Hoʻokumu ʻo XTEP i kahi kahua holo ma Johor Bahru me ka hae hou a me ka hoʻolālā hoʻoikaika haʻuki ʻōpio

Hoʻokele ʻia e ka hoʻolaha honua "LET THE RUN BEGIN", hoʻohui ka ʻaha wehe i nā ʻelele aupuni mokuʻāina a me nā mea holo elite mai Malekia a me Singapore. Hoʻohui ka wahi i ka ʻenehana heihei elite, ka kaʻana like ʻana i nā mea pāʻani a me nā papahana grassroots e hānai i ka ʻāina holo o Malekia ma Asia Hikina Hema.

JOHOR BAHRU, 1 Nowemapa 2026 — Ua wehe kūhelu ʻo XTEP International i kāna hale kūʻai holo hae hou ma Mid Valley Southkey, Johor Bahru, e hōʻailona ana i kahi hoʻonui nui o ka hiki ke lawelawe ʻāpana o ka brand a me ka ʻōnaehana haʻuki kūloko ma Asia Hikina Hema. Ma ke kūlana koʻikoʻi ma ke alahaka palena ʻāina nui e hoʻopili ana iā Malaysia a me Singapore, lawelawe ka moku hae hou i nā mea holo kūloko ma mua o 100,000 ma ka hema o Malaysia me nā lako holo heihei piha a me ke kākoʻo haʻuki ʻoihana.

ʻO Xtep OfficialUa wehe ʻo ly i kāna hale kūʻai holo kaʻa hou ma Mid Valley Southkey, Johor Bahru, e hoʻoikaika ana i ka hoʻolālā kūloko lōʻihi o ka brand a me ka hoʻomohala ʻana i ka ʻōnaehana holo kaʻa ma waena o nā palena ma Asia Hikina Hema. Mai ka Hema a i ka ʻĀkau:

1. Mr. Feng Peiyou, Holo ʻana o Xtep ʻElele & ka mea paʻa moʻolelo aupuni o ka Marathon kāne o Kina
2. YB Puan Nadhirah Afiqah binti Datuk Abdull Rahim, Hope Chairperson, Johor State Executive Committee for Youth and Sports, Entrepreneur Development & Cooperatives
3. ʻO Mr. Wang Qiang, Hope Pelekikena Hope no ka ʻōnaehana Brand o ke Keʻena Nui o XTEP Group
4. ʻO YB Teo Nie Ching, Hope Kuhina o nā Kamaʻilio
5. ʻO Dato' Sri Daniel Chiang, Bonia Corporation Berhad Hope Luna Hoʻomalu a me Luna Nui o ka Hui a me ke Luna Hoʻokele o Xtep Malekia
6. ʻO Ms. Rennie Lee, Hope Luna Nui (Kūʻai liʻiliʻi) o IGB REIT
7. ʻO Dr William Wu, Luna Nui o XTEP Global Running Development Center
8. Mr. Mao Yukang, Luna Nui o XTEP Malaysia

Ua komo ʻo Feng Peiyou, ka mea haʻuki XTEP elite, i ka hoʻolaha "One-Day Store Manager" a me ke keʻena holo ʻoihana, e kaʻana like ana i ka ʻike heihei maoli a me ke kākoʻo ʻana i ka ʻenehana holo kiʻekiʻe o XTEP no nā mea holo kūloko o Malaysia. Mai ka hema a i ka ʻākau:

1. Kuala Lumpur Standard Chartered Marathon (KLSCM) 2026, Marathon Malaysian Men Veteran, ʻEkolu ka mea i lanakila, Nelson Heng
2. KLSCM 2026, Half Marathon Malaysian Women Veteran, 3rd runner up, Angel Tang
3. ʻO Feng Peiyou, ʻElele Holo XTEP a me ka mea paʻa moʻolelo aupuni o Kina no ka Marathon kāne
4. ʻO Peter Tay, ka mea lanakila o ka Marathon KLSCM 2026 Malaysian Men Veteran

