XTEP Inovaka Nzvimbo Yekumhanya muJohor Bahru neNew Flagship neYouth Sports Empowerment Initiative

Vachitungamirirwa nemushandirapamwe wepasi rose wekuti "LET THE MEN BEGIN", mutambo wekuvhura unobatanidza vamiriri vehurumende dzematunhu nevamhanyi vepamusoro vanobva kuMalaysia neSingapore. Nzvimbo iyi inobatanidza tekinoroji yemujaho wepamusoro, kugovana vatambi uye mapurogiramu epasi rose ekusimudzira nzvimbo yekumhanya yeMalaysia kuSoutheast Asia.

JOHOR BAHRU, 1 Mbudzi 2026 — XTEP International yaburitsa pachena chitoro chayo chitsva chemhando yepamusoro kuMid Valley Southkey, Johor Bahru, zvichiratidza kuvandudzwa kukuru kwesimba rekambani iyi munharaunda uye nharaunda yemitambo muSoutheast Asia. Yakaiswa panzvimbo yakakosha pamuganhu unobatanidza Malaysia neSingapore, kambani iyi itsva inoshandira vanomhanya vekumaodzanyemba kweMalaysia vanopfuura 100,000 vane michina yakakwana yekumhanya yemhando yepamusoro uye rutsigiro rwemitambo yehunyanzvi.

Xtep YepamutemoInovhura chitoro chayo chitsva chemhando yepamusoro kuMid Valley Southkey, Johor Bahru, ichisimbisa marongerwo ekambani iyi kwenguva refu uye kuvandudzwa kwenzvimbo dzayo muSoutheast Asia. Kubva Kuruboshwe Kuenda Kurudyi:

1. VaFeng Peiyou, Kumhanya kweXtep Ambassador pamwe neChina's Men's Marathon vakabata Rekodhi reNyika
2. YB Puan Nadhirah Afiqah binti Datuk Abdull Rahim, Mutevedzeri waSachigaro, Johor State Executive Committee yeVechidiki neMitambo, Entrepreneur Development & Cooperatives.
3. VaWang Qiang, Mutevedzeri weMutevedzeri weMutungamiriri weBrand System yeXTEP Group Headquarters
4. YB Teo Nie Ching, Mutevedzeri weGurukota rezveKukurukurirana
5. Dato' Sri Daniel Chiang, Mutevedzeri Mukuru weSachigaro weBonia Corporation Berhad uye CEO weBoka uye Mutungamiriri we Xtep Malaysia
6. Ms. Rennie Lee, Mutevedzeri weCEO (Retail) weIGB REIT
7. Dr William Wu, General Manager weXTEP Global Running Development Center
8. VaMao Yukang, General Manager weXTEP Malaysia

Mutambi wepamusoro weXTEP, Feng Peiyou, anotora chikamu muchirongwa che "One-Day Store Manager" uye kiriniki yekumhanya yehunyanzvi, achigovana ruzivo rwechokwadi rwemujaho uye achitsigira tekinoroji yekumhanya yepamusoro yeXTEP kune vanomhanya vemuMalaysia vemuno. Kubva Kuruboshwe kuenda Kurudyi:

1. Kuala Lumpur Standard Chartered Marathon (KLSCM) 2026, Marathon Malaysian Men Veteran, wechitatu mumhanyi, Nelson Heng
2. KLSCM 2026, Half Marathon Malaysian Women Veteran, mumhanyi wechitatu, Angel Tang
3. Feng Peiyou, XTEP Running Ambassador uye China's Men's Marathon National Holder
4. Peter Tay, uyo akahwina mujaho weKLSCM 2026 Marathon weMalasia Men Veteran,

