Foidamɔ He Tsumaa: Xtep Etsɔɔ Akutsoŋ Shihilɛ Hee ko ni yɔɔ Asia Anaigbɛ Bokagbɛ

Jakarta kɛ Kuala Lumpur, Aharabata 20, 2026 — Jeŋ muu fɛɛ shwɛmɔ atadei ni akɛtsuɔ nii ni ji Xtep Group lɛ eje e-2026 Southeast Asia shweremɔ lɛ shishi kɛ shishijee nitsumɔhei heei ni niiashikpamɔ kudɔɔ amɛ yɛ Jakarta kɛ Kuala Lumpur. Nɔ ni fe jarayeli nibii ni agbeleɔ kɛkɛ lɛ, nɛkɛ shishijee nɛɛ damɔ shi kɛha Xtep nitsumɔ ni akɛfee ekome lɛ ekosistem ni yɔɔ kpokpaa lɛ nɔ lɛ. Afee ekosistem nɛɛ akɛ nɔ ni woɔ ehe hewalɛ: ni akɛ dijitaal gbɛjianɔtoi tsuɔ nii kɛhaa mumɔ tsirɛmɔ kɛ nineshɛɛ, ni atsakeɔ nakai miishɛɛ lɛ awoɔ nibii ni anaa, akutsoŋ nibii ahe jarayeli niiashikpamɔi amli, kɛ kusum nifeemɔ ni haa mɔ kɛ ehe woɔ mli yɛ gbɛi fɛɛ nɔ. Nɛkɛ closed-loop model nɛɛ ji—ni kɛ intanɛt nɔ hewalɛ, sɛɛbotemɔ ni bɛ intanɛt lɛ nɔ, kɛ akutso mli ni mɔ ko yɔɔ lɛ tsaa—ni kɛ Xtep toɔ dalɛ ni yaa nɔ be mli ni etswaa gbɛ ni yɔɔ faŋŋ ni yaa nɔ yɛ Asia Anaigbɛ Bokagbɛ lɛ.

Aje XTEP nibii ahe niiashikpamɔ he lɛ shishi yɛ Indonesia kɛ Malaysia

Xtep gbɛjianɔtoo lɛ mlilɛɛmɔ lɛ tswaa Asia Anaigbɛ Bokagbɛ foidamɔ ni mli kwɔ lɛ tɛ̃ɛ, tsakemɔ ko ni hewalɛnamɔ he jwɛŋmɔ ni mli kwɔ lɛ haa hewalɛ. Yɛ 2025 mli niiamlitaolɔ ko ni maŋ lɛ mli niiamlitaolɔ Kedai Kopi fee lɛ mli lɛ, maŋbii lɛ ateŋ mɛi 60.6% sumɔɔ foidamɔ waa, ni ekɛ egbɛhe akɛ akaŋshii ni ehe gbɛi fe fɛɛ yɛ Indonesia lɛ maa shi shiŋŋ. Atsɔɔ bɔ ni mɛi ni kɛ amɛhe woɔ kpokpaa lɛ nɔ lɛ fa ha lɛ mli jogbaŋŋ yɛ Malaysia, he ni Kuala Lumpur Standard Chartered Marathon lɛ ha mɛi 42,000 kɛ amɛhe wo mli yɛ afi 2025. Nɛkɛ nifeemɔ ni yɔɔ hewalɛ nɛɛ tsɔɔ akɛ, mɛi ni he esa waa lɛ miitao foidamɔ he nibii ni he hiaa waa, ni ekɛ hegbɛ ni he hiaa waa ba kɛha X.

2026 Xiamen Marathon foidamɔ tokotai ahe gbɛjianɔtoo

Gbi nibii: Joyrun

Xtep jarayeli hei heei lɛ kwɛɔ wɔsɛɛ be ni yɔɔ srɔtoi babaoo akɛ foidamɔ hei. Akɛ shiwoo ni akɛhaa akɛ abaasɔmɔ foidalɔ fɛɛ foidalɔ nɛɛ ji nɔ ni ama nɔ mi yɛ je lɛŋ foidalɔi ni he esa fe fɛɛ lɛ anɔ. Yɛ afi 2026 Xiamen Marathon, ni ji Jeŋ Akaŋshii Platinum Label foidamɔ ko lɛ mli lɛ, Xtep jie ehe nibii ahe hiɛnyiɛmɔ kpo kɛtsɔ tokota ni ehalaa kɛha 60.1% ni ji mɛi ni he esa waa ni gbeɔ ŋmɛlɛtswai etɛ naa lɛ kɛ 45.1% ni ji mɛi fɛɛ ni kɛ amɛhe woɔ mli lɛ nɔ. Afee shwapoi nɛɛ koni amɛtsɔɔ gbɛjegbɛ nɔ nitsumɔ ni ana he odaseyeli nɛɛ shishi kɛya ŋaalee ni anyɛɔ ashɛɔ he, ni amɛhaa foidalɔi lɛ nitsumɔ he nibii srɔtoi ni he hiaa waa kɛha foidamɔ gbi lɛ kɛ nɔ ni nyiɛ sɛɛ lɛ.

Bɔni afee ni shishitsɔɔmɔ nɛɛ afee nɔ ni yeɔ emuu lɛ, Xtep miitsu e-“Hewalɛ ni Akɛhaa Mɛi babaoo kɛtsɔ Nitsumɔ nɔ” gbɛjianɔtoo lɛ he nii kɛtsɔ “Retail + Community” nɔkwɛmɔnɔ ni akɛfee ekome lɛ nɔ. Nɛkɛ gbɛ nɛɛ yaa hiɛ fe blema jarayeli kɛtsɔ elite nitsumɔ mli hekɛnɔfɔɔ ni akɛ akutsoŋ niiashikpamɔi ni anyɛɔ ashɛɔ he lɛ feɔ ekome lɛ nɔ, ni ekɛ Xtep toɔ he akɛ hefatalɔ ni anyɛɔ akɛ he fɔ̃ɔ enɔ ni kɛ nitsumɔ he nitsumɔ ni he hiaa waa baa foidalɔ fɛɛ foidalɔ gbɛfaa lɛ mli.

Akɛ gbɛ ni anaa ni atsɔɔ nɔ atsuɔ nɛkɛ tsakpaa nɛɛ he nii lɛ, Xtep 2026 Southeast Asia yitso lɛ baakwɛ egbɛjianɔtoo titrii ni nyiɛ sɛɛ lɛ: eklɛŋklɛŋ Indonesia aflaŋaa lɛ gbelemɔ kpeteŋkpele yɛ Jakarta yɛ January 22, ni no sɛɛ lɛ Kuala Lumpur nitsumɔhe lɛ shishijee yɛ gbɛ ni sa nɔ yɛ April mli. 10KM TIME TRIAL ni ato he gbɛjianɔ yɛ Malaysia yɛ April mli lɛ baakadi nɛkɛ gbelemɔi nɛɛ. Kwɛmɔ be mli ni Xtep yaa nɔ ekɛ akutso ni joɔ foi lɛ teŋ wekukpaa lɛ mli waa lɛ.