I-Xtep iqakathekiswe ngokudosa phambili emakethe yeencathulo zokugijima zephasi loke ngo-2025 njengombana imboni ithuthukela ekwenzeni ubuchwepheshe nokuhlukaniswa kwesimo
Eminyakeni esanda kwedlula, imakethe yeencathulo zezemidlalo yephasi loke igcine ukukhula okuzinzileko kwevolumu yokuthengisa. Ukwanda lokhu kuqhutshwa yikufunwa kwabathengi okukhulako kokuzigedla okuphezulu, ukusebenza okuthuthukileko, nokusetjenziswa kwemihla ngemihla, okuhlanganiswe nokuphumelela kwethekhnoloji eentweni ze-midsole kanye neenkambo zokukhiqiza ukuya ekusebenzeni okuphezulu, izakhiwo ezilula, nokusimama. Ngokuqinisekileko, inani lokuthengiswa kweembadada zezemidlalo ephasini loke likhuphuke ukusuka emabhiliyonini ama-4.57 ngo-2021 ukuya emabhiliyonini ama-5.30 ngo-2025. Emakethe ye-China*, ukuthandwa okukhulako kwamamarathoni nemicimbi yokugijima emgwaqweni hlangana nomphakathi jikelele kukhuthaze ukunwetshwa kweengcenye zezicathulo zokugijima ezihlobene nazo.
Imakethe yezicathulo zokugijima: Ukuhlolisisa
Iincathulo zokugijima ziincathulo zezemidlalo ezenziwe ngenhloso ezenzelwe ukunikela ukuthambisa okuphezulu, ukusekela, ukuzinza, nokuphefumula. Isiphakamiso sabo esiyinhloko silele ekuvikelekeni okuhlangeneko, ukuthuthukisa ukusebenza kuhle kokugijima, nokutjhuguluka kwezimo ezinengi. Ihlukaniswe ngomsebenzi, imakethe ifaka hlangana ukuzinza, ukugijima, kanye nezicathulo zokugijima ezine-cushion; ngokuya ngezimo zokusebenzisa, iphothifoliyo yomkhiqizo ihlukaniswe yaba zicathulo zokugijima emgwaqweni, i-treadmill kanye ne-indoor Iincathulo zezemidlalo, kanye namanyathelo wokugijima.
Ibubulo leencathulo zokugijima ephasini loke lithuthuke ngeenkhathi ezintathu ezihlukileko: Isikhathi sokusebenza (ngaphambi kwama-1980 ukuya ku-2000), ngesikhathi lapho imikhiqizo beyisebenzela khona imidlalo yokuncintisana ngokugxila ekuthuthukisweni kokusebenza; i Ukuphindaphindwa kwethekhnoloji nesikhathi sokunwetshwa okukhulu (2000-2015), ebonakala ngokuthuthukiswa okukhulu kwethekhnoloji eqakathekileko efana nokuthambisa, ukusekela, kanye nobunjiniyela obulula, kanye nokuthandwa kokugijima hlangana nomphakathi jikelele wokuzivocavoca; begodu Iinkhathi ezihlukanisiweko kanye nesikhathi sokukhiqiza ibhrendi (2020-nje), lapho ukukhetha kwabathengi kutjhugulukele khona ema-niches akhethekileko kanye nokusungulwa kwethekhnoloji okusekelwe emaplatifomu, okuqondisa imboni ukuya ekusebenzeni okuphezulu, ukusetjenziswa kwezimo ezinengi, kanye nokuhlukaniswa kwamaqhinga.
Ngokuvumelana nama-megatrends wephasi loke, ibubulo leencathulo zokugijima le-China sele lithuthukiswe ngokufanako ukusuka eemfanelweni eziqakathekileko ukuya ekukhetheni, ukuklanywa kwesimo esithileko, kanye nokubekwa kwebhrendi okuqinileko. Solo kwangomnyaka ka-2000, amabhrendi weentjhabatjhaba akhuphule ukungena kwawo emakethe e-China, lokha amabhizinisi wekhaya afana ne-Xtep, i-Anta, ne-Li-Ning akhuphuke ngokuthe ngcembe, okwenza bona imakethe yezicathulo zokugijima ye-China ingene esikhathini sayo sokuphindaphindwa kwethekhnoloji nokwanda kwemakethe enkulu.
