Xtep ki ngeyo pi bedo i rwom ma malo i lok ma mako war me ngwec i wilobo i mwaka 2025 ma calo tic me cato wil tye ka mede i rwom ma lamal ki poko kin jami ma tye ka time

I mwaka manok ma okato ni, lok ma mako war me tuku i wilobo tye ka mede ki dongo wel cato wil. Medo man tye pi miti pa luwil ma tye ka mede pi bedo maber, tic maber, ki jami ma twero tiime nino ducu, ka i medo ki dongo diro i kom jami ma ki tiyo kwede i kin tyen ki kit me yubu jami ma weko tic maber, ma pe pek, ki ma twero bedo pi kare malac. Ki lok adaa, wel cato war me tuku i wilobo omede ki 4.57 billion pairs i mwaka 2021 me oo i 5.30 billion pairs i mwaka 2025. I cuk me China*, dongo pa rwom me ngwec mabor ki ngwec i yoo i kin lwak omedo rwom me dongo pa war me ngwec ki jami ma mako ngwec.

Cuk me war me ngwec: neno matut

War me ngwec ki yubu me bedo war me tuku ma ki yubu me miiyo kom maber, miiyo kony, bedo maber, ki yweyo. Gin ma pire tek bot gi tye i gwoko dul kom, medo rwom me ngwec, ki twero me loko jami mapol. Ki poko ne ki tic, cuk ni tye ki war ma cung matek, ngwec, ki war me ngwec ma ki yubu maber; malube ki kit ma ki tiyo kwede, jami ma ki yubu ni ki poko i kin war me ngwec i yoo, gin ma ki tiyo kwede me ngwec ki gin ma ki tiyo kwede i ot War me tuku, ki war me ngwec.

Dul ma yubu war me ngwec i wilobo ni odongo i kare adek ma pat pat: Kare ma ki keto i tic (ma peya mwaka 1980-2000), i kare ma jami ma ki yubu ni obedo tuku ma rwate ki tuku ma ki keto iye tam i kom medo tic pa jami; gin Lok ma mako jami ma ki tiyo kwede ki kare me dongo ne (2000-2015), ma ki nyutu ki medo jami ma ki tiyo kwede ma calo cushioning, support, ki lightweight engineering, kacel ki rwom me ngwec i kin dano ma gi tiyo ki yot kom; ki Jami ma ki poko poko ki kare me kelo jami ma ki ngeyo (2020-kombedi), kan ma miti pa luwil oloko i kom jami ma pat pat ki jami manyen ma jenge i kom jami ma ki yubu, ma telo tic ni me timo tic maber, tic ki jami mapol, ki poko kin jami ma ki yubu.

Me lubo kit ma jami tye ka wot kwede i wilobo, lok ma mako war me ngwec i China okato ki i alokaloka ma rwate ki jami ma pe rwate, yub ma rwate ki jami ma tye ka time, ki rwom ma lamal. Cake i mwaka 2000, jami ma ki yubu i wilobo gu medo rwom me donyo gi i cuk i China, ma nongo jami ma ki yubu i lobo calo Xtep, Anta, ki Li-Ning gu medo rwom me cato wil me war me ngwec i China i kare me dongo diro ki dongo rwom me cato wil.

Lutela me cuk me cato war me ngwec

Pi rwom me kwo ma yot ki rwom me ngwec mabor ki ngwec i yoo, miti pa dano i kin dano ma gi cato war me ngwec tye ka medde ameda. I mwaka 2024, wel ngwec me ngwec ma romo 749 ki otimo i wilobo, ma okelo wel dano ma oo 7.04 million. I mwaka 2025, rwom me ngwec ni oloko i kom kelo rwom maber ki medo rwom me ngwec, ki yub 594 ma kitimo i mwaka ni, ma okelo dano million 6.399. Kit ma dano mapol gi ngeyo kwede yub eni oweko wel dano ma gi tye ka ngwec odongo, ma oweko dano mapol ma mito war me ngwec, ruk ma tiyo, ki jami ma konyo gi.

Kabedo me pyem i kin dano ma gi tiyo ki war me ngwec tye ka loko ki i tic ma yot me cito i pyem ma kwako jami me teknologi, jami ma ki yubu, ki kit ma ki twero loko kwede jami mapol. Kit ma ngwec mabor ni tiyo calo kabedo ma pire tek me temo jami ma ki yubu ki war me ngwec, war me ngwec ma ki yubu i gang guneno rwom me ruko ne, nyutu nying gi, ki lok ma ki waco i kom ngwec i mwaka manok ma okato ni. Wel luring ayela tye ka mede ma tye ka yero war me ngwec ma ki yubu ki diro me gang pi pwonye me nino ducu ki pyem ngwec, ma nyutu ni rwom me cato wil tye ka mede i kom rwom me ngwec, rwom me ruko, ki rwom me jami ma ki yubu.

