Xtep De dzesii be exɔ ŋgɔ le xexeame katã ƒe duƒuƒu afɔkpawo ƒe asi me le ƒe 2025 me esime Dɔwɔƒewo le Ŋgɔyiyim ɖe Dɔnyala ƒe Dɔwɔnawo Kple Nɔnɔmewo Mamã Ŋu

Le ƒe ʋɛ siwo va yi me la, xexeame katã ƒe kamedefefewɔlawo ƒe afɔkpawo ƒe asi lé nudzadzra ƒe agbɔsɔsɔ si nɔa dzidzim ɖe edzi ɖaa. Nuƒlelawo ƒe didi si le dzidzim ɖe edzi be woakpɔ akɔfafa deŋgɔ, dɔwɔwɔ deŋgɔ, kple gbesiagbenuwɔna vovovowo gbɔe kekeɖenudɔ sia tso, tsɔ kpe ɖe mɔ̃ɖaŋununya ƒe ŋgɔyiyi siwo wowɔ le titinafɔkpawo kple wo wɔwɔ ƒe mɔnuwo me be woawɔ dɔ nyuie, xɔtunu siwo ƒe kpekpeme le bɔbɔe, kple esiwo li tegbee ŋu. Le nyateƒe me la, xexeame katã ƒe kamedefefewɔlawo ƒe afɔkpawo dzadzra ƒe agbɔsɔsɔ dzi ɖe edzi tso afɔkpa biliɔn 4.57 le ƒe 2021 me va ɖo afɔkpa biliɔn 5.30 le ƒe 2025. Le Chinatɔwo ƒe asi me* la, alesi duɖimekeke kple mɔdododziduɖimekekewo le dzidzim ɖe edzi le amehawo dome la gana duɖimekeke ƒe afɔkpa siwo nye dɔnyala bibiwo kple duɖimekeke ƒe afɔkpa siwo do ƒome kplii ƒe akpa aɖewo keke ta.

Duƒuƒu ƒe Afɔkpawo ƒe Asi: Nyatakaka Kpuie

Duƒuƒufɔkpawo nye kamedefefefɔkpa siwo ŋu wotrɔ asi le kple taɖodzinu be woana akɔtaɖonu, alé wo ɖe te, woali ke, eye woagbɔ ya nyuie wu. Woƒe asixɔxɔ vevitɔ ƒe susua le ƒuƒoƒo takpɔkpɔ, duƒuƒu ƒe ŋutete dodo ɖe ŋgɔ, kple tɔtrɔ ɖe nɔnɔme vovovowo ŋu me. Woda asi sia ɖe hatsotsowo me le dɔwɔwɔ nu, eye afɔkpa siwo li ke, duɖimekeke, kple duƒuƒufɔkpa siwo ŋu akɔtaɖonu le; wotu ɖe dɔwɔwɔ ƒe nɔnɔmewo dzi la, woma adzɔnuwo ƒe agbalẽdzraɖoƒea ɖe mɔ dzi duƒuƒu afɔkpawo, afɔdzideƒe kple xɔmenuwo me Kamedefefewɔlawo ƒe Afɔkpawo, kple afɔkpa siwo wotsɔna ƒua du le mɔ dzi.

Xexeame katã ƒe duɖimekekefɔkpawo ƒe dɔwɔƒea trɔ to ɣeyiɣi vovovo etɔ̃ me: ɣeyiɣi si me... Ɣeyiɣi si Wotu Ðe Dɔwɔwɔ Ŋu (Do ŋgɔ na ƒe 1980-awo–2000) ., si me hoʋiʋli ƒe kamedefefewo koŋue adzɔnuwo subɔna eye woƒe susu nɔa dɔwɔwɔ ƒe nyonyome ŋu vevie; the Mɔ̃ɖaŋununya ƒe Gbugbɔgagblɔ & Amehawo ƒe Kekeɖenudɔwɔwɔ ƒe Ɣeyiɣi (2000–2015), si ƒe dzesi enye ŋgɔyiyi gãwo le mɔ̃ɖaŋununya veviwo abe cushioning, support, kple mɔ̃ɖaŋununya si me kɔ ene me, tsɔ kpe ɖe duƒuƒu ƒe amedzrowɔwɔ le kamedede ƒe dukɔmeviwo katã dome ŋu; kple... Segmented Scenarios & Brand Premiumization Ɣeyiɣi (Ƒe 2020–Fifia), afisi nuƒlelawo ƒe didiwo trɔ ɖe teƒe tɔxɛwo kple mɔ̃ɖaŋununya ƒe nu yeye siwo wotu ɖe mɔ̃ dzi, si fia mɔ dɔwɔƒea yi dɔwɔwɔ nyuie, viɖekpɔkpɔ le nɔnɔme vovovowo me, kple adzɔnu ƒe dzeside ƒe vovototodedeameme le aɖaŋu me gbɔ.

