XTEP Establish wan Running Base na Johor Bahru wit Nyu Flagship ɛn Yut Spɔt Empawamɛnt Initiativ

Na di global kampen "LET THE RUN BEGIN" de drɛb am, di opin sɛrimɔni de briŋ togɛda stet gɔvmɛnt ripɔt ɛn ilit rɔna dɛm frɔm Malezya ɛn Singapɔ. Di spes de jɔyn di ilit rɛsin teknɔlɔji, atlet sherin ɛn grasrut program fɔ mɛn Malezya in rɔn land skay ɔlsay na Sawt Is Eshia.

JOHOR BAHRU, 1 Novɛmba 2026 — XTEP Intɛrnashɔnal dɔn ɔfishal wan sho in nyu prɛmiɔm rɔnin flagship stoa na Mid Vali Sawtki, Johor Bahru, we de mak wan big ɔpgrɛd fɔ di brand in rijinal savis kapasiti ɛn lokaliz spɔt ɛkosistim na Sawt Is Eshia. Stratejik pozishɔn na di ki kros-bɔda get we de link Malezya ɛn Singapɔ, di nyu flagship de sav sawt Malezya in pas 100,000 lokal rɔna dɛn wit kɔmprɛhɛnsif rɛs-grɛd rɔn ikwipmɛnt ɛn pɔshɔnal spɔt sɔpɔt.

Xtep Ɔfishally opin in nyu prɛmiɔm rɔnin flagship stoa na Mid Vali Sawtki, Johor Bahru, we de mek di brand in lɔng tɛm lokaliz layout ɛn krɔs-bɔda rɔnin ikɔsistɛn divɛlɔpmɛnt strɔng na Sawt Is Eshia. Frɔm Lɛft to Rayt:

1. Mista Feng Peiyou, 2019. Xtep we de rɔn Ambasada & Chaina in Man Maraton Nashɔnal Rikɔd Ɔlda
2. YB Puan Nadhirah Afiqah binti Datuk Abdull Rahim, Diputi Chairperson, Johor Stet Ɛgzibit Kɔmiti fɔ Yut ɛn Spɔt, Ɛntriprayz Divɛlɔpmɛnt & Kɔprɛtiv
3. Mista Wang Qiang, Asisten Vays Prɛsidɛnt fɔ Brand Sistɛm fɔ XTEP Grup Ɛdkwata
4. YB Teo Nie Ching, we na di Deputi Minista fɔ Kɔmyunikeshɔn
5. Dato' Sri Daniel Chiang, Bonia Kɔpɔreshɔn Berhad Ɛgzibit Vays Chairmɛn ɛn Grup CEO & Dayrɛktɔ fɔ Xtep na Malezya
6. Mis Rɛni Li, Diputi CEO (Ritayl) fɔ IGB REIT
7. Dr William Wu, Jɛnɛral Manɛja fɔ XTEP Globɛl Rɔnin Divɛlɔpmɛnt Sɛnta
8. Mista Mao Yukang, we na di Jɛnɛral Manɛja fɔ XTEP Malezya

XTEP ilit atlet Feng Peiyou tek pat pan di "Wan-Day Stɔ Maneja" kampen ɛn pɔshɔnal rɔn klinik, de sheb rial rɛsin ɛkspiriɛns ɛn ɛndɔs XTEP in ay-pafɔmɛnshɔn rɔn teknɔlɔji fɔ lokal Malesian rɔna dɛn. Frɔm Lɛft to Rayt:

1. Kuala Lumpur Standart Chata Maraton (KLSCM) 2026, Maraton Malesian Man Veteran, Tɔd rana ap, Nɛlson Hɛng
2. KLSCM 2026, Haf Maraton Malesian Uman Veteran, 3rd rana ap, Enjɛl Tang
3. Feng Peiyou, XTEP Rɔnin Ambasedɔ & Chaina Man Maraton Nashɔnal Rikɔd Ɔlda
4. KLSCM 2026 Maraton Malesian Man Veteran wina, Pita Tay

