XTEP Yagwirizana ndi Techcombank Ho Chi Minh City International Marathon pa Mgwirizano Wazaka Zisanu Wokulitsa Gulu Lothamanga la Vietnam

HO CHI MINH CITY, Vietnam – XTEP, kampani yapadziko lonse yomangidwa motsatira kuthamanga, lero yalengeza mgwirizano wazaka zisanu ndi Techcombank Ho Chi Minh City International Marathon, mpikisano waukulu wothamanga ku Vietnam. Kuyambira 2026 mpaka 2030, XTEP idzakhala Wothandizira Zamasewera Wapadera komanso Mnzake Waukadaulo Waukadaulo, zomwe zikuwonetsa ndalama zokhazikika m'malo ochitira masewera olimbitsa thupi ku Vietnam omwe akukula mwachangu.

Pakati pa kudziwika kwa XTEP padziko lonse lapansi pali cholinga chodziwikiratu: Cholinga cha Xtep padziko lonse lapansi chikuyenda bwino. Mgwirizano wazaka zambiriwu ukugwirizana kwathunthu ndi masomphenya amenewo, omwe adapangidwa kuti akweze miyezo yaukadaulo ya marathon, kupereka chithandizo chathunthu kwa wothamanga aliyense, kulimbikitsa chikhalidwe cha anthu wamba othamanga, ndikukulitsa kufikira kwa mpikisano padziko lonse lapansi - pomwe akuyika maziko olimba a kukula kwa XTEP pamsika wothamanga womwe ukuyembekezeka kwambiri ku Southeast Asia.

Kuthamanga Kwambiri ku Vietnam Kumapanga Mwayi Wowonekera Wanthawi Yaitali

Kuthamanga kwakhala moyo wofala m'mizinda ikuluikulu ya Vietnam, ndipo chiwerengero cha anthu omwe akutenga nawo mbali chikukhazikitsa mbiri yatsopano chaka ndi chaka. Mpikisano wa 8 wa Techcombank Ho Chi Minh City International Marathon mu Disembala 2025 unalandira othamanga oposa 23,000 ochokera kumayiko ndi madera 81, zomwe zinalimbitsa malo ake ngati marathon yayikulu mdzikolo. Miyezi ingapo pambuyo pake, mpikisano wachinayi wa VnExpress Marathon Ho Chi Minh City Midnight unakopa anthu 13,000, zomwe zinafika pachimake chatsopano cha anthu omwe adapezekapo mdziko muno.

Deta yapadziko lonse lapansi kuchokera ku Strava's Year in Sport Trend Report ikutsimikizira kuti kuthamanga kukadali imodzi mwamasewera omwe akukula mwachangu kwambiri padziko lonse lapansi, ndipo Southeast Asia - makamaka Vietnam - imadziwika ngati malire ofunikira akukula. Kuwonjezeka kwachangu kwa othamanga wamba komanso apamwamba kumapanga mwayi womveka bwino wamsika, womwe ukugwirizana bwino ndi njira ya XTEP yothamanga yoyamba padziko lonse lapansi.

Kwa zaka zisanu ndi ziwiri, XTEP yakhala ikulowa m'malo othamanga ku Vietnam, ikukhazikitsa mgwirizano ndi masewera onse akuluakulu a marathon mdziko lonse. Nsapato zake zothamanga bwino komanso zovala zake, ukadaulo wake wochita bwino komanso njira zake zogwirira ntchito zomwe zimayendetsedwa ndi othamanga zapeza chidaliro chokhazikika pakati pa anthu am'deralo othamanga, zomwe zalimbitsa mbiri ya XTEP ngati kampani yodalirika yothamanga mdziko muno. Zaka zambiri zogwira ntchito pamalopo zapangitsa kuti kampaniyo ipindule ndi kuthamanga kwachangu kwa dera lino.

Zochita za Anthu Oyamba Kumangirira Ubale Wakuya ndi Anthu

Kuyambira pomwe idalowa ku Vietnam, XTEP yamanga ubale wofunikira ndi othamanga am'deralo kudzera mu mapulogalamu okhazikika komanso olunjika pagulu - chomwe ndi maziko a kudziwika kwa kampani yake padziko lonse lapansi.

