XTEP De Mmirikatuo Beaeɛ si hɔ wɔ Johor Bahru a ɛwɔ Flagship Foforo ne Mmabun Agumadiɛ Tumidie Dwumadie

Wiase nyinaa ɔsatu "LET THE RUN BEGIN" na ɛkanyan no, guasodeyɛ a wɔde bue ano no ka ɔman no aban ananmusifo ne mmirikatufo atitiriw a wofi Malaysia ne Singapore bom. Ahunmu no ka mmirikatu mfiridwuma a ɛkorɔn, agumadifo kyɛfa ne nhyehyɛe ahorow a ɛwɔ fam bom de hwɛ Malaysia mmirikatu tebea wɔ Asia Kesee Fam Apuei nyinaa.

JOHOR BAHRU, 1 November 2026 — XTEP International ada ne premium running flagship store foforo a ɛwɔ Mid Valley Southkey, Johor Bahru adi wɔ aban kwan so, a ɛhyɛ nkɔso kɛse a ɛwɔ brand no mpɔtam hɔ som tumi ne mpɔtam hɔ agumadi abɔde a nkwa wom mu wɔ Asia Kesee Fam Apuei no agyirae. Wɔde si hɔ wɔ ɔkwan pa so wɔ ɔhye so apon titiriw a ɛka Malaysia ne Singapore bom no so, na frankaa foforo no som Malaysia kesee fam mmirikatufo bɛboro 100,000 a wɔwɔ mpɔtam hɔ no denam mmirikatu mfiri a edi mũ a ɛfata mmirikatu ne agumadi ho mmoa a wɔyɛ no yiye so.

Xtep Ɔpanyinly bue ne premium running flagship store foforo wɔ Mid Valley Southkey, Johor Bahru, hyɛ brand no bere tenten localized nhyehyɛe ne cross-border running ecosystem nkɔso wɔ Asia Kesee Fam Apuei mu den. Efi Benkum Kosi Nifa:

1. Owura Feng Peiyou, . Xtep Mmirikatu Ambassador & China Mmarima Marathon Ɔman Kyerɛwtohɔ
2. YB Puan Nadhirah Afiqah binti Datuk Abdull Rahim, Oguamtrani Abadiakyiri, Johor Mantam Adwumayɛkuw a ɛhwɛ Mmabun ne Agumadi so, Adwumayɛfo Nkɔso & Nnwumakuw
3. Owura Wang Qiang, Ɔmampanyin Abadiakyiri Boafo a ɔhwɛ Brand System a ɛwɔ XTEP Kuw no Asafo Ti no so
4. Y. B. Teo Nie Ching, Ɔmanpanyin Abadiakyiri a ɔhwɛ Nkitahodi so
5. Dato' Sri Daniel Chiang, Bonia Corporation Berhad Adwumayɛfoɔ Abadiakyiri ne Kuo no CEO & Director of Xtep Malaysia na ɛwɔ hɔ
6. Ms. Rennie Lee, IGB REIT no CEO (Adetɔnbea) Abadiakyiri
7. Ɔbenfo William Wu, XTEP Wiase Nyinaa Mmirikatu Nkɔso Asoɛe no sohwɛfo panyin
8. Owura Mao Yukang, XTEP Malaysia no sohwɛfo panyin

XTEP agumadifo a wɔagye din Feng Peiyou de ne ho hyɛ "Da Biako Store Manager" ɔsatu ne mmirikatu ayaresabea a ɛyɛ adwumaden mu, kyɛ mmirikatu mu osuahu ankasa na ɔfoa XTEP mmirikatu mfiridwuma a ɛyɛ adwuma yiye a ɛwɔ hɔ ma Malaysia mmirikatufo a wɔwɔ mpɔtam hɔ no so. Efi Benkum Kosi Nifa:

1. Kuala Lumpur Standard Chartered Marathon (KLSCM) 2026, Marathon Malaysia Mmarima a Ɔkorɔn, Nea ɔto so abiɛsa, Nelson Heng
2. KLSCM 2026, Half Marathon Malaysia Mmea Ɔkofo a Ɔkorɔn, nea ɔto so 3, Angel Tang
3. Feng Peiyou, XTEP Mmirikatu Ɔnanmusifo & China Mmarima Marathon Ɔman Kyerɛwtohɔ
4. KLSCM 2026 Marathon Malaysia Mmarima Ɔkofoɔ a ɔdii nkonim, Peter Tay

