I-Xtep Yaziwa njengeSikhundla esiPhambili kwimarike yezihlangu zokubaleka zehlabathi ngo-2025 njengeShishini eliPhambili elijolise kwiNgcali kunye nokuHlukana kweMeko

Kwiminyaka yakutshanje, imakethi yezihlangu zemidlalo yehlabathi igcine ukukhula okuzinzileyo komthamo wokuthengisa. Olu lwando luqhutywa kukwanda kwemfuno yabathengi yokunethezeka okuphezulu, ukusebenza okuphucukileyo, kunye nokuguquguquka kwemihla ngemihla, kunye nokuqhubela phambili kwezobuchwepheshe kwizixhobo eziphakathi kunye neenkqubo zokuvelisa ukuya ekusebenzeni okuphezulu, izakhiwo ezikhaphukhaphu, kunye nokuzinza. Ngokwenyani, umthamo wokuthengiswa kwezihlangu zemidlalo kwihlabathi liphela ukhule ukusuka kwi-4.57 yeebhiliyoni zeepere ngo-2021 ukuya kwi-5.30 yeebhiliyoni zeepere ngo-2025. Kwimakethi yaseTshayina*, ukuthandwa okwandayo kweemarathon kunye neziganeko zokubaleka ezindleleni phakathi koluntu ngokubanzi kuye kwakhuthaza ngakumbi ukwandiswa kwezihlangu zomdyarho zobungcali kunye namacandelo ezixhobo zokubaleka ezinxulumene noko.

Imarike Yezihlangu Zokubaleka: Isishwankathelo

Izihlangu zokubaleka zenzelwe ngenjongo yokuba zizihlangu zemidlalo ezenzelwe ukunika ukuthambisa okuphezulu, inkxaso, uzinzo, kunye nokuphefumla. Ixabiso lazo eliphambili lixhomekeke ekukhuseleni amaqabane, ukuphucula ukusebenza kakuhle kokubaleka, kunye nokuziqhelanisa neemeko ezininzi. Ihlelwe ngokwemisebenzi, imakethi iquka uzinzo, umdyarho, kunye nezihlangu zokubaleka ezithambisekayo; ngokusekelwe kwiimeko zokusetyenziswa, ipotifoliyo yemveliso yahlulwe yaba zizihlangu zokubaleka endleleni, i-treadmill kunye neyangaphakathi. Izihlangu zeMidlalo, kunye nezihlangu zokubaleka ezindleleni.

Ishishini leembadada zokubaleka kwihlabathi liphela liphuhlile ngeendlela ezintathu ezahlukeneyo: Ixesha Elijolise Ekusebenzeni (Ngaphambi kweminyaka yoo-1980–2000), apho iimveliso zazinceda kakhulu kwimidlalo yokhuphiswano, kugxilwe kakhulu ekuphuculeni ukusebenza kwayo; Ixesha lokuphindaphinda kobuchwepheshe kunye nokwanda kobuninzi (2000–2015), ebonakala ngokuphuculwa okukhulu kwitekhnoloji eziphambili ezifana nokuthomalalisa umzimba, inkxaso, kunye nobunjineli obukhaphukhaphu, kunye nokwaziswa kokubaleka phakathi koluntu oluqhelekileyo lokuqina komzimba; kunye Iziganeko eziHlanganisiweyo kunye neXesha lokuQalisa iBrand (2020–Ngoku), apho ukhetho lwabathengi luye lwatshintshela kwiindawo ezikhethekileyo kunye nophuhliso lwetekhnoloji olusekelwe kwiqonga, lukhokela ishishini ekusebenzeni okuphezulu, ukusetyenziswa kweemeko ezininzi, kunye nokwahluka kweempawu zobuchule.

Ihambelana ne-megatrends yehlabathi, ishishini lezihlangu zokubamba laseTshayina liye laphucuka ngaxeshanye ukusuka kwiimpawu zokuqala ukuya kwi-specialization, uyilo oluhambelana nemeko ethile, kunye nokubekwa kwindawo eqinileyo kweempawu. Ukusukela ngo-2000, iimpawu zamazwe ngamazwe ziye zakhawulezisa ukungena kwazo kwimarike eTshayina, ngelixa iinkampani ezinamandla zasekhaya ezifana ne-Xtep, i-Anta, kunye ne-Li-Ning ziye zanda kancinci, ziqhubela phambili imarike yezihlangu zokubamba yaseTshayina kwixesha layo lokuphindaphinda kwetekhnoloji kunye nokwanda kwemarike enkulu.

