XTEP hian Techcombank Ho Chi Minh City International Marathon nen thawhhona an nei a, Vietnam-a Running Community tihhmasawn nan kum nga chhung Strategic Alliance an nei

HO CHI MINH CITY, Vietnam – Running vel a insiam, khawvel puma brand XTEP chuan nimin khan Vietnam rama tlan chakna event lian ber Techcombank Ho Chi Minh City International Marathon nen kum nga chhung official strategic partnership an neih thu an puang. Kum 2026 aṭanga 2030 thleng hman ṭan tur XTEP hian he event-a Exclusive Official Sportswear Sponsor leh Strategic Technical Partner hna a thawk dawn a, hei hian Vietnam-a endurance sports landscape ṭhang chak takah hun rei tak chhunga investment nghet tak a ni.

XTEP global identity bulpui ber chu mission chiang tak a awm a: Xtep global proposition chu a kal zel a ni. He kum tam tak chhunga thawhhona hi chu vision nen a inmil vek a, marathon-a professional standards tihsan nan, tlantu tinte tan end-to-end support pekna tur, local grassroots running culture tihhmasawn tur, leh intlansiak international reach tihpunna tura ruahman a ni — chutih rualin Southeast Asia-a high-potential running market huam chhunga XTEP-in hmasawnna kal zel tur lungphum nghet zawk a phum bawk.

Vietnam Running Boom hian Hun rei tak chhunga hun remchang chiang tak a siam

Vietnam khawpui lian zawng zawngah tlan hi nunphung pangngai a ni tawh a, kum tin a tel zat hian record thar a siam a ni. December 2025-a Techcombank Ho Chi Minh City International Marathon 8th Edition-ah khan ram leh bial 81 aṭangin tlantu 23,000 chuang an lo hmuak a, hei hian ram flagship marathon a nihna a tichak hle. Thla engemaw zat hnuah VnExpress Marathon vawi 4-na Ho Chi Minh City Midnight-ah hian mi 13,000 zet an tel a, domestic attendance milestone thar a thleng.

Strava’s Year in Sport Trend Report aṭanga global data chuan tlan hi khawvela mass sports ṭhang chak ber pawl a la nih thu a nemnghet a, Southeast Asia — leh a bik takin Vietnam — chu hmasawnna kawng pawimawh takah a langsar hle. Casual leh elite runner-te base chak taka zau zel hian market opportunity chiang tak, hman loh a siam a, XTEP-in running-first global strategy nen a inmil hle.

Kum sarih chhung zet chu XTEP hian Vietnam running ecosystem chhungah a insiamrem a, national marathon series lian zawng zawng nen thawhhona a siam a ni. A high-performance running footwear leh apparel, proprietary performance technology leh runner-centric service framework te hian tualchhung running community-te zingah rinna a hlawh chhuak fo a, hei hian ram chhunga specialist running brand rintlak tak anga XTEP dinhmun a tichak hle. Kum tam tak chhung on-the-ground engagement hian brand hi region-a running momentum sang chho zel chu capitalize turin a dinhmun a siam a ni.

Local Runner-First Activation te hian Khawtlang Inzawmna thuk tak a siam

Vietnam a luh tirh atang khan XTEP hian local runners te nen inzawmna awmze nei tak a siam a, chu chu consistent, community-focused programming hmangin a ni — hei hi a global running brand identity-a a bulpui ber a ni.

X-RUN CAMP,Running Friend Gathering,Standard Chartered Hanoi Marathon Expo Site-a thlalak te hi a ni

Kum 2025 khan he brand hian Standard Chartered Hanoi Marathon tan chauh X-RUN CAMP an tlangzarh a, on-course athlete support standard tihsan nan race pacer-te tan structured professional training an pe a ni. XTEP hian kawngkhar khar Running Friend Gatherings a buatsaih bawk a, intlansiak buatsaihtu leh veteran runner-te chu an inkhawmpui a, course planning, race logistics leh science-backed training strategies te an insem a, hei hian tel zawng zawngte chu an mimal thil tum an thlen theih nan a pui a ni.

Ram pum huapa pre-race marathon expos-ah hian XTEP hian tel zawng zawng tan thil tawn awlsam, immersive tak tak a pe chhuak a: custom event technical tees a thlawna pek, professional on-site foot morphology analysis, product testing zone leh interactive prize activation te. Heng touchpoint mumal tak takte hian vawi khat intlansiaknaa telte chu hun rei tak chhunga brand supporter-ah a chantir a, XTEP-in regional growth strategy a thlawptu running community rinawm tak a siam a ni.

Kum nga chhunga Strategic Alliance hian Vietnam Running Future-ah Investment Mumal tak, Hun rei tak chhung atan a pe chhuak

Hun rei lote chhunga, kum khat chhunga sponsorship ang lo takin, he kum nga chhunga strategic framework nghet tak hian Techcombank Ho Chi Minh City International Marathon-ah professional resources nghet tak, chhunzawm zel a pe a ni. Partnership term chhung hian XTEP hian race-ready high-performance running gear lineup kimchang leh on-site support service kimchang tak a supply dawn a, hei hian a sportswear innovation chu level zawng zawnga runners tan tangible performance advantage-ah a chantir dawn a ni.

He thawhhona hian industry hmasawnna zau zawk a thlawp bawk a, Vietnam-a endurance sports sector huam chhunga intlansiak kalpui dan tur, athlete service leh grassroots running hmasawnna atana standard tihsan a ni bawk. XTEP-in global running expansion atana core strategic hub a nih angin Vietnam hian brand-in community-led running model atana testbed pawimawh tak a entir a, kum lo awm turteah ASEAN market dang zawng zawngah a replicate dawn a ni.

“Vietnam tlan chakna hi a lo thanglian tirh lamah a la awm a, he kum nga chhunga kan thawhhona hian hetah hian hun rei tak chhunga he infiamna hian thiltihtheihna a nei tih kan rinna a tilang chiang hle a ni,” tiin senior regional lead for chuan a sawi Xtep Vietnam ram a ni. “Kan thil tih zawng zawng hi kan brand bulpui ber chu tlan hi a ni tih kan global proposition-ah a innghat a ni. Hei hi hun rei lote chhunga marketing activation a ni lo — kum tam tak chhunga tualchhung tlantute, intlansiak buatsaihtute leh Vietnam rama tlan hmalam hun atana investment siam tura inpekna a ni.”.

Khawvel pumah chuan running hian XTEP international development roadmap layer tin a anchor vek a ni. Kum sarih chhung zet local market-a tawnhriat, proprietary running technology leh he kum nga chhunga marathon alliance chhinchhiahtlak tak hian a thlawp a, XTEP hian Vietnam-a running market lo thang chak tak atanga hmasawnna zawng zawng la thei turin dinhmun danglam takah a ding a, infiammi tam zawkte chu professional, runner-focused innovation hmanga an huam chin zawm turin a tichak a ni.