Pasi pemushandirapamwe wepasi rose wechiratidzo ""Regai kumhanya kutange", nhevedzano yekuvhura kwemazuva maviri yakaratidza zviitiko zvitatu zvine simba guru munzvimbo, kusanganisira mushandirapamwe wevakuru vemazuva ese wekutarisira chitoro, chikamu chekugovana zvipatara zvehunyanzvi, uye kubatanidzwa kwevanomhanya munharaunda isina pamhepo. Mhemberero huru yekuvhura yakaitirwa naYB Teo Nie Ching, Mutevedzeri weGurukota reKukurukurirana, YB Puan Nadhirah Afiqah binti Datuk Abdull Rahim, Mutevedzeri weSachigaro, Johor State Executive Committee for Youth and Sports, Entrepreneur Development & Cooperatives, vatungamiriri vakuru veXTEP, vadyidzani vebhizinesi guru uye mumhanyi wehunyanzvi wepamusoro Feng Peiyou. Panguva yechiitiko chiri muchitoro, Feng Peiyou akapa chiyeuchidzo chekurangarira nemaoko uye shangu dzake dzemakwikwi dzakasainwa, zvichitsigira kuzvipira kwenguva refu kweXTEP mukuvandudza tsika dzekumhanya muMalaysia yese. Chiitiko ichi chakaratidza zvizere simba rehunyanzvi hwetekinoroji yekumhanya yeXTEP uye kuzvipira kwakasimba mukusimudzira tsika dzekumhanya munharaunda.

XTEP inopa zvishandiso zvemitambo zvinokosha RM20,000 kuMAJLIS SUKAN NEGERI JOHOR, ichipa simba kukusimudzira mitambo yevanhu vemunharaunda uye ichikurudzira tarenda remitambo revechidiki muMalaysia. Kubva Kuruboshwe Kuenda Kurudyi:

1. VaFeng Peiyou, Mumiriri weXTEP Ambassador uye Mubati weRekodhi yeNyika yeMarathon yeVarume yeChina
2. VaMohammad Syafiq bin Hassan, Mutevedzeri weMutungamiriri weJohor State Sports Council
3. VaMao Yukang, General Manager weXTEP Malaysia
4. Dato' Sri Daniel Chiang, Mutevedzeri weSachigaro Mukuru uye CEO weBoka reBonia Corporation Berhad
5. Ms. Rennie Lee, Mutevedzeri weCEO (Retail) weIGB REIT

Kupfuura kuwedzera ruzivo rwekutengesa, XTEP yakaratidzawo kuzvipira kwayo kunharaunda yemitambo yemuno nekupa RM20,000 yemidziyo yemitambo kuMajlis Sukan Negeri Johor. Chinangwa chemupiro uyu ndechekutsigira kuvandudzwa kwevatambi vemunharaunda uye kugadzirira mijaho nekupa zvipfeko zvemitambo zvitsva neshangu dzekumhanya zvakagadzirwa kuburikidza nekutsvagisa kwakakura kubatsira vatambi kuti vawedzere kugona kwavo. Izvi zvinoratidza kuzvipira kwakakura kweXTEP mukusimbisa midzi yakasimba yemuno, kusimbisa vamhanyi vekuAsia uye kubatsira mukusimudzira nharaunda yekumhanya yeSoutheast Asia.

Chitoro chikuru che600㎡ chine mhando dzese dzezvigadzirwa zveXTEP zvinomhanya, kusanganisira 160X 8.0 carbon-plate racing series ichangoburwa. Yakasimbiswa paWorld Marathon Majors muna 2026, shangu dzeXTEP dzakaratidza simba guru rekukwikwidza pasi rose. Feng Peiyou, mumiriri weXTEP brand, akagadzira rekodhi itsva yenyika yemarathon yevarume vekuChina nenguva ye2:05:58 paTokyo Marathon akapfeka XTEP 160X professional racing gear. Mutambi anotsigirwa neXTEP Tebello Ramakongona akatora nzvimbo yechitatu uye akatyora rekodhi yepamutemo paSydney Marathon mu160X 8.0 Pro, ukuwo mumwe mutambi anotsigirwa neXTEP Kamohelo Mofolo akatorawo nzvimbo yechitatu pa2026 New York City Marathon mu160X 8.0 Pro imwecheteyo - pamwe chete vachisimbisa mashandiro epamusoro-soro enhevedzano iyi pamitambo yepamusoro-soro yepasi rose.

