Xtep yakazuminwa kuba achuuno chakusololela mumusika wazyakusama zyakubalikila munyika yoonse mu 2025 aawo makwebo naakali kuya kunembo kuya kulibaabo bajisi luzibo akwaandaanya zintu
Muminyaka misyoonto yainda, muulo wazyakusama zyakusobana zyanyika yoonse wakazumanana kukomena kwakusambalwa. Ooku kuyaambele kweendelezyegwa akuyanda kwabasikuula kwakukkalwa kabotu, kubeleka kubotu, akukonzya kubelesegwa abuzuba, antoomwe akusumpuka kwabusongo bwakupanga zintu zyaakati-kati anzila zyakupanga zintu kuti zibeleke kabotu, zitakatazyi, alimwi akuzumanana. Mubwini, mweelwe wazyakusama zyakusama zyakusobana munyika yoonse wayungizyika kuzwa ku 4.57 billion mu 2021 kusika ku 5.30 billion mu 2025. Mumusika waku China*, kukomena kwakuzyibwa kwa marathons azisobano zyakubalikila mumigwagwa akati kabantu boonse kwayungizya kuyaambele kwa zibelesyo zyakubalikila zyabasyaazibwene.
Musika waNsapato Zyakubalikila: Kulanga-langa
Nsapato zyakuchijaana zyakabambilwa kuti zibe zyakusama zyakusobana zyakabambilwa kuti zikwabilile, zigwasyilizye, zitazungaani, akuyoya. Bubotu bwabo bupati buli mukukwabilila zizo, kusumpula kweenzya kabotu, akukonzya kuchincha zintu zyiingi. Kazibikkidwe muzibeela kweendelanya amulimu, muulo ubikkilizya zyakusama zyakubalikila zitazungaani, zyakuzundana, azyakuchijaana; kweendelanya abukkale bwakubelesya, zyintu zyakabambwa zyaandaanizyigwa kuba nsapato zyakuchijaana mumugwagwa, ntambo zyakutanta antoomwe azyamukati Nsapato zyakusobana, antoomwe azyakuchijaana.
Makwebo aazyakusama zyakubalikila munyika yoonse akakomena muziindi zyotatwe: Chiindi chakuchita zintu (kakutanaba 1980s kusikila ku 2000), muchiindi eecho zintu zyakali kubelesegwa kapati muzisobano zyakuzundana kazibikkilide maanu kapati kukusumpula milimo; chi Kuyungizya kwabusongo bwakupanga zintu akuvwula (2000-2015), zizyibidwe akusumpuka kupati kwaminchina mbuli kukwabilila, kugwasyilizya, akupanga zintu zitakatazyi pe, antoomwe akuzyibwa kwakuchijaana akati kabantu boonse; alubo Ziimo zyaandaanizyidwe achiindi chakusumpula zyina (2020-lino), ooko nzyobayanda basikuula nkozyakasanduka kuya kuzintu zilibedelede azintu zipya zyakubelesya, kusololela makwebo kuya kukuchita obotu, kubelesya zintu zyiingi, anzila zyakusiyanisya zyina lyamakwebo.
Kweendelana abukkale bupati bwanyika yoonse, makwebo aazisani zyakuchijaana muChina akasumpuka kuzwa kuzintu zitayandiki kusikila kuzintu zilibedelede, kubamba zintu kweendelana abukkale, antoomwe akubikkwa kabotu kwazyina. Kuzwa mu 2000, makkampani aamunyika yoonse akafwambaanya kunjila mumusika muChina, mpawo mabbindawuko aamunyika mbuli Xtep, Anta, a Li-Ning akatanta, akupa kuti muulo wazyakusama zyakuchijaana wakuChina unjile muchiindi chakwe chakubelesya minchina akuyungizya misika.
