Xtep yashimiwe kuba iya mbere ku isoko ry’inkweto zo kwiruka ku isi mu 2025, aho inganda zigenda zitera imbere mu bijyanye no kwigira abanyamwuga no kwigabanyamo ibice.

Mu myaka ya vuba aha, isoko ry’inkweto za siporo ku isi ryakomeje kwiyongera mu buryo buhoraho. Uku kwaguka guterwa n’ubwiyongere bw’abaguzi ku bijyanye no kwisanzura, imikorere ihanitse, no gukoresha uburyo butandukanye buri munsi, hamwe n’iterambere mu ikoranabuhanga mu bikoresho byo hagati mu nsi no mu nganda zikora ibintu bigamije gukora neza, inyubako zoroheje, no gukomeza kubaho. Mu buryo bufatika, ingano y’inkweto za siporo ku isi yagurishijwe kuva kuri miliyari 4.57 mu 2021 kugera kuri miliyari 5.30 mu 2025. Mu isoko ry’Ubushinwa*, gukundwa cyane kwa marato n’imikino yo kwiruka mu muhanda mu baturage muri rusange byarushijeho kwagura inkweto z’ababigize umwuga zo gusiganwa n’ibindi bikoresho byo kwiruka bifitanye isano.

Isoko ry'inkweto zo kwiruka: Incamake

Inkweto zo kwiruka ni inkweto za siporo zakozwe ku bushake kugira ngo zitange umusego mwiza, inkunga, ituze, kandi zihumeke neza. Agaciro kazo k'ingenzi ni ukurinda ingingo, kongera ubushobozi bwo kwiruka, no guhuza ibintu bitandukanye. Isoko rigizwe n'imikorere, rigizwe n'inkweto zo kwiruka zihamye, zisiganwa ku maguru, n'izifite umusego; hashingiwe ku buryo zikoreshwa, ibicuruzwa bigabanyijemo inkweto zo kwiruka mu muhanda, izikoresha mu gusiganwa ku maguru n'izikoreshwa mu nzu. Inkweto za siporo, n'inkweto zo kwiruka mu nzira.

Inganda z'inkweto zo kwiruka ku isi zateye imbere mu bihe bitatu bitandukanye: Igihe cy'Imikorere Ishingiye ku Mikorere (Mbere y'imyaka ya 1980–2000), aho ibicuruzwa byakoreraga cyane cyane imikino yo guhiganwa hibandwa cyane ku kunoza imikorere; Iterambere ry'ikoranabuhanga n'igihe cyo kwaguka k'ubunini (2000–2015), irangwa no kuvugurura ikoranabuhanga ry'ingenzi nko gukaraba, gushyigikira, n'ubuhanga bworoheje, hamwe no gukurura abantu mu kwiruka muri rusange; na Ibintu Bitandukanye & Igihe cyo Kwiyandikisha mu Bicuruzwa (2020–Ubu)aho ibyo abaguzi bakunda byagiye bihinduka bakajya ku nzego zihariye n'udushya mu ikoranabuhanga rishingiye ku mbuga, bigayobora inganda ku mikorere myiza, gukoresha ibintu byinshi mu buryo butandukanye, no gutandukanya ikirango mu buryo bw'ingamba.

Bijyanye n’iterambere rikomeye ku isi, inganda z’inkweto zo mu Bushinwa zagiye zivugururwa mu buryo bunyuranye, ziva ku bintu bisanzwe zijya ku buhanga bwihariye, imiterere yihariye, ndetse n’imiterere ikomeye y’ikirango. Kuva mu 2000, ibigo mpuzamahanga byihutishije kwinjira ku isoko ryabyo mu Bushinwa, mu gihe ibigo bikomeye byo mu gihugu nka Xtep, Anta, na Li-Ning byakomeje kwiyongera, bituma isoko ry’inkweto zo mu Bushinwa rijya mu gihe cyaryo cyo guhindura ikoranabuhanga no kwaguka kw’isoko rikomeye.