Kupfuura kupa simba vatambi vane hunyanzvi, XTEP inowedzera tekinoroji yekumhanya kune nharaunda dzepasi. Sezvo kumhanya kuchichinja kuita mararamiro emagariro evanhu muMalaysia yese, XTEP inotevedzera pfungwa yekusimba kwenyika, ichibatanidza hunyanzvi hwepamusoro hwekumhanya nezviitiko zvekumhanya zvakawanda. Muna Chivabvu 2026, XTEP Malaysia yakatanga hukama hwepamutemo nenharaunda mbiri dzinotungamira dzekumhanya dzemuno, WIND RUNNER nePACEMEKER MALAYSIA. Ichishandisa matrix yakazara yechigadzirwa inosanganisira 260X ne360X series, kambani iyi inotsigira kudzidziswa kwenharaunda nguva dzose uye kuungana kusiri paindaneti, ichigadzirira zvese zvinodiwa zvekumhanya nekukurumidza uye kumhanya kwezuva nezuva, uye kusimbisa hukama hwemanzwiro munharaunda yekumhanya yemuno.

"Malaysia ichiri imwe yemisika yakakosha yeXTEP muSoutheast Asia. Mari yedu inoramba ichitarisa kwete chete pakuwedzera nzvimbo, asi zvakanyanya pakusimudzira mitambo kwenguva refu," akadaro Mao Yukang, Maneja Mukuru weXTEP Malaysia. "Kuvhurwa zviri pamutemo kwenzvimbo huru ye600m² Johor Bahru pamwe nechirongwa chekupa mipiro yemitambo yevechidiki zvinoratidza kutsunga kwedu kubatanidzwa mutsika dzemuno, kusimudzira simba rekumhanya munharaunda, uye kupa kukosha kunogara kwenguva refu mukusimudzira mitambo yeSoutheast Asia."

Kuwedzera kweXTEP muMalaysia kuri kuramba kuchikwira. Mushure mekuvhurwa kweJohor Bahru, XTEP yakagadzirira kutanga zvitoro zviviri zvitsva paKuala Lumpur Pavilion neIOI City Mall munguva pfupi iri kutevera, ichiwedzera nzvimbo dzayo dzese dzinoshanda muMalaysia kusvika pa13. Nekushandisa modhi ye "retail + community experience", XTEP inoshandura zvitoro zvisiri pamhepo kubva kunzvimbo dzekutengesa zvigadzirwa kuita nzvimbo dzekuungana dzemunharaunda dzekusarudza michina, kuchinjana matekiniki uye kudyidzana kwenharaunda.

Yakavakirwa pagedhi reJohor Bahru rine nzira dzakasiyana-siyana, richitungamirirwa nepfungwa yepasi rose ye "Regai kumhanya kutange"XTEP inobatanidza tekinoroji yemujaho yemhando yepamusoro yepasi rose, mashandiro emunharaunda uye mari yekudyara mukubatsira veruzhinji kwenguva refu. Zvichienderera mberi, kambani iyi icharamba ichisimbisa marongerwo ayo ekuSoutheast Asia, ichipa simba kune vese vanomhanya vemunharaunda nezvigadzirwa zvehunyanzvi uye masevhisi emunharaunda akarongeka, uye ichisimbisa chinzvimbo chayo chepamusoro mumabasa ehunyanzvi ekumhanya kuSoutheast Asia.

Nezve XTEP International

XTEP International ikambani yepasi rose inomhanya ine hunyanzvi inotarisa pakuvandudza tekinoroji, kusimudzira mitambo munharaunda uye kugonesa vanhu kwenguva refu. Ichitevedzera pfungwa yekambani iyi yekuti "Make it Different", XTEP inoramba ichipa simba vamhanyi vepasi rose nezvigadzirwa zvehunyanzvi zvemhando yepamusoro uye mari yekudyara yerubatsiro rweveruzhinji.