XTEP Etaddewo Running Base mu Johor Bahru ne New Flagship ne Youth Sports Empowerment Initiative

Nga bavugibwa kampeyini y'ensi yonna eya "LET THE RUN BEGIN", omukolo gw'okuggulawo gugatta abakiise ba gavumenti z'amasaza n'abaddusi abakulu okuva mu Malaysia ne Singapore. Ekifo kino kigatta tekinologiya w’empaka z’emmotoka z’empaka ez’ekika ekya waggulu, okugabana bannabyamizannyo ne pulogulaamu z’abantu aba wansi okukuza embeera y’okudduka mu Malaysia okwetoloola Southeast Asia.

JOHOR BAHRU, 1 November 2026 — XTEP International etongozza mu butongole dduuka lyayo eppya erya premium running flagship store ku Mid Valley Southkey, Johor Bahru, nga kino kiraga nti kigenda kulongoosa nnyo obusobozi bwa brand eno obw’okuweereza mu bitundu n’enkola y’emizannyo egy’omu kitundu mu Southeast Asia. Esangibwa mu ngeri ey’obukodyo ku mulyango omukulu ogusala ensalo ogugatta Malaysia ne Singapore, emmeeri empya eweereza abaddusi ba wano abasoba mu 100,000 mu bugwanjuba bwa Malaysia ng’erina ebyuma ebijjuvu eby’okudduka eby’omutindo gw’empaka n’obuyambi mu mizannyo egy’ekikugu.

Xtep Omukunguly eggulawo edduuka lyayo eppya erya premium running flagship store ku Mid Valley Southkey, Johor Bahru, okunyweza ensengeka ya brand eno ey’ekiseera ekiwanvu ey’omu kitundu n’enkulaakulana y’ebitonde ebidduka okuyita ku nsalo mu Southeast Asia. Okuva ku Kkono okudda ku Ddyo:

1. Mwami Feng Peiyou, . Xtep Okudduka Ambassador & China's Men's Marathon Omukwasi wa likodi y'eggwanga
2. YB Puan Nadhirah Afiqah binti Datuk Abdull Rahim, omumyuka wa Ssentebe, akakiiko akafuzi ak’essaza ly’e Johor akavunaanyizibwa ku bavubuka n’emizannyo, Enkulaakulana y’abasuubuzi n’ebibiina by’obwegassi
3. Mwami Wang Qiang, omumyuka wa Pulezidenti omuyambi ku nkola ya Brand System y’ekitebe kya XTEP Group
4. YB Teo Nie Ching, Minisita omubeezi ow’ebyempuliziganya
5. Dato' Sri Daniel Chiang, omumyuka wa Ssentebe wa Bonia Corporation Berhad era akulira ekibiina & Dayirekita wa... Xtep Malaysia mu ggwanga
6. Ms. Rennie Lee, omumyuka wa CEO (Retail) wa IGB REIT
7. Dr William Wu, General Manager w’ekitongole kya XTEP Global Running Development Center
8. Mwami Mao Yukang, Maneja omukulu owa XTEP Malaysia

Omuzannyi wa XTEP ow'ekika ekya waggulu Feng Peiyou yeetaba mu kampeyini ya "One-Day Store Manager" n'eddwaliro ly'okudduka ery'ekikugu, ng'agabana obumanyirivu obw'amazima mu mpaka z'empaka n'okuwagira tekinologiya wa XTEP ow'okudduka ow'omutindo ogwa waggulu eri abaddusi ba Malaysia aba wano. Okuva ku Kkono okudda ku Ddyo:

1. Kuala Lumpur Standard Chartered Marathon (KLSCM) 2026, Marathon Omuzira w’abasajja mu Malaysia, Omuddusi ow’okusatu, Nelson Heng
2. KLSCM 2026, Half Marathon Malaysian Women Veteran, eyakwata ekyokubiri, Angel Tang
3. Feng Peiyou, XTEP Running Ambassador & China alina likodi y'eggwanga mu misinde gya Marathon egy'abasajja
4. Omuwanguzi w’empaka za KLSCM 2026 Marathon Malaysian Men Veteran, Peter Tay

