XTEP etaireho omwanya gw'okwirukamu omuri Johor Bahru n'enteekateeka nsya y'okuha eminyeeto obushoboorozi omu mizaano

Okwebemberwa kampeyini y'ensi yoona eya "LET THE RUN BEGIN", omukoro gw'okutandika nigureetaho abajwekyerwa ba gavumenti z'amahanga n'abairuki b'amaani kuruga Malaysia na Singapore. Omwanya ogu nigugaita tekinologiya y’empaka z’okwiruka z’abanyabwengye, okugaaniira aha bazaani n’entebeekanisa z’abantu b’ahansi kutunguura eby’okwiruka bya Malaysia omu mahanga goona ag’omu bukiizi-bwa-bumosho bwa Asia.

JOHOR BAHRU, 1 Okwaikumi n’abiri 2026 — XTEP International yashohoza omu butongore eduuka yaayo ensya ey’omurembe eri aha Mid Valley Southkey, Johor Bahru, ekirikumanyisa okutunguuka kw’amaani omu bushoborozi bw’okuheereza omu kicweka ky’ekika eki n’eby’emizaano omu kicweka kyayo omu bukiizi-bwa-bumosho bwa Asia. Omu mwanya gw’obutegyeki aha muryango mukuru ogurikuraba aha nshonda zoona ezirikugaita Malaysia na Singapore, emeeri ensya neeheereza abairuki b’omu bukiizi-bwa-bumosho bwa Malaysia abarikurenga 100,000 ab’omu kicweka eki n’ebikwato by’okwiruka eby’omurembe gw’empaka z’okwiruka n’obushagiki bw’emizaano y’abakugu.

Xtep omu butongorely eigurireho eduuka yaayo ensya ey’okuvuga ey’omurembe ahari Mid Valley Southkey, Johor Bahru, erikuhamya entebeekanisa y’eky’okureeberaho ky’obwire buraingwa ey’omu kicweka n’okutunguura eby’obuhangwa ebirikugyendera aha nshonda zoona omu bukiizi-bwa-bumosho bwa Asia. Kuruga aha rubaju rwa bumosho kuza aha rwa buryo:

1. Omushaija Feng Peiyou, Xtep Okwiruka Ambasada & Omukwatsire rikodi y'eihanga omu mpaka z'abashaija eza China
2. YB Puan Nadhirah Afiqah binti Datuk Abdull Rahim, omuhwezi wa ceyamaani, akakiiko akakuru aka Johor akarikureeberera eminyeeto n’eby’emizaano, okutunguura abashuubuzi n’ebitongore by’obwegyendesereza
3. Omushaija Wang Qiang, omuhwezi wa purezidenti w'eby'amagara aha kitebe kikuru kya XTEP Group
4. YB Teo Nie Ching, omuhwezi wa minisita w'eby'empurizana
5. Dato’ Sri Daniel Chiang, omuhwezi wa ceyamaani w’ekitongore kya Bonia Berhad kandi omukuru w’ekibiina kandi orikukurira Xtep Malayiya
6. Muky. Rennie Lee, omuhwezi wa mukuru w'ekitongore kya IGB REIT
7. Dr William Wu, orikukurira ekitongore ky'okutunguura eby'okwiruka omunsi yoona ekya XTEP
8. Omushaija Mao Yukang, Manegya Mukuru wa XTEP omuri Malaysia

Omuzaani wa XTEP ow'ekitiinisa Feng Peiyou nayejumba omu kampeyini ya "One-Day Store Manager" n'okujanjaba kw'okwiruka kw'abakugu, arikugaaniira aha bumanyirizi bw'okwiruka obwabuzima n'okuhagira tekinologiya ya XTEP ey'okwiruka ey'amaani ahabw'abairuki b'omu kicweka kya Malaysia. Kuruga aha rubaju rwa bumosho kuza aha rwa buryo:

1. Omu mpaka z'okwiruka eza Kuala Lumpur (KLSCM) 2026, abashaija abakuzire omu mpaka z'okwiruka eza Malaysia, omu mwanya gwa kashatu, Nelson Heng
2. KLSCM 2026, Abakazi abakuzire omu mpaka z'okwiruka ekicweka kya maratoni omuri Malaysia, omumwanya gwa kashatu, Angel Tang
3. Feng Peiyou, Omujwekyerwa wa XTEP omu mpaka z'okwiruka kandi oine rikodi y'eihanga omu mpaka z'abashaija eza China
4. Omuhanguzi w'empaka z'okwiruka ez'abashaija ba Malaysia 2026, Peter Tay

