Xtep ungiyu pi telo wi ngom mi wil mi wara mi ngwec i 2025 calu tic ube medere i rwom ma malu man poko lembe
I kind oro ma ukadhu, soko mi wara mi ngwec mi ng'om zoo ubedo ku dongo pa wel mi wil. Medu eni utimiri pi yeny pa juruwil pi bedo maber, tic maber, man bedo maber kubang ceng, man ku dongo dongo mi diro mi midsole man yore mi yubu piny pi tic maber, yot, man bedo ma rii. I andha, wel mi wara mi ngwec iwi ngom zoo umedire nicaku i 4.57 billion pairs i 2021 nituc i 5.30 billion pairs i 2025. I soko mi China*, mediri pa rwom pa marathons man road running events ikind dhanu mapol umedere ni medo rwom pa wara mi ngwec man piny mi ngwec.
Soko mi wara mi ringo: neno piny
Wara mi ngwec ubedo wara mi ngwec ma juyike pi bedo maber, kony, bedo moth, man yweyo maber. Lembe migi ma pire tek utiye i gwoko dul, medo kero mi ngwec, man bedo ku copo mi timo lembe matung tung. Jupoko ku tic, soko uketho i iye wara ma rwinyo, ngwec, man wara ma jukuboth; nimakere ku lembe ma jutiyo kudu, piny ma jucwalo jupoko ni wara mi ringo, treadmill man indoor Wara mi tugu, man wara mi ngwec.
Tic mi ngwec mi ngwec i ng'om zoo udaru dongo ikind kare adek: Kare mi timo tic (mapodi oro 1980-2000), i kare ma piny ma juyubu ubedo pi tuko mi pyem ku nen pa tic maber; ku Dwoko piny manyen man dongo pa piny (2000-2015), ma nyutho aloka loka madit i diro madongo macalo cushioning, support, man lightweight engineering, karacelu ku rwom pa ngwec ikind dhanu mi yot kum; man Lembe ma jupoko man kare mi ketho nying piny (2020–tin eni), kama mitu pa juruwil ulokore ni lembe ma pire tek man lembe manyen mi ryeko, ma telo wi tic ni tic maber, tic matung tung, man poko kind piny ma pire tek.
Ni lubre ku lembe ma dhanu zo timo iwi ngom, China's running shoe industry ukadhu kud i rwom ma malu nicaku i kum piny ma pire tek, yub ma rwate ku lembe matung tung, man rwom pa nying piny. Nicaku i 2000, juwil piny mi ng'om zoo gi medo rwom migi mi donjo i soko i China, ma juwil madongo mi ng'om calu Xtep, Anta, man Li-Ning gi medere ameda, ma uketho soko mi wara mi ngwec mi China udok i kare pare mi dongo dongo mi diro man dongo mi soko.
Ju ma telo wi soko mi tic mi wara mi ngwec
Ni lubu rwom ma malu pa kwo maber man rwom ma malu pa marathons man ngwec mi ngudu, yeny pa soko ikind ju ma timo wara mi ngwec ubedo ka medere ameda. I 2024, wel mi ngwec mi ngudu 749 jutimo i ngom zoo, ma ukelo wel mi dhanu ma kadhu 7.04 million. I 2025, ng'om mi ngwec ulokore ni medo ber pa piny man ni medo wel, ku tuko 594 ma jutimo i kind oro, ma ukelo dhanu miliyon 6.399. Nyuthu pa lembe eni umedire lee dit ikum ju ma ringo, man ukelo dongo ma rii pi yeny pa wara mi ringo, kendi ma tiyo, man jam kony.
Kabedo mi pyem pa ju ma timo wara mi ngwec ube lokore kud i tic ma yot ni pyem ma dit ma uketho i iye platform mi ryeko, piny ma juyubu, man aloka loka mi lembe matung tung. Calu marathons ubedo kabedo ma pire tek mi temo kero pa wara ma juyubu, wara mi ngwec mi pacu uneno mediri pa rwom migi, nyuthu pa nying gi, man nying ma dhanu weco kudu i ngwec i oro ma ukadhu. Wel pa ju ma ringo ube medere gibe yero wara mi ngwec ma juyubu pi ponji ma kubang ceng man pi ngwec mi ngwec, ma nyutho rwom ma malu pa rwom pa ju ma timo ngwec, ngec mi ruko, man bedo maber pa piny.