Wansi wa kampeyini ya brand y'ensi yonna "EMISIKA GITANDIKE"., omusomo guno ogwaggulawo ennaku 2 gwayanjudde emirimu 3 egy’amaanyi egy’omu kitundu, omuli kampeyini ya nnantameggwa ow’olunaku olumu ey’okuddukanya amaduuka, olutuula lw’okugabana mu ddwaaliro ly’okudduka okw’ekikugu, n’okukwatagana n’abaddusi b’omukitundu abatali ku mutimbagano. Omukolo gw’okuggulawo omukolo guno gwabadde gwa YB Teo Nie Ching, Minisita omubeezi ow’ebyempuliziganya, YB Puan Nadhirah Afiqah binti Datuk Abdull Rahim, omumyuka wa Ssentebe, akakiiko akafuzi ak’essaza ly’e Johor akavunaanyizibwa ku bavubuka n’emizannyo, Entrepreneur Development & Cooperatives, obukulembeze obw’oku ntikko mu XTEP, core business partners n’omuddusi ow’ekikugu ow’ekika ekya waggulu Feng Peiyou. Mu mukolo guno ogwabadde mu dduuka, Feng Peiyou yayanjudde ekijjukizo ekijjukizo ky’omukono n’engatto ze ez’empaka z’empaka z’empaka ze yassaako omukono, n’ayongera okuwagira obweyamo bwa XTEP obw’ekiseera ekiwanvu okutumbula obuwangwa bw’okudduka okwetoloola Malaysia. Omukolo guno gwalaga mu bujjuvu amaanyi ga XTEP mu tekinologiya w’okudduka okw’ekikugu n’okwewaayo okutambula obutasalako okukuza obuwangwa bw’okudduka mu kitundu.

XTEP etuusa ebyuma by’emizannyo ebibalirirwamu RM20,000 eri MAJLIS SUKAN NEGERI JOHOR, okutumbula enkulaakulana y’emizannyo egy’omu ttaka n’okukuza ebitone by’abavubuka eby’emizannyo mu Malaysia. Okuva ku Kkono okudda ku Ddyo:

1. Mr. Feng Peiyou, XTEP Running Ambassador & China alina likodi y'eggwanga mu misinde gya Marathon egy'abasajja
2. Mwami Mohammad Syafiq bin Hassan, omuyambi wa Dayirekita w’olukiiko lw’ebyemizannyo mu ssaza ly’e Johor
3. Mwami Mao Yukang, Maneja omukulu owa XTEP Malaysia
4. Dato' Sri Daniel Chiang, omumyuka wa ssentebe omukulu & akulira ekibiina kya Bonia Corporation Berhad
5. Ms. Rennie Lee, omumyuka wa CEO (Retail) wa IGB REIT

Ng’oggyeeko okutumbula obumanyirivu mu by’amaguzi, XTEP yayongedde okulaga obweyamo bwayo eri emizannyo gy’omu kitundu bwe yawaayo eby’emizannyo ebibalirirwamu emitwalo gya RM20 eri Majlis Sukan Negeri Johor. Omutemwa guno gugendereddwamu okuwagira enkulaakulana y’abazannyi ba wano n’okuteekateeka emisinde nga bawaayo engoye z’emizannyo n’engatto z’okudduka eziyiiya ezikoleddwa nga bayita mu kunoonyereza okunene okuyamba bannabyamizannyo okutumbula omutindo gwabwe. Kino kiraga obweyamo bwa XTEP obugazi okuteekawo emirandira egy’amaanyi egy’omu kitundu, okutumbula abaddusi ba Asia n’okuyamba mu nkulaakulana ey’olubeerera ey’enkola y’okudduka mu bugwanjuba bw’obuvanjuba bwa Asia.

Edduuka lino erya 600m. Engatto za XTEP ezaakakasibwa mu mpaka za World Marathon Majors mu 2026, era nga ze zisinga amaanyi mu kuvuganya mu nsi yonna. Feng Peiyou, omubaka wa kkampuni ya XTEP, yateekawo likodi empya ey’eggwanga lyonna mu misinde gya China egy’abasajja n’obudde 2:05:58 mu misinde gya Tokyo Marathon ng’ayambadde ggiya ya XTEP 160X ey’empaka ez’ekikugu. Omuzannyi eyawagirwa XTEP Tebello Ramakongona yeewozezzaako mu kifo kya 3 n’amenya likodi entongole mu misinde gya Sydney Marathon mu mpaka za 160X 8.0 Pro, ate munnabyamizannyo munne Kamohelo Mofolo eyawagirwa XTEP naye n’akwata ekifo eky’okusatu mu misinde gya New York City Marathon egya 2026 mu misinde gye gimu egya 160X 8.0 Pro — awamu nga bakakasa series eno’. omutindo gw’elite ku mitendera gy’empaka z’ensi yonna ez’omutindo ogwa waggulu.