Abatjhayeli beMakethe yeBhizinisi leencathulo zokugijima
Ukuqhutshwa yikwamukelwa okukhulu kwendlela yokuphila enempilo kanye nomfutho oragela phambili wamamarathoni nemicimbi yokugijima emgwaqweni, ukufunwa kwemakethe ngaphakathi kwemboni yezicathulo zokugijima bekusolo kukhululwa. Ngomnyaka ka-2024, inani elipheleleko lemijarho yokugijima emgwaqweni ema-749 yabanjwa enarheni yoke, ehlanganisa inani labahlanganyeli abangaphezu kweengidi ezi-7.04. Ngomnyaka ka-2025, umjarho watjhugulukela ekuthuthukiseni ikhwalithi lokha nakulinganiswa inani, ngemicimbi ema-594 ebanjwe umnyaka woke, edosa abahlanganyeli abaziingidi ezi-6.399. Ukuthandwa khulu kwezehlakalo lezi kwandise khulu isisekelo sabagijimi, ngaleyo ndlela kwakhiqiza ukukhula okusimemeko kwesidingo sezicathulo zokugijima ezisezingeni eliphezulu, izambatho ezisebenzako, kanye nezimpahla ezisekelako.
Indawo yokuncintisana embonini yezicathulo zokugijima isuka ekusebenzeni okusisekelo ukuya ekuncintisaneni okupheleleko okufaka hlangana amapulatifomu wethekhnoloji, ama-matrices womkhiqizo, nokutjhuguluka kwezimo ezinengi. Njengombana amamarathoni asebenza njengendawo eqakathekileko yokuhlola amandla womkhiqizo wezicathulo zeprofetjhinali, amanyathelo wokugijima wangekhaya abone ukwanda okuragela phambili kwezinga lokugqokwa kwawo, ukuvezwa kwebhrendi, kanye nedumela lomlomo emjarhweni eminyakeni esanda kwedlula. Inani elikhulako labagijimi likhetha amanyathelo wokugijima wekhaya malungana nokuzilolonga qobe langa nemijaho yokuncintisana, okugandelela ukuvunywa okukhulako kwemakethe yamabhrendi wangekhaya malungana nokusebenza emjarhweni, isipiliyoni sokugqoka, nokuzinza komkhiqizo.
I-Xtep yakha ihlelo elipheleleko lokugijima elipheleleko ukuhlangabezana ngokuzeleko neendingo zabagijimi abaphezulu nabanengi
Solo kwathoma ukutjheja kwayo okuqakathekileko ekugijimeni ngo-2007, i-Xtep isolo ikhulisa umkhondo wayo emzileni wokugijima. Iqhutshwa yi-R&D yezobuchwepheshe, iqondiswe yizidingo zabagijimi, begodu isekelwa ziinkonzo zezobuchwepheshe, i-Xtep yakhe ihlelo lokugijima eliphambili embonini elibonakala ngokuhlanganiswa kwazo zoke iimeko nokutjhuguluka kwabantu boke, okuqinisa ubujamo bayo njengebhrendi ephambili emkhakheni wokugijima we-China. Ngokunamathela e-R&D eqhutshwa yizinto ezintsha nezimele, i-Xtep ihlanganise amathekhnoloji amane aqakathekileko: Ithekhnoloji ye-XTEP FIT, esebenzisa amaphuzu wedatha yejamo leenyawo ze-China ezingaphezu kwe-300,000 ukusungula idathabheyisi ekulu yejamo leenyawo ze-China, ukwenza iincathulo ezihlala isikhathi eside ezilungiselelwe abantu be-China; Ithekhnoloji ye-XTEP DURA, eqalisa ukusetjenziswa kwezinto ze-CPU ezisezingeni eliphezulu ezihlanganiswe nokuhlaziywa kwe-AI ukuklama amaphetheni we-outsole, ukufikelela isikhathi sokuphila esingaphezu kwamakhilomitha ayi-2,000; Ithekhnoloji ye-XTEP ACE+, esebenzisa ikambiso yokwenza igwebu eqakatheke khulu ene-dual-density "engaphezulu ethambileko, engezansi eqinileko" umklamo wegolide, okwenza bona kube nomuzwa oqinileko noqinileko ngaphasi kweenyawo ukusiza abagijimi bona baphuthume; kanye nobunikazi be-Xtep Amandla we-Xtep Ithekhnoloji ye-Matrix, okusebenzisa ngendlela etja iintambo ze-PI ezisezingeni le-aerospace kanye namafayibha we-basalt eencathulweni zokugijima, ukurarulula kuhle iphuzu lobuhlungu bebubulo lefayibha yekhabhoni yokuphuka nokuphuka, ngaleyindlela inikela abagijimi amandla wokuqhuba nokuzinza kwesikhathi eside. Amapulatifomu amane wethekhnoloji asebenza ngokubambisana ukwakha isisekelo sethekhnoloji seenyawo zokugijima ze-Xtep.
