XTEP nih Techcombank Ho Chi Minh City International Marathon he Vietnam ram tlikzuamnak zatlangbu thanchoternak caah kum nga chung timhtuahnak hawikomhnak ah an i bawm

HO CHI MINH CITY, Vietnam – XTEP, vawleicung pumpi ah tlikzuamnak pawngkam ah dirhmi nih nihin ah Vietnam ram ah a lar ngaimi tlikzuamnak nganpi a simi Techcombank Ho Chi Minh City International Marathon he kum nga chung cozah riantuan ttinak kong a thanh. 2026 in 2030 tiang hman khawhmi, XTEP cu puai ah a hlei in Official Sportswear Sponsor le Strategic Technical Partner a si lai, Vietnam ram i a rang tukmi inkhawhnak lentecelhnak ah caan saupi chung a hmunmi tangka chiahnak hmelchunhnak a si lai.

XTEP vawleicung sining hrampi ah a fiangmi riantuannak a um: Xtep vawleicung ruahnak cheuhnak cu a kal cuahmah. Hi kum tampi chung riantuan ttinak cu cu hmuhnak he aa tlak dih, marathon thiamnak tthatnak tthanchoter ding, tlikzuamnak ah aa telmi paohpaoh caah a donghnak tiang bawmhnak pek ding, khuachung mipi tlikzuamnak nunphung cawmken ding, le tlikzuamnak ramkip phanh khawhnak ding caah timhtuahnak a si — cu lio ah XTEP nih South-east Asia tlikzuamnak market sangpi ah a karh cuahmahmi tthanchonak caah hrampi fek deuh a bunh.

Vietnam ram i tlikzuamnak nih caan sau caah caantha a ser

Vietnam khuapi ngan pipi ah tlik cu a lar ngaimi nunphung ah a cang, aa telmi hna nih kumkhat hnu kumkhat record thar an ser. December 2025 ah tuah dingmi Techcombank Ho Chi Minh City International Marathon a voi 8nak nih ram le ramkulh 81 in tlikzuamnak ah aa telmi 23,000 leng a don hna i, ramchung i a lar bikmi tlikzuamnak ah a dirhmun a fehter. Thla tlawmpal hnu ah, 4th VnExpress Marathon Ho Chi Minh City Midnight nih aa telmi 13,000 a lak hna, ramchung ah aa telmi an karh ning thar a phan.

Strava's Year in Sport Trend Report chungin vawleicung data nih tlikzuamnak cu vawleicung ah a rang bik in a thangchomi mipi lentecelhnak pakhat a si peng ko ti a fehter, Nichuahlei Asia — le a bik in Vietnam — cu a biapi bikmi tthanchonak ramri ah a lang. Casual le elite tlikzuamnak ah rang tukin a karhmi nih a fiangmi, hman rih lomi chawlehnak caantha a ser, XTEP's tlik-hmasa bik vawleicung strategy he aa tlak dih.

Kum sarih chung, XTEP nih Vietnam tlikzuamnak ecosystem chungah aa hngat, ram pumpi marathon zuamnak ngan pipi he pehtlaihnak a ser. A ttha ngaimi tlikzuamnak kedan le thilthuam, amah tein a ummi tlikzuamnak thiamnak le tlikzuamnak ah aa hngatmi riantuannak phunglam hna nih khuachung tlikzuamnak zatlangbu hna lakah zumhnak a hmuhter, XTEP cu ramchung ah zumhawktlak tlikzuamnak thiamsang minthang pakhat dirhmun in a fehter. Kum tampi chung hmunhma ah pehtlaihnak nih brand cu pengtlang a karh cuahmahmi tlikzuamnak thazaang hman khawhnak ding caah a dirhmun a chiah.

Khuachung Runner-First Activations nih Community Pehtlaihnak Thuk a Ser

Vietnam ram a luh hnu in, XTEP nih a tlarimi, zatlangbu-a biapimi program tuahnak in ramchung tlikzuamnak ah sullam a ngeimi pehtlaihnak a ser — vawleicung tlikzuamnak brand hngalhnak ah a hrampi a si.

