Ukwakha iRun: Itshati yeXtep yeNkqubo eNtsha yoLuntu kwiSoutheast Asia
I-JAKARTA kunye ne-KUALA LUMPUR, ngo-Januwari 20, 2026 — I-brand yehlabathi yempahla yezemidlalo i-Xtep Group iqalise ukwandiswa kwayo ngo-2026 eMzantsi-mpuma Asia ngokuqala kwee-hubs ezintsha, eziqhutywa ngamava eJakarta naseKuala Lumpur. Ngaphezu kokuvulwa nje kweevenkile, ezi mveliso zimele ukusebenza okucwangcisiweyo kwenkqubo yokusebenza edibeneyo ye-Xtep kulo mmandla. Le nkqubo yendalo yenzelwe ngabom njengevili eliziqinisayo: isebenzisa amaqonga edijithali ukuze ikhuthaze kwaye ifikelele, iguqula loo mdla ube ngamava okuthengisa abonakalayo, agxile kuluntu, kwaye ikhulise inkcubeko ezinikeleyo ekhuthaza ukubandakanyeka okuqhubekayo kuzo zonke iindlela. Yile modeli evaliweyo—edibanisa impembelelo ye-intanethi ngokungenamthungo, ukuntywiliselwa ngaphandle kwe-intanethi, kunye nokuba yinxalenye yoluntu—ebeka i-Xtep ekukhuleni okuzinzileyo njengoko yakha inethiwekhi yokusebenza eqinisekileyo eMzantsi-mpuma Asia.
Amaziko amava ophawu lwe-XTEP aqaliswe ngokusesikweni e-Indonesia naseMalaysia
Ukwanda kwe-Xtep ngokweqhinga kungena ngqo ekukhuleni okukhulu kokubaleka eMzantsi-mpuma Asia, utshintsho oluqhutywa kukuqinisa ingqondo yempilo. Ukuqinisa isikhundla sayo njengowona mdlalo udumileyo e-Indonesia, ukubaleka kuthandwa yi-60.6% yoluntu, ngokutsho kophando lwango-2025 olwenziwe ngumphandi wasekuhlaleni uKedai Kopi. Ubungakanani bokubandakanyeka kulo mmandla bubonakala ngokucacileyo eMalaysia, apho iKuala Lumpur Standard Chartered Marathon iphumelele irekhodi labathathi-nxaxheba abangama-42,000 ngo-2025. Le ndlela inamandla ibonisa imfuno eqinileyo neqhubekayo yezixhobo zokubaleka zobungcali, idala ithuba elibalulekileyo kwiXtep lokusebenzisa imvelaphi yayo yokubaleka engenakuthelekiswa nanto.
Uhlu lweZihlangu zokubaleka zeXiamen Marathon zika-2026
Izixhobo zomhla: Joyrun
Ibekwe kwindawo apho uluntu luthanda khona kwaye lusebenza ngobungcali, iindawo ezintsha zokuthengisa zeXtep zijonge kwikamva elibanzi njengeendawo zokubaleka ezipheleleyo. Oku kuzibophelela ekukhonzeni wonke umgijimi kuqinisekiswa kwizigaba eziphezulu kakhulu zehlabathi. Kwi-2026 Xiamen Marathon, umdyarho weWorld Athletics Platinum Label, iXtep ibonakalise ubunkokeli bayo kwizixhobo ngokuba sisihlangu esikhethwayo kwi-60.1% yabaphumeleleyo abangaphantsi kweeyure ezintathu kunye ne-45.1% yabo bonke abathathi-nxaxheba. Iivenkile zolu phawu zenzelwe ukuguqula lo msebenzi uqinisekisiweyo wethrekhi ube bubuchule obufikelelekayo, zinika abagijimi uluhlu olubanzi lwezixhobo zobungcali zosuku lomdyarho nasemva koko.
Ukuze olu guqulelo lugqibelele, i-Xtep isebenzisa icebo layo elithi “Ukuphembelela Abantu Ngobungcali” ngokusebenzisa imodeli edibeneyo ethi “Retail + Community”. Le ndlela idlula ngaphaya kokuthengisa kwendabuko ngokudibanisa ukuthembeka kokusebenza okuphezulu namava afikelelekayo kuluntu, ibeka i-Xtep njengeqabane elithembekileyo elizisa ukubandakanyeka kobungcali kuhambo lwabo bonke abagijimi.
Njengenyathelo elibonakalayo ekuzalisekiseni olu budlelwane, icandelo le-Xtep laseMzantsi-mpuma Asia lika-2026 liza kubona iimbasa zalo ezilandelayo ezibalulekileyo: ukuvulwa okukhulu kweflegi yayo yokuqala yase-Indonesia eJakarta ngoJanuwari 22, kulandelwe kukuqaliswa ngokusesikweni kweziko lophawu lweKuala Lumpur ngo-Epreli. Ezi zithuba ziya kuphawulwa luthotho lwemisebenzi yokuzibandakanya kuluntu, kunye nokubandakanyeka okuphuculweyo ngakumbi luvavanyo oluzinikeleyo lwe-10KM TIME TRAL olucwangciselwe eMalaysia ngo-Epreli. Hlala ubukele njengoko i-Xtep iqhubeka nokuqinisa ubudlelwane bayo noluntu olubalekayo.