Wɔ wiase nyinaa ahyɛnsode ɔsatu no ase ".MMA MMIRIMU NO MFI ASE"., nnafua 2 a wobuee ano no de mpɔtam hɔ dwumadi ahorow 3 a ɛwɔ nkɛntɛnso kɛse mae, a nea ɛka ho ne da koro sotɔɔ sohwɛfo ɔsatu a ɔyɛ ɔkannifo a ɔyɛ ɔkannifo, adwumayɛfo a wɔyɛ adwumaden wɔ ayaresabea a wɔkyɛ nhyiam, ne mpɔtam hɔ mmirikatufo a wɔde wɔn ho hyɛ mu wɔ intanɛt so. YB Teo Nie Ching, Ɔmanpanyin Abadiakyiri a ɔhwɛ Nkitahodi so, YB Puan Nadhirah Afiqah binti Datuk Abdull Rahim, Oguamtrani Abadiakyiri, Johor Mantam Adwumayɛkuw a ɛhwɛ Mmabun ne Agumadi so, Adwumayɛfo Nkɔso & Adwumayɛkuw, XTEP akannifo mpanyimfo, adwumayɛfo atitiriw ne mmirikatufo a wɔyɛ adwumaden a wɔagye din Feng Peiyou na wɔhyɛɛ guasodeyɛ kɛse a wɔde buee ano no fɛfɛɛfɛ. Wɔ sotɔɔ mu dwumadi no mu no, Feng Peiyou de nkae nsaano nkyerɛwee nkae ne ne mpaboa a ɔde ne nsa ahyɛ ase a ɔde tu mmirika wɔ akansi mu mae, na ɛsan foaa XTEP botae a ɛkyɛe sɛ ɛbɛma mmirikatu amammerɛ anya nkɔso wɔ Malaysia nyinaa no so. Adeyɛ no daa XTEP mmirikatu mfiridwuma mu ahoɔden a ɛyɛ adwumaden ne ahofama a ɛkɔ so daa sɛ ɛbɛtete mpɔtam hɔ mmirikatu amammerɛ adi koraa.

XTEP de agumadi ho nneɛma a ne bo yɛ RM20,000 ma MAJLIS SUKAN NEGERI JOHOR, ɛma tumi a ɛwɔ agumadi mu nkɔso a ɛwɔ fam na ɛma mmerante ne mmabaa a wɔwɔ agumadi ho nimdeɛ tete wɔn wɔ Malaysia. Efi Benkum Kosi Nifa:

1. Owura Feng Peiyou, XTEP Mmirikatu Ɔnanmusifo & China Mmarima Marathon Ɔman Kyerɛwtohɔ Kurafo
2. Owura Mohammad Syafiq bin Hassan, Johor Mantam Agumadi Bagua no Ɔkwankyerɛfo Boafo
3. Owura Mao Yukang, XTEP Malaysia no sohwɛfo panyin
4. Dato' Sri Daniel Chiang, Oguamtrani Abadiakyiri a ɔyɛ adwuma wɔ Bonia Corporation Berhad
5. Ms. Rennie Lee, IGB REIT no CEO (Adetɔnbea) Abadiakyiri

Wɔ aguadidan mu osuahu a ɛbɛma ayɛ kɛse akyi no, XTEP kɔɔ so daa ne bo a wasi ama mpɔtam hɔ agumadifo no adi denam agumadi nneɛma a ne bo yɛ RM20,000 a wɔde maa Majlis Sukan Negeri Johor no so. Ntoboa no botae ne sɛ ɛbɛboa mpɔtam hɔ agumadifo nkɔso ne mmirikatu ahosiesie denam agumadi ntade foforo ne mmirikatu mpaboa a wɔde nhwehwɛmu kɛse ayɛ de aboa agumadifo ma wɔayɛ wɔn adwuma yiye no so. Eyi da XTEP botae a ɛtrɛw sɛ ɛde mpɔtam hɔ ntini a ɛyɛ den besi hɔ, ama Asia mmirikatufo tumi na aboa ma Asia Kesee Fam Apuei mmirikatu abɔde a nkwa wom no anya nkɔso a ɛtra hɔ daa no adi.

600㎡ flagship store no kura XTEP a ɛyɛ premium mmirikatu nneɛma a edi mũ, a 160X 8.0 carbon-plate mmirikatu ntoatoaso a wɔde aba foforo no ka ho. Wɔagye atom wɔ Wiase Marathon Majors mu wɔ afe 2026 mu, XTEP mmirikatu mpaboa titiriw no ada no adi sɛ ɛyɛ wiase nyinaa akansi ahoɔden titiriw. Feng Peiyou, XTEP brand ambassador, de China mmarima mmirikatu mmirikatu ɔman kyerɛwtohɔ foforo sii hɔ bere a ɔde bere 2:05:58 wɔ Tokyo Marathon no mu a ɔhyɛ XTEP 160X adwumayɛfo mmirikatu ntade. XTEP sponsored agumadifo Tebello Ramakongona gyee 3rd place na obubu official track record wɔ Sydney Marathon wɔ 160X 8.0 Pro, bere a ne yɔnko XTEP-sponsored agumadifo Kamohelo Mofolo nso faa 3rd dibea wɔ 2026 New York City Marathon wɔ saa ara 160X 8.0 Pro — a wɔaka abom a ɛkyerɛ sɛ series no elite-level adwumayɛ wɔ amanaman ntam mmirikatu akwan a ɛyɛ fɛ so.

