Kuyaka Mulimo: Xtep Itondezya Busena Bupya Bwakukkala Munyika Yakujwe Lya Ezhiya
JAKARTA a KUALA LUMPUR, January 20, 2026 — Inkamu yazisani zyakusobana zyakusobana zyanyika yoonse Xtep Group yakatalisya kuyaambele kwayo kwa 2026 Southeast Asia akutalisya masena mapya, aasololelwa aluzyibo mu Jakarta a Kuala Lumpur. Kwiinda buyo kujalula makwebo, eezyi zitalisyo zitondezya nzila zyakuchita zintu zya Xtep muchibaka eechi. Eeyi nzila yabuumi yakabambilwa kuti ibe nzila yakuliyumya: kubelesya nzila zyakubelesya minchina kuti kube kusungwaazya akusikila, kusandula luyandisisyo oolo kuba zintu ziboneka, zyakusambala zibikkila maanu kubantu boonse, akukomezya zilengwa zyakulipeda zipa kuti kube kuzumanana kujatana munzila zyoonse. Eeyi njenzila iijalikide—iiswaanganya kakunyina penzi lyakusungwaazya a intaneti, kunjila kakunyina intaneti, akuba umwi wabantu—eecho chibikka Xtep kuti ikomene munzila iitamani mbuli mboiyaka nzila iibeleka kabotu muSoutheast Asia.
XTEP Brand Experience Centers yakatalisyigwa mu Indonesia amu Malaysia
Kuyungizya kwa Xtep kwakasika aawo mpokugolela kuSoutheast Asia, kusanduka kwakachitwa akuyungizya luzibo lwabuumi. Kuyumya chiimo chakwe mbuli musobano uudumide kapati mu Indonesia, kuzuzaana kulayandisyigwa abantu bali 60.6%, kweendelanya abuvwuntauzi bwakacitwa mu 2025 abasikuvwuntauzya bakubusena oobo Kedai Kopi. Bupati bwakutola lubazu muchibaka eechi bulabonwa kabotu muMalaysia, ooko Kuala Lumpur Standard Chartered Marathon nkoyakajana bantu bali 42,000 mu 2025. Eeyi nzila mpati itondezya kuyanda kupati alimwi kuzumanana kwazibelesyo zyakubalikila, akupa coolwe chipati kuli Xtep kuti ibelesye nzila zyakwe zyakuchijaana.
2026 Xiamen Marathon Running Shoe Brand Ranking
Zibelesyo zyabuzuba: Joyrun
Kakkede aabusena bwakuswaanganina luyandisisyo lwabantu boonse akubeleka kabotu, masena mapya aakusambalila aa Xtep alangila kunembo kuba masena aakubalikila. Ooku kulipeda kugwasya sikubalika uli woonse kulasinizyigwa mumasena aasumpukide kapati munyika. Ku 2026 Xiamen Marathon, muzundano wa World Athletics Platinum Label, Xtep wakatondezya busolozi bwakwe bwazibelesyo kwiinda mukuba nsapato zyakusala kuli 60.1% yabaabo bakamanizya mawoola aatasiki kuli otatwe alimwi a 45.1% yabaabo boonse bakatola lubazu. Maanda aasambalila zyina eeli akapangwa kuti asandule kweenda ooku kwakasinizyigwa kuba luzibo lukonzya kujanwa, kupa basikubalika zibelesyo zyiingi zyakubelesya mubuzuba bwamuzundano akumbele.
Kuchitila kuti busanduluzi oobu bumane, Xtep ilikuchita nzila yayo ya "Kusungwaazya Bantu Banji Kwiinda Mubusongo" kwiinda mukubelesya nzila ya "Kusambala + Bantu Bamwi". Eeyi nzila ilayinda kunembo lyakusambala kwachiindi kwiinda mukuswaanganya kusyomeka kwakuchita kabotu antoomwe aluzibo lwabantu boonse, akubikka Xtep mbuli mweenzinyina uusyomeka uuleta kujatana kwabusongo mulweendo lwasikubalika uli oonse.
Mbuli ntaamu iilibonya mukuzuzikizya chilongwe eechi, Xtep's 2026 Southeast Asia chapter iyoobona zintu zipati zitobela: kujalulwa kupati kwa Indonesian flagport yakwe yakusaanguna mu Jakarta mu January 22, kutobelwa akutalisya kwa Kuala Lumpur brand center mu April. Ooku kujalulwa kuyoobikkilizyigwa akuchijaana kwabantu bamuchilawu antoomwe amilimo yakutola lubazu, antoomwe akutola lubazu kuyooyungizigwa a 10KM TIME TRIAL iibambidwe muMalaysia mumweezi wa April. Kkala kolangilila mbuli Xtep mboizumanana kuyumya chilongwe chakwe abantu bachijaana.