Esi China ƒe duɖimekeke ƒe afɔkpawɔƒewo gbugbɔ gblɔ xexeame katã ƒe nɔnɔme gãwo ta la, wowɔ ŋgɔyiyi si sɔ kple esia tso nɔnɔme gbãtɔwo dzi va ɖo etɔxɛnyenye, nɔnɔme tɔxɛwo ƒe nɔnɔme, kple adzɔnu ƒe ŋkɔ ƒe ɖoƒe sesẽ dzi. Tso ƒe 2000 me la, dukɔwo dome adzɔhawo na woƒe asi ge ɖe China kabakaba, esime dukɔa me ŋusẽtɔwo abe Xtep, Anta, kple Li-Ning ene le dzidzim ɖe edzi vivivi, si na Chinatɔwo ƒe duƒuƒufɔkpa ƒe asi yi eya ŋutɔ ƒe ɣeyiɣi si me mɔ̃ɖaŋununya gbugbɔgawɔ kple asi geɖe keke ɖe enu.

Duƒuƒufɔkpa Dɔwɔƒea ƒe Asi Ʋukulawo

Esi agbenɔnɔ si me lãmesẽ le zazã le afisiafi kple duɖimekeke kple mɔdziduɖimekeke ƒe hoʋiʋli siwo yia edzi le ʋuʋum ta la, asitsatsa ƒe didi le duɖimekeke ƒe afɔkpawɔƒea me ɖea asi le eŋu ɣesiaɣi. Le ƒe 2024 me la, wowɔ mɔdziduɖimekeke 749 le dukɔa me godoo, eye wo katã ƒe xexlẽme wu miliɔn 7.04 siwo kpɔ gome le eme. Le ƒe 2025 me la, duɖimekeke ƒe nɔnɔme trɔ ɖe nyonyome nyuitɔ kekeake ŋu esime wole agbɔsɔsɔme ŋu bum, eye wowɔ hoʋiʋli 594 le ƒe bliboa me, si he gomekpɔla miliɔn 6.399. Nudzɔdzɔ siawo ƒe ame geɖe ƒe lɔlɔ̃ ɖe edzi na duƒulawo ƒe gɔmedzedze keke ta ŋutɔ, si wɔe be duƒuƒufɔkpa siwo nye dɔnyala bibiwo, awu siwo wɔa dɔ, kple nusiwo wotsɔ kpena ɖe wo ŋu ƒe didi dzi ɖe edzi si li tegbee.

Duƒuƒufɔkpawɔƒea ƒe hoʋiʋli ƒe nɔnɔme le tɔtrɔm tso dɔwɔwɔ veviwo dzi yi hoʋiʋli blibo si lɔ mɔ̃ɖaŋununya ƒe mɔnuwo, adzɔnuwo ƒe matrikiwo, kple tɔtrɔ ɖe nɔnɔme vovovowo ŋu ɖe eme. Esi duɖimekekewo nye dodokpɔƒe vevi aɖe le afɔkpa bibiwo ƒe adzɔnuwo ƒe ŋutetewo dodokpɔ me ta la, aƒeme duƒuƒufɔkpawo ƒe dodo, woƒe adzɔnu ƒe dzeside, kple ŋkɔ si woxɔna tso nu me le duɖimekekemɔwo dzi le dzidzim ɖe edzi ɖaa le ƒe ʋɛ siwo va yi me. Duƒula siwo le dzidzim ɖe edzi le dukɔa me duɖimekeke ƒe afɔkpa bibiwo tiam hena gbesiagbe hehexɔxɔ kple hoʋiʋli ƒe duɖimekeke siaa, si te gbe ɖe alesi asitsalawo le asi kpem ɖe dukɔa ƒe adzɔnuwo ƒe ŋkɔwo ŋu le duɖimekeke ƒe ŋutete, wo dodo ŋuti nuteƒekpɔkpɔ, kple woƒe adzɔnuwo ƒe liƒo ŋu dzi.

