XTEP ifatanyije na Techcombank Ho Chi Minh City International Marathon mu ihuriro ry’imyaka itanu rigamije guteza imbere umuryango w’abiruka muri Vietnam

HO CHI MINH CITY, Vietnam – XTEP, ikirango mpuzamahanga cyubatswe ku kwiruka, uyu munsi cyatangaje ubufatanye bw’imyaka itanu mu bijyanye n’ingamba na Techcombank Ho Chi Minh City International Marathon, irushanwa rikomeye ryo kwiruka muri Vietnam. Guhera mu 2026 kugeza 2030, XTEP izaba umuterankunga w’imyenda ya siporo n’umufatanyabikorwa mu bya tekiniki, bikaba ari ishoramari rirambye mu rwego rwo kwihuta mu mikino yo kwihangana muri Vietnam.

Mu shingiro ry'irangamuntu rya XTEP ku isi hose hari intego isobanutse: igitekerezo cya Xtep ku isi yose kirimo kugenda neza. Ubu bufatanye bw'imyaka myinshi bujyanye neza n'icyo cyerekezo, kigamije kuzamura amahame y'umwuga ya marato, gutanga inkunga ihoraho kuri buri mukinnyi, guteza imbere umuco wo kwiruka mu baturage bo mu gace k'iwabo, no kwagura intera y'isiganwa ku rwego mpuzamahanga - mu gihe binashyiraho urufatiro rukomeye rw'iterambere rikomeje rya XTEP ku isoko ry'abasiganwa bakomeye bo muri Aziya y'Amajyepfo y'Uburasirazuba.

Gutera imbere kw'abasiganwa muri Vietnam byatanze amahirwe agaragara y'igihe kirekire

Kwiruka byabaye nk'ubuzima busanzwe mu mijyi minini ya Vietnam, aho umubare w'abitabira washyizeho agahigo gashya uko umwaka utashye. Irushanwa rya 8 rya Marato Mpuzamahanga ya Techcombank Ho Chi Minh City ryabaye mu Ukuboza 2025 ryakiriye abiruka barenga 23.000 baturutse mu bihugu n'uturere 81, rikomeza umwanya waryo nk'irushanwa rikomeye muri icyo gihugu. Nyuma y'amezi make, irushanwa rya 4 rya VnExpress Marathon Ho Chi Minh City Midnight ryahuje abantu 13.000, rigera ku ntera nshya y'abitabiriye imbere mu gihugu.

Amakuru ku isi yose aturuka muri raporo ya Strava's Year in Sport Trend yemeza ko kwiruka bikomeje kuba imwe mu mikino ikura vuba ku isi, aho Aziya y'Amajyepfo y'Uburasirazuba - na Vietnam by'umwihariko - ari yo ntandaro y'iterambere rikomeye. Kuba abakinnyi biruka ku buryo butunguranye kandi b'abahanga biyongera vuba bitanga amahirwe asobanutse kandi adakoreshwa ku isoko, bihuye neza n'ingamba za XTEP zo kwiruka ku rwego rw'isi.

Mu myaka irindwi ishize, XTEP imaze kwishyira mu bikorwa mu bijyanye no kwiruka muri Vietnam, ishyiraho ubufatanye na buri cyiciro gikomeye cy’igihugu cya marato. Inkweto zayo zo kwiruka n’imyenda yo mu rwego rwo hejuru, ikoranabuhanga ryihariye mu mikorere ndetse n’uburyo bwo gutanga serivisi zishingiye ku kwiruka byahesheje icyizere gihoraho mu baturage bo mu gace birukamo, bishimangira izina rya XTEP nk’ikirango cyizewe cy’inzobere mu kwiruka mu gihugu. Imyaka myinshi imaze ikora ku kibuga yatumye iki kirango kibyaza umusaruro imbaraga zo kwiruka mu karere.

Ibikorwa bya “Runner-First” byo mu gace bifasha mu mibanire myiza n'abaturage

Kuva yagera muri Vietnam, XTEP yubatse umubano ufatika n'abakina imikino yo mu gace binyuze muri gahunda zihoraho kandi zishingiye ku baturage - inkingi y'ingenzi y'ikirango cyayo ku isi.

