XTEP Patna wit Techcombank Ho Chi Minh Siti Intanɛshɔnal Maraton pan Fayv Ia Stratejik Alɛyshɔn fɔ Grɔw Vietnam in Rɔnin Kɔmyuniti

HO CHI MINH CITY, Vietnam – XTEP, we na wan global brand we dɛn bil rawnd rɔn, tide dɔn anɔys fayv ia ɔfishal stratejik patnaship wit di Techcombank Ho Chi Minh Siti Intanɛshɔnal Maraton, we na wan prɛmiɛr big-big rɔn ivin na Vietnam. Valid frɔm 2026 to 2030, XTEP go sav as di ivent in Ɛksklusiv Ɔfishal Spɔt Spɔnsɔ ɛn Stratejik Tɛknikal Patna, we go mak wan sataynayt lɔng tɛm invɛstmɛnt na Vietnam in fast-grɔw ɛnjɔymɛnt spɔt land skay.

Na di kɔr fɔ XTEP in glob ɔl aydentiti lay wan klia mishɔn: Xtep in glob ɔl prɔpɔshɔn de rɔn. Dis mɔlti-ia kolaboreshɔn de alayns ful wan wit da vishɔn de, we dɛn mek fɔ ɛlevɛt di maratɔn in prɔfɛshɔnal standad, fɔ gi ɛnd-to-ɛnd sɔpɔt fɔ ɛvri rɔna, fɔ mɛn lokal grasrut rɔn kɔlchɔ, ɛn fɔ mek di res in intanashɔnal rich — pan ɔl we i de le wan strɔng fawndeshɔn fɔ XTEP in kɔntinyu growth akɔdin to Sawt Is Eshia in ay-pɔtɛnɛshɛl rɔn makɛt.

Vietnam in Running Boom Krio Klia Lɔng Tɛm Opportunity

Rɔn dɔn bi wan men layf ɔlsay na di big siti dɛm na Vietnam, wit di nɔmba fɔ di patisipeshon dɛm we de sɛt nyu rɛkɔd ia afta ia. Di 8th Ɛdyushɔn fɔ di Techcombank Ho Chi Minh Siti Intanɛshɔnal Maraton insay Disɛmba 2025 bin wɛlkɔm pas 23,000 rɔna dɛn frɔm 81 kɔntri ɛn teritɔri dɛn, we mek in pozishɔn strɔng as di kɔntri in flagship maratɔn. Afta sɔm mɔnt, di 4th VnExpress Marathon Ho Chi Minh City Midnight bin drɔ 13,000 patisipan dɛm, we hit wan nyu domestik atɛndans maylston.

Globɛl data frɔm Strava in Ia in Spɔt Trend Ripɔt kɔnfyus se rɔn stil bi wan pan di wɔl in fastest-grɔw mas spɔt, wit Sawt Is Eshia — ɛn Vietnam mɔ — tinap aut as wan ki growth frɔnti. Di bays we de bɔku kwik kwik wan fɔ keshual ɛn ilit rɔna dɛn de mek klia, nɔ tap makɛt chans, we de mach pafɛkt wan wit XTEP in rɔn-fɔs glob ɔl strateji.

Fɔ sɛvin ia, XTEP dɔn ɛmbas insɛf insay Vietnam in rɔn ikɔsistɛn, we dɔn mek patnaship wit ɛvri big nashɔnal maratɔn siriɔs. I ay-pafɔmɛnshɔn rɔn fut ɛn apɛl, prɔpriet pefɔmɛns tɛnkɔlɔji ɛn rɔna-sɛntrik savis fremwɔk dɔn gɛt kɔnsistɛns trɔst bitwin lokal rɔn kɔmyuniti dɛn, we dɔn siment XTEP in standin as spɛshal rɔn brand we dɛn kin trɔst na di kɔntri. Di ia dɛn we dɛn dɔn de ɛnjɔy dɛnsɛf na di grɔn dɔn posishun di brand fɔ kapitayl pan di rijyɔn in rayzin rɔn mɔmɛnt.

Lokal Rɔn-Fɔs Aktiveshɔn dɛn Bil Dip Kɔmyuniti Kɔnɛkshɔn

Sins we i enta Vietnam, XTEP dɔn bil mininful tay wit lokal rɔna dɛn tru kɔnsistɛns, kɔmyuniti-fɔs program — wan kɔr pila fɔ in glob ɔl rɔn brand aydentiti.