Ɔnda di glob ɔl brand kampen ".LƐ DI RƆN BIGIN"., di 2-de opin siriɔs prɛzɛnt 3 ay-impakt lokaliz aktiviti dɛm, inklud di ilit champion wan-de stoa manija kampen, pɔshɔnal rɔn klinik sherin sɛshɔn, ɛn ɔflayn kɔmyuniti rɔna ɛnjɔymɛnt. Di big opin sɛrimɔni bin gɛt YB Teo Nie Ching, dipyuti Minista fɔ Kɔmyunikeshɔn, YB Puan Nadhirah Afiqah binti Datuk Abdull Rahim, Diputi Chairperson, Johor Stet Ɛgzibit Kɔmiti fɔ Yut ɛn Spɔt, Ɛntriprayz Divɛlɔpmɛnt & Kɔprɛtiv, XTEP sinia lidaship, kɔr biznɛs patna ɛn ilit pɔshɔnal rɔna Feng Peiyou. Durin di in-stɔ ivent, Feng Peiyou bin prɛzɛnt wan mɛmorial hanprint kipsak ɛn in sayn championship rɛsin shuz, we bin ɛndɔs mɔ XTEP in lɔng tɛm kɔmitmɛnt fɔ divɛlɔp rɔn kɔlchɔ ɔlsay na Malezya. Di ivent ful sho XTEP in profeshɔnal rɔn teknɔlɔji trɛnk ɛn kɔnsistɛns kɔmitmɛnt fɔ mɛn lokal rɔn kɔlchɔ.

XTEP de gi RM20,000 valyu spɔt gia to MAJLIS SUKAN NEGERI JOHOR, we de gi pawa to grasrut spɔt divɛlɔpmɛnt ɛn fɔ mɛn yɔŋ atletik talɛnt dɛn na Malezya. Frɔm Lɛft to Rayt:

1. Mista Feng Peiyou, XTEP Rɔnin Ambasedɔ & Chaina Man Maraton Nashɔnal Rikɔd Ɔlda
2. Mista Mohammad Syafiq bin Hassan, we na Asisten Dayrɛktɔ fɔ di Johor Stet Spɔt Kaɔnsil
3. Mista Mao Yukang, we na di Jɛnɛral Manɛja fɔ XTEP Malezya
4. Dato’ Sri Daniel Chiang, Ɛgzibit Vays Chairmɛn & Grup CEO fɔ Bonia Kɔpɔreshɔn Berhad
5. Mis Rɛni Li, Diputi CEO (Ritayl) fɔ IGB REIT

Bifo fɔ mek di rital ɛkspiriɛns bɛtɛ, XTEP sho mɔ se i gɛt fɔ du wit di lokal spɔt kɔmyuniti bay we i gi RM20,000 valyu spɔt gia to Majlis Sukan Negeri Johor. Di kɔntribyushɔn aim fɔ sɔpɔt lokal atlet divɛlɔpmɛnt ɛn res pripiamɛnt bay we dɛn de gi nyu spɔt klos ɛn rɔn shuz we dɛn dɔn divɛlɔp tru bɔku risach fɔ ɛp atlet dɛn fɔ mek dɛn pefɔmɛns fayn fayn wan. Dis de sho di brayt kɔmitmɛnt we XTEP gɛt fɔ mek strɔng lokal rut, fɔ gi pawa to di wan dɛn we de rɔn na Eshia ɛn fɔ kɔntribyut to di sataynabul divɛlɔpmɛnt fɔ di Sawt Is Eshia in rɔn ikɔsistɛn.

Di 600m2 flagship stoa gɛt XTEP in kɔmplit prɛmiɔm rɔn prodak layn ap, inklud di nyu lanch 160X 8.0 kabɔn-plet rɛsin siriɔs. Validated at di World Marathon Majors in 2026, XTEP in flagship resis fut-fɔt dɔn pruv se na dominant glob ɔl kɔmpitishɔn trɛnk. Feng Peiyou, we na XTEP brand ambasedɔ, sɛt nyu Chaynish man maraton nashɔnal rɛkɔd wit wan tɛm we na 2:05:58 na di Tokyo Marathon we i wɛr XTEP 160X pɔshɔnal rɛsin gia. XTEP spɔnsɔ atlet Tebello Ramakongona bin klem 3rd ples ɛn brok di ɔfishal trak rɛkɔd na di Sydney Marathon insay di 160X 8.0 Pro, we in kɔmpin XTEP-spɔnsɔ atlet Kamohelo Mofolo bin tek 3rd ples bak na di 2026 Nyu Yɔk Siti Maraton insay di sem 160X 8.0 Pro — togɛda we de verify di siriɔs’. elit-lɛvɛl pefɔmɛns pan intanashɔnal prɛmiɔm rɛs trak dɛn.

