Kubaka Urugendo: Xtep Igena Imiterere Mishya y'Urusobe rw'Ibidukikije mu Majyepfo y'Amajyepfo ya Aziya
JAKARTA na KUALA LUMPUR, 20 Mutarama 2026 — Ikipe y’imyenda ya siporo ku isi, Xtep Group, yatangije kwagura kwayo mu 2026 mu majyepfo y’uburasirazuba bwa Aziya, aho yatangije ahantu hashya hashingiye ku bunararibonye i Jakarta na Kuala Lumpur. Uretse kuba ari ahantu hacururizwa gusa, ibi bikorwa bigaragaza uburyo Xtep ikora mu buryo bw’ingamba mu karere. Iyi miterere y’ibinyabuzima yateguwe nkana nk’uburyo bwo kwiyubaka: ikoresha urubuga rwa interineti rwo gushishikariza no kugera ku bandi, igahindura ubwo bunararibonye mu bucuruzi bufatika, bugamije ubucuruzi bushingiye ku baturage, kandi igateza imbere umuco wihariye ushyigikira ubufatanye buhoraho mu nzira zose. Ni ubu buryo bufunganye—buhuza neza ingaruka zo kuri interineti, kwinjizwa kuri interineti, no kuba umuryango—bushyira Xtep mu iterambere rirambye kuko yubaka umuyoboro w’imikorere mu majyepfo y’uburasirazuba bwa Aziya.
Ibigo by'uburambe bya XTEP byatangijwe ku mugaragaro muri Indoneziya na Maleziya
Iterambere rya Xtep mu bijyanye n'ingamba rigaragara mu iterambere rikomeye ryo kwiruka muri Aziya y'Amajyepfo y'Uburasirazuba, impinduka iterwa no kongera ubumenyi ku buzima. Mu gukomeza kuba siporo ikunzwe cyane muri Indoneziya, kwiruka bikundwa na 60.6% by'abaturage, nk'uko byagaragajwe n'ubushakashatsi bwakozwe mu 2025 n'umushakashatsi wo mu gace Kedai Kopi. Ubunini bw'ubwitabire muri ako karere bugaragara neza muri Maleziya, aho irushanwa rya Kuala Lumpur Standard Chartered Marathon ryitabiriwe n'abantu 42.000 mu 2025. Iyi ngendo ikomeye igaragaza ko hakenewe cyane kandi ihoraho ibikoresho byo kwiruka by'umwuga, bitanga amahirwe akomeye kuri Xtep yo gukoresha amateka yayo yo gusiganwa.
Urutonde rw'inkweto zo kwiruka za Xiamen Marathon 2026
Amasano y'itariki: Joyrun
Iherereye mu gace gahuriramo ishyaka ry’abaturage n’umukino w’umwuga, ahantu hashya ho gucuruza Xtep hareba ahazaza hatandukanye nk’ahantu ho kwiruka hose. Ubu bwitange bwo gukorera buri mukinnyi wese bwemejwe ku ntera z’abahanga cyane ku isi. Mu irushanwa rya Xiamen Marathon ryo mu 2026, isiganwa rya Platinum Label ku Isi, Xtep yagaragaje ubuyobozi bwayo mu bikoresho kuko yahisemo 60.1% by’abasiganwa bakomeye bamara amasaha atatu munsi y’atatu na 45.1% by’abitabiriye bose. Amaduka y’iki kigo yakozwe kugira ngo ahindure ubu buryo bw’imikino y’ikibuga mu buryo bufatika, aha abasiganwa ibikoresho byinshi by’umwuga ku munsi w’isiganwa no mu yindi minsi iri imbere.
Kugira ngo ubu buhinduzi bube bwuzuye, Xtep irimo gushyira mu bikorwa ingamba zayo zo "Guhindura Abantu Bakomeye binyuze mu Bunyamwuga" binyuze mu buryo bwa "Ubucuruzi + Umuryango". Ubu buryo burenze kugurisha bisanzwe binyuze mu guhuza icyizere cy'imikorere myiza n'uburambe bw'abaturage bushoboka, bugashyira Xtep nk'umufatanyabikorwa wizewe uzana uruhare rw'abakora mu rugendo rwa buri wese mu biruka.
Nk'intambwe ifatika mu gusohoza ubu bufatanye, ishami rya Xtep ryo muri Aziya y'Amajyepfo y'u 2026 rizabona intambwe zikomeye zikurikiraho: gufungura ku mugaragaro ikigo cyaryo cya mbere cya Indoneziya i Jakarta ku ya 22 Mutarama, hanyuma hatangizwe ku mugaragaro ikigo cya Kuala Lumpur muri Mata. Izi gahunda zizarangwa n'uruhererekane rw'ibikorwa byo kwizihiza no kwitabira ibikorwa by'abaturage, aho ubwitabire buzakomeza kwiyongera bitewe n'igeragezwa ryagenewe ibirometero 10 riteganijwe muri Maleziya muri Mata. Komeza ukurikirane mu gihe Xtep ikomeje gushimangira umubano wayo n'abaturage biruka.