Ngokuya nge-matrix yomkhiqizo, i-Xtep idzimelele e-“Champion Edition Collection” yayo ephambili ukwakha iphothifoliyo epheleleko yezicathulo zokugijima ezifaka hlangana umjaho we-elite, ukubandulwa okuthuthukako, nokugijima okukhulu. Hlangana nazo, uchungechunge lwe-160X Champion Edition ludlule eenzukulwaneni ezinengi zokuphindaphindwa. Kusukela ngo-2025, inikele abasubathi be-China abali-141 amandla wokuthumba imidlalo yama-marathoni ama-620, yaba ngenye yezicathulo ezidumileko zokugijima ekhaya emjikelezweni wemarathoni. Mhlana ali-1 kuNtaka 2026, e-Tokyo Marathon, ummeli we-Xtep's running brand, u-Feng Peiyou, ogqoke i-Xtep 160X 7.0 PRO ngombala we-"Champion Sonata", waphula irekhodi le-national men's marathon ngesikhathi sama-awa ama-2, imizuzu ema-05, namasekhondi ama-58 ukungena emjarhweni we-Chinese "2:05 Isikhathi." Ngesikhathi esifanako, amamodeli afana ne-360X (isicathulo sokugijima sokuthoma se-carbon plate esiguquguqukako ephasini), i-260X (isicathulo esinamandla sokubandula sokuncintisana), kanye ne-AirFlow (isicathulo sokugijima esine-cushion) zihlangene zakha umkhiqizo opheleleko ohlanganisa woke umuntu kusukela kubagijimi abaphezulu ukuya ebantwini abathanda ukuzivocavoca. Ngokuphawulekako, amanyathelo wokugijima we-Xtep athole isikhundla se-No.1 e-China nge-Marathon Running Shoes Wearing Rate iminyaka emi-3 ilandelana (2023-2025)*.
Ukudlula lapho, i-Xtep iragela phambili nokusekela imizamo yokugijima emgwaqweni ye-China, sele ixhase iminyanya yamamarathoni engaphezu kwe-1,000 enarheni yoke, okwenza bona ibe mhlobo onenani eliphezulu lokuxhaswa kwamamarathoni e-China. I-Xtep isungule amakilabhu wokugijima ama-71, asebenzela amalunga angaphezu kweengidi ezi-2.5 "abagijimi be-Xtep". Ngesikhathi esifanako, ngokusebenzisa ama-IP wayo afana ne-"Chinese Running Race & Mass Running" initiative (ethonywe ngokuhlanganyela ne-Chinese Athletics Association kusukela ngo-2019) kanye ne-"321 Running Festival," i-Xtep yakhe i-ecosystem yeenkonzo zabagijimi ezifaka hlangana amagiya, iimfundo, imisebenzi yomphakathi, nemisebenzi.
Ngokuya ngophenyo oluzijameleko lwemakethe olwenziwe yi-Frost & Sullivan emabubulweni weencathulo zokugijima nezambatho zezemidlalo, i-Xtep inikelwe ukuhlonitjhwa okuthathu koburholi bemakethe: " Isikhundla esidosa phambili emakethe yeencathulo zokugijima zephasi loke ngokuya ngobunengi bokuthengisa ngo-2025."; "Ibekwe endaweni yokuthoma e-China ngezinga lokugqoka amanyathelo wokugijima we-Marathon iminyaka emi-3 ilandelana (2023-2025)"; begodu "Ibekwe phezulu 3 hlangana namabhrendi wezembatho zemidlalo ye-China. (Kulinganiswa ngenani lokuthengisa lango-2025)." Kusukela esikalini sokuxhaswa kwemicimbi nokujula kwemisebenzi yabagijimi ukuya ekusebenzeni komkhiqizo emzileni, ukulima okupheleleko kwe-Xtep emkhakheni wokugijima kuthole ukuqinisekiswa okuqinisekileko okuvela eenkhungweni zokurhubhulula ezigunyaziweko zamazwe ngamazwe kanye nemakethe yephasi loke.
1. Itholwe ku-Frost & Sullivan's 2025 Independent Global Running Shoes Market Market Report.
2. Itholwe ku-Frost & Sullivan's 2025 Independent China Marathon Market Research Report.