Abaqhubi beMarike kwiShishini leZihlangu ezibalekayo

Iqhutywa kukwamkelwa ngokubanzi kwendlela yokuphila enempilo kunye nokuqhubela phambili kwe-marathons kunye neziganeko zokubaleka ezindleleni, imfuno yemarike kwishishini lezihlangu zokubaleka ibisoloko ikhutshwa. Ngo-2024, imidyarho yokubaleka ezindleleni engama-749 iyonke yabanjwa kuzwelonke, itsala inani elipheleleyo labathathi-nxaxheba abangaphezu kwezigidi eziyi-7.04. Ngo-2025, imeko-bume yokubaleka yajika yaya ekuphuculeni umgangatho ngelixa icwangcisa inani, kunye nemicimbi engama-594 ebanjwe unyaka wonke, itsala abathathi-nxaxheba abazizigidi eziyi-6.399. Ukwanda kwale midyarho kuye kwandisa kakhulu isiseko sabagijimi, ngaloo ndlela kuvelisa ukukhula okuzinzileyo kwemfuno yezihlangu zokubaleka zobungcali, iimpahla ezisebenzayo, kunye nezixhobo ezixhasayo.

Imeko yokhuphiswano lweshishini lezihlangu zokubaleka itshintsha ukusuka kwimisebenzi esisiseko ukuya kukhuphiswano olupheleleyo oluquka amaqonga etekhnoloji, i-matrices yemveliso, kunye nokuguquguquka kweemeko ezininzi. Njengoko iimarathon zisebenza njengendawo ebalulekileyo yokuvavanya amandla emveliso yezihlangu zobungcali, izihlangu zokubaleka zasekhaya zibone ukunyuka okuqhubekayo kwinqanaba lokunxiba kwazo, ukubonakala kophawu, kunye nodumo lwamagama kwiindlela zomdyarho kwiminyaka yakutshanje. Inani elikhulayo labagijimi likhetha izihlangu zokubaleka zobungcali zasekhaya zombini uqeqesho lwemihla ngemihla kunye nemidyarho yokhuphiswano, nto leyo egxininisa ukwamkelwa okukhulayo kwemarike yeempawu zasekhaya malunga nokusebenza komdyarho, amava okunxiba, kunye nozinzo lwemveliso.

I-Xtep Yakha i-Ecosystem yoBuchule yokuSebenza ukuze ihlangabezane ngokupheleleyo neemfuno zabagijimi ababalaseleyo kunye nabakhulu

Ukususela oko yaseka ingqwalasela yayo enobuchule ekubalekeni ngo-2007, i-Xtep ibisoloko isenza nzulu indlela yayo yokubaleka. Iqhutywa luphando nophuhliso lwetekhnoloji, olujolise kwiimfuno zabagijimi, kwaye luxhaswa ziinkonzo zobungcali, i-Xtep yakhe inkqubo yokubaleka yobungcali ephambili kushishino ephawulwa kukugubungela imeko yonke kunye nokuguquguquka kwabemi bonke, iqinisa imeko yayo njengophawu oluphambili kwicandelo lokubaleka laseTshayina. Inamathela kwi-R&D eqhutywa bubuchule kunye nokuzimela, i-Xtep idibanise ubuchwepheshe obune obuphambili bokubaleka: Ubuchwepheshe be-XTEP FIT, esebenzisa iinkcukacha ezingaphezu kwama-300,000 zemilo yeenyawo zaseTshayina ukuze amisele isiseko sedatha esikhulu semilo yeenyawo eTshayina, ukwenza izihlangu ezihlala ixesha elide kulungiselelwe uluntu lwaseTshayina; Ubuchwepheshe be-XTEP DURA, ekhokela ukusetyenziswa kwezixhobo zeCPU zebanga le-marathon kunye nohlalutyo lwe-AI gait ukuyila iipateni ze-outsole, zifezekisa ubomi obungagugiyo nobungatyibilikiyo obungaphezu kweekhilomitha ezingama-2,000; Ubuchwepheshe be-XTEP ACE+, esebenzisa inkqubo yokwenza igwebu ngendlela ebaluleke kakhulu enoyilo oludibeneyo olune-dual-density "soft upper, reliable lower" olune-golden combination, olunika imvakalelo ebalaseleyo yokuqina nokuthamba phantsi kweenyawo ukunceda abagijimi bakhawuleze; kunye ne-Xtep's proprietary. Amandla eXtep I-Matrix yoBugcisa, esebenzisa iifayibha ze-PI ze-aerospace kunye neefayibha ze-basalt ngendlela entsha kwizihlangu zokubaleka, isombulula ngempumelelo indawo ebuhlungu yokonakala kwefayibha yekhabhoni kunye nokuqhekeka kwayo, ngaloo ndlela inika abagijimi amandla okuqhubekeka kunye nokuzinza okuhlala ixesha elide. La maqonga mane etekhnoloji asebenza ngokubambisana ukwenza isiseko sobugcisa sezihlangu zokubaleka zobungcali zeXtep.

