Ing XTEP mitatag yang Running Base keng Johor Bahru keng Bayung Flagship ampo Youth Sports Empowerment Initiative

Uling keng global a kampanya "LET THE RUN BEGIN", ing opening ceremony titipun no reng representative ning gubyernu ning estadu ampo reng elite runners ibat Malaysia ampo Singapore. Ing espasyu pisabyan ne ing elite racing technology, pamiabe-abe da reng atleta ampo reng grassroots a programa para a-nurture ing running landscape ning Malaysia keng mabilug a Southeast Asia.

JOHOR BAHRU, 1 November 2026 — Ing XTEP International opisyal neng pepakit ing bayung premium running flagship store na king Mid Valley Southkey, Johor Bahru, a magmarka king maragul a pamag-upgrade king kapasidad ning serbisyung regional ning tatak ampo ing localized sports ecosystem king Mauli-aslagang Asia. Ing bayung flagship makatuknang ya keng key cross-border gateway a magkonekta keng Malaysia ampo Singapore, ing bayung flagship magsilbi ya kareng maigit 100,000 a lokal a runners ning mauli a maki komprehensibung race-grade running equipment ampo professional sports support.

Xtep Officially binuklat ne ing bayung premium running flagship store na keng Mid Valley Southkey, Johor Bahru, a magpatibe keng long-term localized layout ning brand ampo ing cross-border running ecosystem development keng Southeast Asia. Manibat king kaili papunta king wanan:

1. Mr. Feng Peiyou, Xtep Running Ambassador & China's Men's Marathon National Record Holder
2. YB Puan Nadhirah Afiqah binti Datuk Abdull Rahim, Deputy Chairperson, Johor State Executive Committee para kareng Kayanakan at Palakasan, Entrepreneur Development & Cooperatives
3. Mr. Wang Qiang, Assistant Vice President para keng Brand System ning XTEP Group Headquarters
4. YB Teo Nie Ching, Deputy Minister ning Komunikasyun
5. Dato' Sri Daniel Chiang, Bonia Corporation Berhad Executive Vice Chairman ampo Group CEO & Director ning Xtep Malaysia
6. Ms. Rennie Lee, Deputy CEO (Retail) ning IGB REIT
7. Dr William Wu, General Manager ning XTEP Global Running Development Center
8. Mr. Mao Yukang, General Manager ning XTEP Malaysia

Ing XTEP elite athlete Feng Peiyou makiabe ya keng "One-Day Store Manager" campaign ampo professional running clinic, mamye yang tune karanasan keng karera ampo mag-endorso ya keng matas a performance a teknolohiya ning XTEP para kareng lokal a Malaysian runners. Manibat king kaili papunta king wanan:

1. Kuala Lumpur Standard Chartered Marathon (KLSCM) 2026, Marathon Malaysian Men Veteran, Third runner up, Nelson Heng
2. KLSCM 2026, Half Marathon Malaysian Women Veteran, 3rd runner up, Angel Tang
3. Feng Peiyou, XTEP Running Ambassador & China's Men's Marathon National Record Holder
4. KLSCM 2026 Marathon Malaysian Men Veteran winner, Peter Tay

lalam ning global brand campaign "PABUREN MU NA ING MAGUMPISA ING PAMAGLAKSA", ing 2-day opening series pepakit na ing 3 high-impact localized activities, kayabe na ing elite champion one-day store manager campaign, professional running clinic sharing session, ampo ing offline community runner engagement. Ing grand opening ceremony me-grace ya kang YB Teo Nie Ching, Deputy Minister of Communications, YB Puan Nadhirah Afiqah binti Datuk Abdull Rahim, Deputy Chairperson, Johor State Executive Committee for Youth and Sports, Entrepreneur Development & Cooperatives, XTEP senior leadership, elite business partners ampo reng elite business runner Feyung Peung. King in-store event, i Feng Peiyou migpresenta yang metung a commemorative handprint keepsake ampo reng kayang pinirmahan a championship racing shoes, lalu yang mag-endorso king makabang panaun a pangaku ning XTEP king pamagpaunlad king kultura ning pamagdalagan king mabilug a Malaysia. Ing event lubus nang pepakit ing sikanan ning propesyonal a teknolohiya ning pamagdalagan ning XTEP ampo ing alang patugut a pangaku na king pamag-alaga king lokal a kultura ning pamagdalagan.

Ing XTEP mamye yang RM20,000 a halaga ning sports gear kang MAJLIS SUKAN NEGERI JOHOR, mamye sikanan keng grassroots sports development ampo mag-nurture kareng kayanakan a athletic talents keng Malaysia. Manibat king kaili papunta king wanan:

1. Mr. Feng Peiyou, XTEP Running Ambassador & China's Men's Marathon National Record Holder
2. Mr. Mohammad Syafiq bin Hassan, Assistant Director ning Johor State Sports Council
3. Mr. Mao Yukang, General Manager ning XTEP Malaysia
4. Dato' Sri Daniel Chiang, Executive Vice Chairman & Group CEO ning Bonia Corporation Berhad
5. Ms. Rennie Lee, Deputy CEO (Retail) ning IGB REIT

Bukud keng pamagpabuti keng retail experience, ing XTEP pepakit na ing kayang pangaku keng lokal a sporting community kapamilatan ning pamamie RM20,000 a halaga ning sports gear keng Majlis Sukan Negeri Johor. Ing ambag buri na suportan ing lokal a atleta keng pamagdevelop ampo ing pamagsadya keng karera kapamilatan ning pamamie makabayung sportswear ampo running shoes a megawa kapamilatan ning malawak a pamanyaliksik para makasaup kareng atleta para mas masanting ing karelang performance. Iti papakit na ing mas malawak a pangaku ning XTEP king pamagtatag kareng matibe lokal a yamut, pamamie upaya kareng Asian runners at pamamie ambag king sustainable a panyulung ning running ecosystem ning Mauli-aslagang Asia.