Wɔ agumadifo a wɔagye din tumi a wɔde ma akyi no, XTEP trɛw mmirikatu mfiridwuma a ɛyɛ adwumaden mu kɔ mpɔtam a ɛwɔ fam. Bere a mmirikatu redan asetra mu asetra kwan titiriw wɔ Malaysia nyinaa no, XTEP di adwene a ɛne sɛ ɔman no mu apɔwmuden ho no akyi, na ɛde mmirikatu mu nneɛma foforo a ɛkorɔn ne mmirikatu a nnipa pii tu mmirika no di nkitaho. Wɔ May 2026 mu no, XTEP Malaysia ne mpɔtam hɔ mmirikatufoɔ akuo 2 a wɔdi kan, WIND RUNNER ne PACEMAKER MALAYSIA yɛɛ aban nkitahodiɛ. Leveraging the full product matrix a 260X ne 360X series ka ho, brand no boa daa mpɔtam ntetee ne offline nhyiam, di ahoɔhare mmirikatu ne da biara da mmirikatu ahwehwɛde nyinaa ho dwuma, na ɛhyɛ nkate mu abusuabɔ mu den wɔ mpɔtam hɔ mmirikatu mpɔtam hɔ.

"Malaysia da so ara yɛ XTEP gua a ɛho hia sen biara a wɔde di dwuma wɔ Asia Kesee Fam Apuei no mu biako. Yɛn sika a yɛde kɔ so no mfa yɛn adwene nsi ahunmu ntrɛwmu nko so, na mmom bere tenten a wɔde bɛma agumadi a wɔde ma wɔ mpɔtam hɔ so kɛse," Mao Yukang, XTEP Malaysia sohwɛfo Panyin no kae. "Johor Bahru frankaa a ne kɛse yɛ 600m2 no a wobuee ano wɔ aban kwan so ne mmabun agumadi ntoboa nhyehyɛe no gyina hɔ ma yɛn bo a yɛasi daa sɛ yɛde yɛn ho bɛhyɛ mpɔtam hɔ amammerɛ mu, ama ɔmantam mmirikatu ahoɔden ayɛ adwuma, na yɛde mfaso a ɛtra hɔ daa ama Asia Kesee Fam Apuei agumadi nkɔso."

XTEP mpɔtam hɔ ntrɛwmu wɔ Malaysia kɔ so yɛ ntɛmntɛm. Johor Bahru flagship no a wɔabue akyi no, XTEP ayɛ krado sɛ ɛbɛhyɛ aguadidan foforo 2 ase wɔ Kuala Lumpur Pavilion ne IOI City Mall daakye a enni akyiri, atrɛw ne aguadidan a ɛyɛ adwuma nyinaa mu wɔ Malaysia akɔ 13. Ɛdenam "adetɔn + mpɔtam hɔ osuahu" nhwɛso no a wɔde bedi dwuma so no, XTEP dannan sotɔɔ ahorow a ɛwɔ intanɛt so fi aguadidan ahorow a ɛnyɛ nea wɔde di dwuma kronkron mu kɔ mmeae a wɔboaboa nneɛma ano wɔ mpɔtam hɔ a wɔde paw nnwinnade, ɔkwan a wɔfa so sesa ne mpɔtam hɔfo nkutahodie.

Ntini wɔ Johor Bahru a ɛtwam ahye so ɔkwan a wɔfa so yɛ adwuma no mu, a wiase nyinaa anisoadehu a ɛfa "MA MMIRIMU NO MFI ASE"., XTEP ka wiase nyinaa mmirikatu mfiridwuma a wɔagye atom, mpɔtam hɔ dwumadi ne ɔmanfo yiyedi ho sika a wɔde bɛto hɔ bere tenten bom. Sɛ yɛkɔ yɛn anim a, ahyɛnsode no bɛkɔ so ama ne Asia Kesee Fam Apuei nhyehyɛe no mu dɔ, de adwumayɛfo nneɛma ne mpɔtam hɔ nnwuma a wɔayɛ no nhyehyɛe ama mpɔtam hɔ mmirikatufo biara tumi, na ahyɛ ne dibea a edi kan wɔ Asia Kesee Fam Apuei mmirikatu a ɛyɛ adwumaden abɔde a nkwa wom mu den bere nyinaa.

Ɛfa XTEP International ho

XTEP International yɛ wiase nyinaa adwumayɛfoɔ mmirikatuo ahyɛnsodeɛ a ɛtwe adwene si mfiridwuma mu nnoɔma foforɔ, mpɔtam hɔ agumadiɛ nkɔsoɔ ne berɛ tenten a wɔde bɛma wɔ mpɔtam hɔ. Esiane sɛ XTEP di brand nyansapɛ "Ma ɛnyɛ soronko" so nti, ɛkɔ so ma wiase nyinaa mmirikatufo tumi denam nneɛma a ɛyɛ adwumayɛfo mmirikatu-grade ne ɔmanfo yiyedi ho sika a wɔde hyɛ mu a ɛtra hɔ daa so.