Basikusololela Musika wamakwebo aaNsapato Zyakuchijaana
Kakusololelwa akuzuminwa kwabuumi buli kabotu akuzumanana kwakubalikila mumigwagwa, kuyandika kwamusika mukati kamakwebo aazyakusama zyakubalikila kwazumanana kwaangununwa. Mu 2024, mweelwe wa 749 wamizundano yamumigwagwa yakachitilwa muchisi choonse, yakajana mweelwe wabantu bainda ku 7.04 miliyoni. Mu 2025, busena bwakuzundana bwakasanduka kuya kukusumpula bubotu mpawo akuyungizya mweelwe, azisobano zili 594 zyakachitilwa mumunyaka woonse, zyakakwela bantu bali 6.399 miliyoni. Kuzyibwa kapati kwazisobano eezyi kwayungizya kapati mweelwe wabasikubalika, aboobo kwapa kuti kube kukomena kuzumanana kwakuyanda zyakusama zyakubalikila, zizwaato zibeleka, azibelesyo zigwasya.
Busena bwakuzundana bwakupanga nsapato zyakuchijaana buli mukuzwa kuzintu zitabeleki kabotu kuya kukuzundana koonse kubikkilizya anzila zyakupanga zintu, zintu zipangwa, akukonzya kuchincha zintu zyiingi. Mbuli zisobano zya marathon mbozibeleka mbuli busena bwakusunka manguzu aazyakusama zyabasyaazibwene, nsapato zyakuchijaana zyamumuunzi zyabona kuyaambele kwakusama kwazyo, kuzyibwa kwazyina lyazyo, alimwi akuzyibwa kapati mumasena aakubalikila muminyaka misyoonto yainda. Mweelwe wabasikubalika uyaabukomena uli mukusala nsapato zyakubalikila zyabasyaazibwene zyamucisi zyakuyiisya abuzuba alimwi azyakuzundana, kutondezya kukomena kwakuzuminwa kwamakwebo aamucisi kujatikizya kuzundana, kuzyiba zyakusama, alimwi akukkalikana kwazintu nzyobapanga.
Xtep Yaka Busena Bwakuchijaana Bubotu Bwakuchijaana Kuchitila Kuzuzikizya Ziyandisyo Zyabasikuchijaana Bapati ABapati
Kuzwa nibakatalisya nzila zyabo zyakuchijaana mu 2007, Xtep yakazumanana kuyungizya mulimo wayo mumugwagwa wakuchijaana. Kakweendelezyegwa a R&D yabusongo, kweendelezyegwa aziyandikana zyabasikubalika, akugwasyilizyigwa ababelesi basyaazibwene, Xtep yakayaka nzila yakubalika iisololela mumakwebo iizyibidwe akuti bantu boonse kabakonzya kuchincha zintu zyoonse, akuyumya chiimo chakwe mbuli zyina lyakusaanguna muChina. Kakutobelezya nzila zipya zya R&D, Xtep yakaswaanganya nzila zyone zyakubelesya: XTEP FIT Technology, eeyo ibelesya 300,000 ya data yabupange bwamaulu aakuChina kuti italisye databezi mpati yabupange bwamaulu muChina, kupanga nsapato zyakumamanino zyeendelana abantu bakuChina; XTEP DURA Technology, eeyo yakatalisya kubelesya zibelesyo zya CPU zya marathon-grade antoomwe a AI gait analysis kupanga nzila zyakusama zyaanze, akuzuzikizya buumi butazungaani akutantamuka kwamakkilomita aatandila ku 2,000; XTEP ACE+ Technology, eeyo ibelesya nzila ya supercritical foaming a "kujulu kuteteete, munsi kuyumu" kusanganya kwangolide, kupa kulimvwa kuyumu akuyuma kwaansi aamaulu kugwasya basikubalika kuti bafwambaane; a Xtep's proprietary Nguzu zya Xtep Nzila zyatekkinoloji, eeyo iibelesya nzila mpya ya PI fibers alimwi a basalt fibers kuzisani zyakubalikila, akumanizya penzi lya carbon fiber lyakutyoka akutyoka, aboobo kupa basikubalika nguzu zyakunyamuna akukkalilila kwachiindi chilamfu. Aaya mapulatifomu one aatekkinoloji abelekela antoomwe kupanga ntalisyo yabusongo bwakupanga zyakusama zyakuchijaana zya Xtep.