Xtep oyubu yoo me ngwec ma rwate ki dano ma gi tye ka ngwec maber me cobo peko pa dano ma gi ngwec ma rwom gi lapiny ki ma rwom gi lamal

Cake i kare ma ki cako yub me ngwec i mwaka 2007, Xtep obedo ka medo rwom me ngwec ne i yoo me ngwec. Ki telo ne ki R&D me diro, ma lubu gin ma luring ayella mito, ki miiyo kony ki bot dano ma ngeyo tic, Xtep oyubu yub me ngwec ma ki ngeyo maber ma tye ki rwom me tic ma rwate ki dano weny, ma oweko en obedo gin ma pire tek i kin ngwec i lobo China. Lubu rwom me tic ma ki kelo ki R&D ma pe jenge i kom ngat mo, Xtep oketo jami angwen ma pire tek: XTEP FIT Technology, ma tiyo ki jami ma romo 300,000 ma mako kit ma tyen pa jo China tye kwede me yabo ngec ma mako kit ma tyen pa jo China tye kwede, yubu war ma ki yubu pi lwak pa jo China; XTEP DURA Technology, ma oyabo tic ki jami ma ki lwongo ni marathon-grade CPU kacel ki AI gait analysis me yubu kit ma ki yubu kwede tyen, ma kelo kwo ma pe romo 2,000 kilometers; XTEP ACE+ Technology, ma tiyo ki yoo ma ki lwongo ni supercritical foaming process ki dual-density "soft upper, resilient lower" ma ki yubu ki jabu, ma miiyo teko ki elastic ma tye piny me konyo lungwec me ngwec oyotoyot; ki Xtep's proprietary Xtep Power Teknoloji Matrix, ma tiyo ki jami ma ki lwongo ni aerospace-grade PI fibers ki basalt fibers i kom war me ngwec, ma konyo me cobo peko me carbon fiber ma goro ki tur, ma miyo luring ayela bedo ki teko me ngwec ki bedo ma rii pi kare malac. Jami angwen magi ma ki tiyo kwede me tic kacel me yubu guti me tic pa Xtep me yubu war me ngwec.

I kom jami ma ki yubu, Xtep keto cwinye i kom gin ma ki lwongo ni "Champion Edition Collection" me yubu war me ngwec ma kwako ngwec ma rwom ne lamal, pwony ma rwate, ki ngwec ma rwate. I kin gi, 160X Champion Edition series ni okato ki i rwom mapol. Cake i mwaka 2025, omiiyo teko bot lutuku 141 me China me loyo pyem ngwec mabor 620, ma odoko acel i kin war me ngwec ma ki ngeyo i gang. I nino dwe acel me dwe me adek mwaka 2026, i pyem ngwec me Tokyo, lacungu pa Xtep, Feng Peiyou, ma oruko Xtep 160X 7.0 PRO ma tye ki kala ma ki lwongo ni "Champion Sonata", obalo rekod me ngwec mabor pa coo ki cawa 2, dakika 05, ki ceken 58 me donyo i pyem ngwec me Chinese "2:05 Era." I kare acel, jami ma calo 360X (war me ngwec ma ki yubu ki jami ma ki lwongo ni carbon plate me acel i wilobo), 260X (gin ma ki tiyo kwede me pwonyo dano), ki AirFlow (war me ngwec ma ki yubu maber) kacel gi yubu jami ma kwako dano weny ma cake ki i kom dano ma gi maro ngwec ma rwom gi lapiny nio wa i kom dano ma maro yot kom. Ki ngeyo, war me ngwec pa Xtep omoko rwom me No.1 i China ki rwom me ruko war me ngwec i Marathon pi mwaka 3 ma lubo(2023-2025)*.

Medo ikom meno, Xtep tye ka medde ki miiyo kony bot China me ngwec i yoo, kun okonyo tuku ma oo 1,000 i wilobo, ma oweko en aye dul ma tye ki wel dano ma miiyo kony me ngwec ma malo loyo i China. Xtep oyabo gurup me ngwec 71, ma miiyo kony bot dano ma romo million 2.5 ma gi tye i "Xtep Runners". I kare acel, ki i IPs ma en tye kwede ma calo "Chinese Running Race & Mass Running" (ma ki cako kacel ki Chinese Athletics Association cake i mwaka 2019) ki "321 Running Festival," Xtep oyubu yub me tic pa luring ayela ma kwako jami tic, pwony, yub, ki yub.

Malube ki kwan ma kitimo i kom cente ma Frost & Sullivan otimo i kom war me ngwec ki bongo me tuku i wilobo ki China, Xtep kimiyo pwoc adek me bedo latela i kin dano: "Kabedo me telo wi wilobo i wilobo ma lubu wel cato wil i mwaka 2025."; " Ki keto i rwom me acel i China ki wel dano ma gi ruko war me ngwec pi mwaka 3 ma lubo (2023-2025)"; ki " Ki keto i rwom me 3 i kin jami me tuku pa jo China. (Ki pimo ki wel cente ma ki cato i mwaka 2025)." Cake i kom rwom me miiyo kony bot yub ki rwom me tic pa luring ayela nio wa i tic pa jami ma ki yubu i yoo, dongo pa Xtep i kom ngwec ni onongo cwak ma ki moko ki bot dano ma ki ngeyo i wilobo ki i kin cato wil me wilobo.

1. Ki nongo ki bot Frost & Sullivan's 2025 Independent Global Running Shoes Market Research Report.

2. Ki nongo ki bot Frost & Sullivan's 2025 Independent China Marathon Market Research Report.