Ing 600m2 flagship store atin yang kumpletung premium running product lineup ning XTEP, kayabe na ing bayung 160X 8.0 carbon-plate racing series. Me-validate ya keng World Marathon Majors keng 2026, ing XTEP's flagship racing footwear mepatunayan yang dominanting global competitive strength. I Feng Peiyou, ing XTEP brand ambassador, miglalang yang bayung Chinese men's marathon national record keng oras a 2:05:58 keng Tokyo Marathon a susulud ne ing XTEP 160X professional racing gear. Ing XTEP sponsored athlete Tebello Ramakongona ing mika 3rd place at mesira ya ing opisyal a track record keng Sydney Marathon keng 160X 8.0 Pro, kabang ing kayabe nang XTEP-sponsored athlete a i Kamohelo Mofolo mika 3rd place ya keng 2026 New York City Marathon keng pareung 160X 8.0 Pro — verify ing elite performance keng elite series. international premium race tracks.

Lalu na keng pamamie upaya kareng elite athletes, ing XTEP papalapad ne ing professional running technology kareng grassroots communities. Kabang ing pamagdalagan maging yang mainstream a social lifestyle king mabilug a Malaysia, ing XTEP tutuki ya king konsepto ning national fitness, a mag-bridge king high-end racing innovation kareng mass running scenarios. Inyang Mayu 2026, ing XTEP Malaysia mitatag yang opisyal a partnership kareng 2 lokal a manimunang komunidad ning pamagdalagan, WIND RUNNER ampo PACEMAKER MALAYSIA. Gagamitan ing ganap a matrix ning produktu kayabe na ing 260X ampo 360X series, ing tatak susuportan ne ing regular a pamagsane king komunidad ampo ding offline a pamitipun, a magsilbi kareng speed racing ampo aldo-aldong jogging a pamangailangan, at magpatibe king emosyunal a koneksyun kilub ning lokal a komunidad ning pamagdalagan.

"Ing Malaysia metung ya kareng pekamaulaga nang strategic markets ning XTEP keng Southeast Asia. Ing kekaming patuloy a pamumuhunan makatutuk ya ali mu keng spatial expansion, nune mas makatutuk ya keng long-term localized sports empowerment," sinabi nang Mao Yukang, General Manager ning XTEP Malaysia. "Ing opisyal a pamagbuklat ning 600m2 Johor Bahru flagship ampo ing youth sports donation initiative mangabaldugan yang kekaming matatag a determinasyun para makiabe keng lokal a kultura, i-activate ing regional running vitality, ampo magdalang matagal a ulaga para keng sports development ning Southeast Asia."

Ing localized expansion ning XTEP keng Malaysia patuloy yang mabilis. Kaybat ning pamagbukas ning Johor Bahru flagship, ing XTEP makatakda yang maglunsad 2 bayung retail stores keng Kuala Lumpur Pavilion ampo IOI City Mall keng malapit a hinaharap, palawakan na ing kayang kabilugan a operational outlets keng Malaysia angga na keng 13. Kapamilatan ning pamagpatupad keng "retail + community experience" model, ing XTEP magbayu yang offline a tindahan ibat kareng purung retail a produktu papunta keng lokal a espasyu pamili kareng gamit, pamipalitan teknik ampo pamakipag-ugnayan keng komunidad.

Makaugat ya keng cross-border strategic gateway ning Johor Bahru, a panimunan ning global a vision ning "PABURI MU NA ING MAGUMPISA ING PAMAGLAK", ing XTEP pisamut ne ing world-class verified racing technology, localized community operation ampo ing long-term public welfare investment. King pamanuki, ing tatak patuloy yang magpalalam king kayang layout king Mauli-aslagang Asia, babie upaya kareng balang tier da reng lokal a talapamuk kareng propesyonal a produktu ampong sistematikung serbisyung pang-komunidad, at patuloy yang magpatibe king kayang manimunang posisyun king propesyonal a pamagdalagan ning Mauli-aslagang Asia.

tungkul keng XTEP International

Ing XTEP International metung yang global a propesyonal a brand a makatutuk keng pamagbayu keng teknolohiya, pamagdevelop keng sports ning komunidad ampo pamag-empower keng makabang panaun. Ing pamanuki keng pilosopiya ning tatak a "Make it Different", ing XTEP patuloy yang mamye sikanan kareng global runners kareng propesyonal a produktung racing-grade ampo sustainable a puhunan para keng kapakanan ning publiko.