Uhlelo Lokuqala Lwe-Xtep Lomgijimi Oyi-Elite Lusondela Kumnqamulajuqu Wesicelo: Imishini Yokugijima Yochwepheshe Eya Ekuthuthukiseni Impumelelo Ye-PB

I-Xtep, inkampani ehamba phambili yezingubo zemidlalo yaseShayina, imemezela ukuthi izicelo zohlelo lwayo lokuqala lwe-Elite Runner Program zizovala ngoJulayi 14. Uhlelo lokuqala lohlelo luzoqala eShenyang Marathon eShayina ngomhlaka-14 Septhemba, lunikeza abagijimi abavelele emhlabeni wonke ukufinyelela okukhethekile kuma-marathon ahamba phambili.

Lolu hlelo luhlinzeka abasubathi abasezingeni lomhlaba ngethuba eliyingqayizivele lokuphishekela ama-PB amahle kakhulu kuma-marathon ahamba phambili. Ngaphandle kwalokhu, i-Xtep isekela abasubathi abaphambili ngokuxhasa izingubo nezicathulo zomjaho ze-Xtep ezisezingeni lochwepheshe, kanye nokumboza izimali zokungena kanye nezindawo zokuhlala. Abahlanganyeli abakhethiwe bazophinde bathole uhambo olukhethekile lwe-Xtep Innovation Center ukuze babone ubuchwepheshe obuthuthukisiwe obusebenzisa izicathulo zokugijima ezisebenzayo zomkhiqizo. Lolu hlelo luhlose ukunikeza abasubathi abaphambili ipulatifomu kanye nezinsiza zokufeza impumelelo ye-PB nokuthola ukuthandwa okukhulu. Luphinde lukhuthaze ukuxhumana phakathi kwabasubathi abaphambili ukuze babelane ngolwazi. Ngemuva kwe-Shenyang Marathon, uhlelo luyaqhubeka neminye i-marathon emithathu emikhulu eShayina: i-Taiyuan (Septhemba 21), i-Xi'an (Okthoba 19), kanye ne-Changsha (Okthoba 26).

Ngaphandle kokunika amandla abasubathi abangochwepheshe, i-Xtep iyaqaphela ukuthi umongo womphakathi wokugijima uhlobene—iqiniso elilinganiswa ucwaningo lomhlaba wonke olubonisa ukuthi ama-74% abasubathi abeka phambili izibopho zomphakathi lapho egijima nabanye (World Athletics, 2022). Ukuze kufezwe lolu hlobo lwezidingo—kusukela kochwepheshe abafuna amarekhodi kuya kwabathanda umphakathi— Uhlelo lwe-XRC ihlanganisa izinsika ezine zamasu:

• Uhlelo Lomgijimi Osezingeni Eliphezulu: Inikeza izimemo kubagijimi abaphambili emhlabeni wonke ukuthi bancintisane kuma-marathon ahamba phambili eShayina, i-Xtep isekela ngqo ukuphishekela kwabo isivinini kanye nokusebenza okuchaza umsebenzi, ngokuxhasa imishini yokuncintisana ephezulu ukuze kunikezwe amandla impumelelo ye-PB ezinkundleni zomjaho ezincintisanayo.
• Uhlelo Lwesikhulumi Sesifunda: I-Xtep ihlomisa abagijimi abasezingeni eliphezulu ngezimpahla zomjaho ezisezingeni eliphezulu ukuze bancintisane kuma-marathon omhlaba wonke aqinisekiswe yisifunda noma yi-World Athletics, okubenza bafanelekele amabhonasi aphula irekhodi le-Xtep.
• Ikamu le-X-RUN: Ukunikeza ukuqeqeshwa kobungcweti kanye nokuqeqeshwa okuhlelekile ukusekela abasubathi ngesikhathi sokulungiselela umjaho.
• Imisebenzi ye-XRC: Ukukhuthaza umphakathi ngemisebenzi yokugijima ejabulisayo, ukugijima komphakathi okubandakanya wonke umuntu, kanye namapulatifomu okwabelana ngolwazi.

Ngesikhathi esifanayo, i-Xtep iyaqhubeka nokusebenzisa isu layo lokukhula kwamazwe ngamazwe njengomxhasi wezingubo osemthethweni weHanoi Marathon ezayo eVietnam ngoNovemba, okugcizelela ukuzibophezela kwayo emakethe yaseNingizimu-mpumalanga ye-Asia. Abahleli bomcimbi okwamanje baqasha abagijimi abaqinisekisiwe, kanye nemininingwane yekamu lokuqeqesha elizinikele elizomenyezelwa ngo-Okthoba. Abahlanganyeli bangalandela izibuyekezo eziteshini ezisemthethweni zomcimbi, kufaka phakathi ikhasi layo le-Facebook (@Standard Chartered Hanoi Marathon - Heritage Race) kanye ne- Isikhundla Sokuqasha Abasebenzi bePacer

Ngohlelo lwe-XRC, i-Xtep yakha ipulatifomu yokugijima enamandla, eqala phambili kubadlali ukusekela abasubathi abaphezulu, ukubandakanya abasubathi bansuku zonke, kanye nokubambisana nemijaho emhlabeni jikelele. Ngokuhlanganisa ukuncintisana kanye nomphakathi, ukuqeqeshwa kanye nokugijima, kanye nokuxhumanisa iShayina nendawo yokugijima yomhlaba wonke, i-Xtep isiza ekuchazeni ikusasa lomdlalo. Uma ubheka phambili, lo mkhiqizo usagxile ekukhuliseni isiko lokugijima lomhlaba wonke ngemikhiqizo eqhutshwa ukusebenza kanye nezinsizakalo zomsubathi ezintsha.

Mayelana ne-XTEP

I-XTEP Group, enye yabaholi Umkhiqizo WezemidlaloeShayina, yasungulwa ngo-1987 futhi yasungulwa ngokusemthethweni njengophawu lwe-XTEP ngo-2001. Leli qembu lafakwa ohlwini lwe-Hong Kong Stock Exchange ngomhlaka-3 Juni 2008 (01368.hk). Ngo-2019, leli qembu laqala isu lalo lomhlaba wonke, lihlanganisa i-Saucony, i-Merrell, i-K•SWISS, ne-Palladium ukuze libe yiqembu lezemidlalo lamazwe ngamazwe elihamba phambili elinemikhiqizo eminingi yezemidlalo. Ukuze uthole okwengeziwe nge-XTEP, sicela uvakashelehttps://www.globalxtep.com/