XTEP Ekolagana ne Techcombank Ho Chi Minh City International Marathon ku mukago ogw’emyaka etaano ogw’enteekateeka okutumbula ekibiina ky’abaddusi mu Vietnam

HO CHI MINH CITY, Vietnam – XTEP, kkampuni y’ensi yonna eyazimbibwa okwetoloola emisinde, olwaleero efulumizza enkolagana entongole ey’obukodyo ey’emyaka etaano ne Techcombank Ho Chi Minh City International Marathon, emisinde egy’amaanyi egy’okudduka emisinde egy’amaanyi mu Vietnam. Ekola okuva mu 2026 okutuuka mu 2030, XTEP egenda kukola nga Exclusive Official Sportswear Sponsor y’omukolo guno era Strategic Technical Partner, nga kino kitegeeza nti ssente ezitaggwaawo mu mizannyo egy’okugumiikiriza mu Vietnam ekula amangu.

Ku musingi gw’endagamuntu ya XTEP ey’ensi yonna mulimu omulimu ogutegeerekeka obulungi: Ekiteeso kya Xtep eky’ensi yonna kidduka. Enkolagana eno ey’emyaka mingi ekwatagana mu bujjuvu n’okwolesebwa okwo, okwategekebwa okusitula omutindo gw’ekikugu mu misinde gya marathon, okutuusa obuwagizi okuva ku nkomerero okutuuka ku nkomerero eri buli muddusi, okukuza obuwangwa bw’emisinde egy’omu ttaka egy’omu kitundu, n’okugaziya empaka zino okutuuka mu nsi yonna — ate nga ziteekawo omusingi omunywevu ogw’okukula kwa XTEP okugenda mu maaso mu katale k’emisinde aka Southeast Asia akalina obusobozi obw’amaanyi.

Vietnam’s Running Boom Ereeta Omukisa Omweyoleka Ow’Ekiseera Ekiwanvu

Emisinde gifuuse bulamu bwa bulijjo mu bibuga ebinene mu Vietnam, ng’omuwendo gw’abantu abeetabye mu kudduka gussaawo likodi empya omwaka ku mwaka. Empaka z’ensi yonna eza Techcombank Ho Chi Minh City International Marathon ez’omulundi ogw’omunaana mu December wa 2025 zaaniriza abaddusi abasoba mu 23,000 okuva mu mawanga n’ebitundu 81, ne zinyweza ekifo kyazo ng’empaka z’eggwanga ezisinga obukulu. Nga wayise emyezi, empaka za VnExpress Marathon ez’omulundi ogw’okuna Ho Chi Minh City Midnight zaasikiriza abantu 13,000, ne zikuba ekifo ekipya eky’okugenda mu mpaka zino mu ggwanga.

Ebiwandiiko by’ensi yonna okuva mu lipoota ya Strava’s Year in Sport Trend Report bikakasa nti emisinde gikyali kimu ku mizannyo gy’abantu abangi egy’okukula amangu mu nsi yonna, nga Southeast Asia — ne Vietnam naddala — yeeyolekedde ng’ensalo enkulu ey’okukulaakulana. Omusingi gw’abaddusi aba bulijjo n’abakulu ogugaziwa amangu gutondekawo omukisa gw’akatale ogutegeerekeka obulungi, ogutakozesebwa, nga gukwatagana bulungi n’enkola ya XTEP ey’ensi yonna ey’okusooka okudduka.

Okumala emyaka musanvu, XTEP yeenyigidde mu nkola y’okudduka mu Vietnam, ng’etandikawo enkolagana ne buli misinde emikulu egy’eggwanga egy’omuddiring’anwa. Engatto zaayo ez’okudduka n’engoye ez’omutindo ogwa waggulu, tekinologiya ow’obwannannyini ow’omutindo n’enkola y’empeereza eyesigamiziddwa ku baddusi bifunye obwesige obutakyukakyuka mu bitundu by’abaddusi mu kitundu, ekinyweza ekifo kya XTEP ng’ekika ky’emisinde eky’ekikugu ekyesigika mu ggwanga. Emyaka egy’okukolagana ku ttaka giteeka kkampuni eno mu kifo eky’okukozesa omutindo gw’okudduka mu kitundu kino ogweyongera.

Local Runner-First Activations Zimba Omukago Omuzito ogw'Ekitundu

Okuva lwe yayingira Vietnam, XTEP ezimbye enkolagana ey’amakulu n’abaddusi ba wano ng’eyita mu pulogulaamu ezitakyukakyuka, ezitunuulidde ekitundu — empagi enkulu ey’okumanyisa ekibinja kyayo eky’okudduka mu nsi yonna.

