XTEP chuan Johor Bahru-ah Flagship thar leh Youth Sports Empowerment Initiative hmangin Running Base a din

Khawvel pum huapa campaign "LET THE RUN BEGIN"-in a hruai a, hawnna inkhawmah hian state sorkar aiawh leh Malaysia leh Singapore aṭanga elite runner-te an tel a ni. He space hian elite racing technology, athlete sharing leh grassroots programme te a thlunzawm a, Southeast Asia huam chhunga Malaysia tlan dan tur a enkawl a ni.

JOHOR BAHRU, 1 November 2026 — XTEP International chuan Mid Valley Southkey, Johor Bahru-a premium running flagship store thar chu official-in a tlangzarh a, hei hian Southeast Asia-a brand regional service capacity leh localized sports ecosystem nasa taka tihchangtlunna a ni. Malaysia leh Singapore inzawmna ramri kaltlanga kawngkhar pawimawh takah strategically positioned a ni a, flagship thar hian Malaysia khawthlang lama local runner 100,000 chuangte chu race-grade running equipment kimchang tak leh professional sports support hmangin a rawng a bawlsak a ni.

Xtep Official a nily chuan Mid Valley Southkey, Johor Bahru-ah a premium running flagship store thar a hawng a, hei hian Southeast Asia-a brand-in hun rei tak chhunga localized layout leh cross-border running ecosystem hmasawnna a tichak a ni. Veilam atanga Dinglam thleng:

1. Pu Feng Peiyou, 1999 a ni. Xtep Running a ni Ambassador & China mipa Marathon National Record neitu a ni
2. YB Puan Nadhirah Afiqah binti Datuk Abdull Rahim, Deputy Chairperson, Johor State Executive Committee for Youth and Sports, Entrepreneur Development & Cooperatives te a ni
3. XTEP Group Headquarters-a Brand System atana Assistant Vice President Mr. Wang Qiang chuan a sawi bawk
4. YB Teo Nie Ching, Deputy Minister of Communications chuan a sawi
5. Dato’ Sri Daniel Chiang, Bonia Corporation Berhad Executive Vice Chairman leh Group CEO & Director of Xtep Malaysia a ni
6. Ms. Rennie Lee, IGB REIT-a Deputy CEO (Retail) chuan a rawn ti a
7. XTEP Global Running Development Center-a General Manager Dr William Wu chuan a sawi bawk
8. XTEP Malaysia General Manager Pu Mao Yukang chuan a sawi

XTEP elite athlete Feng Peiyou hian "One-Day Store Manager" campaign leh professional running clinic-ah a tel a, intlansiak tawnhriat tak tak a insem a, tualchhung Malaysian runner-te tan XTEP-in high-performance running technology a siam chu a thlawp bawk. Veilam atanga Dinglam thleng:

1. Kuala Lumpur Standard Chartered Marathon (KLSCM) 2026, Marathon Malaysian Men Veteran, Pathumna, Nelson Heng a ni
2. KLSCM 2026, Half Marathon Malaysian Hmeichhe Veteran, 3-na, Angel Tang
3. Feng Peiyou, XTEP Running Ambassador & China mipa Marathon National Record neitu a ni
4. KLSCM 2026 Marathon-ah Malaysian Men Veteran pakhatna a ni a, Peter Tay a ni

Khawvel pum huap brand campaign hnuaiah "RUN HI TAN LO RAWH"., ni 2 chhung awh tur opening series-ah hian high-impact localized activities 3 a awm a, chung zingah chuan elite champion ni khat chhunga store manager campaign, professional running clinic sharing session, leh offline community runner engagement te pawh a tel. Grand opening ceremony-ah hian YB Teo Nie Ching, Deputy Minister of Communications, YB Puan Nadhirah Afiqah binti Datuk Abdull Rahim, Deputy Chairperson, Johor State Executive Committee for Youth and Sports, Entrepreneur Development & Cooperatives, XTEP senior hruaitute, core business partners leh elite professional runner Feng Peiyou te chuan an lawm a ni. In-store event neih chhung hian Feng Peiyou chuan hriatrengna handprint keepsake leh a signed championship racing shoes te a hlan a, hei hian Malaysia ram puma tlan culture tihhmasawn tura XTEP-in hun rei tak chhunga a inpekna chu a thlawp lehzual a ni. He event hian XTEP-in professional running technology chakna leh tualchhung running culture chawm tura a inpekna mumal tak a lantir kim hle.

