Run sernak: Xtep nih Southeast Asia ah Community Ecosystem Thar a suai
JAKARTA le KUALA LUMPUR, January 20, 2026 — Vawleicung pumpi ah lentecelhnak thilthuam phun Xtep Group nih 2026 Southeast Asia karhternak cu Jakarta le Kuala Lumpur ah hmuhtonnak nih a hruaimi hmun thar pawl a dirh. Dawr onnak sawhsawh si loin, hi chuahmi hna nih hin Xtep's fonhmi a kalnak ecosystem kha hi pengkulh chung ah a ttha tein riantuannak a aiawh. Hi ecosystem cu amah le amah aa fehtermi flywheel bantuk in timhcia tein sermi a si: thazaang peknak le phanh khawhnak caah digital platforms hman, cu duhnak kha hmuh khawhmi, zatlangbu-a biapimi thil zuarnak hmuhtonnak ah thlen, cun lam kip ah pehzulh tein pehtlaihnak a chuahtertu nunphung tthanchoter. Hi kharmi-loop model—online huham, offline luhternak le zatlangbu chungtel sinak hna kha ttha tein aa pehtlaimi—nih Xtep cu Southeast Asia ah a fekmi a kalmi network a ser tikah a hmunmi tthanchonak caah a chiah.
XTEP Brand Experience Centers cu Indonesia le Malaysia ah phungning tein an thawk cang
Xtep i a strategy karhternak nih hin Southeast Asia i a thukmi tlikzuamnak ah direct in a luhpi, ngandamnak kong theihhngalhnak a thukmi nih a chuahpimi thlennak a si. Indonesia ram ah a lar bikmi lentecelhnak dirhmun fehternak caah, tlik cu mipi 60.6% nih an duh deuh, tiah 2025 ah khuachung hlathlaitu Kedai Kopi nih a tuahmi hlathlainak ning in. Hi pengtlang ah i telnak a ngan ning cu Malaysia ah fiang tein a lang, cuka ahcun a minthangmi Kuala Lumpur Standard Chartered Marathon nih 2025 ah record ah aa telmi 42,000 a lak hna. Hi thil sining nih hin thiamsang tlikzuamnak thilri caah a fekmi le a hmunmi duhnak a langhter, Xtep caah a tluk lomi tlikzuamnak hman khawhnak caantha a ser.

2026 Xiamen Marathon Running Shoe Brand Ranking
Nithla hmanmi: Joyrun
Hi zatlang duhnak le thiamsang riantuannak aa tonnak hmun ah chiahmi, Xtep thil zuarnak hmun thar hna nih a phunphun in a ummi hmailei ah a dihlak in tlikzuamnak hmunpi ah an zoh. Tlik zuamnak ah aa telmi paohpaoh bawmhchanh ding timi biakamnak cu vawleicung ah a thiam bikmi dirhmun ah fehter a si. 2026 Xiamen Marathon, Vawleicung Lentecelhnak Platinum Label zuamnak ah, Xtep nih a thilri hruainak a langhter i suimilam pathum tang a dihmi 60.1% le aa telmi vialte 45.1% caah thimnak kedan a si. Brand dawr pawl cu hi a fiangmi lam cung thiamnak ah thlen khawhnak ding caah sermi an si, tlikzuamnak ni le a hnu deuh caah tlik zuamnak ah thiamsang thilri phunphun an pek hna.
Hi lehnak tling tein tuah khawhnak ding caah, Xtep nih “Retail + Community” model aa fonhmi hmangin “Mipi kha Riantuannak in Huham” timi strategy kha a tuah. Hi lamthluan nih hin hlanlio thil zuarnak leng tiang a kal i, mifim hna zumhawktlak sinak le hmuh khawhmi zatlang hmuhtonnak hna kha a fonh hna, Xtep kha zumhawktlak hawikom ah a chiah i cu nih cun tlik zuamnak ah thiamsang tlukruannak a chuahpi.
Hi pehtlaihnak tlamtlinternak ah hmuh khawhmi kehlan pakhat in, Xtep 2026 Nichuahlei Asia tthen nih a hnu bik a biapimi thil a hmuh lai: Jakarta ah Jakarta ah a hmasa bik Indonesia flagship puai in onnak puai tuah a si lai, cun April thla ah Kuala Lumpur brand center phungning tein onnak a si lai. Hi onnak hna cu zatlangbu tlikzuamnak le pehtlaihnak cawlcanghnak phunphun in hmelchunh an si lai, i telnak cu April thla ah Malaysia ah tuah dingmi 10KM TIME TRIAL nih a karhter chin lai. Xtep nih a tlikmi zatlangbu he pehtlaihnak a thuh chin lengmang caah zoh peng ko.











