XTEP nih Johor Bahru ah Flagship thar le Mino lentecelhnak thazaang peknak he tlikzuamnak hmun a dirh

Vawleicung pumpi campaign "LET THE RUN BEGIN" nih a hruaimi, onnak puai nih Malaysia le Singapore ram in ramkulh cozah palai le thiamsang tlikzuamnak ah aa telmi hna kha a pumh hna. Cu hmun nih cun Southeast Asia ram pumpi ah Malaysia tlikzuamnak hmunhma tthanchoter awkah mifim tlikzuamnak thiamnak, lentecelhtu i hrawmnak le mipi program hna kha a fonh hna.

JOHOR BAHRU, 1 November 2026 — XTEP International nih Mid Valley Southkey, Johor Bahru ah a thar in a ttha ngaimi dawr cu phungning tein a hun on, cu nih cun Southeast Asia ah a brand i a pengtlang riantuannak le a pawngkam lentecelhnak ecosystem a tthanchonak a langhter. Malaysia le Singapore aa pehtlaimi ramri tannak kutka ah hmunhma ttha tein chiahmi, tilawng thar nih hin Malaysia thlanglei ramchung tlikzuamnak ah aa telmi 100,000 leng hna cu a tlingmi tlikzuamnak thilri le thiamsang lentecelhnak bawmhnak he a bawmh hna.

Xtep Officially nih Mid Valley Southkey, Johor Bahru ah a thar in a ttha ngaimi dawr a hun, cu nih cun Southeast Asia ah caan sau a hmunmi hmunhma le ramri cung a kalmi ecosystem tthanchonak a fehter. Kehlei in Orhlei ah:

1. Mr. Feng Peiyou, Xtep a tli Ambassador & China's Men's Marathon Ram pumpi Record ngeitu
2. YB Puan Nadhirah Afiqah binti Datuk Abdull Rahim, Deputy Chairperson, Johor Ramkulh Executive Committee for Youth and Sports, Entrepreneur Development & Cooperatives
3. Mr. Wang Qiang, XTEP Group Headquarters i Brand System caah Assistant Vice President
4. YB Teo Nie Ching, Pehtlaihnak Vuanci Zung
5. Dato' Sri Daniel Chiang, Bonia Corporation Berhad Executive Vice Chairman le Group CEO & Director of Xtep Malaysia
6. Ms. Rennie Lee, IGB REIT i Deputy CEO (Retail)
7. Dr William Wu, XTEP Global Running Development Center i General Manager
8. XTEP Malaysia i General Manager a simi Mr. Mao Yukang

XTEP thiamsang lentecelhtu Feng Peiyou cu "Nikhat Dawr Zohkhenhtu" campaign le thiamsang tlikzuamnak siizung ah aa tel, tlikzuamnak hmuhtonnak taktak a hrawmh hna i XTEP's tlikzuamnak thiamnak sangbik kha Malaysia tlikzuamnak ah aa telmi hna caah a dirpi. Kehlei in Orhlei ah:

1. Kuala Lumpur Standard Chartered Marathon (KLSCM) 2026, Marathon Malaysia Men Veteran, Pathumnak, Nelson Heng
2. KLSCM 2026, Half Marathon Malaysia Nu Veteran, 3rd runner up, Angel Tang
3. Feng Peiyou, XTEP Running Ambassador & China's Men's Marathon National Record Holder
4. KLSCM 2026 Marathon Malaysian Pa Veteran ah teinak a hmumi, Peter Tay

Vawleicung minthannak campaign tangah "ṬUANNAK KHA THAWK CANG", ni 2 chung onnak series nih a ttha ngaimi hmunhma cawlcanghnak 3 a langhter, cu hna ah cun elite champion nikhat dawr hruaitu campaign, thiamsang tlikzuamnak siizung i hrawmnak, le offline community tlikzuamnak i telnak hna an i tel. A liannganmi onnak puai cu YB Teo Nie Ching, Pehtlaihnak Vuanci Zung, YB Puan Nadhirah Afiqah binti Datuk Abdull Rahim, Johor Ramkulh Mino le Lentecelhnak, Chawlehthalnak Tthanchonak & Cooperatives, XTEP hruaitu upa, le chawlehnak hruaitu minthang Feiyo Peung hruaitu hruaitu YB Puan Nadhirah Afiqah binti Datuk Abdull Rahim nih an tuah. Dawr chung puai ah, Feng Peiyou nih philhlonak kutdonghrolh philhlonak thilri le a min a thutmi champion tlikzuamnak kedan a pek hna, XTEP nih Malaysia ram pumpi ah tlikzuamnak nunphung thanchoternak caah caan saupi biakamnak a tuahmi kha a fehter chin. Puai nih XTEP thiamsang tlik thiamnak thazaang le khuachung tlik nunphung cawmkennak ah a fekmi biakamnak kha tling tein a langhter.