Xtep ugiero kabedo mi ngwec ma rwom pare malu pi rombu ku yeny pa juru ngwec ma rwom gi malu man ma rwom gi malu
Nicaku i kare ma eketho yub pare madit ikum ngwec i 2007, Xtep umedire ku rwom pare i ngwec. Ku R&D mi ryeko, ma lubo yeny pa ju ma ringo, man ma jukonyo ku tic pa jurutic, Xtep uketho yub mi ngwec ma pire tek ma rwom pare ucungo iwi lembe ceke man dhanu ceke ma copo loko kwo migi, ma uketho rwom pare ubedo piny ma pire tek i ng'om mi China. Ni lubu lembe manyen man R&D ma tiye kende, Xtep uketho diro angwen ma pire tek: XTEP FIT Technology, ma tiyo ku 300,000 pa lembe pa tyend dhanu mi China ni ketho lembe ma dit pa tyend dhanu mi China, mi yubu wara ma rii pi dhanu mi China; XTEP DURA Technology, ma utelo wi tic ku jam tic mi CPU ma rwom pare lapiny man AI gait analysis pi yubu kit pa tyende, ma kelo kwo ma rwinyo man ma rwinyo ngo ma romo 2,000 kilometers; XTEP ACE+ Technology, ma tiyo ku supercritical foaming process ku dual-density "soft upper, resilient lower" golden combination design, ma mio resilient man elastic underfoot feeling maber pi konyo juring ngwec; man Xtep's proprietary Xtep Power Technology Matrix, ma tiyo ku aerospace-grade PI fibers man basalt fibers i wara mi ngwec, ma konyowa ni jwigo peko mi carbon fiber brittleness man fracture, ma miyo ju ringo bedo ku tego ma lee man bedo ma rii pi kare malac. Jam tic angwen eni timo tic karacelu mi yubu theng tic pa Xtep's professional running footwear.
I lembe pa piny ma jucul, Xtep uketho cwinye ikum piny pare ma pire tek "Champion Edition Collection" mi gieru wara maber mi ngwec ma uketho i iye ngwec mi ngwec, ponji ma rwom pare malu, man ngwec mi ngwec. Ikind gi, 160X Champion Edition series ukadhu kud i rwom matung tung. I 2025, edaru mio kero ni jurutugo 141 mi China ni loyo ngwec 620, man edoko acel ikin wara ma pire tek mi ngwec mi ng'om. I nindo 1, mi dwi mir adek, 2026, i Tokyo Marathon, jatel wi ngwec pa Xtep, Feng Peiyou, ma uketho Xtep 160X 7.0 PRO i rangi pa "Champion Sonata", uturo rekod mi ngwec pa coo ku sawa 2, dakika 05, man sekond 58 i ng'om mi Chinese "2:05 Era." I saa marom, jam tic moko calu 360X (wara mi ngwec ma tiyo ku carbon plate ma lokore i ng'om zoo), 260X (wara mi ngwec ma tiyo ku cuma), man AirFlow (wara mi ngwec ma juketho i iye cushioned) gicokiri karacelu gi ketho piny ma tung tung ma mako dhanu ceke nicaku i kum ju ma ngwec ma rwom gi malu nitundu i kum ju ma gimaru ngwec. Ma pire tek, wara mi ngwec pa Xtep ubedo namba acel i China ku rwom pa wara mi ngwec mi Marathon pi oro adek ma ulubu (2023-2025)*.
Bende, Xtep umediri ku telo wi ngwec mi ngudu mi China, ma ekonyo ngwec mi ngwec ma kadhu 1,000 i ngom zoo, ma uketho edoko piny ma rwom pare malu uloyu i China. Xtep uketho dul mi ngwec 71, ma gikonyo dhanu ma kadhu 2.5 million "Xtep Runners". I saa marom, nikadhu kud i IPs pare ma calu "Chinese Running Race & Mass Running" initiative (ma jucaku karacelu ku Chinese Athletics Association nicaku i 2019) man "321 Running Festival," Xtep udaru yubu kabedo acel mi ringo ma uketho i iye jam tic, ponji, tic man yub.
Ni lubre ku lembe ma jutimo iwi rwom ma malu pa Frost & Sullivan iwi wil mi wara mi ngwec man bongo mi tugu mi ng'om zoo man mi China, Xtep unwangu rwom adek mi telowic mi wil: "Kabedu madit i wil mi wara mi ngwec i ng'om zoo malubiri ku wel mi wil i 2025."; "Ubedo namba acel in China ku rwom pa wara mi ngwec pi oro adek ma ulubu (2023-2025)"; man " Juketho i kabedo mir adek ikind jam tugu mi China. (Jupimo ku wel mi wil mi 2025)." Nicaku i rwom pa kony mi yub man rwom pa tic pa juru ngwec nitundu ikum tic pa piny, Xtep's ma dongo dongo i rwom mi ngwec unwangu yioyic ma iyere kud i bang ju ma timo sayusac i ng'om zoo man i ng'om zoo.
1. Uwok kud i Frost & Sullivan's 2025 Independent Global Running Shoes Market Research Report.
2. Ma juwodho kud i Frost & Sullivan's 2025 Independent China Marathon Market Research Report.