XTEP Yakhazikitsa Malo Othamangira ku Johor Bahru ndi New Flagship ndi Youth Sports Empowerment Initiative

Motsogozedwa ndi kampeni yapadziko lonse ya "LET THE RUN BEGIN", mwambo wotsegulira masewerawa umabweretsa pamodzi oimira boma la boma ndi othamanga apamwamba ochokera ku Malaysia ndi Singapore. Malowa akuphatikiza ukadaulo wapamwamba wothamanga, kugawana othamanga ndi mapulogalamu a anthu wamba kuti alimbikitse malo othamanga ku Malaysia ku Southeast Asia konse.

JOHOR BAHRU, 1 Novembala 2026 — XTEP International yatsegula mwalamulo sitolo yake yatsopano yogulitsira zinthu zapamwamba ku Mid Valley Southkey, Johor Bahru, zomwe zikusonyeza kukweza kwakukulu kwa mphamvu ya kampaniyo m'chigawo komanso malo ochitira masewera ku Southeast Asia. Pokhala pamalo ofunikira kwambiri pachipata cholumikizira Malaysia ndi Singapore, kampani yatsopanoyi imatumikira othamanga akum'mwera kwa Malaysia oposa 100,000 okhala ndi zida zokwanira zothamanga komanso chithandizo chamasewera chaukadaulo.

Xtep YovomerezekaYatsegula sitolo yake yatsopano yapamwamba kwambiri ku Mid Valley Southkey, Johor Bahru, ndikulimbitsa kapangidwe kake ka nthawi yayitali komanso chitukuko cha njira zoyendetsera zinthu m'malire a Southeast Asia. Kuchokera kumanzere kupita kumanja:

1. Bambo Feng Peiyou, Kuthamanga kwa Xtep Kazembe ndi Wosunga Mbiri ya Dziko la Marathon ya Amuna ku China
2. YB Puan Nadhirah Afiqah binti Datuk Abdull Rahim, Deputy Chairperson, Johor State Executive Committee for Youth and Sports, Entrepreneur Development & Cooperatives
3. Bambo Wang Qiang, Wachiwiri kwa Purezidenti wa Brand System ku Likulu la XTEP Group
4. YB Teo Nie Ching, Wachiwiri kwa Nduna Yoona za Kulumikizana
5. Dato' Sri Daniel Chiang, Wachiwiri kwa Wapampando wa Bonia Corporation Berhad komanso CEO wa Gulu & Mtsogoleri wa Xtep Malaysia
6. Mayi Rennie Lee, Wachiwiri kwa CEO (Retail) wa IGB REIT
7. Dr William Wu, General Manager wa XTEP Global Running Development Center
8. Bambo Mao Yukang, General Manager wa XTEP Malaysia

Wothamanga wapamwamba wa XTEP, Feng Peiyou, akutenga nawo mbali mu kampeni ya "One-Day Store Manager" komanso chipatala chaukadaulo chothamanga, akugawana zomwe akumana nazo zenizeni pa mpikisano ndikuvomereza ukadaulo wapamwamba wa XTEP wothamanga kwa othamanga aku Malaysia. Kuchokera Kumanzere Kupita Kumanja:

1. Kuala Lumpur Standard Chartered Marathon (KLSCM) 2026, Marathon Malaysian Men Veteran, wachitatu womaliza, Nelson Heng
2. KLSCM 2026, Half Marathon Malaysian Women Veteran, wothamanga wachitatu, Angel Tang
3. Feng Peiyou, Kazembe Wothamanga wa XTEP komanso Wosunga Mbiri ya Dziko Lonse ya Marathon ya Amuna ku China
4. Peter Tay, wopambana mpikisano wa KLSCM 2026 Marathon wa Amuna ku Malaysia,

