Pulogalamu Yoyamba ya Xtep ya Elite Runner Yayandikira Nthawi Yomaliza Yofunsira: Zida Zothamanga Zaukadaulo Zothandizira Kupititsa Patsogolo PB

Xtep, kampani yotchuka ya zovala zamasewera yaku China, yalengeza kuti mapulogalamu a pulogalamu yake yoyamba yapadziko lonse ya Elite Runner Program atsekedwa pa Julayi 14. Kope loyamba la pulogalamuyi liyamba pa Shenyang Marathon ku China pa Seputembala 14, zomwe zikupereka mwayi kwa othamanga apamwamba padziko lonse lapansi wopeza ma marathon apamwamba kwambiri.

Pulogalamuyi imapatsa othamanga apamwamba padziko lonse mwayi wapadera wochita bwino kwambiri (PBs) pa marathon apamwamba. Kupatula izi, Xtep imathandizira othamanga apamwamba pothandizira zovala ndi nsapato za Xtep zapamwamba, komanso kulipira ndalama zolowera ndi malo ogona. Ophunzira osankhidwa adzalandiranso ulendo wapadera wa Xtep Innovation Center kuti akaone ukadaulo wapamwamba womwe umalimbikitsa nsapato zothamanga za kampaniyi. Cholinga cha pulogalamuyi ndi kupatsa othamanga apamwamba nsanja ndi zinthu zothandizira kuti akwaniritse bwino PB ndikupeza mwayi wodziwika bwino. Imalimbikitsanso kulumikizana pakati pa othamanga apamwamba kuti agawane zomwe akumana nazo. Pambuyo pa Shenyang Marathon, pulogalamuyi ikupitilira ndi marathon ena atatu ku China: Taiyuan (Seputembala 21), Xi'an (Okutobala 19), ndi Changsha (Okutobala 26).

Kupatula kupatsa mphamvu othamanga apamwamba, Xtep imazindikira kuti tanthauzo la gulu lothamanga lili pokhudzana ndi—chowonadi chomwe chimayesedwa ndi kafukufuku wapadziko lonse lapansi chomwe chikuwonetsa kuti 74% ya othamanga amaika patsogolo ubale wa anthu akamathamanga ndi ena (World Athletics, 2022). Kuti akwaniritse zosowa zosiyanasiyanazi—kuyambira akatswiri ofunafuna mbiri mpaka okonda anthu ammudzi—a Pulogalamu ya XRC ikuphatikiza mizati inayi yanzeru:

• Pulogalamu ya Elite Runner: Popereka maitanidwe kwa othamanga apamwamba padziko lonse lapansi kuti apikisane mu marathon apamwamba kwambiri ku China, Xtep imathandizira mwachindunji kufunafuna kwawo liwiro ndi magwiridwe antchito, mwa kuthandizira zida zampikisano zapamwamba kuti alimbikitse kupambana kwa PB pamasewera ampikisano.
• Pulogalamu ya Podium Yachigawo: Xtep imapatsa othamanga apamwamba zida zapamwamba zothamangira mpikisano kuti apikisane mu marathon apadziko lonse lapansi kapena ovomerezeka ndi World Athletics, zomwe zimawapangitsa kukhala oyenerera kulandira mabhonasi oswa mbiri a Xtep.
• Msasa wa X-RUN: Kupereka uphungu waukadaulo ndi maphunziro okonzedwa bwino kuti athandize othamanga panthawi yokonzekera mpikisano.
• Zochita za XRC: Kulimbikitsa anthu ammudzi kudzera mu zochitika zosangalatsa zothamanga, kuthamanga kwa anthu ammudzi komwe kumaphatikizapo anthu onse, komanso nsanja zogawana chidziwitso.

Mofananamo, Xtep ikupitilizabe kugwiritsa ntchito njira yake yokulirakulira padziko lonse lapansi monga wothandizira zovala za Hanoi Marathon yomwe ikubwera ku Vietnam mu Novembala uno, zomwe zikugogomezera kudzipereka kwake pamsika wa Southeast Asia. Okonza mwambowu pakadali pano akulemba anthu ovomerezeka othamanga, ndi tsatanetsatane wa msasa wophunzitsira wodzipereka womwe udzalengezedwe mu Okutobala. Ophunzira akhoza kutsatira zosintha pa njira zovomerezeka za mwambowu, kuphatikizapo tsamba lake la Facebook (@Standard Chartered Hanoi Marathon - Heritage Race) ndi Malo Olembera Anthu Ntchito ku Pacer

Kudzera mu Pulogalamu ya XRC, Xtep ikumanga nsanja yothamanga yothamanga kwambiri, yothandiza othamanga apamwamba, yothandiza othamanga tsiku ndi tsiku, komanso yogwirizana ndi mipikisano padziko lonse lapansi. Mwa kugwirizanitsa mpikisano ndi anthu ammudzi, maphunziro ndi mipikisano, komanso kulumikiza China ndi malo othamanga padziko lonse lapansi, Xtep ikuthandiza kufotokozera tsogolo la masewerawa. Poyang'ana mtsogolo, kampaniyo ikupitilizabe kuyang'ana kwambiri pakukula kwa chikhalidwe cha othamanga padziko lonse lapansi kudzera muzinthu zoyendetsedwa ndi magwiridwe antchito komanso ntchito zatsopano zothamanga.

Zokhudza XTEP

XTEP Group, imodzi mwa otsogola Mtundu wa MaseweraKampani ya ku China, idakhazikitsidwa mu 1987 ndipo idakhazikitsidwa mwalamulo ngati mtundu wa XTEP mu 2001. Gululi lidalembedwa pa Hong Kong Stock Exchange pa June 3, 2008 (01368.hk). Mu 2019, Gululi lidayambitsa njira yake yapadziko lonse lapansi, kuphatikiza Saucony, Merrell, K•SWISS, ndi Palladium kuti likhale gulu lotsogola lamasewera padziko lonse lapansi lokhala ndi mitundu yambiri yamasewera. Kuti mudziwe zambiri za XTEP, chonde pitani kuhttps://www.globalxtep.com/