XTEP yashinze ikigo cyo kwiruka muri Johor Bahru hamwe n'umushinga mushya wo guteza imbere siporo y'urubyiruko

Bitewe n'ubukangurambaga mpuzamahanga "REKA URUHU RWATANGIRE", umuhango wo gufungura uyu mukino uhuza abahagarariye za leta n'abiruka bakomeye baturutse muri Maleziya na Singapuru. Aha hantu hahuza ikoranabuhanga ry'amasiganwa y'abahanga, gusangira abakinnyi na gahunda zo mu nzego z'ibanze kugira ngo hatezwe imbere imiterere y'isiganwa rya Maleziya mu majyepfo y'uburasirazuba bwa Aziya.

JOHOR BAHRU, 1 Ugushyingo 2026 — XTEP International yamuritse ku mugaragaro iduka ryayo rishya ry’ubucuruzi rigezweho riri muri Mid Valley Southkey, Johor Bahru, bigaragaza iterambere rikomeye ry’ubushobozi bw’iki kigo mu karere ndetse n’imikorere ya siporo mu majyepfo y’uburasirazuba bwa Aziya. Iherereye ku rwego rw’ingenzi ku irembo rihuza Maleziya na Singapuru, iki kigo gikorera abakinnyi barenga 100.000 bo mu majyepfo ya Maleziya, gifite ibikoresho byo kwiruka byo mu rwego rwo hejuru ndetse n’inkunga y’imikino y’umwuga.

Xtep yemeweIfunguye iduka ryayo rishya ry’ubucuruzi rigezweho muri Mid Valley Southkey, Johor Bahru, ikomeza imiterere y’igihe kirekire y’iki kigo ndetse n’iterambere ry’urusobe rw’ibinyabuzima mu majyepfo y’uburasirazuba bwa Aziya. Kuva ibumoso ugana iburyo:

1. Bwana Feng Peiyou, Gukoresha Xtep Ambasaderi n'umunyacyubahiro w'igihugu mu isiganwa rya Marato ry'abagabo mu Bushinwa
2. YB Puan Nadhirah Afiqah binti Datuk Abdull Rahim, Umuyobozi wungirije, Komite Nyobozi ya Leta ya Johor ishinzwe urubyiruko na siporo, iterambere rya ba rwiyemezamirimo & amakoperative
3. Bwana Wang Qiang, Visi Perezida wungirije ushinzwe Brand System y'Ibiro Bikuru bya XTEP Group
4. YB Teo Nie Ching, Minisitiri wungirije w'Itumanaho
5. Dato' Sri Daniel Chiang, Umuyobozi Mukuru wungirije wa Bonia Corporation Berhad akaba n'Umuyobozi Mukuru w'Itsinda akaba n'Umuyobozi wa Xtep Maleziya
6. Madamu Rennie Lee, Umuyobozi Mukuru Wungirije (Ubucuruzi) wa IGB REIT
7. Dr William Wu, Umuyobozi mukuru wa XTEP Global Running Development Centre
8. Bwana Mao Yukang, Umuyobozi mukuru wa XTEP Maleziya

Umukinnyi w’umuhanga wa XTEP, Feng Peiyou, yitabiriye gahunda ya "One-Day Store Manager" ndetse n’ivuriro ry’umwuga ryo kwiruka, asangiza ubunararibonye nyakuri mu gusiganwa kandi ashyigikira ikoranabuhanga rya XTEP ryo kwiruka ku bakinnyi bo muri Maleziya. Kuva ibumoso ugana iburyo:

1. Marato ya Kuala Lumpur Standard Chartered (KLSCM) 2026, Marato y'abagabo b'inararibonye muri Maleziya, uwa kabiri, Nelson Heng
2. KLSCM 2026, Igice cya Marato cy'abagore b'inararibonye muri Maleziya, uwa kabiri ari uwa gatatu, Angel Tang
3. Feng Peiyou, Ambasaderi wiruka wa XTEP akaba n'umunyacyubahiro w'igihugu mu isiganwa rya Marato ry'abagabo mu Bushinwa
4. Peter Tay, wegukanye irushanwa rya Marathon rya KLSCM 2026 muri Maleziya ry’abagabo b’inararibonye.

