Say XTEP et Mikakasakey ed Techcombank Ho Chi Minh City International Marathon ed Limaran Taon ya Estratehikon Alyansa pian Pabalegen so Running Community na Vietnam

HO CHI MINH CITY, Vietnam – Say XTEP, sakey a sankamundoan a tatak ya akaletneg ed pambatik, so angi-anunsyo natan na limay taon ya opisyal ya estratehikon pankakasakey ed Techcombank Ho Chi Minh City International Marathon, sakey a manunan baleg ya pambatik ed Vietnam. Manlapud 2026 anggad 2030, say XTEP so manserbin Exclusive Official Sportswear Sponsor tan Strategic Technical Partner na ebento, ya mamaneknek na tuloytuloy ya andukey a panaon ya pinansyal ya pinansyal ed maples ya ombabaleg ya endurance sports landscape na Vietnam.

Diad puso na sankamundoan ya pakabidbiran na XTEP et walay malinew a misyon: Say sankamundoan a proposisyon na Xtep so onkukurang. Sayan dakel a taon ya pankokolaboraan et sigpot ya mitunosan ed satan a pasingawey, ya adesinyo pian napaatagey so propesyonal ya estandarte na marathon, mangiter na end-to-end ya suporta ed kada manag-awit, mamabaleg na kultura na pambabatik ed lokal, tan mamalaknab ed internasyonal a abot na lumba — legan ya mangiletneg na mas mabiskeg a pundasyon parad tuloytuloy ya idakel na XTEP ed interon South-east Asian potential running markets.

Say Running Boom na Vietnam et Manggawa na Malinew ya Pankanawnawa ed Andukey a Panaon

Say pambabatik et nagmaliw lan kaslakan ya estilo na panagbilay ed saray manunan syudad na Vietnam, ya say bilang na saray mibibiang et mangiletneg na balon rekord ed kada taon. Say koma-8 ya Edisyon na Techcombank Ho Chi Minh City International Marathon nen Disyembre 2025 et angawat na masulok ya 23,000 ya bumabatik manlapud 81 a bansa tan teritorya, ya amabiskeg ed posisyon to bilang manunan marathon na bansa. Kayari na pigaran bulan, say koma-4 ya VnExpress Marathon Ho Chi Minh City Midnight et akaawat na 13,000 ya mibibiang, ya akasabi na balon domestic attendance milestone.

Say sankamundoan ya datos manlapud Strava's Year in Sport Trend Report et mangikukumpirma ya say pambatik et sakey ed saray sankapelesan ya ombabaleg ya isports ed mundo, ya say Southeast Asia — tan say Vietnam et lalo la — so manunan sengegan na idakel na isports. Say maples ya idarakel na saray casual tan elite runners et manggagawa na malinew, agni nausar ya pankanawnawan manlako, ya perpekton mipara ed running-first global ya estratehiya na XTEP.

Diad loob na pitoy taon, say XTEP et inloob toy sarili to ed loob na running ecosystem na Vietnam, ya angipaalagey na pankakasakey ed kada manunan national marathon series. Say high-performance running footwearse tan kawes to, saray proprietary performance technologies tan runner-centric service framework so akagamor na tuloytuloy a talek ed limog na saray lokal a komunidad na running, ya amabiskeg ed talindeg na XTEP bilang sakey a napanmatalkan ya espisyalista a running brand ed bansa. Say dakel a taon ya pibibiang ed dalin so angipuesto ed tatak pian makagamor na kapital ed ondarakel ya iyaaligwas na rehyon.

Saray Local Runner-First Activations et Manggawa na Aralem a Koneksyon ed Komunidad

Manlapu nen linmoob ed Vietnam, say XTEP et akapangipaalagey na makabaliksan iran siglaotan ed saray lokal a manag-awit diad panamegley na tuloytuloy, akasentro ed komunidad a programa — sakey a manunan lusek na sankamundoan a pakabidbiran na tatak na panag-awit to.