Ahansi y'ekika ky'ensi yoona "REKA OKWIRUKA KUTANDIKE", omuzingo gw‘okutandika ogw‘ebiro 2 gukareetaho emirimo 3 ey‘omu kyanga ey‘omugasho munonga, harimu kampeyini y‘okureeberera amaduuka g‘ekiro kimwe ey‘omuhanguzi w‘ekitiinisa, oruteerane rw‘okugaaniira aha irwariro ry‘okwiruka ry‘abakugu, n‘okwejumba kw‘abairuki b‘omu kyanga abatari aha Intaneeti. Omukoro gw’okutandikaho omukoro ogu gukaba guriho YB Teo Nie Ching, omuhwezi wa minisita w’eby’empurizana, YB Puan Nadhirah Afiqah binti Datuk Abdull Rahim, omuhwezi wa ceyamaani, akakiiko akakuru aka Johor akarikucondooza aha minyeeto n’eby’emizaano, omwebembezi w’abashuubuzi n’abakozi b’eby’obushuubuzi, XTEP el Peyowe. Omu mukoro ogu ogwabaireho omu maduuka, Feng Peiyou akahayo ekiijutsyo ky’emikono ye n’enkaito ze z’empaka z’empaka ezi yaateireho omukono, ekirikwongyera kuhamya okwehayo kwa XTEP okw’obwire buraingwa omu kutunguura obuhangwa bw’okwiruka omu ihanga ryona erya Malaysia. Omukoro ogu gukooreka omu bwijwire amaani ga XTEP omu bya tekinologiya y’okwiruka ey’obukugu n’okwehayo okutarimu kuhinduka omu kukuza obuhangwa bw’okwiruka obw’omu kicweka.

XTEP neehitsya ebikwato by'emizaano eby'omuhendo gwa RM20,000 ahari MAJLIS SUKAN NEGERI JOHOR, erikuhereza obushoboorozi bw'okutunguura emizaano y'ahansi n'okukuza ebiconco by'emizaano y'abato omuri Malaysia. Kuruga aha rubaju rwa bumosho kuza aha rwa buryo:

1. Omushaija Feng Peiyou, omujwekyerwa wa XTEP omu mpaka z'okwiruka kandi oine rikodi y'eihanga ey'okwiruka kw'abashaija omuri China
2. Omushaija Mohammad Syafiq bin Hassan, omuhwezi wa dayirekita w'ekibiina ky'eby'emizaano omu ihanga rya Johor
3. Omushaija Mao Yukang, Manegya Mukuru wa XTEP omuri Malaysia
4. Dato' Sri Daniel Chiang, omuhwezi wa ceyamaani omukuru kandi omukuru w'ekibiina kya Bonia Berhad
5. Muky. Rennie Lee, omuhwezi wa mukuru w'ekitongore kya IGB REIT

Oyihireho okwongyera aha bumanyirizi bw’okuguza, XTEP eyongyeire kworeka okwehayo kwayo aha bantu b’eby’emizaano omu kicweka eki barikuhayo eby’emizaano by’omuhendo gwa RM20,000 ahari Majlis Sukan Negeri Johor. Ekiconco eki kigyendereire kushagika entunguuka y’abazaani b’omu kicweka n’okutebeekanisa empaka z’okwiruka barikuha emyenda y’emizaano n’enkaito z’okwiruka ezikozirwe kurabira omu kucondooza kwingi kuhwera abazaani kutunguura emirimo yaabo. Eki nikyoreka okwehayo kwa XTEP okuhango omu kutaho emizi y’omu kicweka egumire, okuha abairuki ba Asia obushoboorozi n’okuhwera omu ntunguuka etarikuhwaho ey’eby’obuhangwa by’okwiruka omu bukiizi-bwa-bumosho bwa Asia.

Eduuka y’amaani eya 600m2 erimu ebintu bya XTEP ebihikire eby’okuvuga eby’omurembe, otwariremu n’eby’okuvuga eby’omurembe ebisya ebya 160X 8.0 carbon-plate. Ekahamibwa omu mpaka za World Marathon Majors omu mwaka gwa 2026, engatto za XTEP ez’omutaano ez’empaka z’okwiruka zihamize amaani g’okusinga omu mpaka z’ensi yoona. Feng Peiyou, omujwekyerwa w'ekika kya XTEP, akataho rikodi nsya y'eihanga ey'abashaija aba China omu mpaka z'okwiruka n'obwire bwa 2:05:58 omu mpaka za Tokyo ajwaire emyenda y'okwiruka ey'abakugu eya XTEP 160X. Omuzaani orikushagikwa XTEP Tebello Ramakongona yatwara omwanya gwa kashatu kandi yahenda rikodi y’omutaano omu mpaka z’okwiruka eza Sydney omu mpaka za 160X 8.0 Pro, kandi omuzaani mugyenzi we Kamohelo Mofolo orikushagikwa XTEP nawe yatwara omwanya gwa kashatu omu mpaka z’okwiruka eza 2026 eza New York City omu mpaka niyo emwe. okukora aha rurengo rw’abanyabwengye aha ruguuto rw’empaka z’ensi yoona ez’omurembe.

