Ukwakha Ukugijima: I-Xtep Ishadi Lesistimu Entsha Yomphakathi eNingizimu-mpumalanga ye-Asia
I-JAKARTA kanye ne-KUALA LUMPUR, Januwari 20, 2026 — Umkhiqizo wezingubo zemidlalo womhlaba wonke i-Xtep Group uvule ukunwetshwa kwayo kwe-Southeast Asia ngo-2026 ngokuqala kwezindawo ezintsha eziqhutshwa ulwazi eJakarta naseKuala Lumpur. Ngaphezu nje kokuvulwa kwezitolo, lokhu kuqaliswa kumele ukuvuselelwa kwesu le-ecosystem yokugijima ehlanganisiwe ye-Xtep esifundeni. Le ecosystem yakhelwe ngamabomu njenge-flywheel eziqinisayo: isebenzisa amapulatifomu edijithali ukuze iphefumulelwe futhi ifinyelele, iguqula leyo ntshisekelo ibe okuhlangenwe nakho kokuthengisa okubonakalayo, okugxile emphakathini, futhi ihlakulele isiko elizinikele elikhuthaza ukuzibandakanya okuqhubekayo kuzo zonke iziteshi. Yile modeli evaliwe—exhumanisa ithonya eliku-inthanethi ngokungenamthungo, ukucwiliswa ungaxhunyiwe ku-inthanethi, kanye nokuba ngumphakathi—ebeka i-Xtep ekukhuleni okusimeme njengoba yakha inethiwekhi yokusebenza eqondile e-Southeast Asia.
Izikhungo Zolwazi Lomkhiqizo we-XTEP zethulwe ngokusemthethweni e-Indonesia naseMalaysia
Ukwanda kwe-Xtep ngamasu kungena ngqo ekukhuleni okukhulu kokugijima eNingizimu-mpumalanga ye-Asia, ushintsho oluqhutshwa ukujulisa ukuqonda impilo. Ukuqinisa isimo sayo njengomdlalo odumile kakhulu e-Indonesia, ukugijima kuyathandwa ngumphakathi ongu-60.6%, ngokusho kocwaningo lwango-2025 olwenziwe ngumcwaningi wendawo uKedai Kopi. Ubukhulu bokuzibandakanya esifundeni bubonakala ngokucacile eMalaysia, lapho i-Kuala Lumpur Standard Chartered Marathon edumile yadonsa khona abahlanganyeli abangu-42,000 ngo-2025. Lo mkhuba onamandla ubonisa isidingo esinamandla nesiqhubekayo sezingubo zokugijima zobungcweti, okudala ithuba elibalulekile le-Xtep lokusebenzisa uhlu lwayo lomjaho olungenakuqhathaniswa.
Isikhundla Somkhiqizo Wezicathulo Zokugijima ze-Xiamen Marathon ka-2026
Izinsiza zosuku: Joyrun
Njengoba ibekwe endaweni yokuhlangana kwalolu thando lomphakathi kanye nokusebenza kobungcweti, izindawo ezintsha zokuthengisa ze-Xtep zibheke ekusaseni elihlukahlukene njengezindawo zokugijima eziphelele. Lokhu kuzibophezela ekukhonzeni wonke umgijimi kuqinisekiswa ezigabeni ezivelele kakhulu emhlabeni. Ku-2026 Xiamen Marathon, umjaho we-World Athletics Platinum Label, i-Xtep ibonise ubuholi bayo bemishini ngokuba yisicathulo esikhethwayo sama-60.1% wabaqedi abaphezulu abangaphansi kwamahora amathathu kanye nama-45.1% abo bonke abahlanganyeli. Izitolo zomkhiqizo zenzelwe ukuhumusha lokhu kusebenza okuqinisekisiwe komzila kube ulwazi olufinyelelekayo, zinikeza abagijimi uhla oluphelele lwezimpahla zobungcweti zosuku lomjaho nangale kwalokho.
Ukuze lokhu kuhumusha kuqedwe, i-Xtep isebenzisa isu layo elithi “Ukuthonya Isixuku Ngobungcweti” ngemodeli ehlanganisiwe ethi “Ukuthengisa + Umphakathi”. Le ndlela idlula ukuthengisa okujwayelekile ngokuhlanganisa ukwethembeka kokusebenza okuphezulu nokuhlangenwe nakho komphakathi okufinyelelekayo, ibeka i-Xtep njengomlingani othembekile oletha ukuzibandakanya kobungcweti ohambweni lwabo bonke abagijimi.
Njengesinyathelo esibonakalayo ekufezeni lobu budlelwano, i-Xtep's 2026 Southeast Asia izakubona okulandelayo okulandelayo: ukuvulwa okukhulu kwe-flagship yayo yokuqala yase-Indonesia eJakarta ngoJanuwari 22, kulandelwe ukwethulwa ngokusemthethweni kwesikhungo somkhiqizo saseKuala Lumpur ngo-Ephreli. Lokhu kuvulwa kuzophawulwa uchungechunge lwemidlalo yomphakathi kanye nemisebenzi yokuzibandakanya, kanye nokubamba iqhaza okukhuliswe kakhulu yi-10KM TIME TRIAL ehlelelwe eMalaysia ngo-Ephreli. Hlala ubukele njengoba i-Xtep iqhubeka nokuqinisa ubudlelwano bayo nomphakathi ogijimayo.