Kweelana azintu zyakupanga, Xtep ibikkila maanu ku "Champion Edition Collection" kuti iyake nsapato zyakuchijaana zizwide zyakuzundana, lwiiyo lwakuya kunembo, akuzuzaana kwabantu biingi. Akati kabo, 160X Champion Edition series yakainda mumazyalani miingi yakubambululwa. Kuzwa mu 2025, yakapa nguzu kuli basicisobano baku China bali 141 kuti bazunde mumisobano ya marathon iili 620, akuba chimwi chazisani zidumide kapati zyakuzunda mumuzundano wa marathon. Mu 1 Muyoba, 2026, ku Tokyo Marathon, mweendelezi wa Xtep, Feng Peiyou, kasamide Xtep 160X 7.0 PRO mumubala wa "Champion Sonata", wakatyola rekhodi yabantu basankwa munyika yoonse achiindi chamawoola obile, 05 maminiti, antoomwe amasekondi aali 58 mu Chinese "2:05 Chiindi." Muchiindi chomwe, zibelesyo zilimbuli 360X (nsamngu yakusaanguna munyika yoonse iikonzya kuchincha), 260X (nsamngu yakuyiisya bantu boonse), antoomwe a AirFlow (nsapato yakubalikila iijisi nkumba) zyoonse antoomwe zipanga zintu zyiingi zijatikizya bantu boonse kuzwa kuli basimuzundano basumpukide kusikila kuli baabo bayandisya kulisimya mubili. Chazibinkene, nsamngu zyakuchijaana zya Xtep zyakajana busena bwakusaanguna muChina a Marathon Running Shoes Wearing Rate kwamyaka yotatwe iitobelana(2023-2025)*.
Kuya kunembo, Xtep ilazumanana kugwasyilizya nkondo yakubalika mumigwagwa yaku China, nkaambo yakagwasilizya zisobano zya marathon ziinda ku 1,000 muchisi choonse, akupa kuti ibe zyina lijisi mweelwe mupati wabantu bagwasyilizya zisobano zya marathon mu China. Xtep yakatalisya tubunga twakuchijaana tuli 71, kabagwasya bantu bainda ku 2.5 miliyoni "ba Xtep Runners". Aawo, kwiinda muma IP aakwe mbuli "Chinese Running Race & Mass Running" (yakatalisyigwa antoomwe a Chinese Athletics Association kuzwa mu 2019) antoomwe a "321 Running Festival," Xtep yakayaka nzila yakugwasya basikubalika iibikkilizya zibelesyo, lwiiyo, milimo yabantu boonse.
Kwiinda mubuvwuntauzi bwakulisalila bwakachitilwa a Frost & Sullivan aatala amakwebo aazyakusama zyakuchijaana azyakusama zyakusobana, Xtep yakapegwa mpuwo zyotatwe zyakusololela mumusika: "Chiimo chakusololela mumusika wazyakusama zyakuchijaana zyanyika yoonse kweendelanya amweelwe wazyakusambala mu 2025."; "Wakabikkwa mubusena bwakusaanguna muChina kweendelanya amweelwe wabantu bazwaata nsapato zyakuchijaana kwamyaka yotatwe iitobelana (2023-2025)"; alubo "Wakabikkwa mubusena bwatatu akati kazisani zyakusobana zyaku China. (Zyakapimwa amuulo wakusambala wa 2025)." Kuzwa kukugwasilizya kuchita zintu antoomwe akubeleka kwabasikuchijaana kusikila kukuchita kabotu kwazintu zyakabambwa, busongo bwa Xtep bwakuchijaana bwakatambula kuzumizigwa kuzwa kumbunga zyakuvwuntauzya zyanyika yoonse antoomwe amusika wanyika yoonse.
1. Zyakazwa kuli Frost & Sullivan's 2025 Independent Global Running Shoes Market Report.
2. Zyakazwa kuli Frost & Sullivan's 2025 Independent China Marathon Market Research Report.