Porogarama ya mbere ya Xtep y'abanyarugamba b'abahinga yegereje igihe co gusaba: Ivyuma vy'abahinga vyo kwiruka kugira ngo bihe ubushobozi PB

Xtep, ikigo gikomeye c’abashinwa gikora imyambaro y’imikino, kitangaza ko gusaba kwinjira muri porogarama yayo ya mbere y’abarutsi b’abanyabwenge kw’isi yose bizohera kw’igenekerezo rya 14 Nyakanga.

Iyo porogarama iha abakinnyi bo kw’isi yose akaryo kadasanzwe ko gukurikirana ivyiza vy’umuntu ku giti ciwe (PBs) mu mahiganwa y’amaguru y’imbere. Ikirenze ivyo, Xtep ifasha abarutsi b’abahinga mu gutera inkunga imyambaro n’inkweto z’amarushanwa ya Xtep, no kwishura amahera yo kwinjira n’aho kuba. Abazotoranywa bazoronka kandi urugendo rwihariye rwo mu kigo ca Xtep Innovation Center kugira ngo babone ubwabo ubuhinga buteye imbere bufasha inkweto zo kwiruka zikora neza. Iyi nzira igamije guha abarutsi b’abahinga urubuga n’ubuhinga bwo gushika ku ntumbero nziza za PB no kuronka ukumenyekana kwinshi. Bituma kandi habaho ubucuti hagati y’abakinnyi bakuru kugira ngo basangire ubumenyi. Inyuma y’Irushanwa rya Shenyang, iyo porogarama irabandanya n’izindi marathon zitatu z’amahema mu Bushinwa: Taiyuan (21 Nzero), Xi’an (19 Gitugutu), na Changsha (26 Gitugutu).

Uretse guha ubushobozi abakinnyi b’abahinga, Xtep iratahura ko akamaro k’umuryango w’abarutsi kari mu guhuza—ukuri kwagereranywa n’ubushakashatsi bwo kw’isi yose bwerekana ko 74% vy’abarutsi bashira imbere imigenderanire y’abantu iyo bariruka n’abandi (World Athletics, 2022). Kugira ngo ivyo bikenewe bishobore gukorwa—kuva ku bahinga bakurikirana amajwi gushika ku bakunda gushaka ivy’abanyagihugu—ivyo . Porogaramu ya XRC ihuriza hamwe inkingi zine z’ingene twokora:

• Porogaramu y'abarutsi b'abahinga: Mu gutanga ubutumire ku barirutsi b’abahinga kw’isi yose kugira ngo baje mu mahiganwa y’amarushanwa y’imbere mu Bushinwa, Xtep irashigikira ata guca ku ruhande ugukurikirana kwabo kw’umuvuduko n’ibikorwa bisobanura akazi, mu gutera inkunga ibikoresho vy’amarushanwa vyo ku rwego rwo hejuru kugira ngo bashobore guha ubushobozi ivyo PB ishikako ku bibanza vy’amarushanwa vy’amarushanwa.
• Porogarama y'Ikiganiro c'Akarere: Xtep iha abarutsi b’abahinga ibikoresho vy’amarushanwa vy’umwuga kugira ngo bashobore gukina mu mahiganwa y’isi yose yemejwe n’abakinnyi b’imikino ngororamubiri bo kw’isi yose, ivyo bikaba bituma bashobora guhabwa amahera y’agashimwe ya Xtep.
• Ikambi ya X-RUN: Gutanga inyigisho z’umwuga n’amahugurwa atunganijwe kugira ngo bafashe abakinnyi mu gihe co kwitegurira amarushanwa.
• Ibikorwa vya XRC: Guteza imbere umuryango biciye mu bikorwa vy’ukwiruka vy’agahimbare, ukwiruka kw’abanyagihugu bose, n’imbuga zo gusangira ubumenyi.

Mu gihe kimwe, Xtep irabandanya gushitsa ingamba zayo zo gutera imbere kw’isi yose nk’umuterankunga wemewe w’impuzu z’i Hanoi Marathon izobera muri Vietnam muri uku kwezi kwa 11, ishimika ku kwiyemeza kwayo ku isoko ryo muri Aziya y’amajepfo. Abategura iyo nama ubu bariko bararondera abakinnyi b’umupira w’amaguru bafise impapuro z’umutsindo, kandi amakuru y’imyimenyerezo yihariye azomenyeshwa mu kwezi kwa Gitugutu. Abazoja muri iyo nama bashobora gukurikirana amakuru mashasha ku mihora yemewe y’ico gikorwa, harimwo n’urubuga rwaco rwa Facebook (@Standard Chartered Hanoi Marathon - Ihiganwa ry’Iragi) be n’ivyo Igikorwa co gutora abakozi

Biciye muri Porogarama ya XRC, Xtep iriko yubaka urubuga rwo kwiruka rwo gufasha abakinnyi b’abahinga, gukorana n’abarutsi ba misi yose, no gukorana n’amarushanwa kw’isi yose. Mu guhuza amarushanwa n’abanyagihugu, imyimenyerezo n’amarushanwa, hamwe no guhuza Ubushinwa n’ivy’ukwiruka kw’isi yose, Xtep iriko irafasha gusobanura kazoza k’iyo siporo. Turavye imbere, iyo nzira iguma yibanze ku gukura kw’umuco wo kwiruka kw’isi yose biciye mu bikoresho bishingiye ku bushobozi n’ibikorwa vy’abarutsi bishasha.

Ivyerekeye XTEP

Itsinda rya XTEP, rimwe mu mashirahamwe ahambaye Ikimenyetso c'imikinos mu Bushinwa, yashinzwe mu 1987, ishingwa ku mugaragaro nk’izina XTEP mu 2001. Iryo shirahamwe ryashizwe ku rutonde rw’isoko ry’i Hong Kong kw’igenekerezo rya 3 Ruheshi 2008 (01368.hk). Mu mwaka w’2019, iryo shirahamwe ryatanguje ingamba zaryo zo kw’isi yose, ryinjizamwo Saucony, Merrell, K•SWISS, na Palladium kugira ngo ribe ishirahamwe ry’imikino mpuzamakungu rihambaye rifise ibimenyetso vyinshi vy’imikino. Ku bindi ku vyerekeye XTEP, genda kurihttps://www.intambwe y'isi yose.com/