sernak cu aa dangmi chan pathum chungin a hung tthangcho: Riantuannak lei ah aa hngatmi chan (1980s hlan-2000), cu chung ah thilri hna nih zuamnak lentecelhnak hna kha riantuannak tthanchonak ah a biapi bik in an pek hna; mah cu Technological Iteration & Mass Expansion Era (2000–2015), cu cushioning, support, le lightweight engineering tibantuk a hrampi thiamnak hna ah tthanchonak nganpi in a lang, cun a tlangpi in pum cawlcanghnak mipi lakah tlik zuamnak a larter; cun A tthencheu mi thil sining le Brand man sang deuhnak chan (2020-A tu tiang), cuka ahcun a cawtu hna duhnak cu a hleiin a ummi hmunhma le platform cung ah hram aa bunhmi thiamnak lei ah aa thlen, cu nih cun riantuannak kha a sangmi riantuannak, thil sining phunphun hman khawhnak le strategy brand thleidannak lei ah a hruai.

Vawleicung megatrends a langhtertu, Tuluk ram tlikzuamnak kedan sernak cu a hramthawknak thilri in thiamnak, thil sining he aa tlakmi suaisamnak le a fekmi thilri dirhmun tiang aa tluk tein tthanchonak a tong. Kum 2000 thawk in, ramkip thilri phun pawl nih Tuluk ram ah an market luh khawhnak an rangter, cu lio ah ramchung thazaang a ngeimi Xtep, Anta, le Li-Ning tibantuk hna cu an karh thluahmah, Tuluk tliknak kedan zuarnak cu amah tein thiamnak lei thlennak le mipi zuarnak karhternak chan ah a luhter.

Running Shoe Industry ah Market Driver pawl

Ngandamnak nunning a karh tukmi le marathon le lam cung tlikzuamnak a karh pengmi nih a hruai hna caah, tliknak kedan chawlehnak chung ah market duhnak cu a chuak peng. 2024 ah, ram pumpi ah lam cung tlikzuamnak 749 an tuah i, a dihlak ah 7.04 million leng an i tel. 2025 ah, zuamnak hmunhma cu a tthatnak lei ah aa mer i a zat a tlawmter, kum khat chung puai 594 an tuah i, aa telmi 6.399 million an i tel. Hi puai hna i mipi nih an uar tukmi nih hin tlikzuamnak ah aa telmi hna kha a kauhter ngaingai hna, cucaah thiamsang tlikzuamnak kedan, riantuan khawhnak thilthuam le bawmchantu thilri hna caah a hmunmi tthanchonak a chuahter.

Running shoe industry i zuamnak sining cu a hrampi riantuannak in a dihlak in zuamnak ah aa thleng i thiamnak lei hmunhma, thilri matrices, le thil sining phunphun i remh khawhnak aa tel. Marathons cu thiamsang kedan thilri thilti khawhnak caah a biapi tukmi hneksaknak hmun a si caah, ramchung tliknak kedan hna cu naite kum hna ah zuamnak lam ah an i hruk ning, an minthannak le an biachim minthannak ah a karh pengmi an hmuh. Nifatin cawnnak le zuamnak zuamnak caah ramchung thiamsang tlikzuamnak kedan kha a karh chin lengmangmi tlikzuamnak ah aa telmi an karh chin lengmang, cu nih cun tlikzuamnak tthatnak, hruk hmuhtonnak le thilri tthatnak kong he pehtlai in ramchung brand pawl nih an cohlannak a karh chin lengmangmi kha a langhter.

Xtep nih Elite le Mass Runners hna an herhmi tling tein tlinter awkah a tlingmi thiamsang tlikzuamnak ecosystem a ser

2007 ah tlikzuamnak ah a biapi bikmi a dirh hnu in, Xtep nih tlikzuamnak lam ah a kedan kha a thuk chin lengmang. Technological R&D nih a hruaimi, tlikzuamnak ah a herhmi le thiamsang riantuannak nih a bawmhmi, Xtep nih cun thil sining vialte a huapmi le mi vialte aa rem khomi in a langmi industry-hruaitu thiamsang tlikzuamnak ecosystem a ser, cu nih cun Tuluk tlikzuamnak domain ah a sangbikmi brand dirhmun a fehter. Thilthar sernak nih a hruaimi le aa hngatmi R&D zulh in, Xtep nih a hrampi a kalmi thiamnak pali a fonh hna: XTEP FIT Technology, cu nih cun Tuluk ke sining cazin 300,000 leng hmangin Tuluk ke sining cazin nganbik dirh a si, Tuluk mipi caah aa tlakmi kedan hmanung bik a ser; XTEP DURA Technology, cu nih cun marathon-grade CPU thilri hmannak le AI kalning hlathlainak he fonh in lenglei kedil sining suainak ah a hruai, 2,000 kilometers leng a rawk kho lomi le a tlik kho lomi nunnak a hmuh; XTEP ACE+ Technology, cu nih cun "a cunglei a nemmi, a fekmi a tanglei" sui fonhmi suaisam he a biapi tukmi hnipuan sernak a hman, a tlikmi hna kha rang deuh in kal khawhnak ding caah a ttha tukmi a fekmi le a fekmi ke tang hngalhnak a pek hna; le Xtep nih a ngeih mi Xtep Thazaang Technology Matrix, cu nih cun vanlawng-tluk PI fibers le basalt fibers kha tliknak kedan ah a thar in a hman, carbon fiber a rawhnak le a kiakmi industry fahnak kha ttha tein a tawlrel, cucaah tlikzuamnak ah aa telmi hna kha a tthawng deuhmi tthawnnak le caan sau a hmunmi fekmi a pek hna. Hi thiamnak lei platform pali hna nih hin Xtep thiamsang tliknak kedan thiamnak hrampi ser awkah hmunkhat ah rian an ttuan.