XTEP nih MAJLIS SUKAN NEGERI JOHOR sinah RM20,000 man lentecelhnak thilri a pek, Malaysia ram ah lentecelhnak tthanchonak le mino lentecelhnak thiamnak a cawmken hna. Kehlei in Orhlei ah:

1. Mr. Feng Peiyou, XTEP Running Ambassador & China's Men's Marathon National Record Holder
2. Mr. Mohammad Syafiq bin Hassan, Johor State Sports Council i Assistant Director
3. XTEP Malaysia i General Manager a simi Mr. Mao Yukang
4. Dato' Sri Daniel Chiang, Bonia Corporation Berhad i Executive Vice Chairman & Group CEO
5. Ms. Rennie Lee, IGB REIT i Deputy CEO (Retail)

Zuarnak hmuhtonnak tthanchoternak lengah, XTEP nih Majlis Sukan Negeri Johor sinah RM20,000 man lentecelhnak thilri bawmhnak in khuachung lentecelhnak zatlangbu caah a biakamnak a langhter chin. Hi bawmhnak nih hin khuachung lentecelhtu tthanchonak le zuamnak timhtuahnak bawmhchanh a timh i lentecelhtu hna nih an thiamnak tthanchoter khawhnak ding caah hlathlainak nganpi in sermi lentecelhnak thilthuam le tliknak kedan thar sernak in a si. Mah nih hin XTEP nih a kau deuhmi biakamnak a langhter i, a fekmi ramchung hram dirh, Asian tlikzuamnak ah thazaang peknak le Southeast Asia tlikzuamnak ecosystem a hmunmi thanchonak caah bawmhnak a pek.

600m2 a kau mi dawr nganbik nih XTEP's a tlingmi premium tlikzuamnak thilri phunphun a chiah, a thar in chuahmi 160X 8.0 carbon-plate tlikzuamnak phunphun zong aa tel. 2026 ah World Marathon Majors ah fehtermi, XTEP i a lar ngaimi zuamnak kedan nih vawleicung zuamnak ah a ukmi thazaang a langhter. XTEP brand ambassador a simi Feng Peiyou nih XTEP 160X professional racing gear aa hruk i Tokyo Marathon ah 2:05:58 caan in Tuluk pa pawl marathon ram pumpi record thar a ser. XTEP nih a bawmhmi lentecelhtu Tebello Ramakongona nih 160X 8.0 Pro ah Sydney Marathon ah 3nak a lak i a tlarimi record a hrawh, cu lio ah XTEP nih a bawmhmi lentecelhtu hawi Kamohelo Mofolo zong nih 2026 New York City Marathon ah 160X 8.0 Pro ah 3nak a lak ve — cu nih cun a ttha bikmi thiamnak kha a fehter. ramkip zuamnak lam ttha bik.

Mi minthang lentecelhtu hna thazaang peknak lengah, XTEP nih thiamsang tlikzuamnak thiamnak kha mipi sin ah a karhter. Malaysia ram pumpi ah tlikzuamnak cu a lar ngaimi zatlang nunphung ah aa thlen tikah, XTEP nih ram pumpi pumcawmnak ruahnak kha a zulh, a sangmi tlikzuamnak tharchuahnak le mibu tlikzuamnak thil sining hna kha a fonh. May 2026 ah, XTEP Malaysia nih khuachung hruaitu tlik zuamnak phu 2, WIND RUNNER le PACEMAKER MALAYSIA he cozah riantuan ttinak a dirh. 260X le 360X series aa telmi thilri matrix dihlak hmangin, brand nih a zungzal in zatlang cawnnak le offline pumhnak a bawmh, rang tukin tlikzuamnak le nifatin tlikzuamnak herhmi pahnih a bawmh hna, cun khuachung tlikzuamnak zatlangbu chung ah lungthin pehtlaihnak a fehter.

"Malaysia cu Southeast Asia ah XTEP nih a biapi bikmi strategy market pakhat a si peng. Kan pehzulh tein kan luhpi mi nih hmunhma kauhnak lawng si loin caan saupi chung lentecelhnak thazaang peknak ah a biapi deuh," tiah XTEP Malaysia i General Manager Mao Yukang nih a chim. "600m2 Johor Bahru flagship phungning tein onnak le mino lentecelhnak bawmhnak timhtuahnak nih kan khuachung nunphung he i fonh ding, pengtlang tlikzuamnak thazaang tthawnter ding le Southeast Asia lentecelhnak thanchonak caah a hmunmi man pek ding in kan i zuamnak a langhter."

XTEP nih Malaysia ah a hmunhma ah a karhternak cu a rang chin lengmang. Johor Bahru flagship an on hnu ah, XTEP nih a rauh hlan ah Kuala Lumpur Pavilion le IOI City Mall ah dawr thar 2 a on lai, Malaysia ah a riantuannak dawr dihlak cu 13 tiang a kauhter lai. "Dawrnak + zatlang hmuhtonnak" model hmannak thawngin, XTEP nih offline dawr pawl kha a thiangmi dawr pawl in khuachung thilri zuarnak hmun ah a thlen hna thilri thimnak, thiamnak i thlennak le zatlangbu pehtlaihnak.

Johor Bahru ramri tannak lam ah hram bunhmi, vawleicung hmuhnak nih a hruaimi "TLIAN KHA THAWK CANG", XTEP nih vawleicung tluk in fehtermi zuamnak thiamnak, khuachung mibu riantuannak le caan saupi mipi tthanchonak caah tangka chiahnak kha a fonh. Hmailei ah, brand nih a Southeast Asian a sining kha a thuhter peng lai, thiamsang thilri le ningcang tein zatlang riantuannak he ramchung tlikzuamnak ah aa telmi hna kha thazaang a pek hna lai, cun Southeast Asia thiamsang tlikzuamnak ecosystem ah a hruaitu dirhmun kha fek tein a fehter lai.

XTEP International kong

XTEP International cu vawleicung thiamsang tlikzuamnak phun a si i thiamnak lei thlennak, zatlang lentecelhnak thanchonak le caan saupi chung hmunhma ah thazaang peknak ah aa hngatmi a si. "Make it Different" timi brand ruahnak kha zulh in, XTEP nih vawleicung tlikzuamnak ah aa telmi hna kha thiamsang tlikzuamnak thilri le a hmunmi mipi tthanchonak caah tangka chiahnak in thazaang a pek peng hna.