Di foto dɛm fɔ X-RUN CAMP,Running Friend Gathering,di Standard Chartered Hanoi Maraton Ɛkspo Sayt

Insay 2025, di brand bin lanch X-RUN CAMP spɛshal fɔ di Standard Chartered Hanoi Marathon, we de gi strɔkchɔ prɔfɛshɔnal trenin fɔ di wan dɛn we de pe fɔ di res fɔ rayz di standad fɔ sɔpɔt atlet dɛn we de na di kɔs. XTEP bin ɔganayz bak klos-do Running Friend Gatherings, we bin briŋ di res ɔganayza ɛn vetɛna rɔna dɛn togɛda fɔ sheb kɔs planin, rɛs lɔjistik ɛn sayɛns-bɛk trenin strateji fɔ ɛp ɔl di patisipan dɛn fɔ rich dɛn pasɔnal gol dɛn.

Na pri-rɛs maratɔn ɛksplɔs ɔlsay na di kɔntri, XTEP de gi aksesbul, imɛrsiv ɛkspiriɛns fɔ ɛvri atɛnda: kɔmplimɛnt kɔstɔm ivin tɛknikal ti, pɔshɔnal on-sayt fut mɔfɔlɔji analisis, prodak tɛst zon ɛn intaraktiv prayz aktiveshɔn. Dɛn kɔnsistɛns tɔchpɔynt ya de tɔn wan tɛm rɛs atɛndant to lɔng tɛm brand sɔpɔta, bil wan loyal rɔn kɔmyuniti we de ɔndapin XTEP in rijinal growth strateji.

Fayv-Ia Stratejik Alɛyshɔn De Deliv Kɔnsistɛns, Lɔng-Tɛm Invɛstmɛnt insay Vietnam in Rɔnin Fiuja

Nɔ lɛk shɔt tɛm, singl ia spɔnsɔship, dis binding fayv ia stratejik fremwɔk de gi stebul, kɔntinyu pɔshɔnal risɔs to Techcombank Ho Chi Minh Siti Intanɛshɔnal Maraton. Ova di patnaship tɛm, XTEP go saplae wan ful layn-ap fɔ rɛdi-rɛdi ay-pafɔmɛnshɔn rɔn gia ɛn kɔmprɛhɛnsif on-sayt sɔpɔt savis, translet in spɔt klos inovashɔn to tanjibul pefɔmɛns advantej fɔ rɔna dɛn na ɔl di lɛvul dɛn.

Di kolaboreshɔn de sɔpɔt bak brayt industri prɔgrɛs, lif standad fɔ rɛs ɔpreshɔn, atlet savis ɛn grasrut rɔn divɛlɔpmɛnt akɔdin to Vietnam in ɛnjɔymɛnt spɔt sɛktɔ. As wan kɔr stratejik hab fɔ XTEP in glob ɔl rɔn ɛkspɛnshɔn, Vietnam ripresent wan impɔtant tɛstbɛd fɔ di brand in kɔmyuniti-lid rɔn mɔdel, we i go riplikɛt akɔdin to ɔda ASEAN makɛt dɛn insay di ia dɛn we de kam.

“Vietnam in rɔn muvmɛnt stil de na in fɔs growth faz, ɛn dis fayv ia patnaship de sho wi lɔng tɛm biliv pan di pawa we di spɔt gɛt ya,” na so wan sinia rijinal lida fɔ Xtep Vietnam we de na di kɔntri. "Ɛvritin we wi de du gɛt rut pan wi glob ɔl prɔpɔshɔn se rɔn na di at fɔ wi brand. Dis nɔto shɔt tɛm makɛt aktiveshɔn — na mɔlti-ia kɔmitmɛnt fɔ invɛst insay lokal rɔna dɛn, rɛs ɔganayza dɛn ɛn di fiuja fɔ rɔn na Vietnam."

Globɛl, rɔn de ankɔr ɛvri layt pan XTEP in intanashɔnal divɛlɔpmɛnt rodmap. Bak bay sɛvin ia lokal makɛt ɛkspiriɛns, prɔpriet rɔn teknɔlɔji ɛn dis landmak fayv ia maratɔn alyans, XTEP de yunik pozishɔn fɔ kapchɔ di ful growth apsayd fɔ Vietnam in thriving rɔn makɛt, empower mɔ atlet dɛn fɔ chase dɛn limit tru prɔfɛshɔnal, rɔna-fɔs inovashɔn.