X-RUN CAMP, Running Friend Gathering, Standard Chartered Hanoi Marathon Expo Site hmanthlak hna

2025 ah, brand nih X-RUN CAMP cu Standard Chartered Hanoi Marathon caah a hleiin a thawk, zuamnak ah a rangmi hna caah thiamsang cawnnak a pek hna i cu nih cun lam cung lentecelhtu bawmhnak a sangter. XTEP nih innka khar in Running Friend Gatherings zong a tuah, zuamnak tawlreltu le zuamnak ah a thiammi hna kha hmunkhat ah a pumh hna i zuamnak timhtuahnak, zuamnak thilri le science nih a dirpi mi cawnnak strategy pawl kha aa telmi vialte nih an pumpak tinhmi an phak khawhnak hnga an i hrawm.

Ram pumpi huap in zuamnak hlan marathon expos ah, XTEP nih aa pummi paohpaoh caah hmuh khawhmi, hngalh khawhmi hmuhtonnak a pek hna: man loin tuahmi puai thiamnak thilthuam, thiamsang nih hmunhma ah ke sining hlathlainak, thilri hneksaknak hmun le pehtlaihnak laksawng riantuannak. Hi aa khatmi pehtlaihnak hna nih voikhat zuamnak ah aa telmi hna kha caan saupi chung brand dirkamhtu ah a canter hna, XTEP i pengtlang tthanchonak strategy a dirkamhtu zumhawktlakmi tlikzuamnak zatlangbu a ser.

Kum Nga chung Strategic Alliance nih Vietnam Hmailei ah A Tlukmi, Caan Sau Chawlehnak A Pek

Caan tawite, kum khat chung bawmhnak he aa lo loin, hi kum nga chung timhtuahnak phunglam nih Techcombank Ho Chi Minh City International Marathon caah a fekmi, pehzulh tein thiamsang thilri a pek. Hnatlaknak caan chung ah, XTEP nih zuamnak caah timhcia tein a ttha ngaimi tlikzuamnak thilri le a tlingmi hmunhma bawmhnak riantuannak a pek hna lai, a lentecelhnak thilthuam tharchuahmi kha tlikzuamnak ah aa telmi hna caah hmuh khawhmi tthatnak ah a thlen lai.

Hi riantuan ttinak nih hin Vietnam ram pumpi ah zuamnak riantuannak caah phunglam tthanchoternak, lentecelhtu riantuannak le mipi tlikzuamnak thanchonak caah a kau deuhmi chawlehnak thanchonak zong a bawmh. XTEP vawleicung pumpi ah a tliknak karhternak caah a biapi bikmi strategy hmunpi pakhat a si bantukin, Vietnam nih hin brand i community-led running model caah a biapi tukmi hneksaknak hmun a aiawh, cucu hmailei kum hna ah ASEAN market dangdang ah a tuah ve lai.

“Vietnam tlikzuamnak cawlcanghnak cu a tthanchonak hramthawknak ah a um rih, cun hi kum nga chung i bawmhnak nih hin hi hmun i lentecelhnak thawnnak ah caan saupi kan zumhnak a langhter,” tiah Xtep Vietnam. "Kan tuahmi thil paoh cu kan brand hrampi ah tlik hi a si timi kan vawleicung ruahnak ah aa hngatmi a si. Hihi caan tawite chung zuarnak riantuannak a si lo — Vietnam ram ah tlikzuamnak, zuamnak tawlreltu le tlikzuamnak hmailei ah tangka chiah ding in kum tampi chung biakamnak a si."

Vawleicung pumpi ah, tliknak nih XTEP ramkip thanchonak lamhruainak tthen kip kha a dirpi. Kum sarih chung ramchung chawlehnak hmuhtonnak, ngeihmi tlikzuamnak thiamnak le hi kum nga chung marathon hawikomhnak nih a dirpi mi, XTEP cu Vietnam a tthangcho cuahmahmi tlikzuamnak chawlehnak tthanchonak tling tein tlaih khawhnak ding caah a dang tein dirhmun a ngei, lentecelhtu tam deuh kha thiamsang, tlikzuamnak ah aa hngatmi thilthar sernak thawngin an rikhiahnak zulh khawhnak thazaang a pek hna.