Kuvaka Run: Xtep Chati Hurongwa Hutsva hweNharaunda muSoutheast Asia
JAKARTA uye KUALA LUMPUR, Ndira 20, 2026 — Kambani yepasi rose yezvipfeko zvemitambo Xtep Group yatanga kuwedzera kwayo muna 2026 kuSoutheast Asia nekutanga kwenzvimbo itsva dzinotungamirirwa neruzivo muJakarta neKuala Lumpur. Kupfuura kungova nzvimbo dzekutengesa chete, kuvhurwa uku kunomiririra kushanda kwehurongwa hweXtep's integrated running ecosystem munharaunda iyi. Iyi ecosystem yakagadzirwa nemaune senzira inozvisimbisa: kushandisa mapuratifomu edhijitari ekukurudzira nekusvika, kushandura kufarira ikoko kuita zviitiko zvekutengesa zvinooneka, zvinotarisa munharaunda, uye kukudziridza tsika yakatsaurirwa inosimudzira kubatanidzwa kuri kuramba kuchienderera mberi munzira dzese. Ndiyo iyi closed-loop model—kubatanidza pesvedzero yepamhepo, kunyudzwa kunze kweinternet, uye kuva wenharaunda—inoisa Xtep mukukura kwakasimba sezvo ichivaka network chaiyo yekushanda muSoutheast Asia.
Nzvimbo dzeXTEP Brand Experience dzakatangwa zviri pamutemo muIndonesia neMalaysia
Kuwedzera kweXtep mumakwikwi emhando yepamusoro kwakananga muSoutheast Asia, shanduko inotsigirwa nekuwedzera kuziva hutano. Zvichisimbisa chinzvimbo chayo semutambo unonyanya kufarirwa muIndonesia, kumhanya kunofarirwa ne60.6% yeveruzhinji, zvichienderana neongororo yakaitwa muna 2025 nemuongorori wemunharaunda Kedai Kopi. Kukura kwekubatanidzwa munharaunda iyi kwakaratidzwa zvakajeka muMalaysia, uko Kuala Lumpur Standard Chartered Marathon yakatora vatori vechikamu zviuru makumi mana nezviviri muna 2025. Maitiro aya ane simba anoratidza kudiwa kwakasimba uye kwakasimba kwezvishandiso zvekumhanya zvine hunyanzvi, zvichigadzira mukana unokosha weXtep wekushandisa tsika yayo yekumhanya isina muganho.
Kurongwa kweShangu dzeKumhanya dzeXiamen Marathon dze2026
Zvishandiso zvezuva: Joyrun
Yakaiswa panzvimbo inopindirana chido chenharaunda iyi uye mashandiro ehunyanzvi, nzvimbo itsva dzekutengesa dzeXtep dzinotarisa ramangwana rakasiyana-siyana senzvimbo dzekumhanya dzakazara. Kuzvipira uku kwekushandira mumhanyi wese kwakasimbiswa pamatanho epamusoro-soro pasi rose. Pamutambo we2026 Xiamen Marathon, mutambo weWorld Athletics Platinum Label, Xtep yakaratidza hutungamiriri hwayo hwezvishandiso nekuva shangu yesarudzo ye60.1% yevatambi vepamusoro-soro vanopedza maawa matatu uye 45.1% yevatori vechikamu vese. Zvitoro zvekambani iyi zvakagadzirwa kuti zvishandure mashandiro aya emujaho ave hunyanzvi hunowanikwa, zvichipa vamhanyi zvishandiso zvehunyanzvi zvezuva remujaho nerinotevera.
Kuti shanduro iyi ipere, Xtep iri kuita hurongwa hwayo hwekuti "Kufurira Mazhinji kuburikidza nehunyanzvi" kuburikidza ne "Retail + Community" model yakabatana. Maitiro aya anopfuura kutengesa kwechinyakare nekubatanidza kuvimbika kwemabasa epamusoro nezviitiko zvinowanikwa munharaunda, zvichiita kuti Xtep ive mubatsiri anovimbwa naye anounza kubatanidzwa kwehunyanzvi kune rwendo rwemumhanyi wese.
Sedanho rinooneka mukuzadzisa mubatanidzwa uyu, chikamu cheXtep cheSoutheast Asia che2026 chichaona zviitiko zvikuru zvinotevera: kuvhurwa kukuru kwekambani yayo yekutanga yeIndonesia muJakarta musi wa22 Ndira, kuchiteverwa nekuvhurwa zviri pamutemo kwenzvimbo yeKuala Lumpur muna Kubvumbi. Kuvhurwa uku kucharatidzwa nemitambo yakawanda yemunharaunda uye zviitiko zvekubatana, nekutora chikamu kuchiwedzerwa nemutambo wakatsaurirwa we10KM TIME TRIAL wakarongwa kuMalaysia muna Kubvumbi. Rambai makagadzirira sezvo Xtep ichiramba ichisimbisa hukama hwayo nenharaunda iri kumhanya.