Ng’oggyeeko okutumbula bannabyamizannyo abakulu, XTEP egaziya tekinologiya w’okudduka okw’ekikugu okutuuka mu bitundu eby’omu ttaka. Nga emisinde gigenda gifuuka obulamu obw’omu bulamu obw’enjawulo okwetoloola Malaysia, XTEP enywerera ku ndowooza y’okubeera omulamu obulungi mu ggwanga, ng’ekwataganya obuyiiya bw’empaka ez’omulembe n’embeera z’okudduka okw’amaanyi. Mu May 2026, XTEP Malaysia yatandikawo enkolagana entongole n’ebitundu 2 ebikulembedde mu kudduka mu ggwanga, WIND RUNNER ne PACEMAKER MALAYSIA. Nga ekozesa enkola y’ebintu enzijuvu omuli 260X ne 360X series, ekibinja kino kiwagira okutendekebwa mu kitundu bulijjo n’enkung’aana ezitali ku mutimbagano, okukola ku byombi ebyetaago by’empaka z’embiro n’okudduka buli lunaku, n’okunyweza enkolagana y’ebirowoozo mu kitundu ky’abaddusi b’omu kitundu.

"Malaysia ekyali emu ku butale bwa XTEP obukulu obw'enteekateeka mu Southeast Asia. Ensimbi zaffe ezitasalako tezissa ku kugaziya bifo byokka, wabula okusinga ku kunyweza emizannyo egy'omu kitundu okumala ebbanga eddene," Mao Yukang, General Manager wa XTEP Malaysia bwe yategeezezza. "Okuggulawo mu butongole ekizimbe kya Johor Bahru ekiweza mmita 600 n'enteekateeka y'okuwaayo emizannyo gy'abavubuka bikiikirira obumalirivu bwaffe obutasalako okwegatta ku buwangwa bw'omu kitundu, okutandikawo amaanyi g'okudduka mu kitundu, n'okutuusa omugaso ogw'olubeerera eri enkulaakulana y'emizannyo mu Southeast Asia."

Okugaziya kwa XTEP mu bitundu mu Malaysia kukyagenda mu maaso n’obwangu. Oluvannyuma lw'okuggulawo amaduuka ga Johor Bahru flagship, XTEP egenda kutongoza amaduuka amapya 2 ku Kuala Lumpur Pavilion ne IOI City Mall mu bbanga eritali ly'ewala, ng'egaziya omugatte gw'amaduuka gaayo agakola mu Malaysia okutuuka ku 13. Nga essa mu nkola enkola ya "retail + community experience", XTEP ekyusa amaduuka okuva ku bifo ebirongoofu eby'okutunda ebintu ebitali ku mutimbagano okudda mu bifo eby'okukung'aanya eby'omu kitundu okulonda ebyuma, okuwanyisiganya obukodyo n'ekitundu okumanyangana.

Esimba emirandira mu mulyango ogw’obukodyo ogusala ensalo ogwa Johor Bahru, nga gukulemberwa okwolesebwa kw’ensi yonna okwa... "EMISIKA GITANDIKE"., XTEP egatta tekinologiya w’empaka akakasiddwa ow’omutindo gw’ensi yonna, okuddukanya emirimu mu kitundu n’okuteeka ssente mu bulamu bw’abantu okumala ebbanga eddene. Nga tugenda mu maaso, ekibinja kino kigenda kwongera okunyweza ensengeka yaakyo ey’obugwanjuba bw’obuvanjuba bwa Asiya, okunyweza buli mutendera gw’abaddusi ba wano n’ebintu eby’ekikugu n’okuweereza abantu mu ngeri entegeke, n’okunyweza buli kiseera ekifo kyakyo eky’okukulembera mu nkola y’emisinde egy’ekikugu mu Southeast Asia.

Ebikwata ku XTEP International

XTEP International ye kampuni y’ensi yonna eddukanya emisinde egy’ekikugu ng’essira liteekeddwa ku buyiiya bwa tekinologiya, okutumbula emizannyo gy’omukitundu n’okutumbula eby’amaguzi mu kitundu okumala ebbanga eddene. Nga enywerera ku ndowooza y'ekibinja "Make it Different", XTEP esigala enyweza abaddusi b'ensi yonna n'ebintu eby'omutindo gw'empaka ez'ekikugu n'okuteeka ssente mu bulamu bw'abantu mu ngeri ey'olubeerera.