Oyihireho okuha abazaani b’amaani obushoboorozi, XTEP neejanjaaza tekinologiya y’okwiruka ey’abakugu omu byaro by’ahansi. Okwiruka nk‘oku kurikweyongyera kuba omutwarize gw‘amagara g‘abantu omu ihanga ryona erya Malaysia, XTEP neehamira aha nteekateeka y‘okuhagira amagara marungi g‘eihanga, erikuteerana obuhanguzi bw‘empaka z‘ahaiguru n‘embeera z‘okwiruka z‘abantu baingi. Omu kwezi kwa kataano 2026, XTEP Malaysia ekataho enkoragana omu butongore n’ebyanga 2 eby’omu kicweka ebirikwebembera omu by’okwiruka, WIND RUNNER na PACEMAKER MALAYSIA. Okwejunisa omubaro gw‘ebintu byona ogurimu 260X na 360X series, ekika eki nikishagika okutendekwa kw‘abantu buriijo n‘okuteerana aheeru y‘omutimbagano, kuhikiiriza ebyetengo byombi eby‘empaka z‘omuvugi n‘okuvuga buri izooba, n‘okuhamya akakwate k‘ebiteekateeko omu bantu b‘omu kyanga abarikwiruka.

"Malaysia egumire eri emwe aha butare bwa XTEP obukuru omu bukiizi-bwa-bumosho bwa Asia. Enshohoza yaitu erikugumizamu terikuta omutima aha kugaita omwanya gwonka, beitu n'okukiraho aha kuha obushoboorozi eby'emizaano omu kicweka kumara obwire buraingwa," Mao Yukang, Manegya Mukuru wa XTEP Malaysia nikwo arikugira. "Okwiguraho omu butongore 600m2 Johor Bahru flagship n'entebeekanisa y'okuhayo emizaano y'eminyeeto nibijwekyera okumariirira kwaitu okugumizamu kwegaita aha buhangwa bw'omu kicweka, kureetaho amaani g'okwiruka omu kicweka, n'okuha omugasho gw'obutwire ahabw'entunguuka y'emizaano omu bukiizi-bwa-bumosho bwa Asia."

Okutunguuka kwa XTEP omu kicweka kya Malaysia nikugumizamu nikutunguuka. Bwanyima y'okukingaho omushana gwa Johor Bahru, XTEP neija kutandikaho amaduuka masya 2 g'okuguza ebintu aha Kuala Lumpur Pavilion na IOI City Mall omu biro by'omumaisho, kwongyera aha maduuka gaayo goona agarikukorera omu Malaysia kuhika ahari 13. okutoorana eby‘okukoresa, okuhindura obukoryo n‘okukoragana n‘abantu.

Emizi omu muryango gw’enkora y’okuraba aha nshonda zoona eya Johor Bahru, erikwebemberwa okworekwa kw’ensi yoona okwa 2019. "REKA OKWIRUKA KUTANDIKE"., XTEP neekwatanisa tekinologiya y’empaka ezihamibwe ey’omutindo gw’ensi yoona, okukora kw’abantu omu kicweka n’okuta sente omu bwire buraingwa omu kuhwera abantu. Okuza omumaisho, ekika eki nikiija kugumizamu nikitunguura entebeekanisa yaakyo ey’omu bukiizi-bwa-bumosho bwa Asia, kiha buri rurengo rw’abairuki b’omu kicweka obushoboorozi n’ebintu by’obukugu n’obuheereza bw’abantu obutebeekanisiibwe gye, kandi kigume nikihamya omwanya gwakyo ogw’okwebembera omu nkora y’okwiruka ey’obukugu omu bukiizi-bwa-bumosho bwa Asia.

Ebikwatiraine na XTEP ey'ensi yoona

XTEP International n’eky’okureeberaho ky’ensi yoona eky’okwiruka kw’abakugu ekirikuta omutima aha kuhangaho eby’obuhangwa, okutunguura emizaano y’omu kyanga n’okuha abantu obushoboorozi omu bwire buraingwa. Okukuratira enteekateeka y'ekika "Make it Different", XTEP neeguma neeha abairuki b'ensi yoona obushoboorozi n'ebintu by'omutindo gw'empaka z'obukugu n'okuta sente omu kuhwera abantu omu kugumizamu.