Mu rwego rw'ubukangurambaga bw'ikirango ku isi "Reka kwiruka bitangire", uruhererekane rw'iminsi 2 rw'ifungurwa rwerekanye ibikorwa 3 bikomeye byakorewe mu gace runaka, birimo ubukangurambaga bw'umuyobozi w'iduka ry'umunsi umwe, gahunda yo gusangira ivuriro ry'abakora umwuga, n'ibikorwa byo kwiruka mu baturage batari mu murongo wa interineti. Umuhango wo gufungura wayobowe na YB Teo Nie Ching, Minisitiri wungirije w'itumanaho, YB Puan Nadhirah Afiqah binti Datuk Abdull Rahim, Umuyobozi wungirije, Komite Nyobozi ya Johor ishinzwe urubyiruko na siporo, iterambere ry'abikorera n'amakoperative, ubuyobozi bukuru bwa XTEP, abafatanyabikorwa b'ingenzi mu bucuruzi n'umukinnyi w'umuhanga Feng Peiyou. Mu gikorwa cyo mu iduka, Feng Peiyou yatanze ikimenyetso cy'urwibutso n'inkweto ze zo gusiganwa zasinyweho, ashimangira kandi umuhate wa XTEP w'igihe kirekire wo guteza imbere umuco wo kwiruka muri Maleziya yose. Iki gikorwa cyagaragaje imbaraga za XTEP mu ikoranabuhanga ryo kwiruka n'umuhate uhoraho wo guteza imbere umuco wo kwiruka.

XTEP yatanze ibikoresho bya siporo bifite agaciro ka RM20.000 kuri MAJLIS SUKAN NEGERI JOHOR, ifasha iterambere rya siporo mu baturage no guteza imbere impano z'imikino bakiri bato muri Maleziya. Kuva ibumoso ugana iburyo:

1. Bwana Feng Peiyou, Ambasaderi wiruka wa XTEP akaba n'umunyacyubahiro w'igihugu mu isiganwa rya Marato ry'abagabo mu Bushinwa
2. Bwana Mohammad Syafiq bin Hassan, Umuyobozi Wungirije w'Inama Nkuru ya Siporo ya Johor
3. Bwana Mao Yukang, Umuyobozi mukuru wa XTEP Maleziya
4. Dato' Sri Daniel Chiang, Visi Perezida Mukuru akaba n'Umuyobozi Mukuru w'Itsinda rya Bonia Corporation Berhad
5. Madamu Rennie Lee, Umuyobozi Mukuru Wungirije (Ubucuruzi) wa IGB REIT

Uretse kongera ubunararibonye mu bucuruzi, XTEP yagaragaje ubwitange bwayo mu muryango w’imikino wo mu gace itanga ibikoresho bya siporo bifite agaciro ka RM20.000 kuri Majlis Sukan Negeri Johor. Uyu musanzu ugamije gushyigikira iterambere ry’abakinnyi bo mu gace no kwitegura amarushanwa binyuze mu gutanga imyenda mishya ya siporo n’inkweto zo kwiruka byakozwe binyuze mu bushakashatsi bwimbitse kugira ngo bifashe abakinnyi kunoza imikorere yabo. Ibi bigaragaza ubwitange bwagutse bwa XTEP bwo gushinga imizi ikomeye yo mu gace, guha imbaraga abakinnyi bo muri Aziya no gutanga umusanzu mu iterambere rirambye ry’urusobe rw’ibinyabuzima byo kwiruka muri Aziya y’Amajyepfo y’uburasirazuba.

Iduka rya 600㎡ rigizwe n'ibikoresho byose bya XTEP byo kwiruka, harimo n'uruhererekane rushya rwa 160X 8.0 carbon-plate ruherutse gushyirwa ahagaragara. Ryemejwe muri Marathon Majors y'Isi mu 2026, inkweto za XTEP zo kwiruka zagaragaje imbaraga zo guhangana ku isi. Feng Peiyou, ambasaderi w'ikirango cya XTEP, yashyizeho agahigo gashya k'igihugu k'abagabo b'Abashinwa mu kwiruka marathon akoresheje amasaha 2:05:58 muri Marathon ya Tokyo yambaye imyenda ya XTEP 160X y'umwuga yo kwiruka. Tebello Ramakongona, umukinnyi uterwa inkunga na XTEP, yegukanye umwanya wa 3 anaca agahigo kemewe muri Marathon ya Sydney muri 160X 8.0 Pro, mu gihe Kamohelo Mofolo, umukinnyi uterwa inkunga na XTEP, nawe yegukanye umwanya wa 3 muri Marathon ya New York City ya 2026 muri 160X 8.0 Pro imwe - hamwe baremeza ko uruhererekane rw'abakinnyi bakomeye mu marushanwa mpuzamahanga y'amarushanwa ...

