Okuzimba emisinde: Xtep eraga enkola empya ey’obutonde bw’ensi mu bugwanjuba bw’obuvanjuba bwa Asia

2026-01-20 nga bwe kiri

JAKARTA ne KUALA LUMPUR, nga January 20, 2026 — Kkampuni ya Xtep Group ekola engoye z’emizannyo ezikola obulungi mu nsi yonna etongozza okugaziya kwayo mu Southeast Asia mu 2026 n’etongoza ebifo ebipya ebikulemberwa obumanyirivu mu Jakarta ne Kuala Lumpur. Okusinga okuggulawo eby’amaguzi byokka, okutongoza kuno kukiikirira okutandikawo enkola ey’obukodyo ey’enkola ya Xtep ey’okudduka mu kitundu kino. Enkola eno ey’obutonde ekoleddwa mu bugenderevu nga flywheel eyeenyweza: okukozesa emikutu gya digito okusobola okubudaabudibwa n’okutuuka, okukyusa obwagazi obwo mu bumanyirivu bw’ebyamaguzi obulabika, obutunuulidde ekitundu, n’okulima obuwangwa obwewaddeyo obufuuwa amafuta mu kwenyigira okugenda mu maaso mu mikutu gyonna. Ye nkola eno ey’olukoba oluggaddwa —okuyunga obulungi okufuga ku yintaneeti, okunnyika okuva ku mutimbagano, n’okubeera mu kitundu —ekiteeka Xtep mu kifo ky’okukulaakulana okuwangaala nga bw’ezimba omukutu ogukakafu ogw’okudduka mu Bugwanjuba bw’obuvanjuba bwa Asia.

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XTEP Brand Experience Centers zatongozeddwa mu butongole mu Indonesia ne Malaysia

Okugaziya kwa Xtep mu ngeri ey’obukodyo kukwata butereevu mu Southeast Asia’s profound running boom, enkyukakyuka evudde ku kweyongera okutegeera ebyobulamu. Okunyweza ekifo kyayo ng’omuzannyo ogusinga okwettanirwa mu Indonesia, emisinde gisinga kwagala bantu 60.6% okusinziira ku kunoonyereza okwakolebwa omukugu mu kunoonyereza mu kitundu kino Kedai Kopi mu 2025. Omutindo gw’okwenyigira mu kitundu kino gukwatibwa bulungi mu Malaysia, emisinde egy’amaanyi egya Kuala Lumpur Standard Chartered Marathon gye gyasikiriza abantu 42,000 mu 2025. Omuze guno ogw’amaanyi gulaga obwetaavu obw’amaanyi era obw’olubeerera obw’ebyuma ebidduka eby’ekikugu, ekitondekawo omukisa omukulu Xtep okukozesa olulyo lwayo olw’empaka ezitafaanana.

2026 Xiamen Marathon Okudduka engatto z'okudduka mu nsengeka y'ekika

Ebikozesebwa mu lunaku: Joyrun

Nga ziteekeddwa ku nkulungo y’obwagazi buno obw’ekitundu n’omutindo gw’ekikugu, ebifo ebipya ebya Xtep eby’amaduuka bitunuulidde ebiseera eby’omu maaso eby’enjawulo ng’ebifo eby’okuddukiramu eby’enjawulo. Okwewaayo kuno okuweereza buli muddusi kukakasibwa ku siteegi ezisinga okubeera ez’ekika ekya waggulu mu nsi yonna. Mu mpaka za Xiamen Marathon eza 2026, eza World Athletics Platinum Label, Xtep yalaze obukulembeze bwayo mu byuma bwe yabadde engatto esinga okulondebwa eri 60.1% ku ba elite abamalirizza mu ssaawa ezitasukka ssaawa ssatu ne 45.1% ku bonna abeetabye mu mpaka zino. Amaduuka g’ekibinja kino gakoleddwa yinginiya okuvvuunula omutindo guno ogw’olutindo ogukakasibwa mu bukugu obutuukirirwa, nga gawa abaddusi ggiya ez’ekikugu ez’enjawulo ez’olunaku lw’empaka n’okusingawo.

Okusobola okufuula okuvvuunula kuno okujjuvu, Xtep ekola enkola yaayo eya “Influencing the Masses through Professionalism” ng’eyita mu nkola ya “Retail + Community” ekwataganye. Enkola eno esukka ku kutunda okw’ennono ng’egatta obwesige bw’omutindo gw’abakulu n’obumanyirivu bw’ekitundu obutuukirirwa, n’eteeka Xtep mu kifo ng’omukwanaganya eyesigika aleeta okwenyigira mu ddaala ery’ekikugu mu lugendo lwa buli muddusi.

Ng’eddaala erirabika mu kutuukiriza omukago guno, essuula ya Xtep eya 2026 Southeast Asia egenda kulaba ebikulu ebiddako: okuggulawo mu ngeri ey’ekikugu emmeeri yaayo esoose mu Indonesia mu Jakarta nga January 22, n’eddirirwa okutongoza mu butongole ekifo eky’ekika kya Kuala Lumpur mu April. Okuggulawo kuno kugenda kubaamu emisinde gy’abantu b’omukitundu n’emirimu egy’okukwatagana, nga okwetabamu kwongera okunywezebwa n’okugezesebwa okw’obudde okwa KM 10 okwategekeddwa mu Malaysia mu April. Lindirira nga Xtep egenda mu maaso n'okunyweza enkolagana yaayo n'abaddusi.