Abashoramari mu nganda zikora inkweto zo kwiruka ku isoko

Bitewe no kwimakaza ubuzima bwiza no gukomeza kwihuta mu marushanwa ya marato n'amarushanwa yo kwiruka mu muhanda, icyifuzo cy'isoko mu nganda zikora inkweto zo kwiruka cyakomeje kwiyongera. Mu 2024, amarushanwa 749 yo kwiruka mu muhanda yabereye mu gihugu hose, yinjijwemo abantu barenga miliyoni 7.04. Mu 2025, urwego rw'amarushanwa rwahinduye icyerekezo cyo kunoza ireme ry'ubwiza mu gihe hashyirwaga ku mubare w'abasiganwa, aho amarushanwa 594 yabereye mu mwaka wose, yinjizwamo abantu miliyoni 6.399. Gukurura aya marushanwa byazamuye cyane umubare w'abasiganwa, bityo bituma habaho kwiyongera kurambye k'abakenera inkweto zo kwiruka, imyenda ikora neza, n'ibikoresho bibafasha.

Imiterere y'irushanwa ry'inganda zikora inkweto zo kwiruka irimo kuva ku mikorere y'ibanze kugera ku irushanwa rusange rikubiyemo ikoranabuhanga, uburyo bwo gupima ibicuruzwa, no kwihuza n'ibintu bitandukanye. Kubera ko isiganwa rya marato rikoreshwa nk'ahantu heza ho gupima ubushobozi bw'inkweto z'umwuga, inkweto zo kwiruka zo mu rugo zakomeje kwiyongera mu myambarire yazo, kumenyekana kw'ikirango cyazo, no kumenyekana kw'abantu benshi mu masiganwa mu myaka ya vuba aha. Umubare munini w'abiruka urimo guhitamo inkweto zo kwiruka z'umwuga zo mu rugo haba mu myitozo ya buri munsi ndetse no mu masiganwa yo guhatana, ibi bikaba bishimangira ko isoko ry'ibirango byo mu gihugu rikomeje kwiyongera ku bijyanye n'imikorere y'amasiganwa, uburambe bwo kwambara, no kudahungabana kw'ibicuruzwa.

Xtep yubaka uburyo bwo kwiruka bw’umwuga kugira ngo buhuze byuzuye n’ibyo abasiganwa ku maguru bakenera haba mu bakinnyi b’abahanga ndetse n’abakomeye.

Kuva yatangira gushyira imbaraga mu kwiruka mu 2007, Xtep yakomeje gushyira imbaraga mu kwiruka. Iyobowe n'ubushakashatsi n'iterambere by'ikoranabuhanga, ishingiye ku byo abasiganwa bakeneye, kandi ishyigikiwe na serivisi z'umwuga, Xtep yubatse urwego rw'isiganwa ry'umwuga rurangwa no gukwirakwira mu bihe byose no kwihuza n'abaturage bose, bishimangira urwego rwayo nk'ikirango cy'ingenzi mu kwiruka mu Bushinwa. Ikurikiza ubushakashatsi n'iterambere rishingiye ku guhanga udushya kandi rwigenga, Xtep yahuje ikoranabuhanga rinini ry'ingenzi ryo kwiruka: Ikoranabuhanga rya XTEP FIT, ikoresha amakuru arenga 300.000 y’imiterere y’ibirenge by’Abashinwa kugira ngo ishyireho ububiko bunini bw’imiterere y’ibirenge mu Bushinwa, gukora inkweto ziramba byagenewe abaturage b’Abashinwa; Ikoranabuhanga rya XTEP DURA, ari nayo yatangije ikoreshwa ry'ibikoresho bya CPU byo mu rwego rwa marato hamwe n'isesengura rya AI mu gushushanya imiterere y'inyuma y'inyuma, bigatuma ubuzima bwa kilometero zisaga 2.000 budashobora kwangirika no kugabanuka; Ikoranabuhanga rya XTEP ACE+, ikoresha uburyo bwo gusohora ifuro mu buryo buhambaye cyane bufite imiterere y’ibara rya zahabu ifite ubucucike bubiri "bworoshye bwo hejuru, bworoshye bwo hasi", itanga imiterere idasanzwe yo munsi y’ibirenge kugira ngo ifashe abasiganwa kwihuta; hamwe n’umwihariko wa Xtep. Ingufu za Xtep Ikoranabuhanga rya Matrix, ikoresha mu buryo bushya imigozi ya PI yo mu rwego rwo hejuru n'imigozi ya basalt mu nkweto zo kwiruka, igakemura neza ububabare bw'inganda bw'imigozi ya karubone no kuvunika, bityo igaha abasiganwa imbaraga nyinshi kandi igakomeza igihe kirekire. Izi mbuga enye z'ikoranabuhanga zikorana kugira ngo zibe inkingi ya tekiniki y'inkweto za Xtep zo kwiruka zabigize umwuga.