Ebifaananyi bya X-RUN CAMP,Running Friend Gathering,ekifo eky'omwoleso gw'empaka za Standard Chartered Hanoi Marathon

Mu 2025, kkampuni eno yatongoza X-RUN CAMP ey’enjawulo ey’empaka za Standard Chartered Hanoi Marathon, nga zituusa okutendekebwa okw’ekikugu okutegekeddwa eri abavuzi b’empaka okusitula omutindo gw’obuyambi bw’abazannyi ku kkoosi. XTEP era yategese emisinde gya Running Friend Gatherings egyabadde giggaddwa, nga gigatta abategesi b’empaka n’abaddusi abakadde okugabana enteekateeka y’emisomo, enteekateeka y’empaka n’obukodyo bw’okutendekebwa obuwagirwa ssaayansi okuyamba bonna abeetabye mu mpaka zino okutuuka ku biruubirirwa byabwe eby’obuntu.

Mu mwoleso gw’empaka za marathon nga tegunnabaawo mu ggwanga lyonna, XTEP etuwa ebituukirika, ebinnyika eri buli eyeetabye mu mpaka zino: tees ez’ekikugu ez’emikolo egy’enjawulo egy’obwereere, okwekenneenya enkula y’ebigere mu kifo kino, zoni z’okugezesa ebintu n’okukola ebirabo mu ngeri ey’okukwatagana. Ebifo bino ebikwatagana obutakyukakyuka bifuula abagenda mu mpaka omulundi gumu abawagizi b’ekibinja ky’ebintu okumala ebbanga eddene, okuzimba ekibiina ky’abaddusi abeesigwa ekiwanirira enteekateeka ya XTEP ey’okukulaakulanya ekitundu.

Omukago gw’Emyaka Etaano ogw’Eby’enteekateeka Gutuusa Ensimbi ezitakyukakyuka, ez’ekiseera ekiwanvu mu biseera bya Vietnam eby’omu maaso ebitambula

Okwawukanako n’okusponsa okw’ekiseera ekitono, okw’omwaka gumu, enkola eno ey’obukodyo ey’emyaka etaano ekwatagana etuusa eby’obugagga eby’ekikugu ebinywevu, ebitasalako eri Techcombank Ho Chi Minh City International Marathon. Mu bbanga ly’omukago, XTEP egenda kuwa ebyuma ebidduka eby’omutindo ogwa waggulu ebyetegefu okuvuganya mu mpaka enzijuvu n’obuyambi obujjuvu mu kifo, okuvvuunula obuyiiya bwayo obw’engoye z’emizannyo mu birungi ebirabika mu mutindo eri abaddusi ab’emitendera gyonna.

Enkolagana eno era ewagira enkulaakulana mu makolero mu bugazi, okusitula omutindo gw’okuddukanya emisinde, okuweereza bannabyamizannyo n’okutumbula emisinde egy’omu ttaka mu kitongole ky’emizannyo egy’okugumiikiriza mu Vietnam. Nga ekifo ekikulu eky’obukodyo mu kugaziya emisinde gya XTEP mu nsi yonna, Vietnam ekiikirira ekifo ekikulu eky’okugezesa enkola y’okudduka ey’ekibinja kino ekulemberwa abantu b’omukitundu, gy’egenda okukoppa mu butale bwa ASEAN obulala mu myaka egijja.

“Entambula ya Vietnam ey’okudduka ekyali mu mutendera gwayo ogw’okukulaakulana ogwasooka, era omukago guno ogw’emyaka etaano gulaga okukkiriza kwaffe okumala ebbanga eddene mu maanyi g’omuzannyo guno wano,” omukulembeze omukulu mu kitundu kino bwe yategeezezza Xtep Vietnam mu ggwanga. "Buli kye tukola kisibuka mu kiteeso kyaffe eky'ensi yonna nti emisinde giri ku mutima gw'ekibinja kyaffe. Kino si kukola ku by'okutunda okw'ekiseera ekitono — kwewaayo okumala emyaka mingi okuteeka ssente mu baddusi ba wano, abategesi b'empaka n'ebiseera eby'omu maaso eby'okudduka mu Vietnam."

Mu nsi yonna, emisinde ginyweza buli layeri ya XTEP’s international development roadmap. Nga ewagirwa emyaka musanvu egy’obumanyirivu mu katale ka wano, tekinologiya w’okudduka ow’obwannannyini n’omukago guno ogw’amaanyi ogw’emyaka etaano egy’embiro z’embiro, XTEP eri mu kifo eky’enjawulo okukwata enkulaakulana enzijuvu ey’akatale k’okudduka mu Vietnam akakulaakulana, ng’ewa bannabyamizannyo bangi amaanyi okugoba ekkomo lyabwe nga bayita mu buyiiya obw’ekikugu, obutunuulidde abaddusi.