Xtep Tu Dɔwɔlawo ƒe Duƒuƒu ƒe Nutoa Me Nutoa Me Be Woakpɔ Duɖimekela Xɔŋkɔwo Kple Amehawo siaa ƒe Hiahiãwo Gbɔ Bliboe

Tso esime Xtep ɖo eƒe susu tsɔtsɔ ɖe duƒuƒu ŋu le ƒe 2007 me la, edea eƒe afɔɖoƒe le duɖimekekemɔa dzi ɣesiaɣi. Mɔ̃ɖaŋununya ƒe Numekuku kple ŋgɔyiyi, si wotu ɖe duƒulawo ƒe nuhiahiãwo dzi, eye dɔnyala ƒe dɔwɔnawo do alɔe, Xtep tu duƒuƒu ƒe dzɔdzɔmeɖoɖo si xɔ ŋgɔ le dɔwɔƒea si ƒe dzesi enye nɔnɔme ɖesiaɖe ƒe nyatakakawo kple amewo katã ƒe tɔtrɔ ɖe nɔnɔmewo ŋu, si do ŋusẽ eƒe ɖoƒe abe adzɔnu vevitɔ le China ƒe duƒuƒu ƒe akpa dzi. Esi Xtep lé ɖe Nu yeyewo dodo ɖe ŋgɔ kple Numekuku kple Dɔwɔna siwo le wo ɖokui si ŋu ta la, eƒo duƒuƒu ƒe mɔ̃ɖaŋununya vevi ene nu ƒu: XTEP FIT Mɔ̃ɖaŋununya, si zãa Chinatɔwo ƒe afɔ ƒe nɔnɔme ŋuti nyatakaka siwo wu 300,000 tsɔ ɖoa ​​China ƒe afɔ ƒe nɔnɔme ŋuti nyatakakadzraɖoƒe gãtɔ kekeake, si wɔa afɔkpa ƒe afɔkpa ƒe afɔkpa siwo wotsɔa asi wɔe siwo sɔ ɖe Chinatɔwo nu; XTEP DURA Mɔ̃ɖaŋununya, si nye mɔɖela le CPU-nu siwo woate ŋu azã le duɖimekeke me tsɔ kpe ɖe AI-zɔzɔ ŋuti numekuku ŋu tsɔ wɔ afɔkpodzi ƒe nɔnɔme siwo le gota, si na be woƒe agbenɔƒe si te ŋu nɔa te ɖe vuvu nu eye wòtsia tre ɖe ʋuʋu ŋu wu kilometa 2,000; XTEP ACE+ Mɔ̃ɖaŋununya. kple Xtep ƒe aƒetɔ Xtep Ŋusẽ Mɔ̃ɖaŋununya ƒe Matrix. Mɔ̃ɖaŋununya ƒe mɔnu ene siawo wɔa dɔ aduadu tsɔ wɔa mɔ̃ɖaŋununya ƒe gɔmeɖoanyi na Xtep ƒe duƒuƒu ƒe afɔkpa bibiwo.

