Ing XTEP makipagpartner ya keng Techcombank Ho Chi Minh City International Marathon keng limang banuang strategic alliance para lumabung ing komunidad ning pamagdalagan ning vietnam

HO CHI MINH CITY, Vietnam – Ing XTEP, metung a global brand a mitalakad king pamagdalagan, ngeni pepabalu na ing limang banuang opisyal a strategic partnership king Techcombank Ho Chi Minh City International Marathon, metung a mumunang maragul a running event king Vietnam. Valid manibat 2026 anggang 2030, ing XTEP magsilbi yang Exclusive Official Sportswear Sponsor ampo Strategic Technical Partner ning event, a magmarka keng sustained long-term investment keng mabilis a daragul a endurance sports landscape ning Vietnam.

Ing sentru ning global a pangatau ning XTEP atin yang malino misyun: ing global a proposisyun ning Xtep dadalan ya. Ing multi-year collaboration ayni makalinya ya keng vision, a dinisenyu para itas ing professional standards ning marathon, magdalang end-to-end a suporta para kareng balang runner, mag-nurture keng lokal a grassroots running culture, ampo magpalawak keng international reach ning karera — kabang maglalang yang mas matibe pundasyun para keng patuloy a pamandagul ning XTEP keng mabilug a South-east Asia's high-potential running markets.

Ing Running Boom ning Vietnam gagawang malino a makabang panaun a oportunidad

Ing pamagdalagan meging yang mainstream a pamibiebie kareng mangaragul a balen ning Vietnam, nung nu ing bilang da reng makiabe maglalang yang bayung tala banua-banua. Ing ka-8 a edisyon ning Techcombank Ho Chi Minh City International Marathon inyang Disyembri 2025 tinggap nala reng maigit 23,000 a talapamuk ibat kareng 81 a bangsa ampo teritoryu, a meging matibe king kayang posisyun bilang ing pekamaragul a marathon ning bangsa. Kaibat ning mapilan a bulan, ing 4th VnExpress Marathon Ho Chi Minh City Midnight mika 13,000 a partisipanti, at miras yang bayung domestic attendance milestone.

Ing global data ibat keng Strava's Year in Sport Trend Report kukumpirma na ing pamagdalagan metung ya kareng pekamasikan a daragul a mass sports keng yatu, nung nukarin ing Southeast Asia — ampo ing Vietnam partikular — makatalakad ya bilang metung a key growth frontier. Ing mabilis a pamaglawak ning base da reng casual ampo elite runners gagawang malino, e pa megamit a oportunidad keng palengki, a perpektung makatuglung keng XTEP's running-first global strategy.

Kilub ning pitung banua, ing XTEP milub ya keng Vietnam's running ecosystem, mitatag yang partnerships kareng balang maragul a national marathon series. Ing kayang high-performance running footwear ampo imalan, proprietary performance technologies ampo runner-centric service framework mika consistent a tiwala kareng lokal a running communities, a magsemento keng paninindigan ning XTEP bilang metung a kapanaligan a specialist running brand keng bansa. Deng banuang pamakipag-ugnayan keng gabun ing meging posisyun ning tatak para gamitan ing daragul a momentum ning rehiyon.

Deng Local Runner-First Activations Magbuild Deep Community Connection

Manibat inyang linub ya keng Vietnam, ing XTEP mika makabaldugan yang relasyun kareng lokal a runners kapamilatan ning consistent, community-focused programming — metung a core pillar ning kayang global running brand identity.

Deng litrato ning X-RUN CAMP, Running Friend Gathering, ing Standard Chartered Hanoi Marathon Expo Site

Inyang 2025, ing tatak pepalwal ne ing X-RUN CAMP para keng Standard Chartered Hanoi Marathon, magdalang makabalangkas a propesyonal a pamagsane para kareng race pacers para itas ing standard ning suporta kareng atleta keng kursu. Ing XTEP meging host ya namang closed-door Running Friend Gatherings, a magdala kareng race organizers ampo kareng beteranung runners para ishare ing course planning, race logistics ampo science-backed training strategies para makasaup kareng sablang partisipanti para miras la kareng karelang personal a goals.

kareng pre-race marathon expos keng mabilug a bangsa, ing XTEP magdalang accessible, immersive a karanasan para kareng balang attendee: complimentary custom event technical tees, professional on-site foot morphology analysis, product testing zones ampo interactive prize activations. Deting consistent a touchpoints gagawan dong one-time race attendees para maging long-term brand supporters, gagawang loyal running community na mag-underpin keng regional growth strategy ning XTEP.

Ing Limang-Banuang Strategic Alliance Magdeliver yang Consistent, Long-Term a Pamumuhunan keng Vietnam's Running Future

E anti kareng short-term, single-year sponsorships, ining binding five-year strategic framework magdalang matatag, patuloy a propesyonal a resources keng Techcombank Ho Chi Minh City International Marathon. King kilub ning partnership term, ing XTEP magsupply yang ganap a lineup da reng race-ready high-performance running gear ampo komprehensibung on-site support services, a mag translate keng kayang sportswear innovation keng tangible performance advantages para kareng runners kareng sablang antas.

Ing pamisaup-saup susuporta ya keng mas malawak a pamagprogresu ning industriya, pamagtas kareng pamantayan para keng operasyun ning karera, serbisyu da reng atleta ampo ing panyulung ning grassroots running king mabilug a sector ning endurance sports ning Vietnam. Bilang metung a core strategic hub para keng XTEP's global running expansion, ing Vietnam magrepresenta yang kritikal a testbed para keng community-led running model ning brand, na i-replicate na kareng aliwang ASEAN markets kareng daratang a banua.

"Ing Vietnam's running movement atyu ya pa keng mumuna nang yugtu ning pamagdagul, at ining limang banuang pamisanmetung papakit na ing kekaming makabang panaun a kapaniwalan keng upaya ning sport keni," sinabi na ning metung a senior regional lead para keng Xtep Vietnam. "Ing sablang gagawan mi maka-ugat ya keng kekaming global a proposisyun na ing pamagdalagan ya ing sentru ning kekaming tatak. E ya ini metung a short-term marketing activation - metung yang multi-year a pangaku para mamuhunan kareng lokal a runners, race organizers ampo ing hinaharap ning pamagdalagan keng Vietnam."

keng mabilug a yatu, ing pamagdalagan mag-angkla ya keng balang layer ning international development roadmap ning XTEP. Suportan ning pitung banuang karanasan king lokal a palengki, proprietary running technology ampo iting landmark a limang banuang marathon alliance, ing XTEP metung yang makatagulaling a posisyun para akwa ing ganap a pamandagul ning Vietnam's thriving running market, a mamye upaya kareng dakal a atleta para tukian ing karelang limitasyun kapamilatan ning propesyonal, runner-focused a pamagbayu.