Xtep's First Elite Runner Pulogilamu Yaswena Aafwaafwi Aabuzuba Bwakulemba: Zibelesyo Zyakubalika Zyabusongo Zyakazwidilila

Xtep, inkamu yazisani zyakusobanya zyaku China, yaambilizya kuti zipego zyakunjila mupulogilamu ya Elite Runner yanyika yoonse ziyoojalwa mu July 14. Cibeela cakusaanguna cha pulogilamu eeyi chiyootalika ku Shenyang Marathon mu China mu September 14, kupa basikubalika bacibwene nyika yoonse mbwiizulwa kunjila muma marathon mabotu.

Pulogilamu eeyi ilapa basicisobano bali aampuwo yanyika yoonse mweenya uulibedelede wakuchita zintu zibotu (PBs) muma marathon mapati. Kunze lyazeezi, Xtep ilagwasyilizya basikubalika bacibwene kwiinda mukugwasilizya zizwaato zyakubalika zya Xtep zyaatala aamaulu, akuvwola mali yakunjila abusena bwakukkala. Basikutola lubazu basalidwe bayootambula lweendo lwaalubazu lwa Xtep Innovation Center kuti bakabone lwabo beni minchina iisumpukide iigwasya nsapato zyakuchijaana. Eeyi nzila ilaa makanze aakupa basikubalika basongo busena azibelesyo zyakubelesya kuti bazuzikizye PB mpawo bajane kuzyibwa kupati. Alimwi chisumpula kujatana aakati kabasikusobana bali aampuwo mukwaabana luzibo. Kuzwa muShenyang Marathon, pulogilamu ilazumanana amwi marathon otatwe muChina: Taiyuan (September 21), Xi'an (October 19), antoomwe a Changsha (October 26).

Kunze lyakupa nguzu kulibasikusobana bacibwene, Xtep ulizyi kuti mbungano yabantu bachijaana ili mukujatana—kasimpe kakajanwa abuvwuntauzi bwanyika yoonse butondezya kuti 74% yabasikusobana babikkila maanu kukuyanzana abantu nibabalika abamwi (World Athletics, 2022). Kugwasya bantu banji—kuzwa kuli baabo bayandaula ma rekhodi kusikila kuli baabo bayandisya kugwasya bantu— Pulogilamu ya XRC iswaanganya ntalisyo zyone zyabusongo:

• Pulogilamu yabasikubalika basumpukide: Kutamba basikubalika bali aampuwo munyika yoonse kuti bakazundane mumuzundano mupati wakuChina, Xtep ilagwasyilizya mukusola kwabo kufwambaana akuzwidilila mumulimo wabo, kwiinda mukugwasyilizya zibelesyo zyakuzundana zyaatala loko kuti bagwasye PB kuti bazwidilile mumasena aakuzundana.
• Pulogilamu yaChibaka: Xtep ilapa basikubalika bacibwene zibelesyo zyakubalika zyaatala kapati kuti bakonzye kuzundana mumuzundano wanyika yoonse uuzumizyidwe a World Athletics, akupa kuti bakonzye kutambula zipego zya Xtep zipati loko.
• Nkambi ya X-RUN: Kupa lwiiyo lwaatala alwiiyo luli kabotu lwakugwasya basicisobano muchiindi chakulibambila muzundano.
• Milimu ya XRC: Kusumpula chiinga kwiinda mukuchita zintu zikkomanisya, kuchijaana kwabantu boonse, anzila zyakwaabana luzibo.

Mbubwenya buyo, Xtep ichizumanana kuchita nzila yakwe yakukomezya nyika yoonse mbuli sikugwasyilizya zizwaato zya Hanoi Marathon uuboola muVietnam mumweezi waNalupale, kutondezya kulipeda kwakwe kumusika wakuSoutheast Asia. Basikubamba chisobano eechi balimukuyandula basikweenzya myootokala bajisi zyilengwa, antoomwe amakani aajatikizya nkambi yakuyiisya ayooambilizyigwa mu mwezi wa Nalupale. Basikunjila balakonzya kutobelezya makani aajanika mumasena aazumizyidwe, kubikkilizya apeeji lya Facebook (@Standard Chartered Hanoi Marathon - Heritage Race) antoomwe a Mulimo wakulemba mulimo wa Pacer

Kwiinda mu Pulogilamu ya XRC, Xtep ili mukuyaka nzila yakubalika iijisi nguzu, iibikkila maanu kuli basicisobano kuti bagwasyilizye basicisobano bacibwene, kujatanisya basikubalika babuzuba abuzuba, alimwi akubelekela antoomwe abasikusobana nyika yoonse mbwiizulwa. Kwiinda mukuswaanganya muzundano abantu, lwiiyo akuzundana, antoomwe akuswaanganya China kunyika yoonse, Xtep ilagwasya kupandulula ijunza lyachisobano eechi. Kulanga kunembo, zyina eeli lilazumanana kubikkila maanu kukukomezya zilengwa zyakuchijaana munyika yoonse kwiinda muzintu zyeendelezyegwa akubeleka kabotu antoomwe amilimo mipya yabasikubalika.

Aatala a XTEP

Kabunga ka XTEP, kamwi kabantu basololela Chitondezyo chaZisobanos muChina, yakatalisyigwa mu 1987 mpawo yakatalisyigwa mbuli zyina lya XTEP mu 2001. Kabunga kakabikkwa a Hong Kong Stock Exchange mu June 3, 2008 (01368.hk). Mu 2019, Kabunga kakatalisya nzila zyabo zyanyika yoonse, akuswaanganya Saucony, Merrell, K•SWISS, antoomwe a Palladium kuti babe kabunga kasololela muzisobano zyanyika yoonse kajisi zitondezyo zyazisobano zyiingi. Kuti ujane zyiingi aatala a XTEP, twalomba kuti uswayidehttps://www.globalxtep.com/