XTEP hian MAJLIS SUKAN NEGERI JOHOR hnenah RM20,000 man sports gear a pe a, hei hian grassroots sports hmasawnna a tichak a, Malaysia rama athletic talent thalai te a chawm bawk. Veilam atanga Dinglam thleng:

1. Mr. Feng Peiyou, XTEP Running Ambassador & China mipa Marathon National Record neitu
2. Pu Mohammad Syafiq bin Hassan, Johor State Sports Council-a Assistant Director chuan a rawn ti a
3. XTEP Malaysia General Manager Pu Mao Yukang chuan a sawi
4. Dato’ Sri Daniel Chiang, Bonia Corporation Berhad-a Executive Vice Chairman & Group CEO chuan a sawi
5. Ms. Rennie Lee, IGB REIT-a Deputy CEO (Retail) chuan a rawn ti a

Retail experience tihchangtlun bakah hian XTEP hian tualchhung infiamna lama a inpekna chu Majlis Sukan Negeri Johor hnenah RM20,000 man sports gear a pe a ni. He thawhlawm hian tualchhung infiammi te hmasawnna leh intlansiak inbuatsaihna te puih a tum a, infiammi te an performance tihchangtlun nan zirchianna zau tak hmanga siam chhuah sportswear leh running shoes thar siam a ni. Hei hian XTEP-in local roots nghet tak din a tumna zau zawk a lantir a, Asian runner-te chakna a pe a, Southeast Asia-a running ecosystem-a hmasawnna nghet tak neih theihna tura thawhpui a tum bawk.

600m2 flagship store-ah hian XTEP-in premium running product lineup kimchang a dah a, heng zingah hian 160X 8.0 carbon-plate racing series tihchhuah thar pawh a tel. Kum 2026-a World Marathon Majors-a validated XTEP-a flagship racing footwear hian khawvel pum huapa inelna chakna a thunun tih a chiang hle. XTEP brand ambassador Feng Peiyou chuan Tokyo Marathon-ah hian XTEP 160X professional racing gear ha chungin Chinese mipa marathon national record thar a siam a, Tokyo Marathon-ah hian hun 2:05:58 a tlan. XTEP sponsored athlete Tebello Ramakongona chuan 3rd place a la a, Sydney Marathon-ah 160X 8.0 Pro-ah official track record a khum a, a ṭhian XTEP-sponsored athlete Kamohelo Mofolo pawhin 2026 New York City Marathon-ah 160X 8.0 Pro-ah 3rd place a la bawk — an pahnih hian series' international premium race track-a elite-level performance neih a ni.

Elite athletes-te chakna pek bakah hian XTEP hian professional running technology chu grassroots community-ah a tizau a ni. Malaysia ram pumah tlan hi mainstream social lifestyle-ah a lo chang chho zel a, XTEP hian national fitness concept a zawm a, high-end racing innovation chu mass running scenario nen a inzawm khawm a ni. May 2026 khan XTEP Malaysia chuan tualchhung running community lar 2, WIND RUNNER leh PACEMAKER MALAYSIA te nen official partnership an din a. 260X leh 360X series telin full product matrix hmang tangkaiin, brand hian community training leh offline gathering mumal tak a thlawp a, speed racing leh nitin jogging demand te pawh a catering a, local running community chhunga emotional connection a tichak bawk.

XTEP Malaysia General Manager Mao Yukang chuan, "Malaysia hi Southeast Asia-a XTEP-in strategic market pawimawh ber pawl a la ni reng a, kan investment chhunzawm zel hian spatial expansion chauh ni lovin, long-term localized sports empowerment lam a ngaih pawimawh zawk a ni," a ti. "600m2-a zau Johor Bahru flagship official-a hawn leh ṭhalai infiamna thawhlawm hmalakna hian tualchhung nunphung nena inzawm tlat, regional running vitality tihchak, leh Southeast Asia infiamna hmasawnna atana hlutna nghet tak thlen theihna tura kan tumruhna nghet tak a entir a ni.

Malaysia rama XTEP localized expansion chu a chak chho zel a ni. Johor Bahru flagship hawn a nih hnuah hian XTEP hian nakin lawkah Kuala Lumpur Pavilion leh IOI City Mall-ah retail store thar 2 a tlangzarh dawn a, Malaysia-a a operational outlet zawng zawng chu 13-ah a tizau dawn a, "retail + community experience" model kalpuiin XTEP hian offline store-te chu pure product retail space aṭangin localized gathering hub-ah equipment thlan, technique exchange leh community-ah a chantir a ni inbiangbiakna.

Johor Bahru ramri kaltlanga strategic gateway-a zung kai, khawvel pum huap vision of "LET THE RUN TAN TAN RAWH"., XTEP hian khawvel huapa verified racing technology, localized community operation leh hun rei tak chhunga public welfare investment te a inzawm khawm a ni. Hmalam pan zelin, brand hian Southeast Asian layout a thuk zawk zel dawn a, local runner tier tier-te chu professional product leh systematic community services hmangin a tichak dawn a, Southeast Asia-a professional running ecosystem-a hmahruaitu nihna a tichak zel dawn a ni.

XTEP International chungchang

XTEP International hi khawvel pum huapa professional running brand a ni a, technological innovation, community sports tihhmasawn leh hun rei tak chhunga localized empowerment lama hma latu a ni. Brand philosophy "Make it Different" zawm chungin, XTEP hian khawvel pum huapa tlan chakte chu professional racing-grade product leh public welfare investment nghet tak hmangin a tichak zel a ni.