Ngokuphathelele i-matrix yemveliso, i-Xtep igxile kwi-"Champion Edition Collection" yayo ephambili ukwakha ipotifoliyo yezihlangu zokubaleka ebanzi equka ukubaleka okugqwesileyo, uqeqesho oluqhubekayo, kunye nokubaleka kakhulu. Phakathi kwazo, uthotho lwe-160X Champion Edition luye lwadlula kwizizukulwana ezininzi. Ukusukela ngo-2025, inike amandla abadlali baseTshayina abali-141 ukuba baphumelele ubuntshatsheli bemarathon engama-620, yaba yenye yezihlangu zokubaleka zasekhaya ezidumileyo kumjikelo wemarathon. Ngomhla woku-1 kuMatshi 2026, kwiTokyo Marathon, inxusa le-Xtep lokubaleka, uFeng Peiyou, enxibe i-Xtep 160X 7.0 PRO kumbala we-"Champion Sonata", yaphula irekhodi lesizwe lemarathon yamadoda ngexesha leeyure ezi-2, imizuzu engama-05, kunye nemizuzwana engama-58, ifaka i-marathon yaseTshayina kwi-"2:05 Era." Kwangaxeshanye, iimodeli ezifana ne-360X (isihlangu sokuqala esiguquguqukayo emhlabeni sokubaleka ngepleyiti yekhabhoni), i-260X (isikhulu soqeqesho esikhuphisanayo), kunye ne-AirFlow (isihlangu sokubaleka esinomqamelo) zonke zenza uluhlu olubanzi lwemveliso olugubungela wonke umntu ukusuka kubadlali ababalaseleyo ukuya kubathandi bomzimba omkhulu. Okuphawulekayo kukuba, izihlangu zokubaleka ze-Xtep zifumene indawo yoku-1 eTshayina ngeMarathon Running Shoes Wearing Rate iminyaka emi-3 ilandelelana (2023-2025)*.

Ngaphezu koko, iXtep iyaqhubeka nokuxhasa umba wokubaleka endleleni waseTshayina, emva kokuxhasa imisitho yemarathon engaphezu kwe-1,000 kuzwelonke, nto leyo eyenza ukuba ibe luphawu olunenani eliphezulu labaxhasi bemarathon eTshayina. IXtep iseke amaqela okubaleka angama-71, ikhonza amalungu angaphezu kwezigidi ezi-2.5 e-"Xtep Runners". Kwangaxeshanye, ngokusebenzisa ii-IP zayo ezizimeleyo ezifana nephulo elithi "Chinese Running Race & Mass Running" (eliqaliswe ngokubambisana neChinese Athletics Association ukusukela ngo-2019) kunye ne-"321 Running Festival," iXtep yakhe inkqubo yenkonzo yabagijimi equka izixhobo zobungcali, iikhosi zoqeqesho, imisebenzi yoluntu, kunye neenkonzo zemisitho.

Ngokusekelwe kuphando oluzimeleyo lwemarike olwenziwe yiFrost & Sullivan kwimizi-mveliso yezihlangu zokubaleka kunye neempahla zemidlalo yehlabathi neyaseTshayina, iXtep inikwe iimbasa ezintathu ezidumileyo zobunkokeli kwimarike: "Isikhundla esiPhambili kwimarike yezihlangu zokubaleka kwihlabathi liphela ngokusekelwe kumthamo wentengiso ngo-2025."; "Ibekwe kwindawo yoku-1 eTshayina ngokwezinga lokunxiba izihlangu zokubaleka zeMarathon iminyaka emi-3 ilandelelana (2023-2025)"; kunye "Ibekwe kwindawo ephezulu yesi-3 phakathi kweemveliso zeMidlalo zaseTshayina. (Ilinganiswe ngexabiso leNtengiso lika-2025)." Ukususela kubungakanani benkxaso-mali yeminyhadala kunye nobunzulu beenkonzo zabagijimi ukuya ekusebenzeni kwemveliso elandelelanayo, ukulima okubanzi kweXtep kwicandelo lokubaleka kufumene ukuqinisekiswa okuqinisekileyo kumaziko ophando anegunya lamazwe ngamazwe kunye nemarike yehlabathi.

1. Ithathwe kwiNgxelo yoPhando lweMarike yeZihlangu zokuQhuba eziZimeleyo zikaFrost & Sullivan ka-2025.

2. Ithathwe kwiNgxelo yoPhando lweMarike ye-Independent Marathon yaseTshayina ka-2025 kaFrost & Sullivan.