Saray litrato na X-RUN CAMP, Running Friend Gathering, say Standard Chartered Hanoi Marathon Expo Site

Nen 2025, say tatak so angilunsad na X-RUN CAMP ya eksklusibo parad Standard Chartered Hanoi Marathon, ya mangiiter na istrukturadon propesyonal a panagpasal parad saray race pacers pian napaatagey so estandarte na suporta ed saray atleta ed kurso. Say XTEP et angi-host met na closed-door Running Friend Gatherings, ya angitipon ed saray organisador na lumba tan saray beteranon bumabatik pian man-share na panagplano na kurso, logistics na lumba tan saray estratehiya ed panagpasal ya susuportaan na siensia pian natulongan so amin ya mibibiang ya nadampot iray personal ya kalat da.

Diad saray pre-race marathon expos ed interon bansa, say XTEP et mangiiter na mainomay tan makapasagyat iran eksperiensya parad balang sakey ya onatendi: libren custom event technical tees, propesyonal ya on-site foot morphology analysis, product testing zones tan interactive prize activations. Sarayan tuloytuloy ya touchpoints so manggagawa ed saray one-time race attenders ya magmaliw ya long-term brand supporters, ya mamapaalagey na loyal running community ya onsusuportad estratehiya na XTEP ed idakel na rehyon.

Say Limaran Taon ya Estratehikon Alyansa so Mangiiter na Mantutunosan, Andukey a Panaon ya Panagpuonan ed Manbabatik ya Arapen na Vietnam

Aliwan singa saray antikey a panaon, sakey taon ya sponsorship, sayan mankakasakey ya limay taon ya estratehikon balangkas so mangiiter na malet, tuloytuloy iran propesyonal a rekurso ed Techcombank Ho Chi Minh City International Marathon. Diad loob na panaon na pankakasakey, say XTEP et mangiter na kompleton linya na race-ready high-performance running gear tan komprehensibon on-site support services, ya mangipatalos ed inobasyon ton kawes ed isports ed nanengneng ya bentaha ed performance na saray runners ed amin a lebel.

Say pankokolaboraan et onsusuporta met ed mas malaknab ya iyaaligwas na industriya, say pangiyatagey na estandarte parad operasyon na lumba, serbisyo ed saray atleta tan say iyaaligwas na pambabatik ed interon sektor na endurance sports na Vietnam. Bilang manunan estratehikon sentro na sankamundoan ya idakel na XTEP, say Vietnam so mangirerepresenta na sakey a kritikal a testbed parad modelo na panagdalagan na komunidad ya idadaulo na tatak, ya aligen to ed arum niran merkado na ASEAN diad ontumbok iran taon.

"Say running movement na Vietnam et wala ni ed gapo na idakel to, tan sayan limay taon ya pankakasakey so mangipapatnag na abayag lan sisiaen tayo ed pakayari na isport dia," inkuan na sakey a senior regional lead parad Xtep Vietnam. "Amin ya gagawaen mi et akaletneg ed sankamundoan ya proposisyon mi ya say pambatik so manunan kabiangan na tatak mi. Saya so aliwan antikey a panaon ya panag-aktibo na panaglako — saya so sakey a pigaran taon a pangiter na pundo ed saray lokal a manag-awit, saray manag-organisa na lumba tan say arapen na pambatik ed Vietnam."

Diad interon mundo, say pambatik so mangisaklang ed kada layer na international development roadmap na XTEP. Lapud pitoran taon ya eksperiensya ed lokal a merkado, proprietary running technology tan sayan makatantandan limay taon ya alyansa ed marathon, say XTEP et nikadkaduman posisyon pian naala so sigpot ya idakel na ombulaslas a running market na Vietnam, ya mangiter na pakayari ed mas dakel ya atleta pian nasumpal da ray limitasyon da panamegley na propesyonal, runner-focused innovation.