Ku bijyanye n'imiterere y'ibicuruzwa, Xtep ishingiye ku "Champion Edition Collection" yayo ikomeye kugira ngo yubake urutonde rw'inkweto zo kwiruka zirimo gusiganwa ku maguru, imyitozo ikomeza, no kwiruka cyane. Muri zo, uruhererekane rwa 160X Champion Edition rwamaze ibinyejana byinshi rugenda ruhinduka. Kugeza mu 2025, yahaye abakinnyi 141 b'Abashinwa ububasha bwo kwegukana shampiyona ya marato 620, iba imwe mu nkweto zo gusiganwa zizwi cyane mu gihugu muri marato. Ku ya 1 Werurwe 2026, muri Marato ya Tokyo, ambasaderi w'ikipe ya Xtep, Feng Peiyou, wambaye Xtep 160X 7.0 PRO mu ibara rya "Champion Sonata", yashenye agahigo ka marato y'abagabo ku rwego rw'igihugu akoresheje amasaha 2, iminota 05, n'amasegonda 58, yinjiza marato y'Abashinwa mu "Igihe cya 2:05." Ku rundi ruhande, inkweto nka 360X (inkweto ya mbere ku isi yo kwiruka ifite plaque ya karubone), 260X (inkweto ikomeye mu imyitozo ihanitse), na AirFlow (inkweto ikomeye yo kwiruka ifite umupira) byose hamwe bigize urutonde rw'ibicuruzwa bikubiyemo abantu bose kuva ku basiganwa b'abahanga kugeza ku bakunzi ba siporo. Ikigaragara ni uko inkweto za Xtep zo kwiruka zabonye umwanya wa mbere mu Bushinwa ku gipimo cy'inkweto zo kwiruka za Marathon mu myaka 3 yikurikiranya (2023-2025) *.

Byongeye kandi, Xtep ikomeje gushyigikira ibikorwa byo kwiruka mu muhanda mu Bushinwa, imaze gutera inkunga amarushanwa ya marato arenga 1.000 mu gihugu hose, bituma iba ikirango gifite umubare munini w’abaterankunga ba marato mu Bushinwa. Xtep yashinze amatsinda 71 yo kwiruka, ikorera abanyamuryango ba "Xtep Runners" barenga miliyoni 2.5. Ku rundi ruhande, binyuze mu buryo bwayo bwite bwa IP nka "Chinese Running Race & Mass Running" (yatangijwe ku bufatanye n'Ishyirahamwe ry'Imikino ngororamubiri ry'Abashinwa kuva mu 2019) na "321 Running Festival," Xtep yubatse uburyo bwo gutanga serivisi ku banyarukira icyarimwe burimo ibikoresho by'umwuga, amasomo y'amahugurwa, ibikorwa by'abaturage, na serivisi z'ibirori.

Hashingiwe ku bushakashatsi bwigenga ku isoko bwakozwe na Frost & Sullivan ku nganda z’inkweto zo kwiruka n’imyenda ya siporo ku isi no mu Bushinwa, Xtep yahawe ibihembo bitatu by’icyubahiro ku isoko: "Umwanya wa mbere ku isoko ry’inkweto zo kwiruka ku isi hashingiwe ku bunini bw’ibicuruzwa byagurishijwe mu 2025."; "Yari ku mwanya wa mbere mu Bushinwa hakurikijwe igipimo cy’imyenda yo kwiruka ya Marathon mu myaka 3 yikurikiranya (2023-2025)"; na "Yari ku mwanya wa 3 wa mbere mu birango by’imyenda ya siporo byo mu Bushinwa. (Bipimwe hakurikijwe agaciro k’ibicuruzwa byagurishijwe mu 2025)." Kuva ku gipimo cy’inkunga y’ibirori n’ubwinshi bwa serivisi z’abasiganwa kugeza ku mikorere y’ibicuruzwa biri ku murongo, ubuhinzi bwa Xtep mu buryo bwuzuye mu bijyanye no kwiruka bwemejwe burundu n’ibigo mpuzamahanga by’ubushakashatsi n’isoko mpuzamahanga.

1. Byavuye muri Raporo y’Ubushakashatsi ku Isoko ry’Inkweto zo Gutembera ku Isi ya Frost & Sullivan yo mu 2025.

2. Byavuye muri Raporo y’Ubushakashatsi ku Isoko rya Marathon Yigenga ya Frost & Sullivan yo mu 2025.