Pansi pa kampeni yapadziko lonse lapansi ""Tsatani Thamangani", mndandanda wotsegulira wa masiku awiri unapereka zochitika zitatu zodziwika bwino m'deralo, kuphatikizapo kampeni ya manejala wa sitolo wa tsiku limodzi, gawo logawana akatswiri othamanga, komanso kutenga nawo mbali kwa othamanga m'deralo osagwiritsa ntchito intaneti. Mwambo waukulu wotsegulira unachitikira ndi YB Teo Nie Ching, Wachiwiri kwa Nduna Yolankhulana, YB Puan Nadhirah Afiqah binti Datuk Abdull Rahim, Wachiwiri kwa Wapampando, Komiti Yoyang'anira Achinyamata ndi Masewera ku Johor, Chitukuko cha Ochita Zamalonda & Mabungwe Ogwirizana, atsogoleri akuluakulu a XTEP, ogwirizana nawo mabizinesi komanso wothamanga waluso Feng Peiyou. Pamwambowu womwe unachitika m'sitolo, Feng Peiyou adapereka chizindikiro chokumbukira ndi nsapato zake zosainidwa za mpikisano, zomwe zinatsimikizira kudzipereka kwa nthawi yayitali kwa XTEP pakukulitsa chikhalidwe chothamanga ku Malaysia konse. Mwambowu unawonetsa bwino mphamvu yaukadaulo wothamanga wa XTEP komanso kudzipereka kosalekeza pakulimbikitsa chikhalidwe chothamanga m'deralo.

XTEP ikupereka zida zamasewera zokwana RM20,000 ku MAJLIS SUKAN NEGERI JOHOR, zomwe zimathandiza chitukuko cha masewera a anthu wamba komanso kulimbikitsa achinyamata omwe ali ndi luso la masewera ku Malaysia. Kuchokera kumanzere kupita kumanja:

1. Bambo Feng Peiyou, Kazembe Wothamanga wa XTEP komanso Wosunga Mbiri ya Dziko Lonse ya Marathon ya Amuna ku China
2. Bambo Mohammad Syafiq bin Hassan, Wothandizira Mtsogoleri wa Johor State Sports Council
3. Bambo Mao Yukang, General Manager wa XTEP Malaysia
4. Dato' Sri Daniel Chiang, Wachiwiri kwa Wapampando Wamkulu komanso CEO wa Gulu la Bonia Corporation Berhad
5. Mayi Rennie Lee, Wachiwiri kwa CEO (Retail) wa IGB REIT

Kupatula kupititsa patsogolo luso logulitsa, XTEP yawonetsanso kudzipereka kwake kwa anthu am'deralo pamasewera popereka zida zamasewera zokwana RM20,000 kwa Majlis Sukan Negeri Johor. Cholinga cha thandizoli ndikuthandizira chitukuko cha othamanga am'deralo komanso kukonzekera mpikisano mwa kupereka zovala zatsopano zamasewera ndi nsapato zothamanga zomwe zapangidwa kudzera mu kafukufuku wambiri kuti zithandize othamanga kukonza magwiridwe antchito awo. Izi zikuwonetsa kudzipereka kwakukulu kwa XTEP pakukhazikitsa mizu yolimba yakomweko, kupatsa mphamvu othamanga aku Asia komanso kuthandizira pakukula kokhazikika kwa chilengedwe chothamanga cha Southeast Asia.

Sitolo yayikulu ya 600㎡ ili ndi mndandanda wonse wa zinthu zapamwamba zothamanga za XTEP, kuphatikizapo mndandanda watsopano wa 160X 8.0 carbon-plate racing. Yovomerezedwa pa World Marathon Majors mu 2026, nsapato zapamwamba zothamanga za XTEP zatsimikizira mphamvu yayikulu yapadziko lonse lapansi. Feng Peiyou, kazembe wa mtundu wa XTEP, adakhazikitsa mbiri yatsopano ya amuna aku China ya marathon ndi nthawi ya 2:05:58 ku Tokyo Marathon atavala zida zaukadaulo zothamanga za XTEP 160X. Wothamanga wothandizidwa ndi XTEP Tebello Ramakongona adapeza malo achitatu ndikuswa mbiri yovomerezeka pa Sydney Marathon mu 160X 8.0 Pro, pomwe wothamanga mnzake wothandizidwa ndi XTEP Kamohelo Mofolo adatenganso malo achitatu pa 2026 New York City Marathon mu 160X 8.0 Pro yomweyo - pamodzi kutsimikizira magwiridwe antchito apamwamba a mndandandawu pamayendedwe apamwamba apadziko lonse lapansi.

