Say XTEP et angigapo na Running Base ed Johor Bahru tekep na Balon Flagship tan Youth Sports Empowerment Initiative

Lapud say sankamundoan a kampanya ya "LET THE RUN BEGIN", say seremonya na pangilukas et pantitiponan na saray representante na gobierno na estado tan saray elite runners a nanlapud Malaysia tan Singapore. Say espasyo so mangikakasakey ed teknolohiya na saray elite racing, panag-share na atleta tan saray programa na grassroots pian napaaligwas so running landscape na Malaysia ed interon Southeast Asia.

JOHOR BAHRU, 1 Nobyembre 2026 — Opisyal lan in-unveil na XTEP International so balon premium running flagship store to diad Mid Valley Southkey, Johor Bahru, ya mangipapanengneng na baleg ya inyaligwas na kapasidad na serbisyo na tatak ed rehyon tan lokal ya sports ecosystem ed Southeast Asia. Say balon flagship et estratehikon posisyon to ed manunan cross-border gateway ya mangikokonekta ed Malaysia tan Singapore, tan manseserbi ed masulok ya 100,000 ya lokal ya manag-awit ed abalaten na Malaysia ya walaan na komprehensibon kagawaan ed pambabatik tan propesyonal ya suporta ed isports.

Opisyal na Xteply so mangilukas na balon premium running flagship store to diad Mid Valley Southkey, Johor Bahru, ya mamabiskeg ed andukey a panaon ya lokal ya layout na tatak tan cross-border running ecosystem development ed Southeast Asia. Manlapud Kawigi ya anggad Kawanan:

1. Mr. Feng Peiyou, Xtep Running Ambassador & China's Men's Marathon National Record Holder
2. YB Puan Nadhirah Afiqah binti Datuk Abdull Rahim, Deputy Chairperson, Johor State Executive Committee for Youth and Sports, Entrepreneur Development & Cooperatives
3. Si Mr. Wang Qiang, Assistant Vice President parad Brand System na XTEP Group Headquarters
4. YB Teo Nie Ching, Deputy Minister of Communications
5. Dato' Sri Daniel Chiang, Bonia Corporation Berhad Executive Vice Chairman tan Group CEO tan Director na Xtep Malaysia
6. Si Ms. Rennie Lee, Deputy CEO (Retail) na IGB REIT
7. Si Dr. William Wu, General Manager na XTEP Global Running Development Center
8. Mr. Mao Yukang, General Manager na XTEP Malaysia

Say XTEP ya elite ya atleta ya si Feng Peiyou et mibibiang ed kampanya ya "One-Day Store Manager" tan propesyonal ya klinika ed pambabatik, ya mangiiter na peteg ya eksperiensya ed karera tan mangi-endorso ed high-performance ya teknolohiya na pambabatik na XTEP parad saray lokal ya manag-awit na Malaysia. Manlapud Kawigi ya anggad Kawanan:

1. Kuala Lumpur Standard Chartered Marathon (KLSCM) 2026, Marathon Malaysian Men Veteran, Third runner up, Nelson Heng
2. KLSCM 2026, Half Marathon Malaysian Women Veteran, 3rd runner up, Angel Tang
3. Feng Peiyou, XTEP Running Ambassador tan China's Men's Marathon National Record Holder
4. KLSCM 2026 Marathon Malaysian Men Veteran winner, Peter Tay

Diad silong na global brand campaign "PAULYAN YO YA MANGAPO SO BABAK", say 2-agew ya opening series et angipresenta na 3 ya high-impact ya lokal ya aktibidad, kaiba lay elite champion one-day store manager campaign, professional running clinic sharing session, tan offline community runner engagement. Say engranden seremonya na pangilukas et inabrasa nen YB Teo Nie Ching, Deputy Minister of Communications, YB Puan Nadhirah Afiqah binti Datuk Abdull Rahim, Deputy Chairperson, Johor State Executive Committee for Youth and Sports, Entrepreneur Development & Cooperatives, XTEP senior leadership, elite business runners tan elite business runners Feyong Peung. Legan na in-store ya ebento, si Feng Peiyou so angiter na sakey a pakanodnonotan ed handprint keepsake tan saray pinirmaan ton sapatos ed karera parad kampeonato, ya lalon mangiiter na suporta ed andukey a panaon ya pangiter na XTEP ed pamaaligwas na kultura na pambabatik ed interon Malaysia. Say ebento so sigpot ya angipatnag na biskeg na propesyonal a teknolohiya na pambabatik na XTEP tan say tuloytuloy ya pangiter na sarili to ed pamabaleg ed lokal a kultura na pambabatik.

Say XTEP et mangiter na RM20,000 ya kantidad na kagawaan ed isports ed si MAJLIS SUKAN NEGERI JOHOR, ya mamabiskeg ed iyaaligwas na isports ed saray totoo tan mamabaleg ed saray kalangweran ya talento ed isports ed Malaysia. Manlapud Kawigi ya anggad Kawanan:

1. Mr. Feng Peiyou, XTEP Running Ambassador tan China's Men's Marathon National Record Holder
2. Si Mr. Mohammad Syafiq bin Hassan, Assistant Director na Johor State Sports Council
3. Mr. Mao Yukang, General Manager na XTEP Malaysia
4. Dato' Sri Daniel Chiang, Executive Vice Chairman tan Group CEO na Bonia Corporation Berhad
5. Si Ms. Rennie Lee, Deputy CEO (Retail) na IGB REIT

Likud ed pamaaligwas ed eksperiensya ed panaglako, lalon impanengneng na XTEP so inkamabulos to ed lokal a komunidad na isports diad impangiter to na RM20,000 a kantidad na kagawaan ed isports ed Majlis Sukan Negeri Johor. Say getma na kontribusyon et pian suportaan so iyaaligwas na lokal ya atleta tan panagparaan ed lumba diad pangiter na makabayon kawes ed isports tan sapatos ya pang-running ya ginawa panamegley na malaknab a panagsukimat pian natulongan iray atleta ya napaaligwas so performance da. Saya so mangipapatnag na mas malaknab a pangiter na XTEP ed pangiletneg na mabiskeg iran lokal a lamot, pangiter na pakayari ed saray manag-awit ed Asia tan pangiter na tulong ed sustinable ya iyaaligwas na ekosistema na pambabatik ed Abalaten-bukig ya Asia.