Uretse guha imbaraga abakinnyi b'abahanga, XTEP igeza ikoranabuhanga ryo kwiruka ry'umwuga mu baturage bo mu nzego z'ibanze. Uko kwiruka bigenda bihinduka ubuzima rusange muri Maleziya, XTEP ikurikiza igitekerezo cyo gukora siporo mu gihugu, ihuza udushya mu gusiganwa ku rwego rwo hejuru n'ibintu byinshi byo kwiruka. Muri Gicurasi 2026, XTEP Maleziya yashyizeho ubufatanye bwemewe n'imiryango ibiri ikomeye yo kwiruka mu gace, WIND RUNNER na PACEMAKER MALAYSIA. Ikoresheje urutonde rwuzuye rw'ibicuruzwa birimo 260X na 360X, iki kigo gishyigikira imyitozo ihoraho y'abaturage n'amateraniro yo hanze, ikemura ibibazo byo gusiganwa ku muvuduko no kwiruka buri munsi, kandi ikomeza umubano w'amarangamutima mu muryango wo kwiruka.

"Malaziya iracyari imwe mu masoko y'ingenzi cyane ya XTEP mu majyepfo y'uburasirazuba bwa Aziya. Ishoramari ryacu rihoraho ntirireba gusa kwagura ahantu, ahubwo ryibanda cyane ku guteza imbere siporo mu gace runaka mu gihe kirekire," ibi byavuzwe na Mao Yukang, Umuyobozi Mukuru wa XTEP muri Maleziya. "Gufungura ku mugaragaro ikigo cy'indembo cya Johor Bahru gifite ubuso bwa metero kare 600 hamwe n'inkunga y'urubyiruko mu mikino bigaragaza icyemezo cyacu gihoraho cyo kwihuza n'umuco w'akarere, gushyira imbaraga mu kwiruka mu karere, no gutanga agaciro garambye mu iterambere rya siporo muri Aziya y'uburasirazuba."

Kwaguka kwa XTEP muri Maleziya bikomeje kwihuta. Nyuma y’ifungurwa ry’ikipe y’ubucuruzi ya Johor Bahru, XTEP yiteguye gutangiza amaduka abiri mashya muri Kuala Lumpur Pavilion na IOI City Mall mu gihe cya vuba, yongere amaduka yose akorera muri Maleziya agera kuri 13. Binyuze mu gushyira mu bikorwa uburyo bwa "ubucuruzi + ubunararibonye bw’abaturage", XTEP ihindura amaduka adafite aho akorera kuva ku maduka y’ibicuruzwa by’umwimerere akajya ahantu ho guteranira abantu mu buryo bwo guhitamo ibikoresho, guhanahana ikoranabuhanga no gusabana n’abaturage.

Ishingiye ku irembo rya Johor Bahru rihuza imipaka, riyobowe n'icyerekezo mpuzamahanga cya "REKA KWIRUKA GUTANGIRA"XTEP ihuza ikoranabuhanga ry’amasiganwa ry’abahanga ku isi, ibikorwa by’abaturage bo mu gace runaka ndetse n’ishoramari ry’igihe kirekire mu mibereho myiza ya rubanda. Mu gihe kiri imbere, iki kigo kizakomeza kongera imiterere yacyo muri Aziya y’Amajyepfo y’uburasirazuba, giha buri cyiciro cy’abasiganwa bo mu gace runaka ibikoresho by’umwuga na serivisi zihamye z’abaturage, kandi kigakomeza gukomeza umwanya wacyo wa mbere mu kwiruka kw’umwuga muri Aziya y’Amajyepfo y’uburasirazuba.

Ku bijyanye na XTEP International

XTEP International ni ikirango cy’abasiganwa ku maguru ku isi cyibanda ku guhanga udushya mu ikoranabuhanga, iterambere rya siporo mu baturage no guteza imbere abaturage mu gihe kirekire. Ikurikiza filozofiya y’ikirango "Bikore Bitandukanye", XTEP ikomeje guha imbaraga abasiganwa ku isi hamwe n’ibicuruzwa by’umwuga byo gusiganwa hamwe n’ishoramari rirambye mu mibereho myiza ya rubanda.