Le adzɔnuwo ƒe matrix gome la, Xtep tsɔa eƒe susu ɖoa eƒe aflaga “Champion Edition Collection”be wòatu duƒuƒu afɔkpawo ƒe agbalẽdzraɖoƒe si keke ta si keke ta elite duɖimekeke, hehexɔxɔ si yia ŋgɔ, kple duƒuƒu le agbɔsɔsɔ gã me. Le wo dome la, 160X Champion Edition ƒe xexlẽdzesiwo to dzidzime geɖe siwo wogbugbɔ gblɔ me. Le ƒe 2025 me la, ena ŋusẽ China kamedefefewɔla 141 be woaxɔ duɖimekeke ƒe ʋiʋli 620, eye wòva zu dukɔa me duɖimekekefɔkpa siwo wonya nyuie wu le duɖimekeke ƒe nutome la dometɔ ɖeka. Le March 1, 2026 dzi, le Tokyo Marathon me la, Xtep ƒe duƒuƒu ƒe adzɔnu ƒe amedɔdɔ, Feng Peiyou, si do Xtep 160X 7.0 PRO le "Champion Sonata" amadede me, gbã dukɔa ƒe ŋutsuwo ƒe duɖimekeke ƒe nuŋlɔɖi kple ɣeyiɣi si nye gaƒoƒo 2, miniti 05, kple sɛkɛnd 58, si na Chinatɔwo ƒe duɖimekekewo ge ɖe eme "2:05 Ɣeyiɣi." Le ɣeyiɣi ma ke me la, mɔ̃wo abe 360X (duɖimekekefɔkpa gbãtɔ si te ŋu trɔna bɔbɔe le xexeame), 260X (si nye hoʋiʋli ƒe hehexɔxɔ ƒe ŋusẽtɔ si te ŋu trɔna le goawo katã me), kple AirFlow (si nye duƒuƒufɔkpa si ŋu cushioned le) ƒo ƒu wɔa adzɔnuwo ƒe hatsotso si me nusianu le tso duɖimekela bibiwo dzi va ɖo amesiwo lɔ̃a kamedede le agbɔsɔsɔ gã me dzi. Eɖe dzesi be Xtep duƒuƒufɔkpawo xɔ nɔƒe No.1 le China to Marathon Duɖimekekefɔkpawo Dodo ƒe Agbɔsɔsɔ me ƒe 3 tsiã ɖe enu(2023-2025) *.

Gawu la, Xtep yi edzi le China ƒe mɔdziduɖimekeke ƒe nya la ta ʋlim, elabena edo alɔ duɖimekeke ƒe hoʋiʋli siwo wu 1,000 le dukɔa me godoo, si wɔe be wònye adzɔha si doa alɔ duɖimekeke ƒe duɖimekeke wu le China. Xtep ɖo duƒuƒu habɔbɔ 71, siwo subɔa "Xtep Runners" me tɔ siwo wu miliɔn 2.5. Le ɣeyiɣi ma ke me la, to eƒe IP siwo nye etɔ abe "Chinese Running Race & Mass Running" ƒe ɖoɖo (si wodze egɔme ɖekae kple Chinatɔwo ƒe Kamedefefe Habɔbɔ tso ƒe 2019 me) kple "321 Running Festival" dzi la, Xtep tu duƒula subɔsubɔ ƒe lãwo ƒe agbenɔnɔ ƒe ɖoɖo si le teƒe ɖeka si lɔ dɔnyala ƒe dɔwɔnuwo, hehexɔxɔ ƒe nusɔsrɔ̃wo, nutoa me dɔwɔnawo, kple wɔnawo ƒe dɔwɔnawo ɖe eme.

Wonɔ te ɖe asi ŋuti numekuku si wowɔ le wo ɖokui si si Frost & Sullivan wɔ le xexeame katã kple China duƒuƒufɔkpawo kple kamedefefewu dɔwɔƒewo dzi, Xtep xɔ asi ƒe kplɔlanyenye ƒe bubu etɔ̃: " Kplɔla Ðoƒe le xexeame katã ƒe duƒuƒu afɔkpawo ƒe asi me si wotu ɖe nudzadzra ƒe agbɔsɔsɔ dzi le ƒe 2025 me."; " Ranked No.1 le China to Marathon Duɖimekeke Afɔkpawo Dodo ƒe Agbɔsɔsɔme hena ƒe 3 tsiã ɖe enu (2023-2025) "; kple " Woɖoe ɖe nɔƒe 3 lia le Chinatɔwo ƒe Kamedefefewɔƒewo dome. (Wodzidzee to Sales value of 2025)." Tso wɔnawo ƒe gakpekpeɖeŋunana ƒe lolome kple duƒula ƒe dɔwɔnawo ƒe goglome dzi va ɖo adzɔnuwo ƒe dɔwɔwɔ le mɔ dzi dzi la, Xtep ƒe agbledede blibo le duƒuƒu ƒe akpa dzi xɔ kpeɖodzi si ŋu kakaɖedzi le tso dukɔwo dome numekukudɔwɔƒe siwo si ŋusẽ le kple xexeame katã ƒe asi gbɔ.

1. Wokpɔe tso Frost & Sullivan ƒe 2025 Ðokuisi Xexeame Katã ƒe Duƒuƒu Afɔkpawo Asi Numekuku Nyatakaka.

2. Wokpɔe tso Frost & Sullivan ƒe 2025 Ðokuisi China Marathon Asi Numekuku Nyatakaka me.