Ukwakha ukugijima: I-Xtep iTjhetha i-Ecosystem etja yomphakathi eSewulapumalanga ye-Asia
I-JAKARTA ne-KUALA LUMPUR, mhlazi-20 kuTjhirhweni 2026 — Umhlobo wezembatho zezemidlalo wephasi loke i-Xtep Group uvule ukunwetshwa kwawo kwe-2026 eSewulapumalanga ye-Asia ngokuthoma kwama-hub amatjha, aqhutshwa mava e-Jakarta ne-Kuala Lumpur. Ngaphezu kokuvulwa kwamabhizinisi, ukuthonywa lokhu kumelela ukusebenza kwamaqhinga we-Xtep ehlangeneko yokusebenza kwemvelo esifundeni. I-ecosystem le yenzelwe ngamabomu njenge-flywheel eziqinisako: ukusebenzisa amapulatifomu wedijithali ukukhuthaza nokufikelela, ukutjhugulula ikareko leyo ibe zizinto eziphathekako, ezitjheje umphakathi, nokuhlakulela isiko elizinikeleko elikhuthaza ukuzibandakanya okuragelako kiwo woke amatjhaneli. Yimodeli evaliweko—ehlanganisa ngaphandle komthungo umthelela we-inthanethi, ukucwiliswa ngaphandle kwe-inthanethi, nokuba yingcenye yomphakathi—okubeka i-Xtep ekukhuleni okusimemeko njengombana yakha inethiwekhi esebenzako eSewulapumalanga ye-Asia.
I-XTEP Brand Experience Centers yathonywa ngokusemthethweni e-Indonesia ne-Malaysia
Ukunwetshwa kwamaqhinga we-Xtep kuthelela ngqo ekukhuphukeni okukhulu kweSewula-mpumalanga ye-Asia, ukutjhuguluka okunikelwa amandla ngokujulisa ukutjheja kwezamaphilo. Ukuqinisa ubujamo bayo njengomdlalo odumileko e-Indonesia, ukugijima kuthandwa babantu abangu-60.6%, ngokuya ngophenyo lwango-2025 olwenziwa mrhubhululi wendawo u-Kedai Kopi. Izinga lokuzibandakanya esifundeni libonakala kuhle e-Malaysia, lapho umjaho omkhulu we-Kuala Lumpur Standard Chartered Marathon udose irekhodi labahlanganyeli abangu-42,000 ngo-2025. Lokhu okunamandla kutjengisa ukufunwa okuqinileko nokuragela phambili kweempahla zokugijima ezisezingeni eliphezulu, okwenza ithuba eliqakathekileko le-Xtep lokusebenzisa izinga layo lokugijima elingalinganiko.
2026 Xiamen Marathon Running Shoe Brand Ranking
Iinsetjenziswa zosuku: I-Joyrun
Ibekwe ekuhlanganeni kwethando lomphakathi nokusebenza kwezobuchwepheshe, iindawo ezitjha ze-Xtep zokuthengisa ziqala ingomuso elihlukahlukeneko njengamaziko wokugijima apheleleko. Ukuzibophelela lokhu ekusebenzeleni woke umgijimi kuqinisekiswa eendaweni eziphezulu khulu ephasini. Emjarhweni we-Xiamen Marathon ka-2026, umjarho we-World Athletics Platinum Label, i-Xtep itjengise uburholi bayo bemitjhini ngokuba sicathulo esikhethiweko sama-60.1% wabantu abaqeda ama-awa amathathu kanye nama-45.1% wabo boke abahlanganyeli. Iintolo zebhrendi le zenzelwe ukutjhugulula ukusebenza kwethrekhi okuqinisekisiweko kube buchwepheshe obufinyelelekako, ukunikela abagijimi iintlobo ezipheleleko zeempahla zobungcweti zelanga lomjarho nangaphezulu.
Ukwenza bona ukutjhugulula lokhu kuphelele, i-Xtep yenza iqhinga layo elithi "Ukuthonya Abantu Ngobuchwepheshe" ngendlela ehlangeneko "yokuThengisa + Umphakathi". Indlela le idlula ekuthengiseni okujayelekileko ngokuhlanganisa ukuthembeka kokusebenza okuphezulu namava womphakathi afinyelelekako, ibeka i-Xtep njengomlingani othembekileko oletha ukuzibandakanya kwezinga lobungcweti ekhambweni lomgijimi ngamunye.
Njengegadango eliphathekako lokuzalisekisa ukusebenzisana lokhu, isahluko se-Xtep se-2026 seSewula-mpumalanga ye-Asia sizokubona amagadango waso aqakathekileko alandelako: ukuvulwa okukhulu kwe-Indonesia yayo yokuthoma e-Jakarta mhlazi-22 kuTjhirhweni, kulandele ukuhlonywa okusemthethweni kwesikhungo sebhrendi ye-Kuala Lumpur ngoMrhayili. Ukuvulwa lokhu kuzokuphawulwa mlandelande wokugijima komphakathi nemisebenzi yokuzibandakanya, lapho ukuzibandakanya kuzokukhuliswa khona ngokulandelana kwe-10KM TIME TRIAL ehlelwe e-Malaysia ngoMrhayili. Hlala ubukele njengombana i-Xtep iragela phambili nokujulisa ubudlelwano bayo nomphakathi wokugijima.