Okwombeka orugyendo: Xtep neehandiika enkora nsya y‘eby‘obuhangwa bw‘abantu omu bukiizi-bwa-bumosho bwa Asia
JAKARTA na Kuala Lumpur, Okwamwenda 20, 2026 — Ekitongore ky’eby’emizaano eky’ensi yoona ekya Xtep Group kitandikireho okutunguuka kwakyo okwa 2026 omu bukiizi-bwa-bumosho bwa Asia n’okutandika kw’ebicweka bisya, ebirikwebemberwa obumanyirizi omuri Jakarta na Kuala Lumpur. Okukira aha kwiguraho eby’obushuubuzi byonka, okutongoza oku nikujwekyera okutaho enkora y’okukora eby’obuhangwa bya Xtep omu kicweka. Enkora egi y‘eby‘obuhangwa ekozirwe omu kigyendererwa nk‘ekintu ekirikwetunguura: okukoresa enkora za dijitali ahabw‘okuhabura n‘okuhika aha bantu, okuhindura okukunda okwo kuba ebirikureebeka, eby‘okuguza ebirikuta omutima aha kyanga, n‘okuhinga obuhangwa oburikwehayo oburikureetaho okwejumba okurikugumizamu omu miringo yoona. Nikyo kishushani eki eky‘okukingaho—ekirikugaita gye okutegyeka kw‘aha Intaneeti, okutaaha omu nkora aha Intaneeti, n‘okuba ow‘omu kyanga—ekirikuta Xtep omu mwanya gw‘okukura okugumire nk‘oku kirikwombeka omukura gw‘okugyendera aha nkora oguhikire omu bukiizi-bwa-bumosho bwa Asia.
Ebicweka by'okumanya ebirikukwata aha nkora ya XTEP bikatandikwa omu butongore omuri Indonesia na Malaysia .
Okutunguuka kwa Xtep omu nkora nikukwata butunu omu kutunguuka kw’okwiruka kw’amaani okwa Southeast Asia, okuhinduka okurikuheebwa amaani ahabw’okweyongyera kumanya eby’amagara. Okuhamya omwanya gwayo nk’omuzaano ogurikukirayo kushemeza abantu omuri Indonesia, okwiruka nikukunda abantu 60.6%, kurugiirira aha kucondooza okwakozirwe omu mwaka gwa 2025 okwakozirwe omucondoozi w’omu kicweka ekyo Kedai Kopi. Omubaro gw‘okwejumba omu kicweka eki nigukwatwa gye omuri Malaysia, ahu empaka z‘okwiruka eza Kuala Lumpur Standard Chartered Marathon zaatungire abantu 42,000 omu 2025. Omuze ogu ogw‘amaani nigworeka okwetenga kw‘amaani kandi okugumire kw‘ebintu by‘okwiruka eby‘abakugu, ekirikureetaho omugisha gw‘amaani gw‘okutunga obugabe bw‘okutunga X.
2026 Xiamen Marathon Okwiruka Enkaito z'Ekitongore
Ebikwato by’ebiro: Joyrun
Eri aha ntaaniso y‘okukunda oku kw‘ekyanga n‘okukora kw‘obukugu, emyanya mirungi y‘okuguzamu eya Xtep neereeba omu biro by‘omumaisho ebirimu ebintu bingi nk‘emyanya y‘okugyenderamu yoona. Okwehayo oku okuheereza buri mwiruki nikuhamibwa aha madaara g’ensi yoona ag’ekitiinisa. Omu mpaka za Xiamen Marathon eza 2026, empaka z’okwiruka ez’ensi yoona eza Platinum Label, Xtep eyorekire obwebembezi bwayo omu by’ebikwato obwo eri enkaito y’okutooranamu 60.1% y’abazaani b’ekitiinisa abarikuheza eshaaha ishatu z’ahaiguru kandi 45.1% b’abeejumbiremu boona. Amaduuka g’ekika eki gakozirwe kuhindura okukora oku okuhamibwe omu ruguuto omu bukugu oburikuhikirizibwa, kuha abairuki eby’okukoresa bingi eby’obukugu eby’ekiro ky’empaka n’okukiraho.
Okubaasa kuhikiiriza envunuura egi, Xtep neekora enkora yaayo eya “Okuhindura abantu baingi kurabira omu bukugu” kurabira omu nkora ya “Retail + Community” erimu. Enkora egi neerenga aha kuguza kw‘obuhangwa orikuteerana obwesigye bw‘okukora kw‘abanyabwengye n‘okumanya kw‘ekyanga okurikuhikirizibwa, okuta Xtep omu mwanya nk‘omunywani orikwesigwa orikureetaho okwejumba kw‘omutindo gw‘abakugu omu rugendo rwa buri mwiruki.
Nk’eidaara eririkureebwa omu kuhikiiriza omukago ogu, eshuura ya Xtep eya 2026 ey’omu bukiizi-bwa-bumosho bwa Asia neija kureeba ebikuru ebirikukurataho: okwiguraho omu muringo gw’omutaano ekishaayi kyayo eky’okubanza ekya Indonesia omuri Jakarta ebiro 22 Okwaikumi n’abiri, kukuratirwaho okutongoza omu butongore omwanya gw’okukoreramu eby’obushuubuzi ogwa Kuala Lumpur omu Kwakana. Okukingura oku nikwija kuba nikumanyirwa aha kwiruka kw‘ekyanga n‘emirimo y‘okwejumbamu, n‘okwejumba kwongyerwamu amaani ahabw‘okugyezibwa kw‘obwire okwa 10KM okutebeekanisiibwe omuri Malaysia omu Kwakana. Guma otegyereize Xtep erikweyongyera kwongyera aha nkoragana yaayo n'abantu b'omukibiina ky'okwiruka.