Ma lalo o ka hoʻolaha hoʻolaha honua "E HOʻOMAKA KA HOLO", ua hōʻike ʻia ka moʻo wehe ʻelua lā i 3 mau hana kūloko koʻikoʻi, me ka hoʻolaha hoʻokele hale kūʻai hoʻokahi lā elite champion, ka hālāwai kaʻana like ʻana o ka hale holo ʻoihana, a me ka hoʻopili ʻana o ka poʻe holo kaiāulu ma waho pūnaewele. Ua hoʻokipa ʻia ka ʻaha wehe nui e YB Teo Nie Ching, Hope Kuhina o nā Kamaʻilio, YB Puan Nadhirah Afiqah binti Datuk Abdull Rahim, Hope Luna Hoʻomalu, Kōmike Hoʻokō o ka Mokuʻāina ʻo Johor no nā ʻŌpio a me nā Haʻuki, ka Hoʻomohala ʻOihana & Nā Hui Pū ʻIa, nā alakaʻi kiʻekiʻe o XTEP, nā hoa ʻoihana koʻikoʻi a me ka mea holo ʻoihana elite ʻo Feng Peiyou. I ka wā o ka hanana i loko o ka hale kūʻai, ua hāʻawi ʻo Feng Peiyou i kahi mea hoʻomanaʻo lima lima a me kāna mau kāmaʻa heihei poʻokela i kau inoa ʻia, e kākoʻo hou ana i ka hoʻokō lōʻihi o XTEP i ka hoʻomohala ʻana i ka moʻomeheu holo ma Malaysia. Ua hōʻike piha ka hanana i ka ikaika ʻenehana holo ʻoihana o XTEP a me ka hoʻokō mau ʻana i ka hānai ʻana i ka moʻomeheu holo kūloko.

Hāʻawi ʻo XTEP i nā lako haʻuki waiwai he RM20,000 iā MAJLIS SUKAN NEGERI JOHOR, e hoʻoikaika ana i ka hoʻomohala ʻana i nā haʻuki ma nā ʻāina a me ka hānai ʻana i nā talena haʻuki ʻōpio ma Malaysia. Mai ka hema a i ka ʻākau:

1. ʻO Mr. Feng Peiyou, ʻElele Holo XTEP a me ka mea paʻa moʻolelo aupuni o Kina no ka Marathon kāne
2. ʻO Mr. Mohammad Syafiq bin Hassan, Hope Luna Hoʻokele o ka ʻAha Kūkākūkā Haʻuki o ka Mokuʻāina ʻo Johor
3. Mr. Mao Yukang, Luna Nui o XTEP Malaysia
4. ʻO Dato' Sri Daniel Chiang, Hope Luna Hoʻomalu Hoʻokō a me Luna Nui o ka Hui o Bonia Corporation Berhad
5. ʻO Ms. Rennie Lee, Hope Luna Nui (Kūʻai liʻiliʻi) o IGB REIT

Ma waho aʻe o ka hoʻomaikaʻi ʻana i ka ʻike kūʻai aku, ua hōʻike hou aku ʻo XTEP i kona kūpaʻa i ke kaiāulu haʻuki kūloko ma ka hāʻawi ʻana i nā lako haʻuki he RM20,000 i ka Majlis Sukan Negeri Johor. ʻO ka pahuhopu o ka hāʻawi ʻana e kākoʻo i ka hoʻomohala ʻana o nā mea pāʻani kūloko a me ka hoʻomākaukau ʻana i ka heihei ma o ka hāʻawi ʻana i nā lole haʻuki hou a me nā kāmaʻa holo i hoʻomohala ʻia ma o ka noiʻi nui e kōkua i nā mea pāʻani e hoʻonui i kā lākou hana. Hōʻike kēia i ka kūpaʻa ākea o XTEP i ka hoʻokumu ʻana i nā aʻa kūloko ikaika, ka hoʻoikaika ʻana i nā mea holo ʻĀsia a me ka hāʻawi ʻana i ka hoʻomohala mau ʻana o ka ʻōnaehana holo o Asia Hikina Hema.

Aia ma ka hale kūʻai hae 600㎡ nā huahana holo piha piha o XTEP, me ka moʻo heihei carbon-plate 160X 8.0 i hoʻokuʻu hou ʻia. Ua hōʻoia ʻia ma ka World Marathon Majors i ka makahiki 2026, ua hōʻoia nā kāmaʻa heihei hae o XTEP i ka ikaika hoʻokūkū honua. Ua hoʻokumu ʻo Feng Peiyou, ka ʻelele o ka brand XTEP, i kahi moʻolelo aupuni marathon kāne Kina hou me ka manawa o 2:05:58 ma ka Tokyo Marathon me ke komo ʻana i nā lako heihei ʻoihana XTEP 160X. Ua lanakila ka mea haʻuki i kākoʻo ʻia e XTEP ʻo Tebello Ramakongona i ke kolu o ka wahi a ua uhaʻi i ka moʻolelo kūlana ma ka Sydney Marathon ma ka 160X 8.0 Pro, ʻoiai ʻo Kamohelo Mofolo, ka mea haʻuki i kākoʻo ʻia e XTEP, ua lanakila pū i ke kolu o ka wahi ma ka 2026 New York City Marathon ma ka 160X 8.0 Pro like - e hōʻoia ana i ka hana kiʻekiʻe o ka moʻo ma nā ala heihei premium honua.