Bifo fɔ gi pawa to ilit atlet dɛn, XTEP de ɛkstɛnd pɔshɔnal rɔn teknɔlɔji to grasrut kɔmyuniti dɛn. As rɔn de evolv to wan men soshal layf stayl ɔlsay na Malezya, XTEP de fala di kɔnsɛpt fɔ nashɔnal fitnɛs, we de brij ay-ɛnd rɛsin inovashɔn wit mas rɔn sɛnɛriɔ. Insay May 2026, XTEP Malezya bin mek ɔfishal patnaship wit 2 lokal lida rɔn kɔmyuniti dɛn, WIND RUNNER ɛn PACEMAKER MALAYSIA. Levayj di ful prodak matriks inklud 260X ɛn 360X siriɔs, di brand sɔpɔt rɛgyula kɔmyuniti trenin ɛn ɔflayn gɛda, kech ɔl tu spid rɛsin ɛn ɛvride jogging dimand, ɛn strɔng imɔshɔnal kɔnɛkshɔn insay di lokal rɔn kɔmyuniti.

"Malaysia stil bi wan pan XTEP in impɔtant stratejik makɛt dɛn na Sawt Is Eshia. Wi kɔntinyu invɛstmɛnt nɔ jɔs de pe atɛnshɔn pan spatial ɛkspɛnshɔn, bɔt mɔ pan lɔng tɛm lokaliz spɔt empowerment," na so Mao Yukang, we na di Jɛnɛral Manɛja fɔ XTEP Malezya, bin tɔk. "Di ɔfishal opin fɔ di 600m2 Johor Bahru flagship ɛn di yɔŋ pipul dɛn spɔt doneshɔn initiativ ripresent wi kɔntinyu ditarminieshɔn fɔ intagret insay lokal kɔlchɔ, aktiv rijinal rɔn vitality, ɛn delivr las valyu fɔ Sawt Is Eshia in spɔt divɛlɔpmɛnt."

XTEP in lokaliz ɛkspɛnshɔn na Malezya de kɔntinyu fɔ aksɛleret. Fɔ fala di opin fɔ di Johor Bahru flagship, XTEP dɔn sɛt fɔ lanch 2 nyu rital stɔ dɛn na Kuala Lumpur Pavilion ɛn IOI Siti Mal insay di nɛks tɛm, we go mek in totɛl ɔpreshɔnal ɔlt dɛn na Malezya go bifo to 13. We dɛn impruv di "rital + kɔmyuniti ɛkspiriɛns" mɔdel, XTEP de transfɔm ɔflayn stɔ dɛn frɔm klin prodak rital spɛs to lokaliz gathering hab fɔ ikwipmɛnt sɛlɛkshɔn, tɛknik ɛn kɔmyuniti biev.

Rut in di kros-bɔda stratejik get we Johor Bahru, gayd bay di glob ɔl vishɔn fɔ "LƐ DI RƆN BIGIN"., XTEP de jɔyn di wɔl-klas verified rɛsin teknɔlɔji, lokaliz kɔmyuniti ɔpreshɔn ɛn lɔng tɛm pɔblik wɛlbɔdi invɛstmɛnt. We wi de go bifo, di brand go kɔntinyu fɔ dip in Sawt Is Eshia layout, empower ɛvri taya fɔ lokal rɔna dɛn wit pɔshɔnal prodak ɛn sistamɛtik kɔmyuniti savis, ɛn stedi fɔ solidify in lida pozishɔn na Sawt Is Eshia in prɔfɛshɔnal rɔn ɛkosistim.

Bɔt XTEP Intanɛshɔnal

XTEP Intanɛshɔnal na wan glob ɔl pɔshɔnal rɔn brand we de pe atɛnshɔn pan tɛknɔlɔjik inovashɔn, kɔmyuniti spɔt divɛlɔpmɛnt ɛn lɔng tɛm lokaliz ɛmpawamɛnt. Fɔ fala di brand filɔsofi "Mek am Difrɛn", XTEP de kip fɔ gi pawa to di glob ɔl rɔna dɛn wit pɔshɔnal rɛsin-grɛd prɔdak ɛn sataynabul pɔblik wɛlbɔdi invɛstmɛnt.