Kupatula kupatsa mphamvu othamanga apamwamba, XTEP imakulitsa ukadaulo waukadaulo wothamanga kumadera a anthu wamba. Pamene kuthamanga kukusintha kukhala moyo wamba wa anthu ku Malaysia, XTEP ikutsatira lingaliro la thanzi la dziko, kuphatikiza luso lapamwamba la kuthamanga ndi zochitika zothamanga kwambiri. Mu Meyi 2026, XTEP Malaysia idakhazikitsa mgwirizano wovomerezeka ndi magulu awiri othamanga otsogola am'deralo, WIND RUNNER ndi PACEMAKER MALAYSIA. Pogwiritsa ntchito mndandanda wonse wazinthu kuphatikiza 260X ndi 360X, kampaniyo imathandizira maphunziro a anthu ammudzi nthawi zonse komanso misonkhano yopanda intaneti, kukwaniritsa zofunikira zonse za kuthamanga mwachangu komanso kuthamanga tsiku ndi tsiku, komanso kulimbitsa kulumikizana kwamalingaliro mkati mwa gulu lothamanga lakumaloko.

"Malaysia ikadali imodzi mwa misika yofunika kwambiri ya XTEP ku Southeast Asia. Ndalama zathu zopitilira sizimangoyang'ana pakukula kwa malo okha, komanso kwambiri pa kulimbikitsa masewera am'deralo kwa nthawi yayitali," adatero Mao Yukang, General Manager wa XTEP Malaysia. "Kutsegulidwa mwalamulo kwa malo akuluakulu a Johor Bahru a 600m² ndi pulogalamu yopereka masewera a achinyamata ikuyimira kutsimikiza mtima kwathu kopitilira kuphatikiza chikhalidwe cha m'deralo, kuyambitsa mphamvu zothamanga m'chigawo, ndikupereka phindu lokhalitsa pakukula kwa masewera ku Southeast Asia."

Kukula kwa XTEP ku Malaysia kukupitilirabe. Pambuyo potsegulira kampani yayikulu ya Johor Bahru, XTEP ikukonzekera kuyambitsa masitolo awiri atsopano ogulitsa ku Kuala Lumpur Pavilion ndi IOI City Mall posachedwa, ndikukulitsa malo ake onse ogulitsa ku Malaysia kufika pa 13. Mwa kugwiritsa ntchito njira ya "malonda + zochitika za anthu ammudzi", XTEP imasintha masitolo osagwiritsa ntchito intaneti kuchoka ku malo ogulitsira zinthu zenizeni kukhala malo osonkhanira anthu ammudzi kuti asankhe zida, kusinthana njira ndi kuyanjana ndi anthu ammudzi.

Yozikidwa pa chipata cha njira yodutsa malire cha Johor Bahru, motsogozedwa ndi masomphenya apadziko lonse a "Tsatani Thamangani", XTEP imagwirizanitsa ukadaulo wodziwika bwino padziko lonse wa mpikisano wothamanga, ntchito za anthu ammudzi komanso ndalama zothandizira anthu kwa nthawi yayitali. Patsogolo, kampaniyi ipitiliza kukulitsa kapangidwe kake ka Southeast Asia, kupatsa mphamvu othamanga am'deralo onse ndi zinthu zaukadaulo komanso ntchito zamagulu, komanso kulimbitsa malo ake otsogola mu kayendetsedwe ka akatswiri othamanga ku Southeast Asia.

Zokhudza XTEP International

XTEP International ndi kampani yothamanga yaukadaulo yapadziko lonse yomwe imayang'ana kwambiri pakupanga zatsopano zaukadaulo, chitukuko cha masewera ammudzi komanso kulimbikitsa anthu ammudzi kwa nthawi yayitali. Potsatira mfundo ya kampani ya "Make it Different", XTEP ikupitilizabe kupatsa mphamvu othamanga padziko lonse lapansi ndi zinthu zaukadaulo zothamanga komanso ndalama zokhazikika zothandizira anthu.