Ma waho aʻe o ka hoʻoikaika ʻana i nā mea pāʻani elite, hoʻonui ʻo XTEP i ka ʻenehana holo ʻoihana i nā kaiāulu kūloko. I ka ulu ʻana o ka holo ʻana i kahi nohona kaiaulu ma Malaysia, pili ʻo XTEP i ke kumumanaʻo o ke olakino aupuni, e hoʻopili ana i ka hana hou heihei kiʻekiʻe me nā hiʻohiʻona holo lehulehu. I Mei 2026, ua hoʻokumu ʻo XTEP Malaysia i nā hui kūhelu me 2 mau kaiāulu holo kūloko alakaʻi, ʻo WIND RUNNER lāua ʻo PACEMAKER MALAYSIA. Ma ka hoʻohana ʻana i ka matrix huahana piha e pili ana i ka moʻo 260X a me 360X, kākoʻo ka brand i ka hoʻomaʻamaʻa kaiāulu maʻamau a me nā ʻaha kūkā ma waho pūnaewele, e hoʻolako ana i nā koi heihei wikiwiki a me ka holo ʻana i kēlā me kēia lā, a me ka hoʻoikaika ʻana i ka pilina naʻau i loko o ke kaiāulu holo kūloko.

"ʻO Malaysia kekahi o nā mākeke hoʻolālā koʻikoʻi loa o XTEP ma Asia Hikina Hema. ʻAʻole wale kā mākou hoʻopukapuka kālā e kau ana ma ka hoʻonui ʻana i ka wahi, akā ʻoi aku ka nui o ka hoʻoikaika ʻana i nā haʻuki kūloko i ka wā lōʻihi," wahi a Mao Yukang, Luna Nui o XTEP Malaysia. "ʻO ka wehe ʻana o ka moku hae ʻo Johor Bahru 600m² a me ka hana hāʻawi haʻuki ʻōpio e hōʻike ana i ko mākou hoʻoholo paʻa e hoʻohui i ka moʻomeheu kūloko, hoʻāla i ka ikaika holo ʻāina, a hāʻawi i ka waiwai mau loa no ka hoʻomohala ʻana i nā haʻuki o Asia Hikina Hema."

Ke hoʻomau nei ka hoʻonui ʻana o XTEP ma Malaysia i ka wikiwiki. Ma hope o ka wehe ʻana o ka moku hae ʻo Johor Bahru, ua hoʻonohonoho ʻia ʻo XTEP e hoʻolauna i 2 mau hale kūʻai kūʻai hou ma Kuala Lumpur Pavilion a me IOI City Mall i ka wā e hiki mai ana, e hoʻonui ana i kāna mau hale hana holoʻokoʻa ma Malaysia i 13. Ma ka hoʻokō ʻana i ke kumu hoʻohālike "retail + community experience", hoʻololi ʻo XTEP i nā hale kūʻai ma waho pūnaewele mai nā wahi kūʻai huahana maʻemaʻe i nā kikowaena hōʻuluʻulu kūloko no ke koho ʻana i nā lako, ka hoʻololi ʻenehana a me ka launa pū ʻana me ke kaiāulu.

Hoʻokumu ʻia ma ke kahua hoʻolālā palena ʻāina o Johor Bahru, i alakaʻi ʻia e ka hihiʻo honua o "E HOʻOMAKA KA HOLO", Hoʻohui ʻo XTEP i ka ʻenehana heihei i hōʻoia ʻia o ka honua, ka hana kaiāulu kūloko a me ka hoʻopukapuka kālā lehulehu lōʻihi. I ka neʻe ʻana i mua, e hoʻomau ka brand i ka hoʻomohala ʻana i kāna hoʻolālā ʻo Hikina Hema o ʻAsia, e hoʻoikaika ana i kēlā me kēia pae o nā mea holo kūloko me nā huahana ʻoihana a me nā lawelawe kaiāulu ʻōnaehana, a me ka hoʻopaʻa mau ʻana i kona kūlana alakaʻi ma ka ʻōnaehana holo ʻoihana o Hikina Hema o ʻAsia.

E pili ana iā XTEP International

He hōʻailona holo ʻoihana honua ʻo XTEP International e kālele ana i ka hana hou ʻenehana, ka hoʻomohala ʻana i nā haʻuki kaiāulu a me ka hoʻoikaika kūloko lōʻihi. Ma ka pili ʻana i ke akeakamai o ka hōʻailona "Make it Different", hoʻomau ʻo XTEP i ka hoʻoikaika ʻana i nā mea holo honua me nā huahana heihei ʻoihana a me ka hoʻopukapuka kālā no ka pono o ka lehulehu.