Kupanga Ulendo: Xtep Imalemba Zachilengedwe Zatsopano ku Southeast Asia

JAKARTA and KUALA LUMPUR, January 20, 2026 — Kampani ya Xtep Group, kampani yapadziko lonse lapansi yogulitsa zovala zamasewera, yatsegula kukulitsa kwake ku Southeast Asia mu 2026 ndi kuyamba kwa malo atsopano odziwika bwino ku Jakarta ndi Kuala Lumpur. Kupatula kungotsegula malo ogulitsira, kutsegulira kumeneku kukuyimira kuyambitsa kwadongosolo kwa njira yolumikizirana ya Xtep m'derali. Njirayi idapangidwa mwadala ngati njira yodzilimbikitsira: kugwiritsa ntchito nsanja za digito kuti zilimbikitse ndi kufikira anthu, kusintha chidwi chimenecho kukhala zokumana nazo zogulitsa zowoneka bwino, zoyang'ana pagulu, ndikukulitsa chikhalidwe chodzipereka chomwe chimalimbikitsa kutenga nawo mbali nthawi zonse m'njira zonse. Ndi njira iyi yotsekedwa - yolumikiza mphamvu za pa intaneti, kumiza pa intaneti, komanso kukhala m'gulu - yomwe imayika Xtep pakukula kokhazikika pamene ikupanga netiweki yoyendetsera ntchito ku Southeast Asia.

Malo Ochitira Zochitika Zamalonda a XTEP adakhazikitsidwa mwalamulo ku Indonesia ndi Malaysia

Kukula kwa Xtep mwanzeru kukufika pakukula kwakukulu kwa kuthamanga ku Southeast Asia, kusintha komwe kumayendetsedwa ndi kukulitsa chidziwitso cha thanzi. Polimbitsa udindo wake ngati masewera otchuka kwambiri ku Indonesia, kuthamanga kumakondedwa ndi 60.6% ya anthu, malinga ndi kafukufuku wa 2025 wochitidwa ndi wofufuza wakomweko Kedai Kopi. Kukula kwa kutenga nawo mbali m'derali kukuonekera bwino ku Malaysia, komwe mpikisano waukulu wa Kuala Lumpur Standard Chartered Marathon udakopa anthu 42,000 mu 2025. Kachitidwe kamphamvu aka kakusonyeza kufunikira kwakukulu komanso kosalekeza kwa zida zothamanga zaukadaulo, zomwe zimapangitsa Xtep kukhala ndi mwayi wofunikira wogwiritsa ntchito mtundu wake wosiyana kwambiri wa mpikisano.

Udindo wa Brand wa Xiamen Marathon Running Shoe Ranking wa 2026

Zothandizira pa tsiku: Joyrun

Pokhala pamalo omwe anthu ammudzi amakumana ndi chilakolako cha anthu ammudzi komanso kuchita bwino pantchito yawo, malo atsopano ogulitsira a Xtep akuyang'ana tsogolo losiyanasiyana monga malo othamanga athunthu. Kudzipereka kumeneku potumikira wothamanga aliyense kumatsimikiziridwa pamasewera apamwamba kwambiri padziko lonse lapansi. Pa mpikisano wa 2026 Xiamen Marathon, mpikisano wa World Athletics Platinum Label, Xtep idawonetsa utsogoleri wake wa zida mwa kukhala nsapato yosankhidwa kwa 60.1% ya othamanga apamwamba omwe amathera maola atatu ndi 45.1% ya onse omwe atenga nawo mbali. Masitolo a kampaniyi adapangidwa kuti asinthe magwiridwe antchito otsimikizika awa kukhala akatswiri omwe angapezeke mosavuta, kupatsa othamanga zida zambiri zaukadaulo za tsiku la mpikisano ndi kupitirira apo.

Kuti kumasuliraku kumalizidwe, Xtep ikugwiritsa ntchito njira yake ya "Kukhudza Anthu Ambiri Kudzera mu Ukadaulo" kudzera mu njira yolumikizirana ya "Retail + Community". Njirayi ikupita patsogolo kuposa malonda achikhalidwe mwa kuphatikiza kudalirika kwa magwiridwe antchito apamwamba ndi zokumana nazo zomwe anthu ammudzi angapezeke, ndikuyika Xtep ngati bwenzi lodalirika lomwe limabweretsa kutenga nawo mbali kwa akatswiri paulendo wa wothamanga aliyense.

Monga gawo lofunika kwambiri pakukwaniritsa mgwirizanowu, gawo la Xtep la 2026 Southeast Asia lidzawona zochitika zake zofunika kwambiri: kutsegulidwa kwakukulu kwa kampani yake yoyamba ya Indonesia ku Jakarta pa Januware 22, kutsatiridwa ndi kukhazikitsidwa mwalamulo kwa malo ogulitsa zinthu ku Kuala Lumpur mu Epulo. Malo otsegulira awa adzadziwika ndi mndandanda wa maulendo ammudzi ndi zochitika zogwirira ntchito, ndipo kutenga nawo mbali kudzakulitsidwanso ndi MASEWERO OKHA A 10KM TIME Akukonzekera ku Malaysia mu Epulo. Khalani tcheru pamene Xtep ikupitiliza kulimbitsa ubale wake ndi gulu loyendetsa.