Amafoto ya X-RUN CAMP, Guteranira kw'inshuti ziruka, urubuga rwa Standard Chartered Hanoi Marathon Expo

Mu 2025, iki kigo cyatangije X-RUN CAMP gusa ku isiganwa rya Standard Chartered Hanoi Marathon, gitanga imyitozo y’umwuga ku bakinnyi b’amasiganwa kugira ngo bazamure urugero rw’abaterankunga mu kibuga. XTEP yanakiriye inama z’inshuti zo kwiruka mu muhezo, zihuza abategura amasiganwa n’abahoze ari abakinnyi kugira ngo basangire gahunda y’amasomo, ibikoresho by’amasiganwa n’ingamba z’imyitozo zishingiye ku bumenyi kugira ngo bifashe abitabiriye bose kugera ku ntego zabo bwite.

Mu imurikagurisha rya marato mbere y'isiganwa mu gihugu hose, XTEP itanga ubunararibonye bufatika kandi bunogeye buri wese witabiriye: amarushanwa ya tekiniki y'ubuntu, isesengura ry'imiterere y'amaguru ry'umwuga aho bakorera, ahantu ho gupimira ibicuruzwa no gutanga ibihembo. Izi ngingo zihoraho zihindura abitabiriye isiganwa rimwe gusa bakaba abashyigikiye ikirango igihe kirekire, zikubaka umuryango w'abiruka w'indahemuka ushyigikira ingamba za XTEP zo gukura mu karere.

Ihuriro ry’Ingamba z’Imyaka Ishanu Ritanga Ishoramari Rihoraho kandi Rirambye mu Hazaza ha Vietnam

Bitandukanye n’inkunga y’igihe gito y’umwaka umwe, iyi gahunda y’imyaka itanu ihamye itanga inkunga ihamye kandi ihoraho y’umwuga kuri Marathon Mpuzamahanga ya Techcombank Ho Chi Minh City. Mu gihe cy’ubufatanye, XTEP izatanga ibikoresho byuzuye byo kwiruka byiteguye gusiganwa hamwe na serivisi zuzuye zo gufasha aho bakorera, bigatuma udushya twayo mu myenda ya siporo tuba inyungu zifatika ku biruka bo mu nzego zose.

Ubu bufatanye kandi bushyigikira iterambere ryagutse ry’inganda, kuzamura amahame agenga imikorere y’amasiganwa, serivisi z’abakinnyi ndetse n’iterambere ry’abasiganwa mu nzego z’ibanze mu rwego rwa siporo yo kwihangana muri Vietnam. Nk’ihuriro ry’ingenzi ry’ingamba zo kwagura XTEP ku isi hose mu kwiruka, Vietnam ni ahantu hakomeye ho gupima uburyo bwo kwiruka buyobowe n’abaturage, buziyongera mu yandi masoko ya ASEAN mu myaka iri imbere.

“Urugendo rwo kwiruka muri Vietnam ruracyari mu ntangiriro, kandi ubu bufatanye bw’imyaka itanu bugaragaza icyizere cyacu cy’igihe kirekire ku mbaraga z’uyu mukino hano,” ibi byavuzwe n’umuyobozi mukuru w’akarere muri Xtep Vietnam“Ibyo dukora byose bishingiye ku gitekerezo cyacu cy’isi yose cy’uko kwiruka ari cyo kintu cy’ingenzi mu kirango cyacu. Iki si igikorwa cyo kwamamaza cy’igihe gito - ni umuhigo w’imyaka myinshi wo gushora imari mu biruka byo mu gace, abategura amasiganwa ndetse n’ahazaza ho kwiruka muri Vietnam.”

Ku isi yose, gukoresha uburyo bwose bwo gushyira imbere gahunda mpuzamahanga ya XTEP mu iterambere ryayo. Ishyigikiwe n'uburambe bw'imyaka irindwi ku isoko ry'igihugu, ikoranabuhanga ryihariye ryo kwiruka ndetse n'iri siganwa ry'imyaka itanu ry'igihe kirekire, XTEP ifite umwanya udasanzwe wo kubona iterambere ryuzuye ry'isoko ry'abasiganwa rigezweho muri Vietnam, iha imbaraga abakinnyi benshi kugira ngo bagere ku ntego zabo binyuze mu guhanga udushya tw'umwuga kandi twibanda ku kwiruka.