Zithunzi za X-RUN CAMP, Kusonkhana kwa Anzanu Othamanga, ndi Standard Chartered Hanoi Marathon Expo Site

Mu 2025, kampaniyi idakhazikitsa X-RUN CAMP yokha ya Standard Chartered Hanoi Marathon, yopereka maphunziro okonzedwa bwino kwa othamanga kuti akweze muyezo wothandizira othamanga pabwalo. XTEP idachititsanso misonkhano ya Running Friend Gatherings yotsekedwa, kubweretsa okonza mpikisano ndi othamanga akale kuti agawane kukonzekera maphunziro, kayendetsedwe ka mpikisano ndi njira zophunzitsira zothandizidwa ndi sayansi kuti athandize onse omwe akutenga nawo mbali kukwaniritsa zolinga zawo.

Pa ziwonetsero za mpikisano wa marathon m'dziko lonselo, XTEP imapereka zokumana nazo zodziwika bwino komanso zodziwika bwino kwa aliyense wopezekapo: ma tee aukadaulo aulere, kusanthula kwaukadaulo wa mapazi pamalopo, malo oyesera zinthu ndi kuyambitsa mphotho yolumikizana. Zinthu izi nthawi zonse zimapangitsa kuti anthu omwe amabwera pampikisano kamodzi akhale othandizira mtundu wawo kwa nthawi yayitali, ndikupanga gulu lokhulupirika lothamanga lomwe limathandizira njira ya XTEP yokulira m'chigawo.

Mgwirizano wa Zaka Zisanu Wapereka Ndalama Zokhazikika, Zanthawi Yaitali Patsogolo la Vietnam

Mosiyana ndi chithandizo cha nthawi yochepa, cha chaka chimodzi, dongosolo lolimba ili la zaka zisanu limapereka zida zokhazikika komanso zopitilira muyeso ku Techcombank Ho Chi Minh City International Marathon. Pa nthawi yonse ya mgwirizanowu, XTEP ipereka zida zonse zothamanga zokonzeka bwino komanso ntchito zothandizira pamalopo, kusandutsa zatsopano zake zamasewera kukhala zabwino zenizeni kwa othamanga amitundu yonse.

Mgwirizanowu umathandizanso kupita patsogolo kwa makampani ambiri, kukweza miyezo ya magwiridwe antchito a mpikisano, ntchito za othamanga komanso chitukuko cha kuthamanga kwa anthu wamba m'gawo lonse la masewera olimbitsa thupi ku Vietnam. Monga malo ofunikira kwambiri pakukulitsa kuthamanga kwa XTEP padziko lonse lapansi, Vietnam ikuyimira malo oyesera kwambiri njira yothamanga yotsogozedwa ndi anthu ammudzi, yomwe idzatsanzirenso misika ina ya ASEAN m'zaka zikubwerazi.

"Kayendetsedwe ka masewera othamanga ku Vietnam kadakali koyambirira kukula, ndipo mgwirizano wa zaka zisanu uwu ukuwonetsa chikhulupiriro chathu cha nthawi yayitali mu mphamvu ya masewerawa pano," adatero mtsogoleri wamkulu wa chigawo cha Xtep Vietnam"Chilichonse chomwe timachita chimachokera ku lingaliro lathu lapadziko lonse lapansi lakuti kuthamanga ndiye maziko a kampani yathu. Uku si kuyambitsa malonda kwakanthawi kochepa - ndi kudzipereka kwa zaka zambiri kuti tigwiritse ntchito ndalama zambiri mu othamanga am'deralo, okonza mpikisano komanso tsogolo la kuthamanga ku Vietnam."

Padziko lonse lapansi, XTEP ikugwira ntchito molimbika pa chitukuko cha mayiko onse cha XTEP. Mothandizidwa ndi zaka zisanu ndi ziwiri za luso la msika wakomweko, ukadaulo wothamanga komanso mgwirizano wodziwika bwino wa zaka zisanu wa marathon, XTEP ili pamalo apadera kuti igwire bwino kukula kwa msika wothamanga wa Vietnam, ndikupatsa mphamvu othamanga ambiri kuti atsatire malire awo kudzera muukadaulo waukadaulo komanso wothamanga.