Say 600m2 flagship store so walaan na kompleton premium running product lineup na XTEP, kaiba lay balon inlunsad ya 160X 8.0 carbon-plate racing series. Say sankaimportantian ya sapatos ed karera na XTEP ya apaneknekan ed World Marathon Majors nen 2026 et apaneknekan ya sankabiskegan ed kompetisyon ed interon mundo. Si Feng Peiyou, say XTEP brand ambassador, so angigapo na balon Chinese men's marathon national record diad oras ya 2:05:58 diad Tokyo Marathon ya akasulong na XTEP 160X professional racing gear. Say atleta ya insponsoran na XTEP ya si Tebello Ramakongona so akaawat na koma-3 ya pasen tan asumpal toy opisyal ya track record ed Sydney Marathon diad 160X 8.0 Pro, bangbalet say kapara ton atleta ya insponsoran na XTEP ya si Kamohelo Mofolo et akaawat met na komatlon pasen ed 2026 New York City Marathon diad parehon 160X 8.0 Pro — pian naseguro so elite-velel ya performance ed serye. international premium race tracks.

Likud ed pangiter na pakayari ed saray elite ya atleta, say XTEP et mangiiter na propesyonal a teknolohiya ed pambabatik ed saray komunidad ya walad sankaabebaan. Legan ya onkakasil so pambabatik ya magmaliw ya manunan estilo na bilay ed interon Malaysia, say XTEP et ontutumbok ed konsepto na national fitness, ya ipapasen toy high-end racing innovation tan mass running scenarios. Nen Mayo 2026, say XTEP Malaysia so angigapo na opisyal a pankakasakey ed 2 lokal a manunan komunidad na pambabatik, say WIND RUNNER tan PACEMAKER MALAYSIA. Diad pangusar ed interon produkto ya kaiba lay 260X tan 360X series, susuportaan na tatak so regular ya panagpasal ed komunidad tan saray offline ya pantitipon, ya ontutulong ed parehon speed racing tan inagew-agew ya pankaukolan ed panag-jogging, tan mamabiskeg na emosyonal a koneksyon ed loob na lokal a komunidad na pambabatik.

"Say Malaysia et sakey ed saray sankaimportantian ya estratehikon merkado na XTEP ed Southeast Asia. Say tuloytuloy ya pinansyal ya pinansyal mi et aglabat akasentro ed panagpalaknab na espasyo, no ag ingen diad andukey a panaon ya pangiter na pakayari ed isports," inkuan nen Mao Yukang, General Manager na XTEP Malaysia. "Say opisyal ya pangilukas na 600m2 ya Johor Bahru flagship tan say youth sports donation initiative et mangirerepresenta na pirmin determinasyon mi ya mibiang ed lokal a kultura, pabiskegen so biskeg na pambabatik ed rehyon, tan mangiter na magnayon a kablian parad iyaaligwas na isports ed Southeast Asia."

Say lokal ya ilalaknab na XTEP ed Malaysia et mantutultuloy ya onkukurang. Kayari na impangilukas na Johor Bahru flagship, say XTEP et akaparaan ya mangilukas na 2 balon tindaan ed Kuala Lumpur Pavilion tan IOI City Mall diad magano, ya palaknaben toy dagup na operasyonal ya tindaan to ed Malaysia ya anggad 13. Diad pangipaakseb na "retail + community experience" ya modelo, say XTEP et mamasimbalo ed saray offline ya tindaan manlapud puron tindaan ya produkto ya magmaliw ya lokal ya tindaan parad mas lokal iran tindaan panagpili na kagawaan, panagsaliw na teknik tan pidedeneng ed komunidad.

Niletneg ed cross-border strategic gateway na Johor Bahru, ya igigiya na sankamundoan a pasingawey na "PAULYAN YO YA MANGAPO SO BABAK", say XTEP et mankakasakey na sankamundoan ya beripikadon teknolohiya na karera, lokal ya operasyon na komunidad tan andukey a panaon ya pinansyal ya pundo parad pankaabigan na publiko. Diad arapen, say tatak et mantultuloy ya mamaaralem ed layout to ed Southeast Asia, ya mangiter na pakayari ed kada klase na lokal iran manag-awit na saray propesyonal a produkto tan sistematikon serbisyo ed komunidad, tan tuloytuloy ton pabiskegen so manunan posisyon to ed propesyonal a panag-awit na Southeast Asia.

Nipaakar ed XTEP International

Say XTEP International et sakey a sankamundoan a propesyonal a tatak na pambabatik ya akasentro ed teknolohikon inobasyon, panagpaalagey na isports ed komunidad tan andukey a panaon ya lokal ya pakayari. Diad panumbok ed pilosopiya na tatak ya "Make it Different", say XTEP et mantutultuloy ya mangiiter na pakayari ed saray bumabatik ed interon mundo panamegley na saray propesyonal ya produkton parad karera tan sustinable ya pinansyal ya pundo parad pankaabigan na publiko.