Gina Gudun: Xtep Taswirar Sabon Tsarin Al'umma a Kudu maso Gabashin Asiya
JAKARTA da KUALA LUMPR, Janairu 20, 2026 — Kamfanin samar da kayan wasanni na duniya Xtep Group ya ƙaddamar da faɗaɗarsa ta Kudu maso Gabashin Asiya ta 2026 tare da fara sabbin cibiyoyi masu ƙwarewa a Jakarta da Kuala Lumpur. Fiye da buɗewar shaguna kawai, waɗannan ƙaddamar suna wakiltar dabarun kunna yanayin tsarin gudanar da Xtep a yankin. An ƙera wannan yanayin ne da gangan azaman mai ƙarfafa kansa: amfani da dandamali na dijital don wahayi da isa ga jama'a, canza wannan sha'awar zuwa abubuwan da za a iya gani, waɗanda suka mayar da hankali kan al'umma, da kuma haɓaka al'ada mai sadaukarwa wanda ke haɓaka ci gaba da hulɗa a duk hanyoyin. Wannan samfurin rufe-kulle ne - wanda ke haɗa tasirin kan layi, nutsewa a layi, da mallakar al'umma - wanda ke sanya Xtep don ci gaba mai ɗorewa yayin da yake gina hanyar sadarwa ta gaskiya a Kudu maso Gabashin Asiya.
An ƙaddamar da Cibiyoyin Ƙwarewar Alamar XTEP a hukumance a Indonesia da Malaysia
Fadada dabarun Xtep ya haifar da ci gaban gudu a yankin kudu maso gabashin Asiya kai tsaye, wani sauyi da ke ƙarfafa fahimtar lafiya. Wannan ya tabbatar da matsayinsa a matsayin wasa mafi shahara a Indonesia, inda kashi 60.6% na jama'a suka fi son gudu, a cewar wani bincike da wani mai bincike na gida Kedai Kopi ya gudanar a shekarar 2025. Girman shiga a yankin ya bayyana a fili a Malaysia, inda babban gasar tsere ta Kuala Lumpur Standard Chartered Marathon ya jawo mahalarta 42,000 a shekarar 2025. Wannan yanayi mai ƙarfi yana nuna buƙatar kayan gudu masu ƙarfi da dorewa, wanda ke haifar da babbar dama ga Xtep don amfani da tarihin tserensa mara misaltuwa.
Matsayin Alamar Takalma Gudu na Xiamen Marathon na 2026
Albarkatun Kwanan Wata: Joyrun
Kasancewar sabbin wuraren sayar da kayayyaki na Xtep suna kallon makoma mai bambancin ra'ayi a matsayin cibiyoyin gudu na gaba ɗaya. Wannan alƙawarin yin hidima ga kowane mai gudu an tabbatar da shi a kan manyan matakai na duniya. A gasar tseren Xiamen Marathon ta 2026, gasar tsere ta Platinum Label ta Duniya, Xtep ta nuna jagorancin kayan aikinta ta hanyar zama takalmin da aka fi so ga kashi 60.1% na ƙwararrun 'yan wasa waɗanda suka kammala ƙasa da sa'o'i uku da kuma kashi 45.1% na dukkan mahalarta. An ƙera shagunan alamar don fassara wannan aikin waƙa da aka tabbatar zuwa ƙwarewa mai sauƙin samu, suna ba wa 'yan wasa kayan aiki na ƙwararru don ranar tsere da kuma bayan haka.
Domin kammala wannan fassarar, Xtep tana aiwatar da dabarunta na "Tasirin Jama'a ta Hanyar Ƙwarewa" ta hanyar tsarin "Retail + Al'umma" wanda aka haɗa. Wannan hanyar ta wuce tallace-tallace na gargajiya ta hanyar haɗa amincin aiki na fitattu tare da ƙwarewar al'umma mai sauƙin samu, tana sanya Xtep a matsayin abokin tarayya amintacce wanda ke kawo haɗin gwiwa mai kyau ga kowane mai gudu.
A matsayin wani mataki na zahiri na cika wannan haɗin gwiwa, reshen Xtep na 2026 na Kudu maso Gabashin Asiya zai ga muhimman abubuwan da suka faru a gaba: buɗe babban kamfaninsa na farko a Indonesia a Jakarta a ranar 22 ga Janairu, sannan kuma ƙaddamar da cibiyar kasuwancin Kuala Lumpur a hukumance a watan Afrilu. Waɗannan buɗewar za su kasance da jerin ayyukan gudanarwa na al'umma da ayyukan haɗin gwiwa, tare da ƙara ƙaruwar shiga ta hanyar gwajin LOKACI na 10KM da aka shirya a Malaysia a watan Afrilu. Ku kasance tare da mu yayin da Xtep ke ci gaba da zurfafa alaƙarta da al'ummar gudanarwa.