Product matrix kongah, Xtep nih a minthangmi “Champion Edition Collection” kha a biapi bik ah a chiah i, a tlingmi tlikzuamnak kedan portfolio sernak ah a thiammi tlikzuamnak, tthanchonak cawnnak le mibu tlikzuamnak hna aa tel. Cu hna lakah, 160X Champion Edition series cu chan tampi ah thlennak a tong cang. 2025 tiang ah, Tuluk lentecelhtu 141 kha marathon zuamnak 620 teinak hmuh khawhnak nawl a pek hna, marathon circuit ah ramchung zuamnak kedan minthang bik pakhat ah a cang. March 1, 2026 ah, Tokyo Marathon ah, Xtep's tlikzuamnak brand ambassador, Feng Peiyou nih, "Champion Sonata" rong in Xtep 160X 7.0 PRO aa hruk i, ram pumpi pa marathon record cu suimilam 2, 05 minutes, le 58 seconds in Chinese tlikzuamnak ah a hrawh "2:05 chan." Cu lio caan te ah, 360X (vawleicung ah a hmasa bik a nemmi carbon plate tliknak kedan), 260X (a dihlak in zuamnak ah a tthawngmi), le AirFlow (a ttha bikmi tliknak kedan) tibantuk model hna nih cun a thiammi tlikzuamnak ah aa telmi hna in a ttha ngaimi pum cawlcanghnak a uarmi tiang a tlingmi thilri phunphun an ser. Hngalh awk ngai a simi cu, Xtep tliknak kedan nih Marathon tliknak kedan hruk ning in kum 3 pehtlai tein Tuluk ram ah No.1 dirhmun a hmuh(2023-2025)*.

Cun, Xtep nih Tuluk ram lam cung tlikzuamnak ah a dirkamh peng, ram pumpi ah marathon puai 1,000 leng a bawmh cang hna, cu nih cun Tuluk ram ah marathon bawmhnak a tam bik a ngeimi brand ah a ser. Xtep nih tlikzuamnak bu 71 a dirh, "Xtep Runners" chungtel 2.5 million leng a bawmh hna. Cu caan te ah, "Chinese Running Race & Mass Running" timhtuahnak (2019 thawk in Chinese Athletics Association he hmunkhat ah thawkmi) le "321 Running Festival" tibantuk a ngeihmi IPs hmangin, Xtep nih thiamsang thilri, cawnnak, cawlcanghnak le riantuannak hna aa telmi tlikzuamnak riantuannak ecosystem pakhat a ser.

Frost & Sullivan nih vawleicung le Tuluk tliknak kedan le lentecelhnak thilthuam chawlehnak kong ah an tuahmi independent market hlathlainak cungah hram bunh in, Xtep cu market hruaitu sinak minthang pathum pek a si: " 2025 ah zuarmi zat cung ah hram bunh in vawleicung tliknak kedan market ah hruaitu dirhmun."; " Kum 3 pehtlai tein Marathon tliknak kedan hruk ning in Tuluk ram ah No.1 a si (2023-2025)"; le "Tuluk lentecelhnak thilthuam phun hna lakah a sang bik 3 ah chiah. (2025 zuarnak man in tahmi)." Puai bawmhnak le tlikzuamnak riantuannak thuknak in lam cung thilri tthatnak tiang, Xtep nih tlikzuamnak lei ah a tlingmi cinnak cu ramkip nawlngeitu hlathlainak bu le vawleicung chawlehnak in fehternak a hmuh.

1. Frost & Sullivan's 2025 Independent Global Running Shoes Market Research Report in lakmi a si.

2. Frost & Sullivan's 2025 Independent China Marathon Market Research Report in lakmi a si.